Wichita County Alcohol Sales

Top Performers

Leading the pack in Wichita's alcohol sales for May 2026 is Buffalo Wild Wings on Call Field Rd, with impressive total receipts of $100,750. Their beer sales soar at $66,274, making it clear that this spot is a beer lover's haven. Close behind is B&R on Plaza Pkwy, focusing heavily on liquor sales, which account for a significant $57,563 of their $89,709 total receipts.

Strong Liquor Sales

Texas Roadhouse on Lawrence Rd and Midnight Rodeo on E Scott Ave both show a strong preference for liquor among patrons. Texas Roadhouse balances their $87,166 total receipts with nearly equal liquor and beer sales, while Midnight Rodeo leans more towards liquor, which constitutes nearly 36% of their $82,051 in total receipts.

Beer Dominance

The Parkway Grill and Sports Bar and Back Porch Draft House both emphasize beer sales, with Parkway Grill generating $54,763 in beer sales out of their $82,054 total. This trend highlights a robust market for beer-focused venues, appealing to a large demographic in Wichita.

Wine Enthusiasts

While beer and liquor dominate the sales, Delta Hotel by Marriott Wichita Falls and Pelican's stand out for their wine sales. Delta Hotel brings in $11,549 from wine, the highest among the top establishments, indicating a niche for wine enthusiasts in the city.

Notable Mentions

Element 120 and Just Stack'n both show a strong preference for liquor, with over 80% of their sales coming from this category. Meanwhile, Black Sheep Bar and Water Hole have no wine sales, focusing solely on liquor and beer, which seems to be a successful strategy given their high total receipts.

Top Performing Areas

In May 2026, Zip Code 76308 emerged as the clear leader in alcohol sales in Wichita, with a whopping $1,063,824 in sales across 34 establishments. This area alone accounted for nearly half of the total sales, with a strong preference for liquor (54% of sales). By contrast, Zip Code 76301 also showed significant activity, generating $448,929 in sales, with a similar inclination towards liquor but a notably smaller share for wine.

Alcohol Preferences by Area

The data reveals distinct preferences across zip codes. While liquor dominated sales in most areas, Zip Code 76305 stood out with a unique profile, showing an overwhelming preference for beer, composing 85% of its sales mix. Meanwhile, Zip Code 76310 had the highest percentage of liquor sales at 68%, although overall sales were much lower at just $4,154.

Opportunities for New Establishments

With a total of 91 establishments spread across 9 zip codes, there's a varying density of businesses. Zip Code 76308, with 34 establishments, appears well-saturated, but areas like Zip Code 76302, with only 3 establishments, might offer opportunities for new entrants looking to capture a share of the market. Additionally, Zip Code 76305, having just one establishment but a strong beer preference, suggests potential for growth in beer-focused establishments.

Interesting Patterns and Insights

One interesting pattern is the near absence of wine sales in most zip codes, with several areas reporting 0% wine sales. This could indicate either a lack of consumer interest or a potential gap in the market. Additionally, the strong preference for liquor across most areas suggests that new businesses might consider focusing on a diverse liquor selection to appeal to local tastes. Zip Code 76309, despite having only 5 establishments, achieved $137,442 in sales, indicating a robust demand that could support more businesses.

Overall Sales Trends

Over the past year, alcohol sales in Wichita have seen a dynamic shift with some interesting patterns. The most recent data for May 2026 shows a peak in sales at $2,168,399, which is an 8.23% increase from April. This surge comes despite a slight decrease in the number of alcohol-selling establishments, suggesting that existing businesses are thriving even as competition slightly tightens.

Seasonal Patterns and Fluctuations

Sales have exhibited noticeable seasonal fluctuations. December 2025 recorded a significant boost with sales reaching $2,013,910, likely due to holiday festivities, while January 2026 saw a downturn, slipping to $1,730,472, as is common after the holiday season. Interestingly, March 2026 also experienced a high with sales hitting $2,160,407, possibly indicating a strong St. Patrick’s Day influence.

Shifts in Sales Mix

The sales mix over the year shows liquor consistently leading the pack, with May 2026 hitting a high of $1,186,176. Beer sales have remained robust, contributing significantly to the total sales with $861,840 in May 2026. Wine sales, while stable, have stayed the lowest in terms of revenue, peaking in December 2025 at $105,806, which suggests that wine might be more of a seasonal favorite.

Market Insights

These trends indicate a resilient market where consumers continue to favor liquor and beer over wine. The decrease in establishments from 94 in April to 90 in May, paired with increased sales, suggests that remaining businesses are capturing more market share, potentially pointing to successful marketing strategies or customer loyalty initiatives. The data highlights opportunities for businesses to capitalize on seasonal peaks, particularly during the winter holidays and early spring celebrations.