Randall County Alcohol Sales

Top Performers in Randall's Alcohol Sales

Leading the pack is Preston West Golf Course with impressive total receipts of $143,306. This establishment shines in beer sales, pulling in $76,916, which is more than half of their total alcohol revenue. Their liquor sales also contribute significantly, making them a top destination for both beer enthusiasts and liquor lovers.

Trailing behind but still performing remarkably is the Texas Firehouse Sports Bar & Grill with $96,471 in total receipts. They have a balanced mix of liquor and beer sales, with liquor bringing in $44,976 and beer closely following at $50,642. This balance might be key to their success in attracting a diverse clientele.

Interesting Trends and Notable Changes

Cinergy Entertainment Amarillo shows a strong preference for liquor sales, which dominate their total receipts at $52,705. This might indicate a trend where entertainment venues are becoming popular spots for liquor over beer.

Meanwhile, Fuzzy's Taco Shop stands out with nearly two-thirds of their alcohol sales coming from liquor at $49,954 out of $76,783 total. This suggests that patrons are enjoying more than just the tacos when visiting this lively spot.

Unique Insights

Cask and Cork is noteworthy for having the highest wine sales at $32,257, indicating a strong niche in the wine market. This could be an opportunity for other establishments to consider expanding their wine selections to capture a similar audience.

It's also interesting to see Rafter Mojo listed with zero alcohol sales, which could suggest they are in transition or have pivoted their business model, presenting a potential opportunity for new investors or business strategies.

For those interested in targeting a younger crowd, Drunken Oyster and The Public House Amarillo might provide inspiration, with both establishments showing strong liquor sales and maintaining a steady stream of patrons despite their smaller beer sales.

Top Performing Zip Codes

When it comes to alcohol sales in Randall for September 2025, Zip Code 79109 is leading the pack with an impressive total sales figure of $1,441,115. This area boasts 43 establishments, making it a hotspot for liquor sales, which account for 52% of the sales mix. If you're looking to set up shop in a bustling area, 79109 is where the action is.

Coming in second is Zip Code 79119 with $871,361 in sales spread across 27 establishments. Liquor also dominates here, making up half of the sales, while beer follows closely. This zip code presents a vibrant market that balances between liquor and beer sales, indicating a diverse consumer preference.

Alcohol Preferences Across Zip Codes

The sales mix varies quite a bit across different areas. For instance, Zip Code 79110 has a significant tilt towards liquor, with 62% of sales coming from this category, the highest percentage across all zip codes. In contrast, Zip Code 79015 shows a preference for beer, which makes up 53% of its sales. Understanding these preferences can help businesses tailor their inventory to local tastes.

Opportunities for New Establishments

With only two establishments and $121,039 in sales, Zip Code 79121 might be ripe for new business ventures. The dominance of liquor in its sales mix suggests a potential niche market for establishments focusing on high-end spirits. Similarly, Zip Code 79110 also presents opportunities, especially for businesses looking to capitalize on the strong demand for liquor.

Key Insights and Patterns

Overall, Randall's alcohol market shows a clear preference for liquor, with it being the top choice in most areas. However, beer holds its ground, particularly in 79015, indicating room for growth in craft beer or specialty brews. The relatively low wine sales across all zip codes could point to an untapped market for wine-centric establishments. Businesses should consider these patterns when planning expansions or new openings to align with local consumer preferences.

Overview of Alcohol Sales Trends in Randall

In the past year, Randall's alcohol market has experienced some interesting fluctuations. The highest sales month was May 2025 with total receipts reaching $2,435,897, likely driven by seasonal celebrations and increased consumer activity as the weather warmed up. In contrast, the latest data from September 2025 shows a notable dip to $2,052,955, a 13.19% decrease from the previous month, possibly reflecting a post-summer slowdown.

Liquor, Wine, and Beer Sales Dynamics

Throughout these months, liquor consistently dominated the sales mix, peaking at over 50% of all sales in most months. This trend underscores liquor's popularity, particularly in the colder months when sales spiked, such as December 2024 with $1,244,540 in liquor sales. Beer sales, although fluctuating, remained robust, with a major peak in August 2025 at $1,032,855, perhaps due to summer festivities. Meanwhile, wine maintained a steady but lesser share, reflecting its niche appeal among consumers.

Establishment Changes and Market Implications

The number of establishments has mostly hovered around 69-70, with slight variations that suggest a relatively stable market despite some month-to-month shifts. Notably, March 2025 saw an increase in total receipts by 18.87% despite a slight decrease in establishments, indicating stronger sales per establishment, possibly due to effective marketing or a temporary boost in consumer demand.

Seasonal Patterns and Market Insights

The data highlights clear seasonal patterns, with peaks in sales corresponding to warmer months and holiday seasons. The May 2025 surge aligns with the start of summer, while December 2024's increase ties to holiday celebrations. These patterns suggest that businesses can strategically plan promotions and stock inventory to capitalize on these periods.

Overall, the Randall alcohol market shows resilience with opportunities for targeted growth, especially by leveraging the strong preference for liquor and tapping into seasonal demand spikes. With steady establishment numbers and fluctuating but generally upward sales trends, the market presents a stable yet dynamic landscape for industry players.