Tom Green County Alcohol Sales

Top Alcohol-Selling Establishments

The leader in Tom Green's alcohol sales for May 2026 is City Limits, boasting total receipts of $144,213. They excelled in liquor sales with $99,172, significantly outpacing their wine and beer sales. This establishment's focus on liquor seems to be paying off, positioning them as the top performer.

Shenanigan's Bar and Fiddlestrings Bar & Patio follow closely, with total receipts of $118,637 and $116,739 respectively. Shenanigan's leads in beer sales at $63,925, while Fiddlestrings has a more balanced approach, with strong performances in both liquor and beer. It's interesting to note that Fiddlestrings made minimal sales in wine, suggesting a focus on their core strengths.

Noteworthy Trends and Observations

The Parrot's Head Tavern shows a strong preference for liquor with $75,387 in sales, contributing significantly to its total receipts of $106,701. In contrast, Twin Peaks and Buffalo Wild Wings are leaning heavily on beer, reflecting their casual dining and sports-centric environments.

Cork & Pig Tavern stands out with significant wine sales, generating $25,303, which is notably higher than most establishments. This indicates a niche market or target audience that appreciates a good wine selection.

Emerging and Consistent Performers

Newer entries like Mil Amores Cantina & Mexican Grill and Giz & Hum's Billiards & Brew have made noticeable impacts with receipts above $72,000, focusing primarily on liquor and beer. This suggests potential growth areas for other establishments looking to tap into similar customer bases.

On the more traditional side, San Angelo Country Club and La Sirena Cocktails maintain steady performances with balanced sales across liquor, wine, and beer, appealing to a diverse clientele.

Overall, the data indicates a strong preference for liquor sales across the board, with beer sales also playing a significant role in the revenue mix. Establishments that successfully balance these offerings appear to be reaping the benefits in total receipts.

Top Performing Zip Codes

When it comes to alcohol sales in Tom Green for May 2026, Zip Code 76903 takes the lead with an impressive $988,961 in sales spread across 37 establishments. This area shows a strong preference for liquor, which makes up 63% of its sales. Not far behind is Zip Code 76904, with $813,244 in sales from 24 establishments, where liquor also leads but with a slightly more balanced mix including 39% beer.

Alcohol Sales Mix

The sales mix varies notably between different zip codes. In Zip Code 76905, beer dominates the market with 93% of sales, while liquor only accounts for 6%. In contrast, Zip Code 76901 has a more balanced distribution with 54% liquor and 43% beer, suggesting a diverse consumer preference in this area.

Opportunities for New Establishments

With 91 total establishments across the area, there are clear opportunities for expansion, especially in Zip Code 76905 and Zip Code 76935, which have only 3 and 2 establishments respectively. These areas show a concentrated focus on beer sales, indicating potential for growth in liquor and wine offerings.

Interesting Patterns and Insights

An intriguing pattern is seen in Zip Code 76957, which recorded zero sales despite having one establishment. This suggests operational challenges or a market gap that could be explored further. Overall, the data reveals a strong market for liquor in the more populated areas, while the less dense regions show untapped potential for expansion in alcohol variety.

Overview of Alcohol Sales in Tom Green

Over the past year, alcohol sales in Tom Green have shown some interesting fluctuations with notable peaks and troughs. April 2026 marked the highest sales month with total receipts hitting $2,907,681, driven by increased beer sales, which reached $1,199,277. This spike was likely influenced by seasonal factors, possibly aligning with local events or holidays that boosted demand.

Seasonal Trends and Patterns

Looking at the data, there is a clear pattern of increased sales during the winter holiday season, particularly in December 2025, when total receipts surged by 17.45%. This rise is typical as consumers tend to buy more alcohol for celebrations and gatherings. However, January 2026 saw a significant drop of 17.22%, indicating a post-holiday slump often seen in the industry.

Changes in Sales Mix

The sales mix between liquor, wine, and beer shows some intriguing shifts. Liquor consistently accounts for a large portion of sales, peaking in December 2025 at $1,512,953. Beer sales followed a similar trend, with a notable increase in April 2026. Wine sales, while the smallest segment, saw its highest numbers in April 2026 at $163,257, suggesting a possible rise in popularity or promotional activities during that month.

Market Implications

The fluctuations in the number of establishments, which peaked at 97 in March and April 2026, suggest some volatility in the market, possibly due to regulatory changes or economic conditions affecting business operations. The decline in both establishments and total receipts in May 2026 might indicate a cooling period post-peak or a shift towards consolidation within the industry.

Year-over-Year Insights

Comparing year-over-year data, the growth in total receipts from June 2025 to May 2026 highlights a generally positive trend, despite some monthly declines. The overall increase in sales suggests a robust market with opportunities for businesses to leverage seasonal peaks and consumer preferences.