Brazos County Alcohol Sales

Top Performers in Brazos Alcohol Sales

Leading the pack in September 2025 is Levy Restaurants at Texas A&M University with a staggering total of $1,451,252 in alcohol receipts. They have an impressive beer sales figure crossing the million-dollar mark at $1,097,234. This makes them a dominant force in the market, especially for beer enthusiasts.

Following far behind in second place is Chimy's College Station, generating $328,339, largely fueled by liquor sales at $245,400. This indicates a strong preference for hard drinks among its patrons. Interestingly, Chimy's reports no wine sales, focusing instead on their liquor and beer offerings.

The Good Bull Icehouse secures the third spot with a total of $252,395, showcasing an overwhelming lean toward liquor with $230,321 in sales. Their beer sales are relatively modest, suggesting a clientele that prefers spirits over suds.

Notable Trends and Insights

The data reveals a significant trend where establishments like The Backyard on Northgate and The Spot on Northgate also thrive on liquor sales, with beer taking a backseat. This could indicate a shift in consumer preferences in the area toward stronger alcoholic beverages.

Despite being further down the list, The Republic stands out with a balanced approach, showing strong sales in both liquor and wine, unlike many others. This might make it an appealing spot for those with a taste for fine wines alongside their cocktails.

It's also interesting to note that beer-focused venues like Dixie Chicken and O'Bannon's Taphouse continue to perform well, maintaining their niche in a market skewed heavily towards liquor. This highlights a diverse palette among the Brazos clientele, catering to varying tastes.

Total Sales Overview

In September 2025, Brazos recorded an impressive total of $8,791,248 in alcohol sales spread across 213 establishments. These sales were distributed across nine zip codes, highlighting varying levels of alcohol consumption and preferences in different areas.

Top Performing Zip Codes

Zip Code 77840 stood out with a whopping $5,923,606 in sales, making it the leader by a significant margin. This area hosts 90 establishments, offering a diverse range of alcoholic beverages with liquor being the most popular at 54% of sales.

Following 77840, Zip Code 77845 managed to secure the second spot with $1,098,700 in sales from 41 establishments. Liquor also dominated here, accounting for 55% of sales, while wine and beer had a smaller share.

Alcohol Preferences Across Zip Codes

Interestingly, Zip Code 77803 had the highest preference for liquor at 62%, despite having lower total sales of $450,832. Meanwhile, in Zip Code 77843, beer was the top choice, comprising 51% of the sales in this area.

Zip Code 77801 showed a close competition between liquor and beer, with each accounting for nearly half of the sales, showing a unique balance in consumer preferences.

Opportunities and Insights

Zip Codes like 77808 and 77843 have fewer establishments but show a strong preference for beer, suggesting potential growth opportunities for businesses specializing in beer sales. Moreover, Zip Code 77806 presents an untapped market with negligible sales, indicating room for new ventures to establish a presence.

Overall, the data reveals diverse consumer preferences and highlights areas with potential for business expansion, especially in beer and liquor offerings. Establishments might consider tailoring their inventory and marketing strategies to cater to these local tastes.

Overview of Alcohol Sales Trends in Brazos

Over the past 12 months, alcohol sales in Brazos have experienced some interesting fluctuations. The month with the highest sales was November 2024, reaching a remarkable total of $10,694,991. This peak can likely be attributed to holiday celebrations and gatherings, which traditionally boost alcohol consumption. In contrast, December 2024 saw a significant drop in sales by 41.41%, suggesting that the November surge may have been a one-off spike rather than a sustained trend.

Seasonal Patterns and Market Dynamics

Throughout the year, we notice a pattern where sales tend to rise and fall in response to seasonal events and holidays. For instance, the summer months of July and June 2025 showed lower sales figures, with total receipts at $5,316,086 and $5,411,389, respectively. This could indicate that consumers in Brazos might prefer outdoor activities that don't involve as much alcohol consumption during the warmer months.

Changes in Sales Mix

Examining the sales mix between liquor, wine, and beer reveals some shifts in consumer preferences. Liquor consistently leads in sales value, with a noticeable spike in November 2024 when it hit $5,542,222. However, in recent months, there has been a resurgence in beer sales, particularly in September 2025, where beer receipts climbed to $3,172,379. Wine sales, while steady, have not shown the same level of growth, indicating that it remains more of a niche preference among Brazos consumers.

Market Implications

For businesses in Brazos, these trends suggest a few strategic opportunities. The significant spikes around holiday seasons highlight the importance of targeted marketing and promotions during these times. Moreover, the steady growth in beer sales could suggest an opportunity for expansion in beer offerings, possibly including craft or local brews to cater to evolving consumer tastes. Lastly, the consistent dominance of liquor sales suggests that maintaining a diverse and high-quality selection will continue to be crucial for capturing consumer interest.