Midland County Alcohol Sales

Top Alcohol-Selling Establishments in Midland for April 2026

April was a big month for alcohol sales in Midland, with FAIR TO MIDLAND, LLC leading the pack. Located at 1115 Tradewinds Blvd, they raked in a whopping $422,743 in total receipts. Their liquor sales were particularly impressive, totaling $306,213, while beer brought in $115,681. Interestingly, wine sales were minimal at just $849.

In second place, COWBOY PRIME - MIDLAND at 200 Spring Park Dr Ste 210 reported $319,206 in total receipts. This upscale establishment showed a strong preference for wine, with sales hitting $109,894—considerably higher than most other venues. Liquor and beer sales were $187,113 and $22,199, respectively.

LITTLE WOODROW'S at 3415 N Loop 250 W continues to be a popular spot, with total sales of $199,066. While their liquor sales were solid at $104,471, beer dominated at $94,334. Wine seemed to be an afterthought here, with sales of only $261.

Notable Trends and Insights

One interesting trend is the dominance of beer sales at MOMENTUM BANK PARK, which collected $144,991 from beer alone, despite total receipts of $183,310. This suggests a strong beer culture at sporting events held at this venue.

LA CHEVE-CERIA, with no wine sales, is an outlier, focusing purely on liquor and beer, which together totaled $178,100. This could indicate a targeted marketing approach or a unique customer preference.

Another notable mention is WOODY'S HIDEAWAY, where sales of beer ($66,386) were almost on par with liquor ($80,841), suggesting a balanced consumer interest in both categories. This mix might be something for other bars to consider.

Opportunities and Considerations

For potential investors and existing bar owners, areas of opportunity might lie in tapping into the wine market, as seen with COWBOY PRIME - MIDLAND's significant wine sales. Establishments focusing on beer, like MOMENTUM BANK PARK, also show this segment's potential, particularly in venues with a sports or communal atmosphere.

Overall, the data from April 2026 paints a diverse picture of Midland's alcohol market, with each venue catering to different tastes and customer preferences. This allows for a range of business strategies, whether focusing on liquor, wine, or beer sales.

Top Performing Zip Codes

Midland's alcohol sales for April 2026 totaled an impressive $7,012,427, spread across 140 establishments. Leading the charge is zip code 79705, with total sales reaching $2,209,026 from 48 establishments. Following closely is zip code 79701, where 44 establishments contributed to $2,179,315 in sales. These areas clearly have the highest concentration of alcohol sales, marking them as key markets in Midland.

Alcohol Sales Mix

Each zip code in Midland shows a unique preference for different types of alcohol. In 79705, liquor accounts for 56% of sales, with beer also making a significant mark at 32%. Meanwhile, 79701 shows an even stronger preference for liquor at 61%. Interestingly, 79703 has a liquor-dominant market with 62% of sales, indicating a strong local preference for spirits over wine or beer.

Opportunities for New Establishments

With a lower number of establishments yet a substantial sales volume, zip code 79707 presents an interesting opportunity for expansion. Here, 23 establishments account for $1,237,267 in sales, suggesting room for new entrants to tap into the market. The same can be said for 79706, where 21 establishments generate over a million dollars in sales, signaling a robust demand.

Additional Insights

Overall, the data suggests a strong preference for liquor across Midland, with each zip code showing over 50% of total sales in this category. The lack of wine sales in some areas, especially in 79703 where it's nonexistent, could indicate a potential market for wine-focused ventures. Additionally, the relatively small number of establishments in 79703 compared to its sales volume highlights an opportunity for growth in this region.

Overview of Alcohol Sales Trends in Midland

Over the past year, Midland's alcohol sales have shown a rollercoaster of highs and lows. The peak month was May 2025, with total receipts hitting a high of $8.49 million. In contrast, the latest data from April 2026 shows a dip, with sales down to $7.61 million, marking a significant decrease of 4.95% from the previous month.

Changes in Establishments and Sales Composition

The number of establishments has also fluctuated, peaking at 172 in September 2025 and dropping to 148 by April 2026. This decrease of 10.84% in establishments suggests potential market consolidation or closures. Interestingly, despite fewer establishments, liquor consistently leads sales, comprising over half of total receipts each month, with its peak in December 2025 at $5.06 million.

Seasonal Patterns and Market Insights

Seasonal trends are evident, with spikes in sales during the holiday season in December 2025 and a notable increase in August 2025, likely driven by summer festivities. Wine sales, although the smallest segment, saw an interesting peak in December 2025 at $642,740. Beer sales, meanwhile, have remained relatively steady, indicating a stable demand across different periods.

Implications for the Industry

The data suggests a resilient market for liquor, possibly driven by its versatility and popularity in social settings. The decline in establishments could point to a competitive market landscape, where only the strongest survive. For businesses, this data indicates the importance of capitalizing on peak seasons and diversifying product offerings to capture shifts in consumer preferences.