Ellis County Alcohol Sales

Top Performers in Ellis Alcohol Sales

Leading the pack in Ellis for September 2025 is UNION 28 TAP HOUSE AND 1845 CELLAR on Highlander Ave, raking in an impressive $135,601 in total receipts. This venue seems to be a hotspot for beer lovers, with $57,000 in beer sales, but their liquor sales aren't far behind at $76,130.

Not far behind, CAMPUZANO WAXAHACHIE on N Highway 77 recorded $119,059 in total receipts, with a staggering $104,802 attributed to liquor sales. This makes it a top destination for those seeking a variety of spirits, with wine and beer bringing in more modest figures.

Trends in Alcohol Preferences

It's interesting to see BUFFALO WILD WINGS GRILL & BAR on N Highway 77 with a strong beer sales figure of $71,426, the highest among all listed establishments. This suggests a preference for beer among patrons of this popular chain, contrasting with the high liquor sales seen at other top venues.

Meanwhile, PRIME 115 on S Rogers St stands out for its balanced alcohol offerings, boasting nearly equal sales in liquor and wine, which is quite unique among its peers. This balance might appeal to a diverse clientele seeking variety in their drink options.

Upcoming Opportunities

For those in the business, CHILI'S GRILL & BAR locations show consistent performance across different outlets, indicating a strong brand presence in Ellis. Their focus on liquor and beer, with steady sales figures, suggests a lucrative model for potential franchisees or competitors to consider.

It's also worth noting the potential of MARISCOS MUELLE 77, which reported zero sales across all categories. This could signal an opportunity for revitalization or rebranding, as the establishment seems to have untapped potential in the bustling Ellis market.

Top Selling Areas

The clear frontrunner for alcohol sales in Ellis is Zip Code 75165, boasting over $1 million in sales across 46 establishments. This area alone accounts for nearly 40% of total sales, with a strong preference for liquor, which makes up 56% of the sales mix. Following behind is Zip Code 76065 with $783,650 in sales from 25 establishments, again showing a strong liquor preference at 58% of sales.

Alcohol Preferences by Zip Code

Liquor is the dominant choice across most zip codes, but there are some variations. For instance, Zip Code 75154 has the highest percentage of liquor sales at 65%, while Zip Code 75167 shows a strong lean towards beer, which makes up 62% of its sales. Interestingly, Zip Code 75125 does not register any wine sales, focusing primarily on liquor and beer.

Opportunities for New Establishments

With a total of 127 establishments spread across 10 zip codes, there are potential opportunities for new businesses. Zip Code 75154 has only 10 establishments but significant sales, indicating room for growth. Conversely, Zip Code 76651 has minimal sales and just one establishment, suggesting limited demand or market saturation.

Noteworthy Patterns and Insights

Despite being the lowest in total sales, Zip Code 76651 has a remarkably high liquor sales mix at 75%. This concentration could indicate a niche market or a lack of competition for liquor sales. Additionally, Zip Code 76064 stands out for its high beer sales percentage at 61%, suggesting a potential focus area for beer-centric marketing strategies.

Overview of Alcohol Sales in Ellis

The past 12 months in Ellis have shown some intriguing trends in alcohol sales, marked by fluctuations and seasonal variations. The standout month was May 2025, when sales peaked at an impressive $3,969,535. This spike was largely driven by a surge in beer sales, which reached $1,524,576, indicating a possible link to summer festivities or events during that period.

Monthly Fluctuations and Trends

Throughout the year, total receipts saw significant ups and downs. Following the high in May, June experienced a dramatic drop of 37.36% in total receipts. This suggests that May's sales were exceptionally high due to specific promotions or events. Interestingly, March also saw a substantial increase of 24.99% in receipts, potentially indicating an early start to spring celebrations or holiday impacts.

Changes in Sales Mix

Examining the sales mix, liquor consistently dominated the market, accounting for the largest share of sales each month. However, beer showed notable increases during certain months, like May and April, suggesting a seasonal preference for beer. Wine, while not the top seller, maintained a steady presence but surged in May, possibly due to higher-end seasonal promotions or events targeting wine consumers.

Establishments and Market Dynamics

The number of establishments has generally been stable, with a modest increase in September 2025. This stability suggests a resilient market that supports both existing and new businesses. However, the fluctuations in total receipts highlight the importance of strategic planning for businesses to capitalize on peak periods like spring and early summer.

Market Implications

For businesses looking to enter or expand in Ellis, understanding these trends is crucial. The seasonal spikes in May and March offer opportunities for targeted promotions and inventory adjustments. Additionally, the dominance of liquor sales presents a potential area for competitive advantage, while the steady wine market suggests opportunities for niche marketing strategies. Overall, staying attuned to these patterns will be key to thriving in Ellis’s dynamic alcohol market.