Gregg County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Gregg for March 2026 is Bubba's 33 on E Loop 281, with total receipts of $136,558. This establishment shows a balanced preference among patrons, with beer sales slightly edging out liquor at $68,388 compared to $65,480. Wine sales, however, remain modest at $2,690.

In second place, McCann Street Bar and Grill on McCann Rd brings in $92,351. This spot leans heavily on liquor sales, which account for $59,145 of its receipts. Beer sales are considerably lower at $31,993, and wine takes up a small slice at $1,213.

Noteworthy Trends and Insights

Interestingly, Texas Roadhouse and Cargo are neck-and-neck, with total receipts just a little over $90,000 each, showcasing similar patterns in customer preferences. Both have beer as a strong seller with liquor not far behind. Wine remains the least popular choice across these venues.

Meanwhile, T. Blanco's on Gardiner Mitchell Pkwy stands out for its strong liquor sales, bringing in $58,328, despite having lower overall receipts compared to the top contenders. This suggests a specific clientele with a preference for liquor over beer and wine.

Mid-Range and Emerging Players

In the middle of the list, Back Porch and BJ's Restaurant & Brewery both hover around $66,000 in total sales. Back Porch sees a slightly higher preference for beer, while BJ’s has a surprisingly robust wine sales figure of $7,663.

On the other hand, establishments like El Sombrero and Electric Cowboy/Lone Star Ice House show an interesting focus on liquor, with El Sombrero's liquor sales making up a whopping 83% of its total receipts. This could indicate a strategic focus on cocktails or spirits-driven menu offerings.

Opportunities for Growth

For potential investors or business owners looking into the liquor business in Gregg, the data suggests a strong market for liquor and beer, with wine consistently taking the back seat. Establishments like Skipper's Pier and Tia Juanita's Fish Camp have room to grow in their beer and liquor sales, respectively, given their current figures.

Overall, the diversity in sales figures among these establishments highlights the varied consumer preferences in Gregg, offering numerous opportunities for both new ventures and existing businesses to tailor their offerings and tap into the local market effectively.

Top Performing Zip Codes

Zip code 75601 is the clear leader in alcohol sales, contributing nearly half of the total sales with $526,449. This area boasts 21 establishments, indicating a bustling local market. The sales mix here is heavily skewed towards liquor, which makes up 64% of sales, followed by beer at 32% and wine at a modest 4%.

Following 75601, zip code 75662 ranks second with $161,678 in sales from just six establishments. Liquor again leads the sales with 54%, but there's a notable 39% share for beer. This suggests a strong market potential for new beer-focused venues or promotions.

Alcohol Preferences

Examining the sales mix across these zip codes reveals intriguing consumer preferences. In 75603, liquor dominates with a whopping 68% of sales, the highest proportion among all areas. Meanwhile, 75647 presents a balanced demand for liquor and beer, each making up 49% of its sales, highlighting a diverse consumer base.

Wine remains a minority preference across all zip codes but has a slightly stronger presence in 75603 and 75662, where it accounts for 9% and 7% of sales, respectively. This suggests potential growth opportunities for wine-focused establishments, especially in these areas.

Opportunities for New Establishments

With just two establishments and total sales of $50,353, zip code 75602 exhibits the lowest density and could benefit from additional investment in new alcohol retail outlets. The high proportion of liquor sales (75%) indicates that any new establishment might do well to focus on expanding liquor offerings.

Zip code 75604, with a relatively balanced mix of liquor and beer sales, also presents a promising opportunity for new entrants. Its seven establishments manage $124,186 in sales, suggesting room for competition and innovation, especially if focused on the growing beer segment.

Insights and Patterns

The data reveals that liquor is the preferred choice in most zip codes, but beer enjoys substantial popularity, particularly in 75604 and 75662. The minimal interest in wine across the board indicates a niche market that could be tapped into with targeted marketing strategies.

Overall, the concentration of sales in a few key areas suggests that while there is a strong existing market, there are also underserved regions where new businesses could thrive. This presents a dynamic opportunity for entrepreneurs looking to enter the alcohol retail industry in Gregg.

Overall Sales Trends

Over the past year, alcohol sales in Gregg have shown interesting fluctuations. The month with the highest sales was May 2025, with total receipts reaching a peak of $2,144,164. Since then, sales have seen ups and downs, with March 2026 closing at $2,078,364, marking a modest increase of 3.29% from February 2026. Despite this increase, the number of establishments has decreased by 4.6% from February to March 2026, suggesting a more competitive market environment.

Liquor, Wine, and Beer Breakdown

Liquor continues to dominate the sales mix, consistently bringing in the highest revenue each month. In March 2026, liquor sales contributed $1,223,738 to the total receipts, up from $1,157,317 in February 2026. Beer sales have also shown resilience, with March 2026 figures at $722,705, up from $656,373 in February. However, wine sales have remained relatively stable, with minor fluctuations, indicating a steady but not growing interest in this category.

Seasonal Patterns and Market Dynamics

The data suggests some seasonal patterns, particularly with a notable spike in sales during the holiday season, as seen in December 2025, which had one of the highest receipts outside of May 2025. This indicates a strong consumer preference for celebrating with alcohol during holidays, a trend that businesses could leverage for marketing campaigns. Interestingly, despite a dip in establishments from April 2025 to March 2026, sales have not experienced a corresponding decline, which might suggest a consolidation in the market where fewer, perhaps larger, establishments are capturing more sales.

Implications for the Industry

For businesses in the alcohol industry, these trends highlight the importance of focusing on liquor and beer, which have shown more significant growth and demand. The consistent performance of liquor sales points to a strong consumer base that prioritizes premium and diverse offerings. Meanwhile, the beer market's resilience could be attributed to local preferences or successful promotional strategies. As for wine, maintaining a steady supply and exploring niche markets could help capitalize on loyal but less volatile demand.