Travis County Alcohol Sales

Top Performers in Travis

Leading the pack, the JW Marriott Austin is making waves with total receipts of $1,299,098. This powerhouse establishment shines particularly in liquor sales, raking in $812,131. It's evident that their expansive bar offerings are a big hit with patrons.

Close on its heels, the Omni Barton Creek Resort & Spa comes in strong with $1,058,742 in total receipts. Their success is also largely attributed to liquor, accounting for $646,203 of their sales. Clearly, guests appreciate a touch of luxury with their beverages.

Rising Stars and Noteworthy Trends

The Concourse is an interesting case with $946,633 in receipts, heavily skewed towards liquor sales at $726,563. It's clear that their focus on spirits is resonating well with visitors. Similarly, Proper Hotel has made a name by generating $921,067, with a significant portion from liquor as well.

Matt's El Rancho, Inc. stands out with a remarkable $709,292 in liquor sales, contributing significantly to their total of $759,627. This suggests a strong preference for cocktails or spirits among their clientele. Meanwhile, Chalmers is a beer favorite, with $220,440 in beer sales, showing a different trend in consumer preference.

Interesting Tidbits

Jeffrey's Restaurant & Bar/Josephine House is a wine lover's paradise, garnering $317,379 from wine sales out of their total $446,102. This strong emphasis on wine sets them apart in a market dominated by liquor sales.

Top Golf's beverage strategy is worth noting, with beer sales of $201,670 leading the way. Their approach highlights the importance of catering to beer enthusiasts in a recreational setting.

Top Areas for Alcohol Sales

In November 2025, Travis saw a total of $101,158,498 in alcohol sales spread across 50 zip codes. The standout area was zip code 78701, leading the pack with a whopping $31,197,566 in sales from 286 establishments. This area heavily favors liquor with a 64% share of sales.

Following 78701, zip codes 78704 and 78702 also topped the charts with sales of $10,942,421 and $10,407,768 respectively. While 78704 has a balanced mix of liquor, wine, and beer, 78702 shows a stronger preference for liquor, accounting for 65% of its sales.

Alcohol Sales Mix

Across Travis, liquor consistently dominates the alcohol mix, often making up more than 50% of sales in most zip codes. Zip code 78703, however, shows a unique trend with a relatively high wine sales share at 33%, suggesting a potential market for wine enthusiasts.

On the other hand, beer finds its stronghold in zip codes like 78719 and 78745, where beer sales account for 35% and 40% of sales, respectively. This indicates a promising opportunity for craft beer or bar establishments in these areas.

Opportunities for New Establishments

With 1,597 establishments spread across the county, areas like 78701 and 78704 have a dense concentration of outlets, hinting at competitive markets. In contrast, zip code 78739, with a high liquor sales percentage of 88%, has only 2 establishments, suggesting room for more players.

Zip codes with lower sales, such as 78747 and 78721, each with less than five establishments, present potential growth opportunities, especially for niche markets like specialty wine shops or local breweries.

Additional Insights

Interestingly, zip code 78713, despite having the least sales at $17,121, has an unusual sales mix dominated by wine at 60%. This anomaly might point to a specific demographic or cultural preference worth exploring further.

Overall, the data highlights a robust market for liquor across Travis but also points to emerging trends in wine and beer sales in certain areas. Business owners might consider leveraging these insights to tailor their offerings and tap into underserved markets.

Overall Sales Dynamics

Over the past year in Travis, alcohol sales have shown a dynamic range of fluctuations, reaching their peak in October 2025 with total receipts of $124.9 million. November saw a significant decline of nearly 20% from October’s high, with receipts dropping to $100.2 million. This suggests a potential post-holiday adjustment, as October's surge might have been driven by fall festivities or special events.

Establishments and Market Structure

The number of establishments has grown modestly, from 1,497 in December 2024 to 1,546 by November 2025. This steady increase, despite some fluctuations, indicates a resilient market that attracts new businesses. This could be a sign of growing consumer demand or a shifting market landscape with more players entering the scene.

Liquor, Wine, and Beer Trends

Liquor consistently dominated the sales mix, peaking at $73.7 million in October. Despite its leading position, liquor sales took a sharp dive in November, down to $59 million. Beer and wine experienced more stability, though beer did see a significant drop in November, following October's high of $32.3 million. Wine remained relatively stable, with minor fluctuations, indicating a loyal customer base or consistent consumption patterns.

Seasonal Patterns and Insights

Seasonal trends are evident, with spikes in March, May, and October, likely tied to holiday and event-driven consumption. The substantial rise in March, with a 29.39% increase, might be attributed to spring break activities or St. Patrick’s Day celebrations. Understanding these patterns can help businesses plan inventory and marketing strategies more effectively throughout the year.

Implications for Businesses

For businesses in Travis, these trends highlight the importance of aligning marketing efforts with seasonal peaks to maximize sales. The noticeable drop in November after a high suggests a need for strategies to maintain momentum post-peak seasons. Additionally, the consistent rise in the number of establishments underscores the competitive nature of this market, emphasizing the need for differentiation and customer loyalty initiatives.