Hays County Alcohol Sales

Top Performers in Hays Alcohol Sales

Leading the pack in September 2025, Logies on the Square took the top spot with total receipts of $236,944. This venue boasts a strong preference for liquor sales, accounting for $162,309 of its total, leaving wine and beer far behind. If you're looking to invest in a liquor-heavy establishment, Logies sets a high bar.

Hays City Store follows closely, generating $204,149 in total sales, with liquor again being the favorite at $139,745. Unlike Logies, Hays City Store sees a bit more diversity with wine contributing more significantly at $9,711, showing potential for a varied alcohol menu.

Beer Dominance and Emerging Trends

Twin Peaks stands out for its beer sales, amassing $101,636 which is a substantial chunk of its $158,755 total revenue. This makes Twin Peaks an interesting case for those focusing on beer-centric business models. Beer lovers seem to favor this spot, suggesting a robust market for beer-forward establishments.

Meanwhile, Camp Lucy is the place for wine enthusiasts, with wine sales reaching $60,326 out of $147,653 in total receipts. This highlights a growing trend in wine consumption, indicating potential opportunities for wine-focused venues.

Diverse Offerings and Unique Positions

Peak Beverage Texas LLC and The Vault both show strong performances with balanced sales across liquor, wine, and beer. Their varied offerings could serve as a model for businesses aiming to capture a broad customer base.

Interestingly, Dripping Springs Distilling focuses almost exclusively on liquor, with an impressive $89,952 in liquor sales out of $92,803 total receipts. This specialization might appeal to those looking to carve out a niche in the liquor market.

Insights for Business Strategy

Overall, the data shows a strong preference for liquor across top-performing venues, but there's notable diversity in how different establishments succeed. Whether it's by focusing on one type of alcohol or offering a balanced selection, there's plenty of room for strategic planning based on these insights.

For budding bar owners or seasoned business real estate investors, these trends and numbers provide a roadmap to tailor offerings that cater to Hays' dynamic alcohol market.

Top Areas for Alcohol Sales

In Hays, the clear leader in alcohol sales for September 2025 is Zip Code 78666, with total sales hitting a remarkable $3,729,436. This area is home to 90 establishments, the highest among all zip codes, making it a hotspot for alcohol-related businesses. The sales mix here favors liquor, which accounts for 60% of total sales, suggesting a strong customer preference for spirits.

Alcohol Type Preferences by Zip Code

Across the various zip codes, liquor consistently dominates the sales mix, with percentages ranging from 54% to 62%. Zip Code 78620 shows a notable variance with a higher proportion of wine sales at 16%, matching its beer sales percentage. Meanwhile, Zip Code 78619 stands out with the highest percentage of wine sales at 20%, indicating a potentially untapped market for wine-focused establishments.

Opportunities for New Establishments

With 213 total establishments spread across the area, there are potential opportunities for new businesses, especially in Zip Code 78619, which has the fewest establishments at 11. Despite this lower density, it still generates over half a million in sales, suggesting room for growth and new entrants in this market.

Interesting Patterns and Insights

Overall, the data reveals a consistent preference for liquor across all zip codes, with beer trailing closely behind. Wine, while less dominant, shows pockets of popularity, particularly in Zip Code 78619. This pattern could signal a growing market for diverse alcohol offerings, providing an opportunity for businesses to cater to a broader range of tastes and preferences.

Overview of Alcohol Sales Trends in Hays

Over the past year, Hays has seen some intriguing shifts in alcohol sales, with May 2025 standing out as the peak month. Total receipts in May soared to $9.5 million, driven primarily by a spike in liquor sales at $5.9 million, which indicates a strong seasonal uplift. This May high was followed by a notable drop in June, suggesting a seasonal peak that might be tied to early summer celebrations or events.

Monthly Fluctuations and Growth

Despite the May peak, the months that followed exhibited some variability. For instance, August saw a significant rebound with a 9.42% increase in total receipts, likely driven by the end of summer activities. Conversely, January and June both experienced substantial declines, with January's receipts dropping nearly 19% compared to the previous month, reflecting a post-holiday slump.

Sales Mix: Liquor vs. Wine vs. Beer

Throughout the year, liquor consistently accounted for the largest portion of sales, peaking in May and maintaining a strong presence in subsequent months. Beer sales also showed robust numbers, particularly in May and July, aligning with warmer weather and social gatherings. On the other hand, wine sales remained more stable but less dominant, suggesting a more niche market or less seasonal fluctuation compared to liquor and beer.

Establishment Changes and Market Dynamics

The number of establishments saw minor fluctuations, with a peak in July at 227. Notably, a slight increase in September hints at a growing market or new business openings. This growth in establishments, although small, reflects a resilient market with opportunities for expansion, particularly as sales figures continue to show positive growth in certain months.

Year-Over-Year Comparisons

Comparing year-over-year data, there's a noticeable overall increase in sales, especially when contrasting the lower receipts in early 2024 with the improved figures in 2025. This suggests a recovering or expanding market post-pandemic, with consumer confidence and spending on the rise. The consistent performance of liquor and beer, in particular, indicates these categories as strongholds in the market, with room for growth in wine sales.