Lubbock Alcohol Sales

Top Performers in Alcohol Sales

May 2025 was a bustling month for alcohol sales in Lubbock, with Chimy's Cerveceria leading the pack at 2417 Broadway St. They brought in total receipts of $318,107, with a significant chunk from liquor sales at $274,360. Not far behind, Miguel's Broadway at 2002 Broadway earned $313,552, driven by a robust mix of liquor and beer sales.

Beer vs. Liquor: The Battle Continues

While both Chimy's and Miguel's favored liquor sales, Twin Peaks Lubbock at 6012 Marsha Sharp Fwy and Cook's Garage at 11002 Highway 87 showed a strong preference for beer. Twin Peaks generated $153,843 from beer sales, the highest among the top venues, while Cook's Garage followed closely with $157,836 from beer sales, making it a go-to spot for beer enthusiasts.

Wine's Modest Performance

Wine sales were less dominant across the board, with only Las Brisas Southwest Steakhouse at 4701 112th St standing out in this category. They pulled in $86,107 from wine, making up a significant portion of their total receipts of $197,909. Meanwhile, other establishments like The Funky Door Wine Room leaned into their wine offerings, contributing nearly $48,856 to their total earnings.

Interesting Trends and Highlights

The Broadway area remains a hotspot for nightlife, with multiple establishments on or near Broadway St making the top sales list. Venues like Little Woodrow's at 6313 66th St and Bierhaus at 2009 Broadway have cemented their places as popular destinations, showing strong sales across all alcohol categories. The diverse offerings and vibrant atmosphere continue to draw in crowds, ensuring Broadway remains a key player in Lubbock's alcohol sales scene.

Top Zip Codes for Alcohol Sales

The standout performer in Lubbock's alcohol sales for May 2025 is Zip Code 79424, boasting a whopping $2,981,194 in sales across 66 establishments. This area leads not only in total sales but also in the number of establishments, making it a prime location for alcohol-related business. Following closely is Zip Code 79401, with $2,772,734 in sales from 45 establishments, indicating a thriving market there as well.

Alcohol Preferences by Zip Code

When it comes to alcohol preferences, there's a noticeable variance across different zip codes. For instance, Zip Code 79401 has a high preference for liquor, making up 72% of its sales mix, while Zip Code 79409 leans heavily towards beer, constituting 60% of its sales. Wine, on the other hand, seems to have a smaller share across all areas, peaking at 21% in Zip Code 79408.

Opportunities for New Establishments

Looking at the density of establishments, Zip Code 79424 and Zip Code 79401 are already saturated with 66 and 45 establishments respectively. In contrast, areas like Zip Code 79408 and Zip Code 78424 have only one establishment each, suggesting room for new entrants. These less saturated areas could be ripe for investment, particularly if they align with consumer preferences in liquor and beer.

Interesting Patterns and Insights

Overall, Lubbock shows a strong preference for liquor, dominating the sales mix in most zip codes. However, beer also holds a significant share, especially in zip codes like 79409 and 78424. Interestingly, wine remains a smaller player, but targeted marketing or unique offerings in areas like 79408 could tap into niche markets. Establishments in areas with a balanced mix like Zip Code 79423 might benefit from diverse product offerings to cater to varied consumer tastes.

Overall Sales Trends

Over the past 12 months, Lubbock's alcohol sales have seen a mix of highs and lows, with September 2024 marking the peak at $11,337,499 in total receipts. This highlights a strong period likely driven by seasonal events or promotions. However, fluctuations in sales are evident, with notable declines in some months such as January 2025, where sales dipped to $8,896,112, down 12.23% from the previous month.

Monthly Variations and Patterns

The data shows a clear pattern of seasonal sales spikes, particularly in late summer to early fall, as seen in August and September 2024. This suggests that local events or seasonal preferences might be influencing consumer behavior. Conversely, early 2025 showed a slower pace, with January and February experiencing lower sales volumes compared to the previous year’s peak months.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominates the sales mix, making up the largest portion of receipts across all months. This preference might indicate a local market trend favoring spirits over other alcoholic beverages. Beer follows as the second most popular choice, while wine sales, although stable, remain the smallest segment. For instance, in May 2025, liquor sales reached $6,552,309 compared to beer at $3,883,348 and wine at $598,920.

Changes in Establishments

The number of establishments has seen slight fluctuations, though a general decrease is observed toward May 2025, dropping to 258 from a high of 281 in late 2024. This reduction, despite an increase in total sales, could indicate market consolidation or a shift towards fewer but more efficient operations. Businesses looking to enter the market should consider these dynamics for strategic planning.

Market Insights

The year-over-year comparison shows that while there are periods of decline, the overall trend points to a resilient market capable of bouncing back with significant growth spurts. The data suggests opportunities for targeted marketing during peak months and a focus on liquor to maximize returns. Understanding these trends will be crucial for businesses aiming to leverage market dynamics effectively.