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Nestled along the Gulf Coast, Nueces, Texas, is a vibrant county known for its rich cultural heritage and bustling economic activities. As a significant hub in the Lone Star State, Nueces boasts a diverse array of attractions and industries, with the alcohol sales market playing a pivotal role in its local economy. This report delves into the intricacies of this market using up-to-date data as of April 2025, offering a comprehensive view of alcohol sales within the region.

This data-driven analysis begins by highlighting the top alcohol-selling establishments in Nueces. Readers will gain insights into which venues dominate the market, supported by a detailed table and thorough analysis. The article then shifts focus to a breakdown of alcohol sales by zip code, revealing the areas with the highest sales concentrations and shedding light on the geographic dynamics of consumer behavior.

Finally, the report presents a monthly trends analysis that captures how alcohol sales have evolved over the past year. This section provides a nuanced understanding of seasonal fluctuations and broader market trends, equipping readers with a well-rounded perspective on the alcohol sales landscape in Nueces. Whether you are a business owner, policy maker, or curious resident, this insightful exploration offers valuable knowledge about the county's alcohol market dynamics.

Top 25 Nueces Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Nueces for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Sc Beverage Company
$260,777
$158,128
$58,310
$38,387
2.
Sip Yard
$243,483
$128,627
$4,024
$83,574
3.
Doc's Seafood and Steak Restaurant
$235,693
$149,688
$11,233
$74,772
4.
Ojos Locos Sports Cantina
$226,146
$99,338
$0
$126,808
5.
Twin Peaks
$210,978
$77,248
$1,106
$132,624
6.
Whataburger Field
$184,871
$0
$0
$184,871
7.
American Bank Center
$181,976
$73,611
$3,362
$105,003
8.
Treasure Island
$167,372
$121,047
$2,431
$43,894
9.
Brewster Street Ice House
$167,294
$73,906
$647
$92,741
10.
Executive Surf Club
$162,132
$65,299
$2,293
$94,540
11.
Water Street Oyster Bar
$157,781
$93,504
$23,207
$41,070
12.
Brewster Street Icehouse - South Side
$156,131
$68,284
$1,291
$86,556
13.
Virginias on the Bay
$134,864
$91,141
$6,885
$36,838
14.
Bernie's Beach House
$129,409
$83,377
$185
$45,847
15.
The Bridge
$124,290
$67,209
$0
$57,081
16.
Rockits
$122,580
$78,665
$234
$43,681
17.
Mully's Irish
$117,862
$84,568
$361
$32,933
18.
Eddie's Tavern
$115,460
$58,291
$126
$57,043
19.
Club Cheetah
$114,421
$74,256
$269
$39,896
20.
The Brick Bar + Bites
$113,384
$78,531
$0
$34,853
21.
Flanagan's Downtown
$112,909
$82,046
$0
$30,863
22.
Bus - Bar Under the Sun
$112,506
$86,327
$1,246
$24,933
23.
The Salty Dog Saloon & Cigar Bar
$111,439
$70,750
$278
$40,411
24.
Black Marlin Pool Bar
$111,049
$111,049
$0
$0
25.
Bubba's 33
$108,071
$44,213
$573
$63,285

Top Performers and Notable Highlights

In May 2025, the SC Beverage Company took the lead in Nueces with an impressive total receipt of $260,777. This success was largely driven by their liquor sales, which alone amounted to $158,128. Close on their heels, Sip Yard and Doc's Seafood and Steak Restaurant also showed strong performances with total receipts of $243,483 and $235,693, respectively.

Beer Dominates at Specific Locations

Beer sales were the standout for several venues, notably Whataburger Field, which raked in $184,871 from beer alone, contributing entirely to its total sales. Similarly, Ojos Locos Sports Cantina and Twin Peaks also saw a significant portion of their revenue from beer, with Twin Peaks generating $132,624 from beer, making it their leading sales category.

Liquor Leads the Way

Liquor sales dominated the charts across various establishments, with Black Marlin Pool Bar exclusively selling liquor, totaling $111,049. Other notable mentions include Treasure Island and Mully's Irish, where liquor sales were the driving force behind their total revenue, highlighting a strong consumer preference for spirits at these locations.

