Tom Green County Alcohol Sales

Top Alcohol Sellers in Tom Green

In May 2025, CITY LIMITS at 4205 S Bryant Blvd led the charge in alcohol sales, with total receipts reaching $152,781. The bulk of their revenue came from liquor, tallying $101,086, while their beer sales contributed $50,333. CITY LIMITS stands out for its strong liquor sales, significantly surpassing other establishments in this category.

FIDDLESTRINGS BAR & PATIO on Arden Rd follows closely behind with $142,448 in total sales. This spot shows a distinct preference among patrons for beer, which brought in $62,249, making it the top beer seller in town. Despite lower wine sales, their diverse offerings keep customers coming back.

TWIN PEAKS on Knickerbocker Rd secured third place with $117,350 in total receipts. Their beer sales were impressive, racking up $74,383, indicating a strong preference for beer among their clientele. Notably, their liquor sales, although substantial, were less dominant compared to other top contenders.

Notable Trends and Insights

While liquor remains a strong performer across most establishments, it's interesting to see the varying levels of beer versus wine sales. For instance, SHENANIGAN'S BAR and THE PARROT'S HEAD TAVERN both exhibit a balanced mix, but each shows a stronger inclination towards liquor.

Another noteworthy observation is the performance of FAT BOSS'S PUB and MIL AMORES CANTINA & MEXICAN GRILL, both showing a complete absence of wine sales, yet maintaining strong liquor sales. This suggests a targeted approach that prioritizes liquor and beer to meet their patrons' preferences.

Interestingly, LA SIRENA COCKTAILS has one of the highest proportions of liquor sales relative to its total receipts, with $52,230 out of $57,565. This highlights its niche focus on cocktails, which seems to resonate well with its clientele.

Top Performing Zip Codes

In May 2025, the leading area for alcohol sales in Tom Green was Zip Code 76903, boasting total sales of $1,075,747 across 39 establishments. With a sales mix dominated by liquor at 60%, it's clear that this area favors spirits over wine and beer. Following closely is Zip Code 76901, which recorded $748,879 in sales from 21 establishments, with a strong preference for liquor and beer.

Varied Sales Mix Across Areas

Each zip code shows a unique preference for types of alcohol. While liquor leads in most regions, Zip Code 76905 is an outlier, where beer accounts for a staggering 93% of sales. Meanwhile, Zip Code 76904 shows a more diverse spread, with 54% of sales in liquor and a slightly higher wine percentage at 7% compared to other areas.

Opportunities for New Establishments

Considering the density of establishments, Zip Code 76905 and Zip Code 76935 could be ripe for new business opportunities. With only 3 and 2 establishments respectively, these areas have room for growth, particularly in offering more wine options, which are currently negligible.

Additional Insights

Interestingly, Zip Code 76957 reported no alcohol sales, despite having one establishment. This could be an opportunity for market research to understand the lack of activity and potential untapped demand. Overall, the concentration of sales in certain areas suggests a robust market preference for liquor and beer, with wine being a less significant player across the board.

Overall Sales Trends

Over the past 12 months, alcohol sales in Tom Green have shown some interesting fluctuations. The most notable peak occurred in April 2025, when total receipts reached a high of $2,903,581. This surge was largely driven by a 13.92% increase in the number of establishments, highlighting a seasonal boom likely tied to spring events or holidays.

Monthly Variations

Looking at month-to-month changes, May 2025 saw a significant drop of 12.87% in total receipts compared to April. This decline could indicate a post-peak cooling period after the April high. Conversely, August 2024 experienced a 19.04% increase in sales, suggesting a strong late summer demand, possibly related to end-of-summer celebrations or back-to-school events.

Sales Composition

In terms of the sales mix, liquor consistently dominated the market, contributing the largest share each month. For instance, in May 2025, liquor sales amounted to $1,420,625, significantly outpacing beer and wine. However, beer sales saw a noticeable spike in April 2025, aligning with the overall sales peak, suggesting a preference for beer during this period, possibly due to outdoor activities and gatherings.

Wine Sales Insights

Wine sales, while the smallest segment, showed some interesting trends. The highest wine sales were recorded in April 2025 with $200,616. This suggests a temporary shift in consumer preferences, potentially influenced by special occasions or targeted promotions during that month. However, wine sales generally remained stable, indicating a loyal but niche consumer base.

Market Implications

These data-driven insights suggest that businesses in Tom Green could benefit from capitalizing on the spring and late summer peaks. Promotions and inventory planning should cater to the preferences for liquor and beer during these times. Additionally, understanding the reasons behind the April wine surge could unlock opportunities for targeted marketing and product offerings.