Ellis County Alcohol Sales

Top Performers in Ellis

At the top of the list, Campuzano's Fine Mexican Food leads the pack with total receipts of $114,257, heavily driven by liquor sales amounting to $100,433. It's evident that their focus on liquor is a key factor in their success, with beer and wine sales making up a smaller portion of their total.

Coming in second, Jalapenos Lemon Pepper of Dallas raked in $110,374. Notably, their beer sales are quite impressive at $22,208, indicating a strong patronage for their beer offerings, surpassing Campuzano's beer figures by nearly $10,000.

Beer-Centric Venues

Buffalo Wild Wings Grill & Bar is the leader in beer sales, with $66,570 out of a total of $96,721. Their beer-heavy menu continues to attract a large crowd, distinguishing them from other top earners who rely more on liquor sales.

Similarly, Union 28 Tap House and 1845 Cellar shows a healthy balance between liquor and beer sales, with beer bringing in $32,977. This balance might be a great model for other establishments aiming to diversify their alcohol sales.

Noteworthy Trends

Interestingly, B & B Theatres Red Oak 12 is a standout in the entertainment sector with impressive liquor sales of $65,759. This suggests that movie-goers in Ellis enjoy pairing their cinematic experience with alcoholic beverages, a trend that might be worth exploring for similar venues.

Meanwhile, Penn to Paper and Fish City Grill both show strong wine sales relative to their total receipts, with $6,564 and $5,290 respectively. These spots might be tapping into a niche market of wine enthusiasts, which could be an area for potential growth.

Emerging Opportunities

For businesses looking into real estate or new ventures, the performance of Fire-Spice Chicken & Cocktails and Down the Hatch might indicate a promising area in the mid-range market, both showing balanced sales across liquor, wine, and beer.

With El Mago Cantina and Tequila y Tacos Cantina & Taqueria both showing strong liquor sales, there seems to be a solid appetite for tequila and other spirits in the area. This might be a lucrative avenue for new entrants focusing on a vibrant bar scene.

Hotspots for Alcohol Sales

In June 2026, Ellis saw some interesting trends in alcohol sales across its nine zip codes. Zip Code 75165 is leading the pack with a whopping $1,039,249 in sales, making up a significant portion of the overall sales. With 49 establishments, it's clear this area has a strong demand for alcohol, particularly liquor, which accounts for 61% of sales.

Close on its heels, Zip Code 76065 recorded $752,339 in sales across 24 establishments. Similar to 75165, liquor is the top choice here as well, comprising 63% of the sales mix. These areas present robust markets for alcohol retailers looking to capitalize on high sales volumes.

Sales Mix Variations Across Zip Codes

While liquor is the dominant product in most areas, Zip Code 76670 stands out with beer making up 71% of its sales mix. This is an outlier compared to other regions where liquor takes the lead. On the flip side, Zip Code 75167 has an overwhelming preference for liquor, with 98% of its sales coming from this category.

Interestingly, Zip Code 76064 shows a more balanced mix, with beer slightly edging out liquor. This could suggest a different consumer preference or perhaps a market opportunity for more diverse product offerings.

Opportunities for Growth

With 126 establishments spread across the county, there's a clear density in certain areas like 75165 and 75119. However, smaller markets like Zip Code 75167, which has only three establishments, might offer a ripe opportunity for new entrants, especially given its high liquor sales percentage.

Similarly, Zip Code 76670, despite having only one establishment, shows a strong inclination towards beer, suggesting a potential niche market that new businesses could explore further.

Additional Insights

Overall, liquor remains the most popular alcohol category across Ellis, with a few exceptions. This consistent preference signals stable demand that businesses can leverage. Zip Codes with lower sales and fewer establishments might benefit from targeted marketing efforts or expanding the product range to capture untapped segments.

Analyzing these patterns can help businesses not only target their offerings more effectively but also identify under-served areas that could benefit from additional establishments.

Overall Sales Trends

Over the past year, Ellis has seen some interesting fluctuations in alcohol sales. The month with the highest sales was May 2026, with total receipts reaching a robust $4,085,961, marking an impressive 18.44% increase from the previous month. However, June 2026 saw a sharp decline, with sales dropping by 38.18% to $2,526,036. This indicates a significant seasonal or event-driven peak in May.

Liquor, Wine, and Beer Sales

Liquor consistently remains the dominant category in Ellis, accounting for the majority of sales each month. May 2026 was particularly strong for liquor, bringing in $2,195,548. In contrast, wine sales experienced a remarkable surge in May, peaking at $489,291, which is substantially higher than the other months, suggesting a possible promotional event or seasonal demand. Beer sales have shown a steadier trend but also saw a peak in May 2026 at $1,371,032, before dropping significantly in June.

Market Dynamics

The number of establishments has fluctuated slightly over the year, peaking at 132 in May 2026. This suggests a dynamic market where new entrants might be testing the waters, especially during high-demand periods. The significant drop in both establishments and total receipts in June 2026 could indicate a seasonal adjustment or the end of temporary partnerships or pop-ups that capitalized on the May peak.

Year-over-Year Insights

Comparing the current data with the previous year's trends, it is evident that the market has experienced notable growth, especially considering the 35.82% increase in October 2025. The strong performance in May 2026 could be attributed to events or promotions that were absent in the previous year, offering valuable insights into potential opportunities for strategic planning in the future.