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Nestled in the heart of the Texas Panhandle, Lubbock is a vibrant city known for its rich cultural heritage and as a hub for education and commerce. As Lubbock continues to grow, so does its dynamic market for alcohol sales, reflecting both local preferences and broader economic trends. This comprehensive analysis dives deep into the city's alcohol sales, providing key insights into how this sector is performing and evolving.

This data-driven report offers a detailed look at the top alcohol-selling establishments in Lubbock, showcasing the venues that dominate the market. By analyzing sales data, we identify which businesses are leading the charge and explore the factors contributing to their success. Additionally, the report breaks down alcohol sales by zip code, revealing which areas of Lubbock have the highest concentration of sales and offering a glimpse into the city's diverse consumer landscape.

Finally, our monthly trends analysis tracks the changes in alcohol sales over the past year, highlighting any significant patterns or shifts. Whether you're a business owner, a policy maker, or simply curious about Lubbock's economic pulse, this report provides valuable insights into the city's alcohol sales market as of April 2025.

Top 25 Lubbock Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Lubbock for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Chimy's Cerveceria
$318,107
$274,360
$318
$43,429
2.
Miguel's Broadway
$313,552
$243,931
$893
$68,728
3.
Little Woodrow's
$291,722
$172,895
$770
$118,057
4.
Bierhaus
$287,684
$203,845
$3,034
$80,805
5.
Logies on Overton
$287,617
$208,572
$490
$78,555
6.
Twin Peaks Lubbock
$260,760
$105,843
$1,074
$153,843
7.
Cook's Garage, LLC
$233,813
$75,461
$516
$157,836
8.
United Supermarkets Arena
$214,500
$75,275
$2,427
$136,798
9.
The Range
$200,070
$123,405
$0
$76,665
10.
Las Brisas Southwest Steakhouse
$197,909
$98,281
$86,107
$13,521
11.
Cricket's Draft House & Grill
$191,700
$150,931
$2,878
$37,891
12.
Tom's Daiquiri Place/the Blue Light
$158,154
$99,580
$0
$58,574
13.
Valencia Oranges Ix, LLC
$151,712
$110,816
$15,858
$25,038
14.
The Silver Bullet
$135,773
$83,566
$151
$52,056
15.
The Funky Door Wine Room
$120,123
$64,980
$48,856
$6,287
16.
Chances R Nightclub and Sports Bar
$109,913
$65,631
$166
$44,116
17.
Shotzys Bar and Grill
$109,455
$55,223
$101
$54,131
18.
The Reserve Culinary Tavern
$106,805
$75,289
$13,569
$17,947
19.
Lone Star Oyster Bar Inc
$106,799
$73,498
$0
$33,301
20.
Lubbock Country Club
$105,673
$58,383
$22,613
$24,677
21.
Caprock Cafe
$105,539
$43,783
$1,618
$60,138
22.
Texas Roadhouse
$101,770
$52,816
$2,508
$46,446
23.
Lone Star Oyster Bar
$100,206
$56,142
$24
$44,040
24.
Cujo's Sportz Bar & Grill
$98,761
$55,001
$50
$43,710
25.
Teddy Jacks Hub City Grill
$96,925
$52,611
$2,400
$41,914

Top Performers in Alcohol Sales

May 2025 was a bustling month for alcohol sales in Lubbock, with Chimy's Cerveceria leading the pack at 2417 Broadway St. They brought in total receipts of $318,107, with a significant chunk from liquor sales at $274,360. Not far behind, Miguel's Broadway at 2002 Broadway earned $313,552, driven by a robust mix of liquor and beer sales.

Beer vs. Liquor: The Battle Continues

While both Chimy's and Miguel's favored liquor sales, Twin Peaks Lubbock at 6012 Marsha Sharp Fwy and Cook's Garage at 11002 Highway 87 showed a strong preference for beer. Twin Peaks generated $153,843 from beer sales, the highest among the top venues, while Cook's Garage followed closely with $157,836 from beer sales, making it a go-to spot for beer enthusiasts.

Wine's Modest Performance

Wine sales were less dominant across the board, with only Las Brisas Southwest Steakhouse at 4701 112th St standing out in this category. They pulled in $86,107 from wine, making up a significant portion of their total receipts of $197,909. Meanwhile, other establishments like The Funky Door Wine Room leaned into their wine offerings, contributing nearly $48,856 to their total earnings.

