Midland County Alcohol Sales

Top Performers in Midland's Alcohol Sales

Leading the pack in Midland for September 2025 is Fair to Midland, LLC at 1115 Tradewinds Blvd, boasting total receipts of $308,150. This establishment excels in liquor sales, raking in $223,937, which is the highest among all venues. Beer sales also make a significant contribution with $83,661, while wine sales remain modest.

Hot on its heels, The Tailgate at 4401 N Big Spring St generated $282,048 in total receipts. This venue is a beer powerhouse with $147,857 in sales, leading the beer category. Liquor sales here are also strong at $134,046, showcasing a balanced offering.

Noteworthy Trends and Insights

It's interesting to see Cowboy Prime - Midland at 200 Spring Park Dr Ste 210, with total receipts of $270,297, making a name for itself with a robust wine offering of $89,280, the highest among the top establishments. This suggests a clientele that appreciates a fine wine selection alongside their meals.

Little Woodrow's at 3415 N Loop 250 W continues to draw crowds with its beer and liquor sales almost neck and neck, generating $105,662 and $107,908 respectively. This venue's appeal seems to lie in a balanced beverage menu that caters to a broad audience.

Interesting Observations

In an unexpected twist, The Shack in the Back at 11610 W Highway 80 E reports zero sales across all categories, which might indicate temporary closure or operational changes during this period. Meanwhile, Antojo Pura Vida at 1008 S Big Spring St shows a significant preference for liquor over wine, with $105,412 in liquor sales compared to just $23 in wine.

Another establishment worth noting is Buffalo Wild Wings at 5107 W Wadley Ave, which, despite its focus on a casual dining experience, managed to achieve $83,171 in beer sales, highlighting its strong appeal to sports and casual dining enthusiasts.

Top Performing Areas

The Midland area saw significant alcohol sales in September 2025, with a total of $7,467,140 across six zip codes. Zip code 79705 leads the pack with sales amounting to $2,638,092, hosted by 57 establishments. Close behind is zip code 79701 with $2,290,665 in sales from 51 outlets. These areas clearly dominate the Midland alcohol market.

Sales Mix by Zip Code

Liquor is the top choice in most zip codes, comprising over half of the sales in 79705, 79701, 79707, and 79706. The highest concentration of liquor sales is in 79703, where it makes up 64% of the total. Interestingly, zip code 79707 shows a notable leaning towards beer, with 42% of sales, more than any other area.

Opportunities for New Establishments

Considering the distribution of establishments, zip codes 79703 and 79782 could be ripe for new business opportunities. With just 5 and 1 establishment respectively, and lower total sales, there may be potential to capture untapped market demand. Expanding in these areas could provide a fresh footprint in the Midland market.

Additional Insights

One intriguing aspect is the negligible or non-existent wine sales across the board, indicating a possible niche market for wine-focused businesses. Also, zip code 79782 presents a unique case with zero sales across all categories, suggesting either undeveloped potential or a different consumer focus. Exploring customer preferences in this area could unveil new business strategies.

Overall Sales Trends

Over the past year, alcohol sales in Midland have shown some interesting fluctuations. The highest point was December 2024, with total receipts reaching a peak of $8,575,567. This surge is typical of the holiday season, where consumers often purchase more for celebrations and gatherings. However, after this peak, there was a notable dip in January 2025, with sales dropping by 20.51%, which aligns with the post-holiday slowdown.

Monthly Variations and Patterns

Throughout the year, we observed fluctuations in sales that aligned with seasonal patterns. For instance, sales were strong again in March 2025, up by 22.88% compared to February, possibly due to events like St. Patrick's Day. Similarly, August 2025 saw an 18.94% increase in total receipts, indicating a summer boost likely driven by outdoor events and gatherings.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominated the sales mix, accounting for the largest portion of receipts each month. December 2024 was particularly strong for liquor, with sales hitting $5,153,968. Beer sales showed resilience with consistent performance, while wine, despite being the smallest segment, had its highest receipts in December 2024 as well, suggesting a preference for festive occasions.

Establishment Dynamics

Interestingly, the number of establishments fluctuated throughout the year. There was a significant increase in the number of establishments by 8.39% in April 2025, possibly indicating new business openings or expansions in anticipation of spring and summer demand. By September 2025, the number of establishments was up 5.52% compared to August, suggesting a positive trend in business growth.

Market Insights

The data suggests that Midland's alcohol market is sensitive to seasonal events and consumer behavior around holidays and warmer months. The steady demand for liquor and beer, coupled with wine's peak sales during specific months, highlights opportunities for businesses to tailor their offerings according to these patterns. Additionally, the growth in establishments indicates a competitive market, possibly driven by new entrants or expansions, which could be a sign of a thriving local economy.