Midland County Alcohol Sales

Top Performers

The leading alcohol-selling establishment in Midland for May 2025 is Fair to Midland, LLC at 1115 Tradewinds Blvd. With total receipts amounting to $462,401, they dominated the market, particularly excelling in liquor sales at $330,505. This venue set itself apart with a well-rounded offering, also pulling in $130,642 from beer sales.

Following them is Cowboy Prime - Midland located at 200 Spring Park Dr Ste 210, which generated $255,535 in total receipts. Their liquor sales were significant too, at $173,159, but what stands out is their strong wine sales, totaling $63,668, which is the highest among the top venues.

Rising Stars

Green Tree Country Club, Inc. posted impressive numbers with $225,172 in total receipts, primarily driven by $168,413 in liquor sales. This venue's balance in offerings can be seen in its beer sales of $37,396 and wine sales of $19,363, making it a consistent performer.

The Tailgate at 4401 N Big Spring St also made notable strides, particularly in beer sales, where they brought in $75,280, contributing to a total of $203,514. Their liquor sales weren't far behind, adding a substantial $127,725 to their revenue.

Trends and Insights

It's interesting to note the diversity in alcohol preferences across these establishments. While some places like Fair to Midland, LLC and Green Tree Country Club, Inc. excel in liquor sales, others such as Bubba's 33 have a strong beer following, with beer sales of $103,268 out of their total $162,284 receipts.

Additionally, Little Woodrow's at 3415 N Loop 250 W stands out for maintaining a roughly equal balance between liquor and beer sales, with $100,190 and $84,624 respectively, indicating a versatile appeal to patrons.

Potential Opportunities

For business owners and potential investors, these trends suggest that venues excelling in either liquor or beer sales can consider expanding their more successful offerings while still maintaining a balanced menu. For instance, La Cheve-Ceria shows a strong preference towards liquor, with zero wine sales, suggesting a focused strategy that seems to work for them.

Overall, the data reflects a vibrant and varied market in Midland, with opportunities for businesses to tailor their offerings based on these insights. Whether focusing on a specific type of alcohol or maintaining a balanced menu, there is clearly room for growth and innovation in this sector.

High Sales Concentration Areas

In Midland, the zip code 79705 leads the pack with a total of $2,825,040 in alcohol sales, supported by 51 establishments. Close on its heels is 79701, with $2,140,848 in sales across 43 establishments. These areas are clearly hotspots for alcohol sales, indicating a strong consumer base and possibly more affluent neighborhoods.

Alcohol Preferences by Zip Code

Each zip code shows a distinct preference for different types of alcohol. Liquor dominates the sales mix across the board, making up a significant portion in every area. Interestingly, 79706 has the highest percentage of liquor sales at 64%, while 79782 stands out with a whopping 66% of sales in beer, suggesting a unique market preference.

Opportunities for New Establishments

With 144 establishments spread across six zip codes, some areas appear ripe for new business. Zip code 79703, with only 4 establishments, and 79782, with just 1, could represent untapped potential. Entrepreneurs might find opportunities in these areas to cater to the local demand, especially given the limited competition.

Additional Insights

The data reveals a fascinating trend: wine consistently makes up the smallest portion of sales in each zip code, even reaching 0% in 79703 and 79782. This could suggest a market opportunity for wine-focused establishments or promotions. Overall, the Midland alcohol market is vibrant, with clear preferences and areas for growth.

Overview of Alcohol Sales in Midland

Over the past year, Midland's alcohol sales have showcased some intriguing trends, revealing shifting consumer preferences and market dynamics. The standout month was June 2024, which recorded the highest sales at $8,688,934. This peak can likely be attributed to the start of summer festivities, driving higher demand for refreshing beverages.

Monthly Fluctuations and Patterns

Seasonal influences are evident with December 2024 also seeing a significant increase in sales, reaching $8,575,567, likely due to holiday celebrations. However, the start of 2025 saw a notable dip, with January's sales dropping sharply by 20.51% compared to December. The cooler months typically see reduced consumption, as reflected in February's modest rebound with only a 0.66% increase from January.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently dominated the sales mix, peaking at $5,290,056 in June 2024. Interestingly, while liquor sales remained strong, beer also saw a considerable spike during the summer months, likely due to its association with outdoor activities and gatherings. Wine, on the other hand, maintained a relatively stable yet lower contribution, with no significant surges throughout the year.

Establishments and Market Dynamics

The number of alcohol-selling establishments saw some volatility, peaking in April 2025 at 168. This increase suggests potential new market entrants or expansions to meet a perceived demand. However, by May 2025, the number of establishments had decreased by 10.12%, indicating possible market corrections or consolidations.

What This Means for the Industry

For businesses in Midland's alcohol market, understanding these patterns is key to strategic planning. The strong performance of liquor suggests a robust market segment worthy of investment. Meanwhile, the consistent yet modest wine sales could indicate a niche market with potential for targeted marketing efforts. As consumer preferences continue to evolve, maintaining flexibility and responsiveness to these trends will be crucial for sustained success in the industry.