Collin County Alcohol Sales

Top Performers

Leading the pack in Collin for May 2025 is The Ford Center at The Star in Frisco, with total receipts hitting a whopping $682,133. They balanced their sales with a strong showing in liquor, wine, and beer, but liquor sales took the crown at $309,314. Close behind is Legacy Hall with $642,072 in total receipts, where liquor sales dominated at $409,919, nearly double their wine and beer sales combined.

Liquor-Heavy Venues

Sidecar Social is notable for its heavy leaning on liquor, which accounted for a massive $443,605 of its $609,795 total sales. Similarly, Concrete Cowboy Frisco at The Star focused its efforts almost entirely on liquor as well, with a striking $251,088 out of $274,633 total sales coming from this category.

Beer and Wine Highlights

While most places leaned heavily on liquor, Dee Lincoln Prime stood out for its impressive wine sales, raking in $208,332, more than their liquor and beer sales combined. Meanwhile, Tight Ends Sports Bar & Grill and Twin Peaks (3312 N Central Expy) showed a strong preference for beer, with receipts of $169,363 and $159,690, respectively.

Emerging Competitors

Smaller venues like Union Bear and Mexican Sugar are making their mark with solid sales figures, each surpassing the $230,000 mark. Union Bear's two locations combined draw significant crowds, showcasing the brand's growing popularity in the area.

Trends to Watch

Trends indicate a diverse approach among top sellers, with some emphasizing a balanced alcohol offering while others specialize. The dominance of liquor across most venues, however, suggests a continuing preference for cocktails and spirits among patrons. As business owners or investors, these insights could influence strategic decisions, whether it's refining a menu or choosing a location.

Top Zip Codes for Alcohol Sales

In May 2025, the alcohol sales scene in Collin was dominated by a few key players. Zip Code 75034 led the pack with a whopping $9,232,232 in sales, bolstered by 128 establishments. Not far behind was 75024, with $8,220,711 in sales and 100 establishments. These areas clearly have a high demand for alcohol, making them prime spots for business.

Alcohol Preferences by Region

Across Collin, liquor consistently topped the charts as the most popular alcohol type. However, 75287 stood out with an impressive 80% of sales attributed to liquor. Meanwhile, in 75074, beer played a more significant role, comprising 39% of sales. These differences highlight varying consumer preferences that businesses can cater to.

Opportunities for New Establishments

Despite the already high number of establishments, some zip codes suggest potential for new ventures. For instance, 75078 and 75071 have fewer establishments but still generate over $1 million in sales. These areas could benefit from additional businesses to meet local demand.

Noteworthy Insights

A fascinating trend is the strong presence of beer sales in lower-performing areas like 75173, where beer makes up 59% of total sales. This suggests that beer is a significant driver in specific locales, offering a niche market opportunity. Additionally, the overall dominance of liquor sales across most zip codes signals a robust market for spirits in Collin.

Overview of Alcohol Sales Trends in Collin

Over the past year, alcohol sales in Collin have shown some intriguing trends. Most notably, May 2025 was the standout month, with total receipts hitting a high of $38,835,646. This represented a substantial 10.63% increase from April 2025, indicating a strong upward trend in consumer spending on alcohol. Despite this spike in sales, the number of establishments in May decreased by 4.48%, suggesting a consolidation in the industry.

Seasonal Patterns and Market Dynamics

December 2024 also saw high sales, close to May 2025's figures, suggesting a seasonal spike likely due to holiday celebrations. However, January 2025 experienced a sharp decline of 18.95% in total receipts, reflecting a post-holiday slump. This seasonal fluctuation highlights the importance of strategic planning for businesses to capitalize on peak months while managing leaner periods effectively.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently dominated the sales mix, peaking at $23,301,863 in May 2025, which is indicative of a strong preference for spirits among consumers in Collin. Beer sales also showed a steady increase, reaching $8,976,608 in May. Wine, while less dominant, still contributed significantly, with May’s sales at $6,417,666. The growth in both liquor and beer sales suggests a robust demand in these categories, which businesses can leverage by expanding offerings or promotions.

Market Insights and Implications

The decrease in the number of establishments from 916 in April 2025 to 875 in May, despite increased sales, may signal a market shift toward larger or more efficient operations that can thrive with fewer competitors. This trend could indicate opportunities for businesses to either differentiate themselves through unique offerings or consolidate for greater market share.

Overall, the data suggests a dynamic market environment with clear opportunities for growth in specific categories. Businesses in Collin should consider these trends and adjust their strategies accordingly to maximize profitability and maintain a competitive edge.