Interesting Trends and Highlights

The Broadway area remains a hotspot for nightlife, with multiple establishments on or near Broadway St making the top sales list. Venues like Little Woodrow's at 6313 66th St and Bierhaus at 2009 Broadway have cemented their places as popular destinations, showing strong sales across all alcohol categories. The diverse offerings and vibrant atmosphere continue to draw in crowds, ensuring Broadway remains a key player in Lubbock's alcohol sales scene.

Lubbock Zip Codes By May 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Lubbock for May 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
79424
66 $2,981,194
$1,768,419
$259,224
$953,551
2.
79401
45 $2,772,734
$1,995,292
$126,719
$648,968
3.
79414
23 $1,162,933
$707,600
$54,553
$400,780
4.
79407
28 $1,112,644
$590,029
$36,598
$486,017
5.
79423
20 $904,849
$434,946
$33,505
$417,673
6.
79416
13 $376,894
$187,013
$9,021
$180,860
7.
79410
13 $335,225
$181,605
$19,060
$134,560
8.
79403
9 $249,907
$121,032
$13,468
$115,407
9.
79409
4 $237,205
$89,745
$5,950
$141,510
10.
79413
8 $193,032
$88,343
$8,982
$95,707
11.
79412
6 $173,162
$84,342
$59
$88,761
12.
79415
10 $168,905
$104,386
$1,190
$63,329
13.
79404
7 $109,514
$64,483
$10
$45,021
14.
79411
4 $106,828
$50,611
$4,840
$51,377
15.
79408
1 $105,673
$58,383
$22,613
$24,677
16.
78424
1 $64,358
$26,080
$3,128
$35,150

Top Zip Codes for Alcohol Sales

The standout performer in Lubbock's alcohol sales for May 2025 is Zip Code 79424, boasting a whopping $2,981,194 in sales across 66 establishments. This area leads not only in total sales but also in the number of establishments, making it a prime location for alcohol-related business. Following closely is Zip Code 79401, with $2,772,734 in sales from 45 establishments, indicating a thriving market there as well.

Alcohol Preferences by Zip Code

When it comes to alcohol preferences, there's a noticeable variance across different zip codes. For instance, Zip Code 79401 has a high preference for liquor, making up 72% of its sales mix, while Zip Code 79409 leans heavily towards beer, constituting 60% of its sales. Wine, on the other hand, seems to have a smaller share across all areas, peaking at 21% in Zip Code 79408.

Opportunities for New Establishments

Looking at the density of establishments, Zip Code 79424 and Zip Code 79401 are already saturated with 66 and 45 establishments respectively. In contrast, areas like Zip Code 79408 and Zip Code 78424 have only one establishment each, suggesting room for new entrants. These less saturated areas could be ripe for investment, particularly if they align with consumer preferences in liquor and beer.

Interesting Patterns and Insights

Overall, Lubbock shows a strong preference for liquor, dominating the sales mix in most zip codes. However, beer also holds a significant share, especially in zip codes like 79409 and 78424. Interestingly, wine remains a smaller player, but targeted marketing or unique offerings in areas like 79408 could tap into niche markets. Establishments in areas with a balanced mix like Zip Code 79423 might benefit from diverse product offerings to cater to varied consumer tastes.

Lubbock Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Lubbock. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 258 $11,055,057
$6,552,309
$598,920
$3,883,348
12.8%
Apr 2025 274 $9,804,925
$5,637,919
$550,629
$3,492,444
9.3%
Mar 2025 265 $10,804,663
$6,104,101
$555,465
$3,934,492
14.8%
Feb 2025 264 $9,409,693
$5,454,267
$623,329
$3,200,599
5.8%
Jan 2025 280 $8,896,112
$4,970,897
$514,904
$3,199,873
12.2%
Dec 2024 281 $10,135,897
$5,660,708
$670,589
$3,587,407
9.4%
Nov 2024 281 $11,187,714
$6,220,078
$635,765
$4,256,314
0.6%
Oct 2024 281 $11,250,486
$6,139,192
$601,819
$4,368,087
0.8%
Sep 2024 280 $11,337,499
$6,223,103
$643,790
$4,406,477
9.2%
Aug 2024 278 $10,382,793
$6,013,775
$594,130
$3,771,798
23.4%
Jul 2024 278 $8,413,244
$4,798,959
$474,863
$3,137,541
9.9%
Jun 2024 277 $9,342,294
$5,306,315
$577,795
$3,456,994
0%

Overall Sales Trends

Over the past 12 months, Lubbock's alcohol sales have seen a mix of highs and lows, with September 2024 marking the peak at $11,337,499 in total receipts. This highlights a strong period likely driven by seasonal events or promotions. However, fluctuations in sales are evident, with notable declines in some months such as January 2025, where sales dipped to $8,896,112, down 12.23% from the previous month.

