Potter County Alcohol Sales

Top Performers

Leading the pack in Potter's December 2025 alcohol sales is Twin Peaks on S Soncy Rd, boasting total receipts of $224,327. Their beer sales are particularly impressive, accounting for over half of their revenue at $131,059. This suggests a strong beer culture among their patrons.

Following closely is The Barfield on S Polk St with $204,267 in total receipts. Unlike Twin Peaks, The Barfield's strength lies in liquor, with $142,116 in sales, significantly outpacing their beer and wine figures. This indicates a preference for spirits at this establishment.

Notable Trends

Bubba's 33 on W Interstate 40 showcases a balanced approach, with substantial beer sales at $112,700, contributing to their total of $192,385. The emphasis on beer mirrors Twin Peaks, suggesting a trend towards beer-focused social spots in the area.

Meanwhile, Cellar 55 stands out for its unique focus on wine, bringing in $54,801, which is nearly half of their total receipts. This could indicate a niche market for wine enthusiasts in Potter, distinguishing it from other top sellers.

Interesting Insights

MJ's Saloon & Grill and Hacienda Meche LLC both reported $0 in liquor, wine, and beer sales, which is quite an anomaly considering their presence in the top list by total receipts. This might suggest a data discrepancy or a unique business model worth investigating further.

Macaroni Joe's and Amarillo Club are noteworthy for their high wine sales, with both establishments selling more wine than beer. This might indicate a more upscale or fine-dining atmosphere attracting patrons who prefer wine pairings.

Top Sales Areas

Looking at the data, Zip Code 79101 stands out with a whopping $1,147,416 in sales, making it the highest-grossing area. With 31 establishments, it’s clearly a bustling hub for alcohol sales, especially for liquor, which makes up 60% of its sales mix. Close on its heels, Zip Code 79106 boasts $1,001,220 in sales across 35 establishments, showing a more balanced mix but still skewing towards liquor and beer.

Alcohol Preferences by Zip Code

There are distinct differences in alcohol preferences across the zip codes. For example, 79101 and 79104 show a strong preference for liquor, while beer is king in 79124 and 79118, which both report beer sales making up 50% or more of their total. Wine seems to be less popular across the board, with the highest percentage being just 13% in 79102.

Opportunities for New Establishments

Zip Code 79111, with only one establishment but a respectable $55,873 in sales, represents a potential opportunity for new businesses to establish themselves in a less crowded market. Similarly, Zip Codes 79103 and 79104, with only 2 and 5 establishments respectively, may provide room for growth given their sales figures.

Additional Insights

It's interesting to note the absence of wine sales in several zip codes, such as 79107 and 79103. This could indicate either a lack of demand or a gap in market offerings. Additionally, while 79101 and 79106 dominate in sales due to their high number of establishments, there lies potential in less saturated areas that still show strong per-establishment sales numbers, suggesting untapped potential.

Overall Trends and Seasonal Patterns

Over the past year, alcohol sales in Potter have shown some interesting patterns. December 2025 marked the peak of the year with the highest total receipts at $4,505,135, likely boosted by holiday celebrations. This represents a 7.83% increase from the previous month, showcasing a strong finish to the year. Conversely, the lowest sales were recorded in January, with receipts of $3,487,592, indicating a typical post-holiday slump.

Changes in Establishments

While the number of establishments remained relatively stable throughout the year, there were some fluctuations. Notably, April saw the highest increase in establishments at 9.16%, suggesting a springtime surge in business openings. By December, the number of establishments had increased slightly to 145, up 0.69% from the previous month, reflecting steady growth in the market.

Sales Mix: Liquor, Beer, and Wine

The sales mix between liquor, beer, and wine provides further insights. Liquor consistently held the largest share of sales, peaking in December at $2,278,387. Beer sales remained fairly stable throughout the year, with slight fluctuations, while wine sales were the smallest segment, though they saw a notable increase in February, possibly due to Valentine's Day promotions.

Market Insights

These trends suggest that while Potter's alcohol market is generally stable, it experiences significant seasonal fluctuations. The dominance of liquor sales indicates a strong consumer preference, while the steady performance of beer suggests it remains a staple. The growth in wine sales, especially during specific months, might indicate opportunities for targeted marketing strategies. Overall, the increase in both total receipts and establishments points to a healthy market with potential for further growth.