Hidalgo County Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in May 2025, Twin Peaks on W Expressway 83 tops the list with impressive total receipts of $333,013. They dominate in beer sales, pulling in $206,043, which is significantly higher than their competitors. Liquor sales also contribute notably with $125,679, while wine sales are modest at $1,291.

Oak Texas Bar & Grill North Park follows with $252,034 in total receipts. This place seems to have a strong focus on liquor, raking in $164,261, which is the highest among all establishments. Their beer sales are less dominant, measuring at $79,521, with a small but noteworthy wine contribution of $8,252.

Notable Trends and Insights

Buffalo Wings & Rings on S 10th St stands out with a balanced alcohol sales profile, showing strong performance in both liquor ($112,757) and beer ($123,428). Meanwhile, Howling Rabbits Beer Works, though not the top seller, maintains a unique niche with more emphasis on beer ($91,990) and liquor ($125,073).

A significant trend is the strong performance of establishments located on or near S 10th St. This area hosts several top sellers, including Yard House and Ojos Locos Sports Cantina, indicating it might be a hot spot for nightlife and entertainment. Ojos Locos Sports Cantina’s two locations both feature impressive beer sales, highlighting a consistent consumer preference for beer over other alcoholic beverages.

Intriguing Insights

Suerte Bar & Grill Uptown and '76 Bar and Kitchen, both on W Nolana Ave, have similar total receipts around the $219,000 mark. However, their strategies differ slightly, with Suerte focusing more on liquor sales without any wine offerings, whereas '76 Bar and Kitchen maintains a similar approach.

Pappadeaux Seafood Kitchen presents an interesting contrast with strong wine sales ($24,596), significantly higher than many other establishments, signaling a possible niche market in pairing wine with seafood. Meanwhile, Santa Fe Steakhouse showcases a uniquely balanced profile with nearly equal contributions from liquor and wine sales, emphasizing a sophisticated dining experience.

Top Performing Areas

In May 2025, the zip code 78504 led the charge in Hidalgo's alcohol sales with a whopping $2,853,457, supported by 69 establishments. This area is truly a hub, with liquor making up 61% of sales. Meanwhile, zip code 78503 followed closely with $2,331,166, and a notable 43% of its sales coming from beer.

Sales Mix Variations

The type of alcohol sold varies significantly across the zip codes. For instance, zip code 78505 is an outlier with 79% of its sales in liquor. In contrast, zip code 78557 is dominated by beer, which accounts for 75% of sales, despite having just one establishment.

Opportunities for Growth

Zip code 78501, although having the most establishments at 97, could still have room for growth, given its substantial total sales of $2,213,432. On the other hand, zip code 78537, despite having an establishment, recorded no sales, suggesting a potential opportunity for business development.

Interesting Trends

It's intriguing to note that zip codes like 78589 and 78574 have a strong preference for beer, with 56% and 66% of their sales, respectively. These areas might benefit from more beer-focused establishments. Additionally, the sparse wine sales across most zip codes hint at a possible niche market for wine enthusiasts that has yet to be tapped.

Overall Sales Trends

The past 12 months in Hidalgo have been quite a rollercoaster for alcohol sales. The month of June 2024 was the standout, hitting a record high with total receipts of $13,402,460. This peak was largely driven by strong liquor and beer sales, which together made up a substantial portion of the total. However, following this high, sales experienced a noticeable dip in July 2024, dropping by a hefty 23.56%, indicating a significant seasonal adjustment or possible market saturation post-June.

Sales Composition: Liquor, Wine, and Beer

Throughout the period, liquor consistently led the sales mix, contributing the majority share of total receipts each month. In May 2025, liquor sales amounted to $6,041,451, showing a slight decrease from April but still dominating the sales landscape. Wine, although the smallest segment, showed a subtle but consistent presence, while beer sales appeared more volatile, peaking alongside liquor in June 2024 and experiencing fluctuations thereafter.

Monthly Variations and Establishment Trends

Examining monthly sales changes reveals interesting dynamics. After the June 2024 peak, there was a notable decline in establishments, dropping from 408 in April 2025 to 369 by May 2025—a decrease of 9.56%. This reduction in outlets perhaps contributed to the 3.96% dip in total receipts from April to May 2025. The data suggests a contraction in the market or a strategic consolidation among existing businesses.

Implications for the Market

The data indicates a strong seasonal component affecting sales, with significant peaks during warmer months, particularly in June. Businesses could capitalize on this by bolstering inventory and marketing efforts in anticipation of such peaks. Additionally, the steady preference for liquor over wine and beer could guide supply chain decisions, focusing on ensuring a robust stock of popular spirits. Lastly, the reduction in establishments suggests a competitive market where only the most efficient or well-positioned businesses thrive, emphasizing the need for strategic planning and adaptability.