Potter County Alcohol Sales

Top Performers in Alcohol Sales

In June 2026, Diamond Concessions of Amarillo led the pack with impressive total receipts of $269,219. Their sales were predominantly driven by liquor, which brought in $156,599, making them the clear leader in liquor sales. Following closely behind, the Big Texan Steak Ranch generated $240,054 in total receipts, with beer sales contributing the most at $133,919.

Noteworthy Trends and Highlights

Bubba's 33 secured the third spot with total receipts of $200,536, showcasing a balanced mix of liquor and beer sales. Meanwhile, The Barfield stood out for its significant wine sales, which accounted for $35,811 of its $162,839 total, indicating a strong preference for wine among its patrons.

Emerging Players and Insights

The Georgia Street Taphouse made a notable appearance with $148,179 in total receipts, driven by substantial beer sales of $77,188. On the other hand, Cellar 55 had a unique profile with wine sales nearly matching their liquor sales, highlighting their appeal to wine enthusiasts.

Mid-Tier and Niche Establishments

In the mid-tier category, Twin Peaks and Hummers Sports Cafe both surpassed the $100,000 mark, with beer sales being their dominant revenue stream. Crush Wine Bar and Grill also caught attention for its strong performance in wine sales, contributing significantly to its total of $81,744.

Observations on Smaller Venues

Among smaller establishments, Rumors managed to stand out with $33,290 in liquor sales, despite having lower total receipts of $45,051. Smokey Joe's Texas Cafe also demonstrated a unique strength in beer sales, which constituted a major portion of its $48,762 total receipts.

Top Performing Zip Codes

Looking at the numbers, Zip Code 79101 stands out with the highest total alcohol sales of $1,035,266, supported by 26 establishments. Liquor is a major contributor here, making up 63% of the sales mix, followed by beer and wine. Meanwhile, Zip Code 79106 follows closely with $916,912 in sales from 34 establishments, with a more balanced mix of liquor and beer sales.

Sales Mix Variations

Different areas show unique preferences in alcohol types. For instance, Zip Code 79118 leans heavily towards beer, which constitutes 57% of its sales, whereas Zip Code 79102 has a stronger focus on liquor at 56%. Interestingly, Zip Code 79107 reports no wine sales at all, highlighting potential gaps in offerings or consumer interest.

Opportunities for New Establishments

With only one establishment, Zip Code 79111 presents an opportunity for new businesses, especially considering its balanced sales mix of liquor, wine, and beer. Similarly, Zip Code 79103 shows potential, given its modest sales but limited competition with just two establishments. Expanding the variety of alcohol available might attract more customers to these areas.

Additional Insights

The overall data suggests that liquor dominates the market across most zip codes, with beer also holding a significant share. Opportunities may exist in expanding wine offerings, particularly in areas like Zip Code 79107 and Zip Code 79108 where wine sales are currently non-existent. Tapping into these unmet demands could enhance business prospects.

Overview of Alcohol Sales in Potter

Over the past year, Potter has seen a dynamic shift in alcohol sales, with some interesting trends to note. December 2025 was a standout month, boasting the highest sales at $4.36 million. This spike was largely driven by increased liquor sales, which hit $2.29 million, likely due to holiday celebrations. In contrast, January showed a significant drop, with receipts falling to $3.35 million, reflecting the post-holiday dip.

Monthly Variations and Patterns

Sales patterns throughout the year revealed some seasonal fluctuations. For instance, February and March saw considerable upticks in total receipts, with increases of 11.83% and 10.13%, respectively. This suggests that winter and early spring might be periods of increased alcohol consumption, possibly tied to social events or weather-induced gatherings.

Sales Mix: Liquor, Wine, and Beer

The sales mix has consistently shown liquor as the dominant category, accounting for the majority of revenue in most months. Beer followed closely, while wine sales remained relatively stable but lower. Interestingly, May 2026 saw a peak in beer sales at $1.70 million, hinting at the possibility of early summer gatherings influencing consumer preferences.

Market Dynamics and Establishments

The number of establishments has fluctuated, peaking at 148 in October 2025, and dropping to 132 by June 2026. This reduction aligns with the recent decrease in total receipts by 6.47%, suggesting potential market consolidation or closures. The shifting number of establishments could also reflect changing market demands and competitive pressures.

Implications for the Industry

These trends indicate that the alcohol market in Potter is influenced by both seasonal factors and consumer preferences for specific types of alcohol. Businesses in the area might consider capitalizing on peak months and adjusting their inventory to align with the observed sales mix. Additionally, as the number of establishments fluctuates, there's an opportunity for new entrants to capture market share or for existing businesses to expand strategically.