El Paso County Alcohol Sales

Top Performers in Alcohol Sales

At the top of the list is Hotel Paso Del Norte, with impressive total receipts of $261,918. The hotel leads in liquor sales, pulling in $182,452, which is significantly higher than its wine and beer sales. Not far behind is Buck's Cabaret, which showed a balanced sale of liquor and beer, while wine sales were also notable at $57,631.

Beer Dominance and Unique Trends

Cerveceria 19 on N Zaragoza Rd and its counterpart on N Mesa St are standout performers when it comes to beer sales, bringing in $99,135 and $71,343 respectively. These figures highlight a strong preference for beer among their patrons. Meanwhile, Ojos Locos Sports Cantina emphasized beer as their top seller at $113,834, dwarfing their wine sales.

Liquor-Centric Establishments

Some spots, like Taqueria La 4 LLC and Whiskey Dicks, have a strong focus on liquor, with sales reaching $146,373 and $93,387 respectively. These numbers show a clear preference for spirits over other alcohol types in these venues.

Wine Enthusiasts Take Note

Cafe Central is a haven for wine lovers, with wine sales hitting $85,337, which is a significant portion of their total receipts. The Plaza Hotel Pioneer Park also sees wine as a key part of their sales strategy, with $34,089 in wine sales contributing to their overall revenue.

Interesting Observations

It's interesting to note that Jamba, not typically known for alcohol sales, has a strong showing in beer with $113,966 in sales. This could indicate a strategic shift or a unique marketing approach. Additionally, Dirty Laundry and Tequilas Discoteque have a strong focus on liquor, with both establishments having over $100,000 in liquor sales, which is a clear reflection of their target market preferences.

Top Sales Areas

When it comes to alcohol sales in El Paso for January 2026, Zip Code 79936 leads the pack with a whopping $3,981,578 in sales across 103 establishments. Close on its heels is Zip Code 79925, with total sales of $3,075,731 from 80 establishments. These areas clearly have the highest concentration of sales, making them prime locations for businesses looking to capitalize on high demand.

Alcohol Preferences by Zip Code

There's a noticeable variance in alcohol preferences across different zip codes. In Zip Code 79901, liquor dominates the market with 66% of sales, whereas Zip Code 79968 shows a strong preference for beer, comprising 82% of sales. Meanwhile, Zip Code 79903 has a balanced mix but leans heavily toward liquor at 63%.

Opportunities for New Establishments

With 631 establishments spread over 25 zip codes, there's room for growth, especially in areas like Zip Code 79968, which only hosts 1 establishment despite its healthy sales figures. Similarly, Zip Code 79934, with just 4 establishments, shows potential for additional venues to tap into its beer-loving demographic.

Interesting Patterns

One intriguing pattern is the relatively low percentage of wine sales across most zip codes, with many areas like 79927 and 79924 reporting 0% to 2% wine sales. This could indicate a market gap for wine-focused establishments. Additionally, the overall sales mix across El Paso shows a strong preference for liquor and beer, suggesting that businesses focusing on these categories could thrive.

Overview of Alcohol Sales in El Paso

The past year has been a rollercoaster for alcohol sales in El Paso, with some months seeing significant spikes and others facing declines. The month of May 2025 stood out as the peak, boasting the highest total receipts of $23.7 million. This surge was marked by a substantial 19.74% increase from the previous month, highlighting a strong market during this period.

Monthly Fluctuations and Seasonal Patterns

The data reveals notable fluctuations throughout the year. For instance, December 2025 saw a healthy uptick of 11.8% in sales compared to November, which might be attributed to holiday festivities. Conversely, January 2026 experienced a sharp drop of 14.05%, suggesting a typical post-holiday slump as consumers tightened their belts.

Shifts in Sales Mix: Liquor, Wine, and Beer

When diving into the sales mix, liquor consistently held the largest share of total receipts across all months, peaking in May 2025 with $12.8 million. Beer followed closely, especially in August 2025, when it generated $8.9 million, indicating a possible seasonal preference for beer in the summer. Wine sales, though the smallest segment, showed relatively stable figures, with minor fluctuations throughout the year.

Market Dynamics and Business Implications

The changes in the number of establishments also played a role in sales dynamics. Notably, May 2025 saw an increase in establishments by 1.44%, possibly contributing to the record sales. However, the overall trend from December 2025 to January 2026 shows a slight decline in establishments, which might indicate market consolidation or seasonal closures.

For businesses, understanding these trends is crucial. The data suggests strong sales potential during specific months like May and December, pointing to opportunities for strategic promotions and inventory adjustments. Additionally, the consistent demand for liquor over wine and beer could guide inventory decisions and marketing efforts.