Cameron County Alcohol Sales

Top Performers in Cameron's Alcohol Sales

May 2025 was a bustling month for alcohol sales in Cameron, with Clayton's Beach Bar and Grill leading the pack. They reported an impressive total receipt of $376,593, with a significant chunk, $281,283, coming from liquor sales. Their beer sales were also notable, contributing $94,948 to their total.

Not far behind was the Longboard Bar & Grill, which recorded $332,545 in total receipts. They showed a strong preference for beer, which brought in $124,053. Interestingly, they had one of the higher wine sales at $2,120, indicating a balanced beverage offering.

Noteworthy Trends and Insights

Liquor sales dominated the revenue streams for most top establishments. Tequila Sunset Bar & Grill and Quarterdeck both had liquor sales making up more than half of their total earnings. This trend suggests that patrons in Cameron are favoring cocktails and spirits.

Margaritaville Beach Resort South Padre Island and Viva also performed well, with liquor being a key contributor to their sales. However, Viva stood out with a higher-than-average wine revenue at $15,032, indicating a possible niche in wine offerings.

The Beer Scene

Beer sales were robust across many establishments, with Ojos Locos Sports Cantina and Lucky Barrel showing particularly high figures. Ojos Locos had an impressive $112,210 in beer sales, which was the majority of their total receipts. This suggests a strong sports bar culture where beer flows freely during game days.

While Laguna Bob's and The Bar had slightly lower total receipts, their beer sales were significant, indicating a steady demand for beer in more casual settings.

Smaller Players and Market Opportunities

At the other end of the spectrum, establishments like Mala Copa reported no sales, which could indicate a temporary closure or strategic pivot. Meanwhile, Sea Ranch Restaurant and The Rockin Cue focused more on liquor, with Sea Ranch also showcasing a strong wine selection at $20,804.

Overall, the data from May 2025 shows a vibrant and diverse alcohol market in Cameron, with ample opportunities for both established bars and new ventures to tap into evolving consumer preferences.

Top Performing Areas

The zip code 78597 stands out as the top performer in Cameron, boasting a substantial $3,730,109 in alcohol sales. This area is home to 52 establishments, and the sales mix is heavily skewed towards liquor, which makes up 66% of the total sales. This indicates a strong preference for liquor in this area, followed by beer at 29% and a modest 5% for wine.

Following 78597, zip code 78526 also shows a robust market with total sales reaching $1,719,887 across 44 establishments. Here, liquor also leads the sales mix at 51%, but beer has a significant share at 38%, indicating a more balanced demand between these two categories.

Alcohol Sales Mix and Preferences

Across the zip codes, liquor consistently leads the sales mix, but the extent varies. For example, in zip code 78550, liquor sales account for 54% while beer is close behind at 43%, suggesting beer is quite popular here. In contrast, zip code 78559 has the highest beer preference with 57% of its total sales coming from beer, despite having only two establishments.

Interestingly, zip codes 78578 and 78575 have a notable 10% of sales from wine, which is higher than other areas, potentially indicating an opportunity for wine-focused establishments to explore these regions further.

Opportunities for New Establishments

With a total of 253 establishments spread across 10 zip codes, the density varies significantly. Zip code 78559, with only two establishments, represents a potential growth opportunity given its unique sales mix favoring beer. Similarly, the lower number of establishments in zip codes 78575 and 78578 could suggest room for additional market entrants, particularly those focusing on wine.

Areas like zip code 78586, despite having 11 establishments, show a distinctive preference for beer with 64% of sales, indicating that beer-centric venues could thrive here.

Interesting Patterns and Insights

Overall, the data reveals a strong preference for liquor across most zip codes, but with noteworthy variations in beer and wine sales. The dominance of liquor suggests that businesses might focus on expanding their liquor offerings to capture more market share. Meanwhile, the areas showing higher percentages in wine sales could benefit from targeted marketing strategies to attract wine enthusiasts.

Establishments looking to enter the Cameron market might consider tailoring their offerings based on these insights, particularly focusing on the unique preferences of each zip code to maximize their success.

Overall Sales Trends

Over the past year, Cameron's alcohol sales have shown a dynamic pattern, culminating in May 2025 with the highest total receipts of $9,068,639. This marks an impressive 11.11% increase in sales compared to the previous month. While the number of establishments decreased by 8.33%, the surge in sales suggests a higher average revenue per establishment, indicating stronger performance by existing outlets.

Seasonal Patterns and Monthly Fluctuations

Sales have fluctuated throughout the year, with notable peaks in March and July 2024. March saw a significant 20.49% increase in total receipts, driven by robust liquor sales. Conversely, September experienced a sharp decline of 14.38%, which might suggest a seasonal dip post-summer. The market rebounded in the later months, demonstrating resilience and possibly reflecting strategic marketing efforts during the festive season.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently leads the sales mix, making up over half of the total receipts each month. May 2025 was no exception, with liquor alone accounting for $5,201,110. Beer follows as the second-largest segment, showing steady growth and contributing significantly to total sales. Wine, while the smallest segment, has shown some variability, with peaks in holiday months suggesting seasonal preferences.

Market Insights and Implications

The data indicates a resilient market with a healthy appetite for liquor and beer, even as the number of establishments fluctuates. The increase in sales despite fewer establishments in recent months suggests consolidation, where stronger businesses are capturing greater market share. This could be an opportunity for new entrants to offer differentiated experiences or for existing players to expand their product offerings to capture untapped segments.

Year-Over-Year Comparisons

Comparing year-over-year data, there is a clear upward trend in total receipts, highlighting growth potential in Cameron's alcohol market. The consistency in liquor dominance points to a persistent consumer preference, while the fluctuations in beer and wine might present opportunities for targeted promotions and seasonal marketing strategies.