El Paso County Alcohol Sales

Top Performers in El Paso's Alcohol Scene

In May 2025, the top spot for alcohol sales in El Paso was claimed by Professional Sports Catering at 1 Ball Park Plaza, raking in an impressive $678,512. The bulk of their sales came from beer, amounting to $435,687, showcasing a strong beer culture among sports fans.

The Elmont Resort at 240 W Castellano Dr followed closely with $595,447 in total receipts. Interestingly, they led in liquor sales with $295,499, which could indicate a preference for mixed drinks at this upscale venue.

Noteworthy Establishments and Trends

Cerveceria 19, with locations on both N Zaragoza Rd and N Mesa St, made notable entries with total receipts of $302,636 and $234,750, respectively. Both locations showed a strong preference for liquor over beer, signaling a possible shift in customer preferences at these trendy spots.

Hotel Paso Del Norte also stood out with $295,573 in sales, heavily leaning into liquor with $220,844, but also showing a significant presence in wine sales at $43,635. This suggests a balanced offering that caters to diverse tastes.

Emerging and Consistent Players

Places like Taqueria La 4 LLC and Taqueria La No. Uno are emerging players with a combined total of over $478,000, indicating that casual dining spots are thriving in El Paso's alcohol market. Both establishments favor liquor sales, hinting at a trend toward cocktails in casual settings.

Ojos Locos Sports Cantina and Gringo Theory reflect the ongoing popularity of sports bars, each earning over $200,000. Their sales are driven by a diverse mix of liquor and beer, catering to a wide range of patrons.

Overall, El Paso's alcohol scene shows a vibrant mix of sports venues, upscale resorts, and casual dining establishments, each carving out its niche with varied offerings of liquor, wine, and beer. This diverse landscape presents numerous opportunities for business owners to tap into specific customer preferences and trends.

Top Areas for Alcohol Sales

When it comes to where the cash is flowing in El Paso's alcohol market, 79936 leads the pack with a whopping $4.29 million in sales across 93 establishments. Close on its heels is 79901, which boasts $3.75 million from 66 establishments. These areas clearly dominate the scene, thanks to their robust mix of liquor, wine, and beer options.

Alcohol Preferences by Zip Code

The love for liquor is evident across most zip codes, but there's a notable variation in the mix. For instance, 79901 and 79902 show a strong preference for liquor, accounting for 60% and 67% of sales, respectively. Meanwhile, 79922 stands out with a higher wine preference at 16%, indicating a more diverse palate.

Opportunities for New Establishments

With 788 establishments spread across 26 zip codes, there's still room for growth. Zip codes like 79928 and 79924 have fewer establishments relative to their sales, suggesting potential opportunities for new players to enter the market. Additionally, smaller areas like 79838 and 79968 show niche potential, especially for those focusing on specific types of alcohol.

Interesting Patterns and Insights

It's fascinating to see how some zip codes have a near-exclusive focus on certain types of alcohol. For example, 79968 overwhelmingly favors liquor at 97%, while 79849 is all about beer, making up 100% of its sales. These unique patterns highlight distinct consumer preferences that savvy business owners could capitalize on. Overall, the data suggests a vibrant and varied market with plenty of opportunities for tailored strategies.

Overview of Alcohol Sales in El Paso

The past 12 months have seen some interesting trends in El Paso's alcohol sales scene. With the most recent data from May 2025, total receipts reached $22.4 million, showing a robust growth of 13.29% from the previous month. However, it's worth noting that the number of establishments has decreased by 5.62% during the same period, indicating a shift towards higher sales per establishment.

Seasonal Patterns and Peak Sales

December 2024 was the standout month with the highest sales, totaling over $22.5 million. This aligns with the holiday season, typically a peak period for alcohol consumption. The festive atmosphere likely contributed to a 10.32% increase in total receipts compared to November, making it a critical time for businesses to maximize their marketing efforts and stock management.

Shifts in Sales Mix

Liquor consistently dominates the sales mix, peaking in December with receipts of $12.4 million. Beer also shows strong performance, with sales peaking at over $8.5 million in August 2024 and again in May 2025. Interestingly, wine sales, though the smallest segment, remained relatively stable, with minor fluctuations throughout the year. This suggests a steady customer base for wine, with opportunities for growth in targeted marketing.

Market Insights and Business Implications

The data reveals a dynamic market where fewer establishments are capturing a larger share of sales, indicating increased competition and potential consolidation in the industry. Businesses can capitalize on the evident seasonal spikes by aligning their promotional strategies with these trends. Additionally, the consistent preference for liquor and the steady demand for wine suggest that businesses might benefit from diversifying their offerings to cater to these segments.

Year-Over-Year Comparisons

While specific year-over-year data isn't provided, the trends indicate an evolving market with fluctuating establishment numbers and a generally upward trajectory in total sales. This growth is encouraging for potential investors and existing businesses looking to expand their footprint in El Paso's vibrant alcohol market.