Randall County Alcohol Sales

Top Performers in Randall's Alcohol Sales

Leading the pack in May 2026, Preston West Golf Course at 9101 S Coulter St was the top alcohol-selling establishment in Randall with total receipts of $175,211. With beer sales hitting an impressive $92,339, it seems the golfers enjoy their brews! Liquor sales were also strong at $77,717, while wine made a modest contribution of $5,155.

Hot on its heels, The Lumberyard at 850 23rd St raked in $142,892. This venue leaned heavily on beer sales as well, with $86,396 in receipts. Liquor sales were significant too, bringing in $56,184, though wine sales were minimal at just $312.

Cinergy Entertainment Amarillo at 9201 Cinergy Sq rounded out the top three with $113,889 in total receipts. Liquor was the star here, contributing $69,246, while beer generated $39,560. Wine sales were similar to Preston West, adding $5,083 to the total.

Interesting Trends and Insights

Fuzzy's Taco Shop and Walk-On's Amarillo LLC also performed well, securing the fourth and fifth spots, respectively. Notably, Fuzzy's Taco Shop seems to have a knack for liquor, with $66,469 in sales, far outpacing its beer and wine figures.

Cask and Cork presents a unique profile among the top sellers, with a notable focus on wine sales. At $31,732, Cask and Cork's wine sales were among the highest, showing that this venue might cater to a different crowd or occasion compared to others on the list.

Noteworthy Mentions

The Drunken Oyster and X Bar Steakhouse also deserve mention for their substantial liquor sales, which were $58,562 and $47,413, respectively. These figures indicate a strong preference for cocktails or spirits among patrons.

At the lower end of the top 25, Western Bowl Partners, LLC still managed to generate a decent $39,193, with its beer sales ($20,505) slightly edging out liquor ($18,688), suggesting a classic bowling alley experience.

High Concentration Areas

If you're looking at where the action is, Zip Code 79109 is the clear frontrunner, racking up a whopping $1,529,104 in total sales. With 41 establishments, this area is buzzing with activity, capturing nearly half of the total sales across Randall. Not too far behind is Zip Code 79119, which pulled in $1,179,226 from 28 establishments, making it another key player in the alcohol sales landscape.

Alcohol Preference by Area

Each zip code seems to have its own personality when it comes to alcohol preference. In Zip Code 79109, there's a balanced blend with 52% of sales coming from liquor and 42% from beer. Meanwhile, Zip Code 79119 shows a stronger preference for liquor at 55%, but with a notable 12% of sales from wine, the highest among all areas. On the flip side, Zip Code 79015 is more beer-centric, with 53% of sales coming from this category.

Opportunities for New Establishments

Looking for untapped potential? Zip Code 79121 might be worth a closer look. With only two establishments but still managing total sales of $144,567, there's definitely room for growth. Similarly, Zip Code 79110, with just six establishments, could benefit from a few more players to boost its $152,543 in sales.

Interesting Patterns and Insights

The data reveals a fascinating insight: liquor consistently leads in sales across all zip codes, with especially high percentages in 79110 and 79121, where it accounts for 59% of sales. Wine, however, seems to be taking a back seat overall, except in Zip Code 79119, where it captures a significant share. This could indicate an opportunity for wine-focused establishments or promotions in areas where wine sales are currently low.

Overview of Alcohol Sales in Randall

Over the past 12 months, alcohol sales in Randall have shown intriguing trends. The latest data from May 2026 reveals a significant peak, with total receipts hitting a high of $2,474,326. This represents a 5.5% increase from April, indicating a robust upward trajectory in consumer spending despite a slight dip in the number of establishments.

Monthly Sales Trends and Patterns

Throughout the year, sales have fluctuated, with notable peaks in December 2025 and May 2026. December saw a 13.02% jump in receipts, likely driven by holiday festivities, while May capitalized on seasonal celebrations and warmer weather. In contrast, September 2025 experienced a marked 15.08% decline, suggesting potential seasonal slowdowns or market corrections.

Changes in Sales Mix

The sales mix has consistently favored liquor, which accounted for over half of the total sales each month. In May 2026, liquor sales reached $1,316,630, a significant rise from previous months. Beer sales, while substantial, fluctuated more, peaking in months like August 2025 with $1,032,855, perhaps due to summer demand. Wine remained the smallest segment but showed steady gains, particularly in December 2025, aligning with holiday dining trends.

Market Implications

The data suggests a resilient market with consumers willing to spend on alcohol despite minor fluctuations in the number of establishments. The consistent growth in liquor sales indicates strong preference and demand, while the shifts in beer sales could suggest a more sporadic consumption pattern tied to seasonal events. Wine's stable yet modest growth points to a niche but dedicated consumer base.

Year-over-Year Insights

Comparing year-over-year data highlights a more dynamic market in 2026, with higher peaks and less pronounced declines compared to 2025. This could reflect broader economic factors at play, such as increased consumer confidence or shifts in local demographics and preferences.