Johnson County Alcohol Sales

Top Performers in May 2025

Leading the pack in Johnson's alcohol sales for May 2025 is OLD TEXAS BURLESON BREWING COMPANY with total receipts of $137,798. This establishment shows a balanced mix of sales with liquor, wine, and beer contributing significantly. Following closely is STATION 330, where liquor sales dominate, accounting for over two-thirds of its $114,120 total receipts.

In third place, OLD LUMBERYARD also showcases a strong performance with $111,658 in total receipts. Beer and liquor are the primary drivers here, with minimal wine sales. Notably, FRESCO'S COCINA MEXICANA excels in liquor sales, which make up a whopping 82% of its total $82,867 receipts.

Interesting Insights and Trends

An interesting trend is the dominance of liquor sales across most top establishments. For instance, RIO MAMBO and THE RIM exclusively report liquor sales, each hitting impressive figures with no wine or beer sales, totaling $70,867 and $65,129 respectively.

On the other hand, THE BRICKHOUSE GRILL sets itself apart by focusing solely on beer, with total receipts of $57,481. This suggests a niche market strategy that seems to be paying off. Meanwhile, venues like SPICE RACK BAR & GRILL and APPLEBEE'S NEIGHBORHOOD GRILL & BAR show a more diverse product offering, balancing liquor with substantial beer sales.

Establishments to Watch

Keep an eye on MIRANDA'S MEXICAN FOOD and AMERICAN REVELRY, both close in total receipts around the $65,000 mark. These venues show a promising blend of liquor and beer sales, which could indicate a growing customer base. Additionally, LEO'S LOUNGE JOSHUA reports zero sales in all categories, which might warrant a deeper dive to understand the underlying reasons.

Overall, the May 2025 report highlights the robust performance of liquor sales as a key revenue driver for many establishments in Johnson. As trends evolve, maintaining a well-rounded offering could be crucial for staying competitive in this dynamic market.

Top Performing Zip Codes

Zip Code 76033 is the clear standout, dominating the landscape with $455,350 in total sales, thanks to its 19 establishments. This area shows a balanced preference with a sales mix of 52% liquor and 45% beer, leaving wine far behind at just 3%.

Another significant player is Zip Code 76058, contributing $173,269 in sales through its 8 establishments. Here, beer is the most popular choice, making up 46% of sales, followed by liquor at 27%.

Alcohol Preferences by Zip Code

There's a noticeable preference for liquor in Zip Code 76009, where it makes up 57% of sales. In contrast, Zip Code 76084 leans heavily towards beer, with a whopping 73% of sales coming from this category.

Interestingly, Zip Code 76031 shows a more diverse palette, with 61% of sales in liquor and a significant 15% in wine, making it the area with the highest wine sales percentage.

Opportunities for New Establishments

With 38 establishments spread across 9 zip codes, there's potential for growth, especially in areas like Zip Codes 76035, 76044, and 76093, each currently served by just one establishment. Targeting these areas could tap into unmet demand.

Zip Code 76061 reports zero sales despite having an establishment, suggesting an opportunity to revitalize or rethink the business strategy in this location.

Interesting Patterns and Insights

Overall, beer tends to be the most popular drink across Johnson, except in a few outliers where liquor takes the lead. The minimal presence of wine in most areas could indicate an opportunity for niche markets or specialized establishments.

These insights provide a roadmap for businesses to tailor their strategies according to local preferences, potentially boosting sales by aligning offerings with consumer demand in each zip code.

Overview of the Past Year

Over the past 12 months, Johnson has experienced some interesting shifts in alcohol sales. The total receipts have fluctuated, with March 2025 standing out as the peak month for sales, hitting an impressive $2,155,137. This surge was primarily driven by a significant jump in liquor sales, which reached $1,283,108. Despite this high, there have been months where sales dipped, such as in November 2024, where receipts fell by 12.51% compared to the previous month.

Seasonal Patterns and Trends

Examining the data, it's clear that sales tend to increase around certain times of the year. Notably, August 2024 saw a healthy increase of 14.48% in total receipts, possibly reflecting summer festivities and vacations. Similarly, December 2024 also experienced robust sales, although slightly lower than August, which suggests a seasonal boost from holiday celebrations.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently leads the pack in terms of sales volume, with March 2025 again marking a high point. Beer follows, but its sales show more volatility, such as in May 2025 when beer sales jumped to $806,955. Wine remains a smaller segment but shows a steady presence, hovering around the $60,000 to $80,000 range each month. This consistent pattern indicates a stable, albeit niche, demand for wine in the market.

Market Dynamics and Industry Implications

The number of establishments has seen some ups and downs, with a notable decline in May 2025 to 73 establishments, a decrease of 9.88%. This reduction could suggest consolidation in the market or possibly a shift in consumer purchasing habits towards fewer but larger outlets. The increase in total receipts despite fewer establishments in May indicates that remaining businesses might be capturing more market share or benefiting from increased consumer spending.

Overall, the trends suggest a dynamic market landscape with liquor maintaining strong demand, beer showing potential for high spikes, and wine providing consistent, if modest, contributions. Businesses should consider these patterns when planning inventory and marketing strategies, especially around key seasonal periods.