Lubbock County Alcohol Sales

Top Contenders in Lubbock's Alcohol Sales

In May 2025, Chimy's Cerveceria on Broadway St. came out on top with total receipts of $318,107. Notably, their liquor sales were a significant contributor, accounting for $274,360 of the total. This popular spot continues to dominate with a vibrant atmosphere that attracts a steady stream of patrons.

Hot on their heels, Miguel's Broadway recorded $313,552 in total sales. They stand out with a strong beer sales figure of $68,728, suggesting a solid customer base that favors brews. Both Chimy's and Miguel's are key players in the Broadway St. scene, drawing crowds with their lively offerings.

Noteworthy Performers

Little Woodrow's is making waves with a total of $291,722. Their beer sales are particularly impressive at $118,057, indicating a strong preference among visitors for their cold drafts. Meanwhile, Bierhaus and Logies on Overton are neck and neck, each with receipts just shy of $288,000, showing a strong following in the area.

Another interesting player is Twin Peaks Lubbock, where beer sales reached $153,843, the highest in the top five. This focus on beer correlates with their brand identity, attracting patrons who enjoy a casual dining and drinking experience.

Trends and Insights

Overall, Broadway St. remains a hub for alcohol sales, with multiple establishments in the top ranks. Beer sales seem to be a strong driver for many, with places like Cook's Garage and United Supermarkets Arena also showing robust figures in that category.

Las Brisas Southwest Steakhouse is unique with a balanced approach, having significant wine sales at $86,107, which is quite rare among other top earners. This diversity in offerings might attract a different crowd looking for a more upscale drinking experience.

Overall, the data indicates that establishments with a strong beer selection and strategic location are performing well, offering valuable insights for business owners considering new ventures or expansions in Lubbock.

Top Selling Zip Codes

In May 2025, Lubbock's alcohol sales reached a total of $11,064,164 across 261 establishments. The spotlight shines brightest on Zip Code 79424, which leads the pack with sales of $2,981,194. With 66 establishments, it's clear this area has a bustling alcohol market. Not far behind, 79401 sees $2,772,734 in sales from 45 establishments, making it another key player in the local scene.

Alcohol Preferences by Area

Liquor dominates the sales mix in most areas, notably in 79401 with a hefty 72% of sales, while Zip Code 79409 stands out for its beer preference, constituting 60% of its sales. Meanwhile, 79408 is unique with a significant 21% of sales coming from wine, a rarity compared to other zip codes. These variances highlight differing consumer tastes across the region.

Opportunities for New Businesses

With varying numbers of establishments per zip code, there are potential opportunities for new businesses. For instance, 79416 and 79423 have relatively fewer establishments compared to their sales figures, suggesting room for more players. On the other hand, areas like 79363 and 79364, despite low sales, might benefit from targeted niche offerings to boost their market presence.

Interesting Insights

It's fascinating to see that some smaller zip codes like 79408 with just one establishment can still achieve notable sales, indicating a high demand or loyalty to specific outlets. Also, the dominance of liquor in most areas suggests a city-wide preference that new entrants might want to consider. Overall, Lubbock's alcohol market displays both concentration in certain areas and diversity in drink preferences, offering a dynamic landscape for businesses to explore.

Overview of Alcohol Sales in Lubbock

Over the past year, Lubbock's alcohol sales have shown a dynamic landscape, with notable fluctuations in both total receipts and the number of establishments. The highlight of the year was September 2024, which recorded the highest sales at $11.4 million, driven by strong performances across all categories: liquor, wine, and beer. This peak highlights a seasonal trend, suggesting a potential influence of local events or festivities boosting consumption during this period.

Monthly Variations and Trends

After the September peak, there was a slight decline in October and November, with sales hovering around $11.3 million and $11.25 million, respectively. This consistency indicates a robust market during the fall months, possibly due to back-to-school and holiday season preparations. However, by December, sales dipped to $10.1 million, reflecting a typical post-holiday drop-off.

The beginning of 2025 saw a noticeable decline in January, with total receipts falling to $8.9 million, the lowest in the 12-month period. This downturn is common post-holidays as consumer spending tightens. Interestingly, sales rebounded quickly, with a steady increase reaching $11.06 million by May 2025, marking a 12.14% increase from April, even as the number of establishments decreased by 6.45%.

Shifts in Beverage Preferences

Liquor consistently dominated sales, peaking at $6.55 million in May 2025. This preference for liquor over wine and beer suggests an ongoing trend towards premium spirits or a shift in consumer tastes. Beer sales, however, remained a strong contender, with its highest point in September 2024 at $4.41 million, indicating that seasonal events might drive up beer consumption.

Wine sales, while the smallest segment, have shown resilience and a steady increase, especially notable from a low of $475,099 in July 2024 to $671,121 in December 2024. This could indicate a growing niche market or a rise in wine culture within the community.

Market Implications

The data suggests that Lubbock's alcohol market is vibrant and responsive to seasonal events. The rising trend in liquor sales could signal opportunities for businesses to expand their premium offerings. Meanwhile, the stability in beer sales points to consistent demand, possibly linked to community events or sporting seasons. For wine, the gradual increase might encourage niche marketing strategies to capitalize on this growing interest.