Brazos County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Brazos for May 2025 is Levy Restaurants at Texas A&M University, raking in a whopping $314,480 in total receipts. This spot is particularly noteworthy for its beer sales, which account for a massive $256,433 of the total. Clearly, it's a hot favorite among beer enthusiasts, possibly due to its strategic location on campus.

Chimy's College Station takes second place with $236,697 in total sales, a large portion of which comes from liquor at $190,749. It seems like Chimy's is the go-to place for those seeking a strong cocktail, as wine sales were nonexistent. Meanwhile, Twin Peaks follows closely with $231,366, showcasing a balanced mix of liquor and beer sales, though beer slightly edges out at $137,740.

Interesting Trends and Insights

The Good Bull Icehouse stands out with a staggering $186,230 in liquor sales, despite its overall sales being slightly lower at $204,611. This indicates a strong preference for spirits over beer among its patrons. Similarly, The Backyard on Northgate also leans heavily towards liquor, with $143,234 out of $187,465 coming from hard drinks.

On the other hand, The Republic shows a unique balance among the categories, with nearly half of its sales coming from wine at $90,069. This suggests it's a popular spot for wine lovers in the area. Porters Dining & Butcher also reflects a similar trend, with its wine sales ($88,079) nearly matching its strong liquor sales.

Notable Mentions

Dixie Chicken is a notable mention with its focus on beer, contributing $143,937 to its total of $192,552. This place continues to be a staple for classic beer lovers. Meanwhile, O'Bannon's Taphouse, with almost equal sales in liquor and beer, shows a balanced preference among its patrons.

Finally, Casa Mangiare, though lower on the list in total receipts, stands out with its impressive wine sales of $53,358, almost doubling its liquor sales. This indicates a niche market presence for wine connoisseurs in Brazos.

Top Zip Codes for Alcohol Sales

In May 2025, the standout zip code for alcohol sales in Brazos is 77840, which accounted for a whopping $4,757,690. With 89 establishments, it's clear this area is a hotspot for alcohol sales. This zip code alone makes up more than half of the total sales in the region, driven primarily by liquor, which comprises 61% of its sales mix.

Following 77840, 77845 and 77802 are also significant contributors, with sales of $1,396,289 and $834,352, respectively. These areas maintain a robust focus on liquor as well, with 77845 showing a 58% share and 77802 at 54%.

Alcohol Preferences by Zip Code

While liquor dominates in most areas, there are interesting variations in the sales mix across different zip codes. For instance, zip code 77843 has a distinctive preference for beer, which constitutes 63% of its sales. This contrasts sharply with the other zip codes where liquor is the leading choice.

Zip code 77807 stands out for its relatively high wine sales at 18%, compared to the overall trend. These nuances in consumer preferences can guide targeted marketing strategies for businesses.

Opportunities for New Establishments

Looking at the number of establishments, 77801 and 77843 present interesting opportunities for new businesses. Despite having only 10 and 3 establishments respectively, these areas still contribute a significant amount to the total sales, suggesting room for growth and new market entrants.

Additionally, zip code 77808 has only 3 establishments, offering potential for expansion, especially given its balanced sales mix that could attract diverse customer segments.

Additional Insights and Patterns

Overall, liquor is the dominant choice across Brazos, with most zip codes favoring it significantly over wine and beer. However, the stark contrast in beer sales in 77843 suggests a niche market that could be further explored.

The concentration of sales in a few key zip codes indicates that consumer demand might be underserved in less populated areas, presenting a strategic opportunity for businesses looking to expand their footprint in Brazos. Understanding these patterns can help businesses tailor their offerings to meet local preferences more effectively.

Overall Trends in Alcohol Sales

Over the past 12 months, alcohol sales in Brazos have shown some interesting dynamics. The total receipts in 2024-11 peaked at $10,694,991, which was notably the highest of the year, driven by substantial liquor and beer sales during this period. However, there was a sharp decline in sales during December, likely due to the post-holiday season cooldown, with receipts dropping by 41.41% compared to November.

Seasonal Patterns and Changes

Seasonal fluctuations were prominent, with significant sales spikes observed in late summer through early winter. August also saw a dramatic increase of 59.83% in total receipts, indicating a robust demand during the summer months. The winter holiday season in November was another high point, suggesting a strong correlation between festive periods and alcohol consumption.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently topped the sales chart, with a peak in November at $5,542,222, showing its dominance in the market. Beer sales also followed a similar pattern, with significant peaks in November but saw more variability compared to liquor. Wine, on the other hand, remained relatively stable throughout the year, with a slight increase in November but generally contributing less to total sales.

Market Dynamics and Implications

The decrease in the number of establishments from 222 in November to 211 in May suggests some market consolidation or closures, yet the total receipts have seen a steady increase in recent months, up by 2.63% in May. This indicates that remaining establishments may be capturing more market share or benefiting from increased consumer spending per outlet.

Looking Forward

For businesses in the alcohol sector, these trends highlight the importance of preparing for peak sales periods such as late summer and early winter. Additionally, focusing on liquor and beer could yield higher returns given their larger contribution to overall sales. The recent uptick in receipts despite fewer establishments suggests opportunities for growth through enhanced customer engagement and marketing strategies.