Guadalupe County Alcohol Sales

Top Performers in Guadalupe's Alcohol Sales

Leading the pack in April 2026 is Longshotz Sports Bar with a total receipt of $85,671. This venue is clearly a favorite for liquor and beer enthusiasts, pulling in $55,739 from liquor sales and $29,601 from beer. Interestingly, wine sales at Longshotz are quite low, suggesting a focus on other beverages.

Following closely is Los Cucos Mexican Cafe XI Inc, which brought in $80,892. This café surpassed Longshotz in liquor sales, totaling $57,495, but had a more balanced approach with solid wine sales of $3,523. This might indicate a diverse clientele that enjoys a variety of drink options alongside their meals.

Noteworthy Trends and Insights

Chili's Grill & Bar and EVO Entertainment have shown strong performances, with total receipts of $71,880 and $68,547 respectively. Chili's Grill & Bar stands out with impressive beer sales of $32,054, while EVO Entertainment leans heavily on liquor, amounting to $39,889. These insights could be valuable for bar owners looking to tailor their drink offerings based on competitors' strengths.

Another interesting player is Barbarossa Trough A Public House, which leads in beer sales with $38,865, contributing to its total receipts of $67,056. This suggests that focusing on quality beer selections could be a strategic move for establishments aiming to boost their revenue.

Opportunities for Business Growth

The Old Main Icehouse and Willie's Grill & Icehouse both demonstrate balanced alcohol sales with total receipts of $67,683 and $66,363, respectively. This balance might indicate a stable customer base that enjoys a variety of drinks, making it a potential model for new businesses aiming to capture a similar audience.

For those looking into the real estate market, locations along Interstate 35, such as Chili's Bar & Grill and Parry's Pizzeria & Taphouse, are showing strong sales, suggesting that proximity to this highway might offer a strategic advantage for attracting clientele.

High Concentration Areas

Zip code 78155 is the clear leader in alcohol sales for April 2026, boasting over half of the total sales with $529,549. This area hosts the majority of Guadalupe's establishments, with 28 out of 48, indicating a robust market presence. Following closely is zip code 78108, with $402,230 in sales and 13 establishments, further highlighting these two as the main commercial hubs.

Alcohol Type Preferences

In terms of alcohol preferences, liquor is the top choice across most zip codes. Notably, zip code 78123 stands out with a whopping 70% of its sales from liquor, despite having only one establishment. Beer takes the lead in zip code 78638, accounting for 66% of sales, whereas wine has a minimal market share across all areas, with the highest being 24% in zip code 78123.

Opportunities for New Establishments

The data suggests potential for growth in areas with fewer establishments like zip codes 78124 and 78638, which have only three and one establishment, respectively, but still contribute to the overall sales. Particularly, zip code 78124, with a balanced sales mix, could benefit from additional outlets to diversify offerings and increase accessibility.

Interesting Insights

It's intriguing to see zero sales in zip codes 78670 and 78683, despite having establishments. This could indicate either new businesses that haven't reported sales yet or potential operational challenges. These areas might provide opportunities for market entry strategies or targeted promotions to kickstart sales activity.

Overview of Alcohol Sales in Guadalupe

Over the past 12 months, Guadalupe's alcohol sales have shown interesting patterns, with fluctuations that seem to reflect both seasonal trends and broader market shifts. The year peaked in May 2025, with total receipts hitting an impressive $2,072,927. This surge was driven primarily by liquor sales, which accounted for over half of the total revenue. Since then, the market has experienced a gradual decline, with April 2026 seeing total receipts of $1,703,210, marking a 9.76% drop from the previous month.

Seasonal Trends and Establishment Changes

Throughout the year, the number of establishments selling alcohol has varied slightly but consistently influenced sales trends. Notably, October 2025 saw a spike in both total receipts and establishments, suggesting a seasonal boost likely tied to fall festivities. However, by April 2026, the number of establishments decreased by 6.49% compared to March, which could be contributing to the dip in sales during this period. The fluctuating number of establishments indicates a dynamic market that businesses need to watch closely.

Shifts in Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominates the sales mix, contributing the largest share of revenue across all months. May 2025 was particularly strong for liquor, with sales reaching $1,077,438. In contrast, wine sales have been relatively stable but modest, peaking in August 2025 at $118,540. Beer sales have shown more volatility, with notable highs in May 2025 and subsequent fluctuations that mirror overall sales trends. These shifts suggest that consumer preferences might be leaning more towards liquor, a potential focus area for businesses aiming to maximize profits.

Implications for the Market

The data reflects a competitive yet promising market environment in Guadalupe. The peak in May 2025 followed by gradual declines indicates potential market saturation during certain times of the year or shifts in consumer spending habits. Businesses could benefit from focusing on periods of high demand, such as early summer and fall, while also exploring strategies to sustain sales during slower months. Additionally, the dominance of liquor sales suggests opportunities for businesses to expand their offerings or promotions in this category.