Williamson County Alcohol Sales

Top Performers in Williamson's Alcohol Sales

In September 2026, Kalahari Resort led the pack with impressive total receipts of $881,842. This establishment dominated the liquor sales category with $580,696, while also raking in $96,263 from wine and $204,883 from beer sales. Its diverse offerings make it a go-to destination for a wide range of clientele.

Twin Peaks Restaurant secured the second spot with total receipts of $482,296, spearheaded by a robust beer sales figure of $299,079. Interestingly, their liquor sales were a solid $180,429, but wine was less of a focus with just $2,788 in sales.

Coming in third, Rowdy Cowboy recorded $334,263 in total receipts, with a balanced approach to alcohol sales. They managed $139,021 in liquor and a commendable $193,937 from beer, while wine trailed at $1,305.

Trends and Notable Shifts

Round Rock Tavern, formerly known as The Penalty Box, showed a strong preference for liquor with $190,824 in sales, making up the bulk of their $232,286 total, and notably recorded no wine sales. This focus could indicate a strategic pivot to cater to a liquor-loving crowd.

Interestingly, Haute Spot reported zero sales across all categories, which could suggest a temporary closure or shift in business strategy. This absence from the competitive scene might offer opportunities for other establishments to capture market share.

On the other hand, Mama Betty's Tex-Mex y Cantina made a significant mark with $163,579 in total receipts, largely driven by liquor sales of $142,320. This shows a strong performance for a niche offering, highlighting the popularity of their Tex-Mex cocktails.

Insights for Business Strategy

For those in the business or considering entering the Williamson alcohol market, these figures highlight the importance of a well-rounded beverage program. Establishments like Kalahari Resort demonstrate the potential benefits of balancing liquor, wine, and beer offerings to maximize total receipts.

Moreover, venues that specialize in specific categories, such as Round Rock Tavern with its liquor-centric sales, might find success by focusing on their strengths and appealing to targeted customer segments. Observing these trends can guide strategic decisions in product offerings and marketing efforts.

Overview of Alcohol Sales in Williamson

In September 2026, Williamson saw a total of $14,108,979 in alcohol sales across 394 establishments, distributed over 16 zip codes. This data provides a comprehensive view of where the most significant sales are occurring and highlights potential areas for business growth.

Top Performing Zip Codes

Zip Code 78664 leads the pack with $3,048,759 in total sales from 63 establishments, making up 57% liquor, 3% wine, and 40% beer. Close behind is Zip Code 78613, with $2,354,556 in sales across 75 establishments. Liquor also dominates here, accounting for 58% of sales, followed by 10% wine and 30% beer.

Alcohol Type Preferences

Across the zip codes, liquor consistently takes the largest share of sales, with Zip Code 78634 having the highest percentage at 66%. Wine sales peak in Zip Code 76527, where it comprises 43% of the alcohol sales. This suggests a diverse range of preferences and potential niche markets.

Opportunities for New Establishments

With a lower number of establishments but significant sales, Zip Code 78665 presents an opportunity for new businesses, boasting $1,576,351 in sales from just 27 establishments. Similarly, Zip Code 78717 has 26 establishments with total sales of $788,623, indicating a market that could support additional venues.

Interesting Patterns and Insights

Liquor sales dominate across most zip codes, but there is a notable variance in beer and wine preferences. Zip Code 78633 stands out with a balanced mix, having 39% liquor, 25% wine, and 36% beer, suggesting a diverse customer base. Meanwhile, Zip Code 76530 shows a unique split with 52% liquor and a nearly equal 47% beer sales, hinting at a potential for beer-focused venues.

Sales Trends Overview

The past year has been an interesting ride for alcohol sales in Williamson. The peak of the year was undoubtedly March 2026, with receipts hitting a high of $17,997,515. This surge was marked by a notable jump in beer sales, which reached $6,078,693, significantly higher than any other month. This spike might suggest a seasonal or event-driven boost that businesses could explore to replicate in the future.

Monthly Fluctuations and Patterns

There have been considerable ups and downs throughout the year. For instance, after March's high, April saw a sharp drop in total receipts by 11.34%, possibly due to the post-peak cooling off. Interestingly, May bounced back with receipts climbing to $17,444,430, driven by strong liquor sales. This indicates a potential cyclical trend where consumers might indulge more in certain months, possibly correlating with local events or holidays.

Breakdown by Alcohol Type

Liquor has consistently been the top performer across all months, with its highest sales in May at $10,449,891. Meanwhile, beer sales saw their best month in March, suggesting a strong preference for beer during specific times of the year. Wine sales remained relatively stable, peaking modestly in December 2025, which aligns with the holiday season's festivities.

Market Insights

The overall number of establishments has shown slight fluctuations, with a general decline from 440 in October 2025 to 423 by September 2026. This contraction, coupled with declining receipts in recent months (down 5.3% in September), might indicate market consolidation or increased competition among existing businesses. The challenge for businesses will be to maintain market share and find innovative ways to attract customers, especially as the market appears to tighten.

Concluding Thoughts

The data reveals both opportunities and challenges for businesses in Williamson's alcohol market. Understanding seasonal patterns and consumer preferences can help businesses tailor their strategies. With liquor consistently leading sales, and beer showing potential for spikes, businesses could benefit from targeted promotions and events to drive sales in quieter months. Keeping an eye on market dynamics and adapting to changing consumer behaviors will be key for sustained success.