Potter County Alcohol Sales

Top Alcohol-Selling Establishments in Potter for May 2025

Leading the pack for May 2025, Diamond Concessions of Amarillo at 715 S Buchanan St topped the list with total receipts of $205,952. Their impressive liquor sales of $110,303 were a key driver, complemented by beer sales totaling $93,958. Interestingly, wine sales were relatively low at $1,691.

Coming in a close second, the Big Texan Steak Ranch on 7701 E Interstate 40 recorded total sales of $204,787. This venue saw a strong preference for beer, with sales reaching $112,802, while liquor and wine sales were $72,965 and $19,020, respectively. The Big Texan seems to be a beer lover's haven!

Twin Peaks at 2401 S Soncy Rd wasn't far behind, boasting total receipts of $199,790. Their beer offerings were particularly popular, accounting for $117,452 of their sales. Liquor sales were also strong at $81,300, but wine remained a smaller focus with only $1,038 in sales.

Notable Trends and Insights

The Barfield at 600 S Polk St showed a preference for liquor, with sales totaling $122,390, significantly outpacing their beer and wine sales. This indicates a possible trend toward higher-end or specialty cocktails at this location.

While Crush Wine Bar and Grill recorded total receipts of $97,487, it's notable that their detailed breakdown shows zero sales for liquor, wine, and beer. This could suggest a reporting error or a temporary closure during the month.

At the lower end of the top list, Buffalo Wild Wings on 9511 E Interstate 40 focused primarily on beer, with sales of $36,496, making up the majority of their $56,633 total receipts. Similarly, Smokey Joe's Texas Cafe also saw beer as the predominant choice among customers.

Opportunities for Business Owners

For bar owners and business real estate investors, these figures could signal opportunities to enhance beer selections, as it is a dominant category across several top establishments. Additionally, locations like The Barfield demonstrate the potential success of a liquor-focused strategy.

Establishments like Georgia Street Taphouse and Bubba's 33 also showcase a balanced approach to alcohol sales, offering a mix that caters to diverse customer preferences. This might be a model worth considering for new ventures looking to maximize their appeal.

Top Performers in Alcohol Sales

Potter's alcohol sales for May 2025 totaled a hefty $3,266,820 across 112 establishments spread over 10 zip codes. Leading the pack is Zip Code 79101, racking up $1,080,783 in sales from 28 establishments. This area shows a strong preference for liquor, which makes up 55% of its sales mix.

Close on its heels is Zip Code 79106 with $846,494 in sales across 29 establishments. While liquor also leads here at 52%, beer makes a significant contribution with 39% of sales, indicating a diverse consumer taste in this area.

Sales Mix Insights

Each zip code has its own unique sales mix. For instance, Zip Code 79124 shows a balanced preference with 49% of sales from liquor and 48% from beer, but wine only contributes 3%. On the other hand, Zip Code 79118 leans heavily towards beer, which accounts for 57% of its sales.

Interestingly, Zip Code 79104 stands out with a high preference for liquor at 69% of its sales mix, despite having only four establishments. This could indicate a targeted opportunity for liquor-focused businesses in this area.

Opportunities for New Establishments

With 29 establishments, Zip Code 79106 has the highest density, yet it still manages robust sales figures, suggesting a thriving market. Conversely, the lower density in Zip Code 79103, which has only two establishments and $15,356 in sales, might indicate limited opportunities unless market demand increases.

Zip Code 79111, with just a single establishment accounting for $62,956 in sales, could be a prime spot for new ventures, especially considering its balanced sales mix that evenly supports liquor and beer.

Intriguing Patterns

Overall, liquor tends to dominate the sales mix across most zip codes, except in areas like 79118 where beer takes the lead. The absence of wine sales in some areas like 79107 and 79108 suggests that businesses might want to focus on strengthening beer and liquor offerings or exploring potential interest in wine.

These insights reveal not just the current landscape of alcohol sales in Potter, but also potential avenues for business growth and market expansion tailored to consumer preferences. Whether you're looking to open a new establishment or expand an existing one, these data-driven insights can guide strategic decisions.

Overview of Alcohol Sales Trends in Potter

Over the past year, alcohol sales in Potter have shown dynamic shifts, with December 2024 standing out as the month with the highest sales at $4,413,058. This peak aligns with the holiday season, a time typically associated with increased social gatherings and celebrations, which likely drove up the demand for liquor, beer, and wine.

Monthly Sales Fluctuations

While December saw the highest sales, May 2025 also marked a strong month with total receipts of $4,101,280, despite a decrease in the number of establishments. This suggests a consolidation in the market where fewer venues might be capturing a larger share of sales. Conversely, January 2025 experienced a notable dip in sales, down by 20.97% from December, reflecting a common post-holiday slowdown.

Seasonal Patterns and Sales Mix

Throughout the year, liquor consistently led the sales mix, peaking in December 2024 at $2,427,808. Beer also showed robust sales, particularly in the warmer months, likely due to outdoor events and gatherings. Wine sales, while the smallest segment, saw a noticeable peak in August 2024, possibly tied to summer festivities and an inclination towards lighter beverages.

Market Dynamics and Implications

The fluctuations in establishment numbers, with a decrease from 145 in December 2024 to 134 in May 2025, suggest a market adjustment possibly driven by competitive pressures or regulatory changes. The steady increase in total receipts in the spring months of 2025 indicates resilience and potential growth opportunities for businesses willing to adapt to changing consumer preferences.

Year-over-Year Observations

Comparing year-over-year data, there's a clear indication of growth in overall sales, particularly during peak seasons. The consistent increase in liquor sales suggests a stable demand, while the varying numbers of wine and beer sales highlight potential areas for targeted marketing and product differentiation.