Travis County Alcohol Sales

Top Alcohol-Selling Establishments in Travis for August 2026

Leading the pack is the Moody Center at the University of Texas with impressive total receipts of $2,065,934. Its liquor sales alone crossed the million-dollar mark, contributing significantly to its top position. Beer also played a major role, racking up $782,705 in sales.

The JW Marriott Austin secures the second spot with $1,114,300 in total receipts. Liquor sales dominate here as well, but it's noteworthy how wine sales at $245,421 surpass beer sales, indicating a possible preference for a classy drink among its patrons.

Sporting venues show strong beer sales, with Levy at Austin FC generating $759,662 from beer alone, making it the highest beer sales in our list. This venue's total receipts are $964,506, driven largely by its beer-loving audience.

A unique standout is Matt's El Rancho, Inc., where liquor sales are exceptionally high at $668,449 compared to its total receipts of $716,892. This could suggest a focused strategy on liquor, possibly offering unique or signature cocktails that draw in the crowds.

Meanwhile, De Nada Taco and its sister spot De Nada Cantina show a heavy lean towards liquor, with both establishments reporting liquor sales making up the vast majority of their totals. This could hint at a thriving cocktail scene or a strong brand identity built around spirits.

Overall, liquor remains the dominant choice across most top establishments, but each location's unique sales mix offers insights into customer preferences that business owners could leverage. Whether it's a focus on sports with high beer sales or upscale settings with strong wine selections, these trends highlight diverse opportunities in Travis's vibrant alcohol market.

Top Areas for Alcohol Sales

In August 2026, the bustling area of zip code 78701 led the pack with an impressive $26,510,964 in alcohol sales. With 273 establishments in this area, it's no surprise that it tops the list. Following behind, zip code 78704 recorded $9,655,894 in sales from 135 establishments, showing strong performance as well.

Alcohol Preferences by Zip Code

Interestingly, the mix of alcohol sales varies across different zip codes. In 78701, liquor reigns supreme, making up 69% of sales, while in 78702, the preference for liquor is even higher at 71%. On the other hand, in 78703, wine has a notable presence, accounting for 29% of sales, showing a more diverse taste in this area.

Opportunities for New Establishments

With a total of 1,527 establishments spread across 49 zip codes, some areas show potential for growth. For instance, zip codes like 78712 and 78727 have fewer establishments relative to their sales, indicating room for new entrants. Meanwhile, areas like 78742 and 78713, with minimal sales and establishments, could be explored for niche market opportunities.

Interesting Patterns and Insights

Overall, liquor is the dominant choice in most zip codes, but areas like 78739 and 78742 show a higher preference for beer, at 56% and 61% respectively. Additionally, 78713 stands out with a unique sales mix, where wine accounts for 55%, suggesting a distinct market there. The data also highlights some areas with zero sales, like zip code 78652, possibly due to a lack of active establishments or market demand.

Overview of Alcohol Sales in Travis

Over the past 12 months, Travis has experienced some interesting shifts in its alcohol sales landscape. The month of October 2025 stands out with record-breaking sales of $124.9 million, driven by strong demand across liquor, wine, and beer. This was a significant 31.14% increase from the previous month, suggesting possible seasonal factors or events boosting sales.

Trends in Establishments and Sales

Despite the strong start to the period, the number of establishments saw a gradual decline, dropping from 1,535 in October 2025 to 1,481 by August 2026. This decrease of 54 establishments might indicate consolidation in the market or economic pressures affecting smaller businesses. Nevertheless, total receipts showed resilience with a recent uptick in August 2026, rising by 2.16% from July.

Shift in Sales Mix

Throughout the year, liquor consistently led the sales mix, accounting for the majority of receipts. However, there was a notable fluctuation in beer sales, peaking in October 2025 with $32.2 million, then gradually declining to $20.6 million by August 2026. In contrast, wine sales demonstrated steadier performance, with periodic spikes such as in December 2025 and March 2026. This could indicate changing consumer preferences or effective marketing strategies targeting wine consumers.

Market Implications

The data suggests that while the overall establishment count is decreasing, the remaining businesses might be optimizing operations or capturing larger market shares. The fluctuations in liquor and beer sales possibly reflect seasonal events, such as holidays or local festivals, which businesses could leverage for strategic planning. The steady performance of wine sales might also present opportunities for targeted promotions and product diversification.