San Antonio Alcohol Sales

Top Performers in San Antonio's Alcohol Sales

Leading the pack in May 2025 is Hospitality International, Inc. at Resort Parkway, with total receipts of over $2.5 million. Their liquor sales alone crossed $1.4 million, emphasizing their strong hold on the spirits market. This establishment significantly outpaces its competitors, showcasing its dominant presence in the local hospitality industry.

Following at a distance, HRHC, LLC at Hyatt Resort Drive raked in just over $1 million in total receipts. While not as high as the leader, their liquor sales contribute a substantial portion, highlighting the lucrative nature of high-end resorts in alcohol sales. This reflects a trend where luxury venues are capitalizing on their upscale clientele.

Sports and Entertainment Venues

The Alamodome and SeaWorld San Antonio both make appearances in the top ranks, with the former collecting nearly $950,000. Notably, the Alamodome's sales are heavily beer-focused, bringing in over $648,000, which is indicative of its large event-style atmosphere. SeaWorld also leans towards beer, with more than half of its total sales attributed to this category.

A surprising entrant is Conservation Celebration, dominating the beer sales with over $857,000 and zero liquor sales. This indicates a niche market or special event focus, possibly appealing to a craft beer or casual drinking crowd.

Resorts and Upscale Venues

La Cantera Resort and Spa and Hotel Emma continue to demonstrate the strong performance of resorts and upscale hotels in San Antonio's alcohol market. La Cantera's sales are driven largely by liquor, while Hotel Emma maintains a balanced approach between liquor and wine. These establishments reflect the continuous demand for premium experiences.

Trends and Insights

It's interesting to see the diversity in sales strategies across different venues. Brass Monkey, with its strong liquor sales and absence of wine, suggests a focus on cocktails or spirits that attract a different crowd compared to wine-heavy venues like Aramark at the AT&T Center. Meanwhile, Pearl Market's balance across all categories indicates a versatile offering appealing to varied tastes.

Ojos Locos Sports Cantina and El Mirasol demonstrate the popularity of tequila and other liquors in casual settings, with their receipts showing a strong preference for liquor over beer or wine. This highlights a growing trend among San Antonio’s social spots, where vibrant nightlife and casual environments draw crowds looking for fun, spirited experiences.

Top Areas for Alcohol Sales

In May 2025, San Antonio's alcohol market was buzzing, with a total of $74,174,379 in sales across 54 zip codes. Leading the pack is zip code 78205, the downtown area, with an impressive $15,334,679 in sales. This area is bustling with 165 establishments, making it a hotspot for liquor sales, which account for 61% of the sales mix.

Alcohol Type Preferences Across Zip Codes

Liquor dominates the sales mix in most areas, especially in zip code 78212, where 69% of sales are liquor, and in 78215, where liquor accounts for 66%. However, beer takes a significant share in zip codes like 78203, where it represents a whopping 68% of sales. Zip code 78219 bucks the trend with 27% of its sales in wine, the highest wine percentage in the city.

Opportunities for New Establishments

With 1,359 establishments citywide, some areas could benefit from more competition or new concepts. For instance, zip code 78261 only hosts 4 establishments despite generating $2,624,958 in sales, suggesting potential for new ventures. Similarly, 78203 and 78244, with just a handful of establishments, might be ripe for expansion.

Interesting Patterns and Insights

Interestingly, zip code 78202 stands out with 80% of its sales from liquor, the highest percentage in San Antonio. Meanwhile, areas like 78227 and 78225 show a strong preference for beer, with it making up over 70% of sales. These variations highlight diverse consumer preferences across the city, offering insights into tailoring business strategies based on local tastes.

Overview of Alcohol Sales in San Antonio

Over the past year, San Antonio's alcohol market has shown some interesting dynamics. The total number of establishments has fluctuated, peaking in April 2025 with 1,471 establishments, before dropping to 1,375 by May 2025. Meanwhile, April 2025 also marked the highest total receipts at $77,461,599, indicating a robust period for sales.

Monthly Sales Patterns and Trends

The data reveals some significant seasonal trends. Notably, there was a substantial increase in sales from December 2024 to March 2025, culminating in April's peak. This could be tied to seasonal events or increased tourism during these months. Conversely, January 2025 saw a sharp decline in sales, with total receipts down by 20.8%, likely reflecting a post-holiday slump.

Product Mix Analysis

Throughout the year, liquor consistently led sales, often comprising the largest portion of total receipts. April 2025 was an exception where beer saw a significant uptick, reaching $22,163,401, the highest in the recorded period. Wine sales, while stable, showed less volatility but also saw a peak in December 2024 with $9,281,967 in sales, possibly due to holiday celebrations.

Market Implications

The fluctuations in the number of establishments could suggest a dynamic market environment with frequent entries and exits. The strong sales during certain months indicate opportunities for businesses to capitalize on seasonal demand. The dominance of liquor sales suggests a consistent consumer preference, though the occasional spikes in beer sales might indicate shifting trends or promotional effectiveness.

Year-Over-Year Insights

Looking at year-over-year performance, the market appears to have expanded, particularly during the holiday and early spring months. This growth, despite the monthly fluctuations, suggests a resilient market with potential for strategic growth, especially for businesses adept at leveraging these seasonal peaks.