El Paso County Alcohol Sales

Leading the Pack

Cerveceria 19 at 1441 N Zaragoza Rd Ste I takes the top spot for March 2026, with total receipts amounting to $266,992. This popular spot has made a name for itself with its impressive liquor sales of $154,255 and beer sales reaching $112,737, although it notably doesn't sell wine.

Close on its heels is Jamba at 500 W University Ave, with total receipts of $266,628. Jamba stands out by focusing heavily on beer, which accounts for $254,963 of its sales, while only $11,665 comes from liquor, and it doesn't sell wine.

Rising Stars and Diverse Offerings

Bucks Cabaret and Hotel Paso Del Norte are almost neck and neck, with receipts of $259,729 and $259,465, respectively. Bucks Cabaret has a balanced mix of sales with liquor at $134,318 and wine at $74,806. Meanwhile, Hotel Paso Del Norte leads in liquor sales among the top establishments with $186,183, indicating a preference for cocktails and spirits.

Taqueria La 4 LLC on N Zaragoza Rd adds a vibrant flair to the list with total sales of $248,943, where liquor dominates at $184,939. This suggests a strong customer preference for mixed drinks or shots over beer, which contributes $64,004 to their revenue.

Beer-Centric Venues

Topgolf at 365 Vin Rambla showcases a considerable beer following with sales of $94,225, complemented by liquor sales of $118,464. Their minimal wine sales suggest a focus on beer and spirit offerings for their patrons.

Ojos Locos Sports Cantina and Twin Peaks locations on Gateway Blvd and Sunland Park Dr show a strong beer preference with receipts largely driven by beer, highlighting the popularity of sports bars where beer is a staple among patrons.

Interesting Insights

Cafe Central at 109 N Oregon St is unique in its high wine sales, reaching $91,821, making it a go-to spot for wine enthusiasts compared to other top sellers that focus more on liquor and beer.

The data reflects a diverse range of establishments in El Paso, each with its unique appeal, whether it's a focus on beer, liquor, or wine. This information is invaluable for business owners and operators looking to understand market trends and consumer preferences in the area.

Top Zip Codes for Alcohol Sales

When it comes to alcohol sales in El Paso, zip code 79936 takes the lead with a whopping $3,970,929 in total sales from 98 establishments. This area shows a strong preference for liquor, making up 56% of sales. Close behind is zip code 79925, bringing in $3,263,870 from 78 establishments, with a similar dominance of liquor at 52% of sales.

Alcohol Type Preferences by Area

Different areas have distinct preferences when it comes to types of alcohol. For instance, zip code 79901, with total sales of $2,640,510, heavily favors liquor at 66%, while zip code 79968, with sales of $266,628, overwhelmingly prefers beer, accounting for 96% of sales. Wine doesn't seem to be a strong contender in most areas, typically making up a small percentage of the sales mix.

Opportunities for New Establishments

Analyzing the current density of establishments, zip codes like 79922 and 79835 have fewer sites, with only 10 establishments each. These areas might be ripe for new ventures, especially if they can offer a unique selection or experience. On the other hand, zip code 79936, with its 98 establishments, indicates a saturated market, requiring any new business to bring something fresh and innovative to stand out.

Interesting Patterns and Insights

It's notable that while liquor remains the dominant choice in most zip codes, beer holds a significant share in several areas, such as zip code 79928, where it accounts for 51% of sales. This suggests potential growth for beer-focused establishments in these regions. Additionally, the presence of single-establishment areas like zip code 79838, with total sales of $79,352, might indicate untapped potential for expansion.

Overview of Alcohol Sales in El Paso

Over the past year, El Paso's alcohol sales have experienced some interesting shifts, revealing insights into consumer behavior and market dynamics. The most significant peak was in May 2025, with total receipts hitting a high of $23.7 million, indicating a strong demand during this period. This surge could be attributed to seasonal events or promotions that spiked consumer interest.

Trends in Liquor, Beer, and Wine Sales

In terms of sales mix, liquor consistently outperformed beer and wine, which suggests a preference for spirits among El Paso consumers. For instance, in March 2026, liquor sales were at $11.1 million, almost double the beer sales of $8.1 million, and significantly higher than wine sales of $1.15 million. This trend highlights a robust market for liquor, potentially spurred by cultural preferences or marketing efforts.

Monthly Sales Fluctuations

Monthly sales fluctuations were notable, with a significant drop in January 2026, where sales decreased by 13.86% compared to December 2025. This could reflect a post-holiday slump. Conversely, March 2026 saw a 6.01% increase in receipts from February, possibly due to early spring events or improved economic conditions.

Market Dynamics and Establishments

The number of establishments has varied slightly, with a noticeable decline in March 2026 to 605 from February's 642. This decrease, coupled with a rise in total receipts, suggests a consolidation where fewer establishments are capturing more of the market share, potentially indicating a competitive landscape where larger players are gaining ground.

Implications for Business

For businesses in the alcohol industry, these trends underscore the importance of strategic timing and focus on liquor offerings. The data suggests that targeting peak months like May and adapting to consumer preferences for liquor could maximize sales. Additionally, staying attentive to market changes, such as establishment numbers, could offer competitive advantages in capturing consumer attention and loyalty.