Wine's Limited Role

While wine sales played a minor role overall, Water Street Oyster Bar distinguished itself with $23,207 in wine sales, the highest among the establishments. This suggests a niche market or clientele that appreciates a fine wine selection, contrasting with the broader trend of higher liquor and beer sales.

Trends and Implications for Business Owners

For bar owners and potential investors, these data points highlight the importance of tailoring offerings to consumer preferences, with a clear emphasis on liquor and beer. Establishments that can successfully blend a robust liquor selection with a diverse beer lineup are more likely to thrive. Additionally, locations like Black Marlin Pool Bar demonstrate the potential profitability of focusing on a single product type when executed well.

Nueces Zip Codes By May 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Nueces for May 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
78401
44 $2,692,640
$1,457,195
$201,671
$1,027,822
2.
78373
45 $2,585,565
$1,739,096
$199,374
$604,554
3.
78411
59 $2,111,058
$1,115,176
$122,325
$856,692
4.
78418
43 $1,311,215
$757,065
$67,782
$486,368
5.
78412
34 $1,047,588
$635,738
$39,358
$360,484
6.
78413
27 $871,671
$525,846
$55,258
$290,567
7.
78414
21 $771,298
$483,355
$31,300
$238,877
8.
78410
12 $354,444
$165,818
$5,717
$182,909
9.
78415
14 $287,765
$142,770
$1,785
$143,210
10.
78402
6 $274,886
$164,343
$3,724
$106,819
11.
78416
4 $248,330
$110,442
$2,965
$134,923
12.
78404
9 $217,880
$135,260
$9,893
$72,727
13.
78408
10 $170,265
$89,334
$217
$80,714
14.
78380
6 $104,782
$51,012
$3,097
$50,673
15.
78406
1 $63,431
$32,720
$3,512
$27,199
16.
78343
3 $8,259
$3,923
$0
$4,336
17.
78405
1 $7,189
$1,516
$0
$5,673
18.
78417
1 $5,426
$5,426
$0
$0

Top Spots for Alcohol Sales

Looking at the numbers, Zip Code 78401 leads the pack with a whopping $2,692,640 in total sales spread across 44 establishments. Not far behind is Zip Code 78373, with $2,585,565 in sales from 45 establishments. These areas clearly dominate the market, making them prime locations for anyone looking to tap into substantial consumer spending.

Alcohol Preferences Across Zip Codes

Alcohol preferences vary considerably across Nueces. For instance, Zip Code 78373 shows a strong preference for liquor, which makes up 67% of its sales. Meanwhile, Zip Code 78410 has a higher beer preference, with 52% of its sales coming from beer. Understanding these local tastes can help businesses tailor their offerings to maximize sales.

Opportunities for New Establishments

With 340 establishments spread across 18 zip codes, some areas are more saturated than others. For instance, Zip Code 78411 has 59 establishments, whereas Zip Code 78417 has just one. This disparity suggests potential opportunities for new businesses to enter less saturated markets like 78417, especially given its 100% liquor sales mix.

Interesting Patterns and Insights

One interesting pattern is the dominance of liquor sales across most zip codes, often accounting for over half of total sales. Zip Code 78405, however, bucks this trend with an overwhelming 79% of sales in beer. Another intriguing insight is Zip Code 78417's exclusive focus on liquor, perhaps indicating a niche market or a unique local demand.

Nueces Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Nueces. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 340 $13,174,441
$7,646,715
$748,471
$4,701,889
16.5%
Apr 2025 350 $11,313,252
$6,515,558
$669,734
$4,033,165
9.5%
Mar 2025 332 $12,497,307
$7,179,369
$698,997
$4,604,299
32.2%
Feb 2025 333 $9,453,936
$5,336,020
$593,963
$3,461,767
7.3%
Jan 2025 350 $8,809,804
$4,947,164
$559,274
$3,265,565
17.9%
Dec 2024 348 $10,735,915
$6,143,414
$696,977
$3,844,223
0.4%
Nov 2024 355 $10,689,258
$5,908,945
$634,780
$4,023,853
1.9%
Oct 2024 355 $10,895,513
$6,083,451
$663,392
$4,084,868
2%
Sep 2024 352 $11,115,258
$6,263,923
$602,340
$4,165,286
9.2%
Aug 2024 349 $12,244,244
$7,014,460
$762,977
$4,381,951
1.3%
Jul 2024 346 $12,407,933
$7,272,071
$695,334
$4,401,074
4%
Jun 2024 344 $12,926,576
$7,493,892
$723,188
$4,674,118
0%

Overview of Alcohol Sales Trends in Nueces

Over the past year, Nueces has seen some dynamic shifts in alcohol sales, with the most recent month, May 2025, hitting a high of $13.17 million in total receipts. This surge in sales represents a substantial increase of 16.45% from April 2025, despite a slight drop in the number of establishments. This uptick suggests a growing demand or a successful sales strategy among fewer outlets.

