Wichita County Alcohol Sales

Top Performers in Wichita's Alcohol Sales

In September 2025, Texas Roadhouse led the pack in Wichita's alcohol sales with total receipts nearing $95,000. Notably, their beer sales were slightly higher than liquor, indicating a strong preference for beer among patrons. Following closely was Buffalo Wild Wings, where beer was the top seller, contributing to over 70% of their alcohol sales.

Key Insights and Trends

The Parkway Grill and Sports Bar and Water Hole both had impressive total receipts around $73,000. However, their sales compositions differ; Water Hole had a stronger emphasis on liquor sales, which made up a significant portion of their total. Meanwhile, Parkway Grill maintained a more balanced distribution between beer and liquor.

Noteworthy Establishments

The Delta Hotel by Marriott Wichita Falls stands out with substantial wine sales, totaling over $10,000, which is the highest among the establishments listed. On the other hand, Rack House and Zavala Hispanic Cultural Initiative reported zero alcohol sales, which might suggest operational changes or temporary closures during this period.

Unique Selling Points

Just Stack'n maintained a focus on liquor, with over 90% of their sales attributed to it, indicating a niche market or specialized offerings that attract such a clientele. Meanwhile, Pelican's showed a strong preference for wine, with wine sales almost doubling their beer sales, suggesting a distinct customer base with refined tastes.

Overall, Wichita's alcohol sales landscape in September 2025 reveals diverse consumer preferences and strategic focus among establishments, with beer and liquor remaining dominant forces in customer spending.

Top Areas for Alcohol Sales

Wichita's alcohol sales for September 2025 were dominated by Zip Code 76308, boasting a whopping $866,804 in sales across 36 establishments. This area alone contributed nearly half of the city's total alcohol sales. Coming in second, Zip Code 76301 generated $374,073 with 20 establishments, indicating a strong demand for alcohol in these regions.

Alcohol Preferences by Zip Code

It's interesting to see the variation in alcohol preferences across different zip codes. In 76308, there's a balanced preference with 50% of sales in liquor and 43% in beer. Meanwhile, 76306 stands out with a higher inclination towards liquor, which accounts for 59% of its sales. Conversely, in 76305, beer reigns supreme, making up 85% of sales, indicating a niche market for beer-heavy establishments there.

Opportunities for New Establishments

With 93 establishments spread across 9 zip codes, there's room for growth in underrepresented areas. For instance, Zip Code 76310, despite having four establishments, only reported $3,394 in sales, suggesting potential for new business strategies or types of venues to invigorate the market. Similarly, the lower sales figures in 76354 and 76367 could indicate untapped opportunities.

Interesting Patterns and Insights

An intriguing pattern emerges in the preference for liquor over wine across all zip codes, with wine sales peaking at just 6% in both 76308 and 76309. This might suggest a need for specialized wine offerings or marketing efforts if businesses are considering diversifying their product lines. Overall, the data highlights a strong market for liquor and beer, with specific areas ripe for new entrants to cater to local tastes and preferences.

Overview of Alcohol Sales in Wichita

Over the past 12 months, Wichita's alcohol sales have seen some interesting shifts. The total receipts from alcohol sales peaked in May 2025, reaching an impressive $2,191,139. This high point was followed by a general decline, with September 2025 closing at $1,847,015, marking a 9.01% drop compared to August. Despite some fluctuations, the number of establishments has shown slight growth, increasing from 89 in March to 92 by September.

Seasonal Sales Patterns

Seasonal trends seem to play a significant role in sales dynamics. December 2024 and May 2025 were standout months with sales surges of 11.33% and 16.33% respectively. This suggests that holiday and early summer periods are particularly lucrative, likely due to festive celebrations and social gatherings. Conversely, months like January and February saw notable declines, possibly due to post-holiday spending slowdowns.

Shifts in Product Preferences

The sales mix has also revealed some shifts in consumer preferences. Liquor consistently dominates the market, accounting for over half of the total receipts each month. However, beer sales have shown resilience, particularly in summer months, with a notable spike of $862,954 in May. Wine, while the smallest category, maintains a steady presence with minor fluctuations, indicating a stable but niche market segment.

Market Implications

For businesses, these trends highlight the importance of aligning inventory and marketing strategies with seasonal demand. The pronounced peaks in December and May suggest opportunities for promotions and special events to capitalize on increased consumer spending. Additionally, the steady rise in the number of establishments could signal a competitive market, urging businesses to differentiate themselves through unique offerings and customer experiences.