Travis County Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in Travis for September 2026 is the Premier Hospitality at Mike A Myers Stadium, raking in an impressive $4.66 million in total receipts. This venue is a liquor powerhouse, with a staggering $4.39 million in liquor sales alone. If you're in the stadium business, this might be a model worth exploring!

Next up, the Moody Center at the University of Texas continues to shine with $2.41 million in total receipts. Unlike the stadium, this spot sees a more balanced mix of beverage sales, with a notable $1.04 million coming from beer. This could suggest a more varied audience or event types driving sales.

Hotels and Hospitality Trends

JW Marriott Austin holds strong in third place with $1.55 million, heavily leaning on wine sales at $376,376, which is the highest wine revenue on the list. This indicates a sophisticated clientele that might appreciate a good vintage. It's interesting to note how the Proper Hotel follows close behind, achieving nearly a million in total sales, with liquor being a significant contributor.

Sports and Entertainment Venues

The Moody Amphitheater at Waterloo Greenway and Levy at Austin FC both show strong beer sales, with $216,562 and $415,252 respectively. These numbers highlight the importance of beer in sports and entertainment venue offerings. If you're considering investing in or managing such a venue, focusing on beer could be key to boosting revenues.

Noteworthy Performers

One of the more intriguing establishments is Ojos Locos Sports Cantina, where beer sales outshine liquor, making up the bulk of their nearly $900k in total receipts. This could reflect a sports bar atmosphere where patrons prefer a casual beer while watching games.

Meanwhile, De Nada Taco stands out for its exceptionally high liquor sales compared to its overall total, indicating a strong cocktail or mixed drink offering that appeals to its patrons. This could be a specialized niche for other establishments to explore.

Lastly, Comedy Mothership has carved out a niche with substantial liquor sales, suggesting that comedy clubs can thrive with the right liquor strategy. This could be a promising area for those considering new ventures in the nightlife sector.

Top Performers in Alcohol Sales

In Travis, the zip code 78701 leads the charge with a whopping $33,178,243 in sales, accounting for a significant portion of the county's total alcohol revenue. With 274 establishments, this area shows a strong preference for liquor, making up 66% of the sales mix. Following behind, 78704 and 78702 also showcase robust sales figures, with $9,957,632 and $9,258,103 respectively, continuing the trend of liquor dominance.

Alcohol Preferences Across Zip Codes

It's interesting to note that liquor is consistently the top seller across most zip codes, with some variation in wine and beer preferences. For instance, 78712 has the highest proportion of liquor sales at 77%, while 78703 shows a more balanced mix with 29% in wine sales. On the flip side, areas like 78745 and 78752 have nearly equal sales of liquor and beer, showcasing a diverse consumer palate.

Opportunities for New Establishments

With 1,559 establishments spread across 49 zip codes, there's a noticeable concentration in central areas like 78701. However, certain zip codes such as 78712 and 78730 have fewer establishments but relatively higher sales, suggesting potential for new businesses to tap into these markets. Additionally, areas with lower sales and fewer establishments, such as 78739 and 78742, might be ripe for development with the right market strategy.

Interesting Patterns and Insights

One intriguing pattern is the variation in sales mixes across different zip codes. While liquor leads overall, some areas show a higher affinity for wine, such as 78731 where wine accounts for 36% of sales. Moreover, 78705 and 78759, with higher liquor and wine sales, suggest a consumer base with a taste for premium beverages. These insights can guide businesses in tailoring their offerings to meet local preferences effectively.

Overall Sales Trends

Over the past 12 months in Travis, alcohol sales have experienced some interesting fluctuations. The month of October 2025 was a standout, with the highest recorded sales at $124,944,258. This peak might be attributed to seasonal festivities or promotional activities during that period. Since then, sales have shown a mixed pattern, with September 2026 ending on a high note at $107,048,890, marking a significant 14.03% increase from the previous month.

Seasonal Patterns

Seasonality plays a noticeable role in the alcohol market in Travis. After peaking in October 2025, there was a steep decline in November, with total receipts dropping by 21.41%. Interestingly, sales picked up again in March 2026, likely due to events such as St. Patrick's Day, resulting in a 16.09% increase from February. This suggests that holidays and special events heavily influence purchasing behavior.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently made up the largest portion of sales across all months, with its highest in October 2025 at $73,654,842. There seems to be a steady preference for liquor, although beer sales showed a remarkable spike during the same month, reaching $32,282,033. Wine, on the other hand, maintained a stable presence with minor fluctuations, indicating a steady but smaller consumer base compared to liquor and beer.

Market Dynamics and Business Implications

The number of establishments has seen some variations, with a decrease of 4.2% in September 2026 compared to the previous month. Despite this reduction, total receipts increased, which might suggest that existing establishments are becoming more efficient or that consumer spending per establishment is on the rise. This could be an encouraging sign for businesses looking to optimize operations or focus on customer engagement strategies.

Year-over-Year Insights

While exact year-over-year figures aren't available for each month, it's evident that October 2025 set a high benchmark. Comparing this to the steady gains observed in the first half of 2026, businesses might infer a recovering or growing market. The strong finish in September 2026, despite fewer establishments, indicates a resilient market poised for strategic growth and investment opportunities.