Monthly Sales Patterns and Seasonal Variations

Examining the monthly data, there are clear fluctuations in sales that may reflect seasonal patterns or market events. For instance, March 2025 also saw a significant rise in sales, up 32.19% from February, indicating potential seasonal events or promotions boosting consumption. Conversely, months like January 2025 and September 2024 experienced declines, which could be attributed to post-holiday slowdowns or less promotional activity.

Shifts in Alcohol Preferences

When breaking down the sales by type, liquor consistently dominates the market, making up the largest portion of total receipts each month. May 2025 saw liquor sales reach $7.65 million, accounting for more than half of the total sales. Beer follows, with its sales peaking in June 2024 at $4.67 million, while wine maintains a smaller but steady share throughout the year. This trend indicates a strong preference for liquor, which might suggest opportunities for businesses focusing on premium spirits.

Market Implications and Opportunities

The data suggests a robust market with opportunities for growth, particularly in liquor sales, given their consistent performance. The decline in the number of establishments in May 2025, coupled with increased sales, might suggest that the remaining businesses are capturing a larger market share or benefiting from improved efficiencies. This consolidation trend could present opportunities for new entrants or existing players looking to expand their presence.

Overall, the alcohol sales trends in Nueces over the past year highlight a vibrant market with significant potential for businesses attuned to consumer preferences and seasonal opportunities. Strategic focus on liquor products and understanding seasonal sales dynamics could be key to capitalizing on these trends.

Economic Overview

Nueces, Texas, serves as a dynamic hub of economic activity in the region, with a diverse economy that spans several key industries. The city's strategic location along the Gulf Coast supports a robust logistics and transportation sector, bolstered by the presence of major ports that facilitate international trade. Additionally, the energy industry plays a critical role, with both traditional oil and gas operations and growing investments in renewable energy projects.

The business climate in Nueces is further enhanced by a supportive local government that encourages investment through tax incentives and streamlined regulatory processes. The technology sector is also gaining traction, with numerous startups and tech firms finding a foothold in the area, attracted by a skilled workforce and the city's commitment to fostering innovation.

Cultural Scene

Nueces boasts a vibrant cultural scene that reflects its rich history and diverse population. The city hosts a variety of events and festivals throughout the year, such as the annual Coastal Bend Jazz Festival, which draws music enthusiasts from across the region. Art lovers can explore a range of galleries and exhibits that showcase local talent and international artists alike.

The city is home to several museums and cultural institutions that offer insight into the area's heritage, including the South Texas Museum of History. These attractions provide residents and visitors with opportunities to engage with the cultural fabric of Nueces, fostering a strong sense of community and identity.

Lifestyle

Nueces offers a mix of neighborhoods that cater to diverse lifestyles, from the bustling urban center to tranquil suburban areas. Popular neighborhoods like Shoreline Heights offer picturesque views and close proximity to recreational activities along the coast, while the downtown area is known for its vibrant entertainment district featuring a variety of dining, shopping, and nightlife options.

The local character of Nueces is marked by a friendly, welcoming atmosphere where community events and public spaces play a central role in everyday life. Residents enjoy access to numerous parks and outdoor activities, making it an ideal location for those who appreciate a balance between urban amenities and natural beauty.

Future Outlook

Looking ahead, Nueces is poised for continued growth and development, driven by strategic initiatives aimed at enhancing infrastructure and attracting new businesses. Planned developments include expansions of the port facilities and improvements to transportation networks, which are expected to boost economic activity and create new job opportunities.

The city's commitment to sustainability and innovation positions it as a forward-thinking community ready to embrace future challenges. As Nueces continues to evolve, it remains an attractive destination for investors and new residents seeking a dynamic environment in which to live and work.