Williamson County Alcohol Sales

Top Performers in Williamson

Leading the pack by a significant margin is Kalahari Resort, raking in a whopping $1,145,630 in total alcohol sales. This establishment is a powerhouse, especially in liquor sales, which account for $764,970 of their total. It's clear that the resort's diverse offerings and expansive setting are drawing in large crowds.

In second place is the Round Rock Tavern, formerly known as The Penalty Box, with total receipts of $286,551. Notably, their liquor sales make up the bulk of their revenue at $231,746, showcasing a strong preference among their patrons for hard drinks.

Rising Stars and Honorable Mentions

Five Four Restaurant & Drafthouse and Mama Betty's Tex-Mex Y Cantina are neck-and-neck in terms of sales, pulling in $229,406 and $211,331, respectively. While Five Four leans more on beer sales, Mama Betty's sees a significant portion of its revenue from liquor, suggesting a diverse customer base with varying preferences.

The Fieldhouse and Long Branch Saloon are also making waves with similar sales figures, each nearing the $200,000 mark. Both establishments are thriving with a strong focus on liquor sales, although The Fieldhouse also sees robust beer sales.

Noteworthy Trends

Twin Peaks Restaurant and Whiskey Cake Kitchen + Bar demonstrate a unique trend, with Twin Peaks leading in beer sales at $118,448, while Whiskey Cake is more focused on liquor sales with $149,139. This indicates a strategic alignment with their respective brand images and customer preferences.

Meanwhile, The Grove Wine Bar and Kitchen stands out for its impressive wine sales, totaling $83,631, which is quite significant compared to other establishments. This suggests a niche market of wine enthusiasts that they are effectively tapping into.

Top Zip Codes for Alcohol Sales in Williamson

Williamson's alcohol market in May 2025 is led by Zip Code 78613, which tops the chart with a whopping $2,828,917 in sales across 75 establishments. Close on its heels, Zip Code 78664 records $2,598,454 from 59 establishments. Both areas show a strong preference for liquor, making up over 60% of sales.

Alcohol Preferences by Area

Liquor dominates the sales mix across most zip codes, with Zip Code 78681 leading at 65% of total sales. Beer takes the spotlight in Zip Code 76527, where it accounts for 60% of the alcohol sales. Meanwhile, wine finds its highest share in Zip Code 78626 with 17% of sales, indicating a potential niche market.

Opportunities for New Establishments

With a healthy number of 371 establishments spread over 15 zip codes, certain areas appear ripe for new ventures. Zip Codes 78634 and 78642, despite moderate sales figures, have a relatively low density of establishments, suggesting room for growth. Entrepreneurs might want to consider these areas for new openings.

Additional Insights and Patterns

Interestingly, Zip Code 76530, with only a single establishment, records the lowest sales at $34,012, yet maintains a higher proportion of beer sales (43%) compared to many other areas. This could be an opportunity to explore expanding beer offerings. Overall, the data indicates a strong community preference for liquor, but also highlights diverse tastes that could be catered to with targeted marketing and product offerings.

Overview of Alcohol Sales in Williamson

Over the past year, Williamson has seen some intriguing shifts in alcohol sales. Notably, March 2025 stood out as the peak month with total receipts hitting a high of $17.4 million. This spike was largely driven by a surge in liquor sales, which topped $10 million, suggesting a possible seasonal or event-driven boost.

Monthly Trends and Patterns

While March was a standout, sales in the following months showed some variability. By May 2025, total receipts were nearly $15.9 million, reflecting a 3.91% increase from April. However, this came alongside a notable drop in the number of establishments, down by 4.52%, indicating that while fewer outlets were operating, those remaining were perhaps more successful or benefited from less competition.

Liquor, Wine, and Beer Dynamics

Liquor consistently dominated the sales mix across the year, accounting for the largest share of receipts in each month. Beer also maintained a steady presence, while wine sales showed less fluctuation, suggesting a stable but smaller demand. The significant increase in liquor sales during March could point to consumer preferences shifting towards spirits during this period, potentially influenced by events or promotions.

Market Implications

The data highlights some key insights for businesses. The fluctuating number of establishments hints at a competitive market landscape where consolidation might be occurring. Additionally, the consistent rise in liquor sales suggests opportunities for businesses to capitalize on this trend with targeted marketing or expanded product offerings.

Year-Over-Year Comparisons

Comparing year-over-year data, it's clear that the overall sales trajectory is upward. Despite some monthly dips, the general trend indicates growth, particularly in the liquor segment. This signals a robust market with potential for further expansion, especially if businesses can adapt to the changing establishment dynamics and consumer preferences.