El Paso County Alcohol Sales

Leading the Pack in El Paso

June 2026 was a bustling month for El Paso's alcohol scene, with some standout performers. Topping the list is Professional Sports Catering at 1 Ball Park Plaza, raking in a whopping $424,769. Not surprisingly, beer sales dominated here, accounting for $290,822 of the total receipts, likely fueled by thirsty sports fans.

Notable Players in the Market

Hot on the heels of the leader, Taqueria La 4 LLC on N Zaragoza Road showed impressive figures with $317,133 in total receipts. This spot is a liquor powerhouse, with $231,522 coming from liquor sales alone. Meanwhile, The Elmont Resort also made a strong showing, mixing a balanced sale of liquor and beer to achieve $302,880 in total receipts.

Trends and Observations

A noteworthy mention goes to Hotel Paso Del Norte, where wine sales contributed significantly, totaling $49,887. This suggests a trend where upscale venues might be attracting wine enthusiasts. On the other hand, Bucks Cabaret saw a diverse mix with $80,636 in wine sales, indicating a varied customer palate.

Insights for Business Enthusiasts

For those looking into business opportunities, the dominance of beer in several top venues, such as Professional Sports Catering and Ojos Locos Sports Cantina, suggests a strong market for beer-centric events. Conversely, locations like Cafe Central and El Paso Country Club highlight the potential for wine sales in more refined settings.

Overall, June's data paints a dynamic picture of El Paso’s alcohol market, with opportunities for both beer and wine sales across varied venues. Whether you're a bar owner or a business investor, these insights could guide your next strategic move.

Top Performing Zip Codes

Leading the charge in El Paso's alcohol sales for June 2026 is zip code 79936, boasting a whopping $3,793,291 in total sales from its 95 establishments. Liquor reigns supreme here, making up 52% of sales. Hot on its heels is 79901, with sales reaching $3,138,934 from 68 establishments, where liquor accounts for an even higher 61% of the sales mix.

Alcohol Preferences by Area

When it comes to what people are buying, there are some clear favorites. In 79901 and 79902, liquor takes the lead with over 60% of sales, while beer is more popular in areas like 79928, where it accounts for 54% of sales. Wine, though less popular overall, finds a slightly higher preference in 79922 with a 14% sales mix.

Opportunities for New Establishments

With 606 total establishments across 25 zip codes, some areas show potential for new ventures. Zip code 79924, for instance, with its 26 establishments and $906,721 in sales, might benefit from additional outlets, given its balanced mix of liquor and beer sales. Similarly, 79927, despite having only six establishments, shows a strong beer preference at 60% of sales.

Interesting Patterns and Insights

One interesting insight is that beer sales are dominant in zip code 79968, accounting for 100% of its modest $860 sales, suggesting a niche market or a single establishment focus. Meanwhile, 79836 presents a unique case with no recorded sales mix, indicating a potential data anomaly or a lack of sales activity in June.

Overview of Alcohol Sales in El Paso

Over the past year, El Paso's alcohol market has experienced some notable fluctuations, with May 2026 standing out as the peak month for sales. Total receipts hit an impressive $23.4 million during this period, which was a significant 11.21% increase from April. This uptick was driven largely by a surge in liquor and beer sales, indicating a strong consumer preference for these categories during this time.

Seasonal Patterns and Market Dynamics

The data reveals a recurring trend of heightened sales during the holiday seasons, particularly in December 2025 and May 2026. December saw total receipts of $22.5 million, with liquor being the dominant contributor. This seasonal spike suggests that festive occasions drive up demand, especially for higher-end liquors. Conversely, the summer months such as August 2025 also showed strong performance, likely due to increased social gatherings and events.

Changes in Sales Mix

Throughout the year, liquor consistently accounted for the largest share of alcohol sales, peaking in December 2025 at $12.4 million. Wine, while the smallest segment, saw slight increases in specific months like May 2026. Beer sales showed more variability but remained a significant part of the sales mix, especially notable in months like July 2025 and May 2026. This indicates a steady demand for a mix of alcoholic beverages, with a slight preference for liquor and beer.

Market Implications

The declining number of establishments, from 648 in September 2025 to 606 in June 2026, suggests possible market consolidation or increased competition. Despite this, the market has shown resilience with periodic spikes in sales. The data indicates potential opportunities for businesses to capitalize on seasonal trends and consumer preferences for liquor and beer, especially during peak months. Understanding these patterns can help businesses tailor their strategies to maximize sales and market presence.