Tom Green County Alcohol Sales

Top Alcohol-Selling Establishments in Tom Green

At the top of the list for December 2025 is CITY LIMITS located at 4205 S Bryant Blvd, boasting total receipts of $153,000. This venue leads the pack with its impressive liquor sales of $103,546, complemented by beer sales of $47,965. Wine, however, trails at $1,489, indicating a strong preference for liquor and beer among its patrons.

SHENANIGAN'S BAR at 3250 Sherwood Way takes the second spot with total receipts of $121,375. It shows a more balanced split between liquor and beer sales, with beer slightly edging out at $66,334 compared to $54,448 for liquor. Wine sales remain minimal at $593, aligning with the overall trend of wine being a less popular choice.

In third place, TWIN PEAKS on 1601 Knickerbocker Rd records $109,252 in total receipts. Notably, it leads in beer sales with $67,925, indicating a strong beer culture among its customers. Liquor sales account for $40,673, while wine sales are quite modest at $654.

Trends and Notable Insights

Across the board, liquor and beer dominate alcohol sales, with wine consistently lagging in popularity. Establishments like THE PARROT'S HEAD TAVERN and RANCH 125 also reflect this pattern, with both venues seeing liquor sales as their primary revenue drivers, followed by beer.

An interesting observation is the performance of LA SIRENA COCKTAILS with total receipts matching the zero mark across all categories. This anomaly could suggest a reporting error or a unique business model not focused on alcohol sales.

Meanwhile, WAREHOUSE 150 and GIZ & HUM'S BILLIARDS & BREW maintain a strong presence with balanced sales in liquor and beer, yet again highlighting the consumer preference for these types of beverages in Tom Green.

Top Sales by Zip Code

When it comes to alcohol sales in Tom Green, zip code 76903 takes the lead with a whopping $1,196,214 in total sales. This area hosts 42 establishments, making it the central hub for liquor purchases, which make up 55% of sales. Clearly, if you're looking to start a business here, the market is bustling!

Coming in second is zip code 76904, with $801,705 in sales across 24 establishments. Similar to the leader, liquor is the top seller, but there's also a decent market for beer at 38%. This area offers a balanced sales mix, presenting opportunities for diverse product offerings.

Alcohol Type Preferences

Interestingly, each zip code shows a unique blend of alcohol preferences. In 76901, beer holds a strong position with 44% of sales, just under the 52% for liquor. This is quite different from the 76905 area, where beer dominates at a stunning 90% of sales, suggesting a more beer-centric clientele.

For a quieter scene, zip code 76935 has modest sales of $12,790 and a more even distribution between liquor and beer. Establishments here might explore expanding their wine selection to tap into an underserved market.

Opportunities and Observations

Zip code 76957 stands out with zero sales recorded from its single establishment, indicating a significant opportunity for growth or perhaps a need for market research to understand the lack of sales activity. It might be worth investigating the local demand or potential barriers to entry.

Overall, the data reveals potential for new establishments, especially in areas with fewer outlets like 76905 and 76935. These zip codes have lower sales but also less competition, which could be ideal for niche markets or new business models.

Overview of Alcohol Sales Trends in Tom Green

The past year in Tom Green has seen some fascinating shifts in alcohol sales. Overall, the market has experienced a dynamic year with fluctuations in total receipts and the number of establishments. April 2025 emerged as the standout month, boasting the highest sales at $2,903,581, driven by a remarkable increase in liquor and beer sales. This peak was likely fueled by seasonal festivities or local events that spiked consumer demand.

Monthly Sales Fluctuations and Establishment Changes

Throughout the year, the number of establishments has generally trended upwards, peaking at 94 in December 2025. This increase suggests a growing market presence and perhaps a response to rising consumer demand. However, the number of establishments also fluctuated, indicating potential challenges in market stability or shifts in business operations.

Seasonal Patterns and Sales Mix

Liquor consistently took the lead in the sales mix, representing the largest portion of total receipts each month. April 2025 saw a significant spike in wine sales, which was more than double compared to most other months. This unusual increase might suggest a temporary trend or a successful promotional campaign targeting wine enthusiasts. Meanwhile, beer sales remained stable throughout the year, maintaining a steady consumer base.

Market Insights and Implications

The year-over-year trend suggests that Tom Green's alcohol market is growing, with December 2025 sales up by 16.64% compared to the previous month. This growth, coupled with the increase in establishments, indicates a robust interest from both consumers and entrepreneurs. For businesses, this data underscores the importance of understanding seasonal demand and consumer preferences, particularly the dominance of liquor and the potential for strategic wine promotions.