Travis County Alcohol Sales

Top Performers in Travis

The JW Marriott Austin continues to hold the top spot with impressive total receipts of $1,571,861. Their liquor sales lead the way at $988,263, followed by wine at $375,190. This venue has consistently been a powerhouse in alcohol sales, likely due to its prime downtown location and extensive event space.

Close on their heels, the Moody Center at the University of Texas reported $1,540,786 in total receipts. Interestingly, their beer sales are particularly strong at $544,996, reflecting the venue's role as a major sports and concert facility where beer is a popular choice among attendees.

Noteworthy Trends

Scoot Inn Concession Company, LLC is making waves with $1,163,649 in total sales, showing a heavy emphasis on beer, which accounts for $551,721 of their sales. This suggests a vibrant nightlife scene where beer is in high demand.

The Proper Hotel also made a strong showing with $1,081,129 in total receipts, emphasizing high liquor sales at $780,332. This suggests their high-end clientele favors premium spirits, contributing to their strong performance.

Rising Stars

Ojos Locos Sports Cantina has carved out a niche with $1,062,814 in total sales, driven largely by beer at $692,393. This sports-centric establishment seems to attract patrons who enjoy a casual atmosphere with their drinks.

Meanwhile, 80 Proof LLC at the Circuit of the Americas is gaining traction with $842,489 in total receipts. Their sales are fairly balanced between liquor and beer, indicating a diverse customer base enjoying a variety of events at this venue.

Interesting Observations

Matt's El Rancho, Inc. stands out with a significant portion of its $679,518 in sales coming from liquor at $632,981. This suggests a strong preference for cocktails or straight spirits among their patrons.

Lastly, the Volstead Lounge/Hotel Vegas reported $704,446 in total sales, with a fascinating zero sales in wine, focusing solely on liquor and beer. This could point to a strategic choice to cater to their clientele's preferences or a unique brand positioning.

Top Areas for Alcohol Sales

In March 2026, the standout leader in alcohol sales by zip code is 78701, with a whopping $30,959,721 in total sales. This area hosts a significant number of establishments (267), suggesting a strong market presence and vibrant nightlife. Following far behind yet still substantial is 78702, with sales totaling $12,954,947 across 126 establishments, and 78704, with $12,116,551 in sales and 138 establishments.

Alcohol Sales Mix Across Zip Codes

Liquor seems to dominate the sales mix across most zip codes, being the top choice in areas like 78701 (66% liquor) and 78702 (68% liquor). However, some areas show a distinct preference for other types of alcohol. For instance, in 78703, wine takes up a larger share of 32% compared to other areas. Beer, on the other hand, sees a notable preference in zip code 78752, where it constitutes 48% of sales.

Opportunities for New Establishments

Considering the density of establishments, zip codes like 78701 and 78702 are heavily saturated, hinting at potential competition for new entrants. However, areas like 78739 and 78713, with minimal establishments and sales, might be ripe for new ventures looking to tap into unexploited markets. Establishments in these zip codes could benefit from offering a unique selection or targeting underserved consumer preferences.

Interesting Patterns and Insights

One interesting observation is the variation in wine sales across zip codes. While some areas like 78746 show a high wine preference at 21%, others like 78722 barely reach 13%. Additionally, zip code 78652 with zero sales despite having an establishment indicates a potential market entry or operational challenge. Overall, the data suggests a diverse preference pattern, indicating opportunities for niche marketing based on local tastes and preferences.

Overall Sales Trends

Over the past 12 months, Travis has seen some notable fluctuations in alcohol sales. The standout month was October 2025, when total receipts peaked at a whopping $124.9 million. This surge was largely driven by liquor sales, which alone accounted for $73.7 million. Meanwhile, the most recent data from March 2026 shows a total of $108.2 million in sales, marking a healthy 13.54% increase from the previous month.

Seasonal Patterns and Changes

Alcohol sales in Travis exhibit clear seasonal patterns. For instance, October 2025's high sales could be attributed to fall festivities, with Halloween potentially boosting liquor purchases. On the other hand, December 2025 saw a slight dip compared to October but still maintained strong sales, likely due to holiday celebrations. Interestingly, January 2026 experienced a significant drop in total receipts by 17.01%, a possible reflection of post-holiday spending slowdowns.

Sales Mix Insights

Liquor consistently dominates the sales mix across the months, often comprising more than half of total receipts. Beer and wine sales, while significant, generally lag behind. In March 2026, liquor sales reached $66.8 million, substantially higher than wine and beer sales combined. This trend suggests a strong preference for liquor among consumers in Travis, which could be an opportunity for businesses focusing on this segment.

Market Implications and Business Opportunities

The data reveals some intriguing opportunities for businesses. Despite a reduction in the number of establishments from February 2026 to March 2026, total receipts increased significantly. This indicates that remaining establishments are capturing more sales per outlet, which could signal a consolidation trend or improved operational efficiencies. Additionally, the steady demand for liquor suggests that businesses might benefit from focusing on premium and innovative liquor offerings to capitalize on this segment's growth.