Rockwall County Alcohol Sales

Top Performers in Rockwall's Alcohol Sales

Leading the pack this September, Gloria's Restaurant on Summer Lee Drive takes the top spot with total alcohol receipts of $178,226. Interestingly, liquor sales make up the bulk of their revenue at $148,824, which is significantly higher than their beer and wine sales. Close on their heels is Vidorra Rockwall with $175,128 in total receipts, also driven heavily by liquor sales at $147,466.

Notable Trends and Highlights

Standard Service stands out with a more balanced sales distribution, where wine accounts for $23,258 of their $128,415 total, showcasing a strong preference among their patrons. Meanwhile, Mi Cocina shows a distinct skew towards liquor, comprising a whopping $107,578 of their $117,344 total sales.

It's interesting to note that Brass Tap Rockwall and Bearded Monkey Rockwall are neck-and-neck with total sales just over $100,000, but with contrasting preferences—Brass Tap's beer sales are significantly higher at $39,652 compared to Bearded Monkey's $48,655, highlighting a beer-heavy clientele.

Insights for Business Opportunities

Locations like Zanata and Giovanni show strong wine sales, suggesting potential growth opportunities for establishments looking to enhance their wine offerings. Conversely, sports-themed venues such as Dudley’s Sports Grill and Buffalo Wild Wings demonstrate a strong leaning towards beer, which might be an area for further exploration for similar concepts in the area.

Overall, Rockwall's top alcohol-selling establishments reveal diverse consumer preferences across the board, presenting various opportunities for targeted marketing and product offerings. Whether it's capitalizing on liquor-heavy sales or diversifying with wine and beer, there's plenty of room for strategic growth in this vibrant market.

Concentration of Alcohol Sales

Rockwall's alcohol sales for September 2025 totaled a robust $3,169,015, with the bulk of these sales concentrated in two key zip codes: 75032 and 75087. Zip code 75032 leads slightly with sales amounting to $1,438,616, closely followed by 75087, which generated $1,363,602. Together, these areas account for nearly 90% of the total alcohol sales in Rockwall for the month.

Types of Alcohol Sold by Zip Code

Each zip code in Rockwall displays a unique preference for types of alcohol. In 75032, a significant 66% of sales are from liquor, showing a strong preference for spirits. Zip code 75087 also favors liquor, but with a slightly lower share of 60%. Interestingly, 75189 stands out with a higher proportion of beer sales at 32%, indicating a distinct local taste.

Opportunities for New Establishments

With 50 establishments, zip code 75087 is the most saturated, yet it still generates nearly as much in sales as 75032, which has only 31 establishments. This suggests a higher average sales per establishment in 75032, potentially signaling room for new businesses. Conversely, 75189, with only 16 establishments, could benefit from additional outlets to cater to its growing beer sales.

Insights and Patterns

One notable pattern is the low percentage of wine sales across all zip codes, particularly in 75189, where wine makes up just 1% of sales. This could indicate an opportunity for businesses specializing in wine to tap into an underserved market. Additionally, the dominance of liquor sales suggests that any new establishments might consider focusing on a strong liquor inventory to align with local preferences.

Overview of Alcohol Sales in Rockwall

Over the past year, Rockwall has seen some interesting fluctuations in alcohol sales, with the most significant peak occurring in May 2025. This month recorded the highest sales at $4.27 million, a robust 20.51% increase from April, suggesting a major seasonal event or marketing push could have driven these numbers.

Trends in Alcohol Types

Liquor consistently dominates the sales mix, contributing the largest share each month. In May 2025, liquor sales alone reached $2.68 million, accounting for over 62% of total receipts. Beer shows notable spikes during certain months, such as May, likely tied to warmer weather and outdoor events, while wine sales remain relatively stable but less volatile.

Changes in Establishments and Receipts

Interestingly, the number of establishments has gradually increased, reflecting a growing market or competition. From October 2024 to September 2025, there's been a steady rise, with a 3.06% increase by September. Despite this, total receipts in September were down by 5.51% from August, indicating potential market saturation or consumer spending shifts.

Seasonal Patterns and Market Insights

The seasonal peaks, particularly in December and May, suggest that holiday seasons and early summer are pivotal sales periods. December 2024 also saw a commendable 13.82% increase in sales from November, often attributed to holiday festivities. This pattern suggests businesses should focus marketing efforts during these times to capture consumer interest.

Year-Over-Year Observations

While year-over-year data isn't directly available, analyzing the monthly trends reveals that strategic planning around peak sales months could benefit businesses. The consistent rise in the number of establishments might indicate a competitive landscape, urging businesses to innovate and differentiate to maintain or grow their market share.