Monthly Variations and Patterns

The data shows a clear pattern of seasonal sales spikes, particularly in late summer to early fall, as seen in August and September 2024. This suggests that local events or seasonal preferences might be influencing consumer behavior. Conversely, early 2025 showed a slower pace, with January and February experiencing lower sales volumes compared to the previous year’s peak months.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominates the sales mix, making up the largest portion of receipts across all months. This preference might indicate a local market trend favoring spirits over other alcoholic beverages. Beer follows as the second most popular choice, while wine sales, although stable, remain the smallest segment. For instance, in May 2025, liquor sales reached $6,552,309 compared to beer at $3,883,348 and wine at $598,920.

Changes in Establishments

The number of establishments has seen slight fluctuations, though a general decrease is observed toward May 2025, dropping to 258 from a high of 281 in late 2024. This reduction, despite an increase in total sales, could indicate market consolidation or a shift towards fewer but more efficient operations. Businesses looking to enter the market should consider these dynamics for strategic planning.

Market Insights

The year-over-year comparison shows that while there are periods of decline, the overall trend points to a resilient market capable of bouncing back with significant growth spurts. The data suggests opportunities for targeted marketing during peak months and a focus on liquor to maximize returns. Understanding these trends will be crucial for businesses aiming to leverage market dynamics effectively.

Economic Overview

Lubbock, Texas, serves as a vital economic hub of the South Plains, with a diverse economy that spans agriculture, education, healthcare, and technology. The city's economic foundation is traditionally rooted in agriculture, particularly cotton production, which remains a significant contributor to the local economy. Additionally, Lubbock is gaining recognition for its burgeoning technology sector, driven by innovation and research initiatives at Texas Tech University.

Business climate in Lubbock is marked by a spirit of collaboration and growth, with numerous opportunities for startups and established businesses alike. The Lubbock Economic Development Alliance actively supports business growth through incentives and resources, making the city an attractive destination for investment. The region's low cost of living and high quality of life further enhance its appeal to businesses and entrepreneurs.

Cultural Scene

Lubbock boasts a vibrant cultural scene that celebrates its rich musical heritage, notably as the birthplace of rock 'n' roll legend Buddy Holly. The Buddy Holly Center is a focal point for music enthusiasts, offering exhibits and performances that honor his legacy. Lubbock also hosts an array of events such as the Lubbock Arts Festival, which showcases local and national artists, and the Lubbock Music Fest, drawing crowds with diverse musical acts.

The city's commitment to the arts extends to its numerous galleries, theaters, and museums that cater to a variety of tastes. The Louise Hopkins Underwood Center for the Arts serves as a cornerstone for contemporary art, providing a platform for local artists and cultural events. This thriving cultural landscape makes Lubbock an exciting place for both residents and visitors to explore.

Lifestyle

Lubbock offers a distinct lifestyle characterized by its friendly atmosphere and community-oriented spirit. Popular neighborhoods like Tech Terrace and Ransom Canyon provide diverse living options, from charming historic homes to modern developments, catering to a range of preferences. The city’s unique blend of small-town charm and urban amenities creates a welcoming environment for families and young professionals alike.

Entertainment districts such as the Depot Entertainment District offer a lively mix of dining, shopping, and nightlife experiences. Local character is further defined by the city's thriving food scene, with an emphasis on locally sourced ingredients and innovative culinary creations. Whether enjoying a casual meal or a night out, Lubbock's lifestyle offers something for everyone.

Future Outlook

Lubbock's future outlook is marked by promising growth and development plans that aim to enhance its economic and cultural landscape. The city is investing in infrastructure improvements and revitalization projects, particularly in the downtown area, to attract businesses and foster community engagement. These developments are expected to bolster Lubbock’s position as a regional powerhouse.

With a steady population growth and a strategic focus on diversifying its economy, Lubbock is poised for continued prosperity. Key sectors such as technology, healthcare, and education are expected to drive future growth, supported by a robust network of local and regional partnerships. For investors and businesses, Lubbock presents an array of opportunities in a dynamic and evolving market.