Harris County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack for September 2025 is ARAMARK SPORTS & ENTERTAINMENT SERVICES at Minute Maid Park with a whopping total of $5,706,990 in alcohol sales. Their beer sales alone, totaling $2,705,667, outpaced their liquor sales, highlighting the strong preference for beer among baseball fans.

Following in second place, ARAMARK's other location on Kirby Drive brought in $2,034,229, showing a balanced blend of liquor and beer sales, with liquor slightly edging out at $1,186,172. This performance underscores the consistent demand at major sporting venues.

Noteworthy Trends and Highlights

An interesting trend is the dominance of liquor sales at venues like Vida Garden/Pick Your Poison, where liquor accounted for a significant $727,898 of their $825,741 total. This suggests a strong preference for cocktails and spirits in this area.

The Post Oak establishments, including Mastro's and Willie G's, remain strong contenders, emphasizing wine sales with $646,202 out of their $1,270,754 total. This indicates a distinct clientele with a taste for finer beverages.

Emerging Players and Consistent Performers

Kirby Ice House continues to be a favorite across multiple locations, with the highest sales at their North Loop location totaling $1,064,890. Their consistent performance across various branches highlights their popularity and strong brand presence.

Newer entrants like NOEN are making their mark by focusing heavily on liquor sales, with $495,675 out of their $512,015 total. This strategy seems to resonate well with their patrons, setting them apart in the competitive landscape.

Top Areas for Alcohol Sales

In September 2025, Harris County saw total alcohol sales reaching a whopping $159,070,311 across 128 zip codes. Leading the pack is zip code 77002, which alone contributed $16,862,010 from its 185 establishments. Other top performers include 77006 and 77024, with sales of $10,548,446 and $6,819,225, respectively. These areas are bustling with activity and clearly have a strong demand for alcohol.

Alcohol Preferences by Zip Code

Liquor dominates the sales mix in most areas, but preferences vary. For instance, in 77006, a remarkable 71% of sales come from liquor, compared to 77024, where wine enjoys a higher share at 31%. Meanwhile, zip code 77598 has a significant beer preference, accounting for 35% of sales. These differences offer insights into local consumer tastes and can guide inventory decisions.

Opportunities for New Establishments

With 3,778 establishments spread across Harris County, some areas show potential for new entries. Zip code 77056, despite its high sales of $6,190,967, has only 96 establishments, indicating room for growth. Conversely, areas like 77010, with only 21 establishments but substantial sales, suggest opportunities for new businesses to tap into an eager market.

Interesting Patterns and Insights

Zip code 77021 stands out with 85% of its sales coming from liquor, the highest concentration in the data. Meanwhile, 77013 is unique for its exclusive beer sales, with 100% of its sales mix dedicated to beer. On the lower end of the spectrum, zip code 77048 recorded zero sales, highlighting an area potentially underserved or with unique challenges. These patterns are crucial for tailoring marketing strategies and understanding regional market dynamics.

Monthly Sales Trends

Over the past year, Harris has seen a rollercoaster of alcohol sales. December 2024 was the peak month with total receipts hitting a high of $182,986,189. This surge is likely tied to the holiday season, where celebrations typically boost liquor and wine sales. In contrast, January 2025 saw a significant drop of 22.5% in total receipts, which might be the result of post-holiday spending slowdowns.

Seasonal Patterns

There appears to be a seasonal pattern where sales peak during the winter months. Notably, March 2025 saw a remarkable 22.83% increase in sales, possibly due to events like St. Patrick's Day, which traditionally drive up beer consumption. Conversely, summer months like June and July experienced declines, which could be attributed to consumer priorities shifting towards travel and outdoor activities rather than indoor events.

Sales Mix Dynamics

Liquor consistently dominates the sales mix, with receipts typically doubling those of wine and beer combined. However, the data shows that beer sales increased significantly in March 2025, suggesting a seasonal preference for beer during spring celebrations. Wine sales, while stable, see a noticeable bump during holiday months, indicating its popularity in festive settings.

Market Implications

The data indicates a robust market for liquor, with opportunities for growth in beer sales during specific months. Businesses could capitalize on these trends by tailoring promotions around holidays and events that drive specific product demand. Additionally, the slight increase in total establishments from February to September 2025 suggests a growing market presence, albeit with fluctuating sales figures.