Potter County Alcohol Sales

Top Performers in Potter's Alcohol Sales

Leading the charge in May 2026 is Twin Peaks at 2401 S Soncy Rd, with total receipts of $241,551. Their impressive beer sales, totaling $137,161, make them the top beer seller in the area. In contrast, their wine sales are relatively modest, pulling in $1,780.

Close on their heels is the Big Texan Steak Ranch at 7701 E Interstate 40, with total receipts of $223,666. Known for a well-rounded alcohol menu, they posted strong beer sales of $123,510 and a notable $15,281 in wine sales, the highest among the top three.

Notable Trends and Insights

Diamond Concessions of Amarillo at 715 S Buchanan St stands out with significant liquor sales totaling $103,776, the highest in the list despite lower overall receipts of $171,672. This suggests a strong emphasis on liquor offerings, which might be worth exploring for those looking to boost liquor sales.

The Barfield at 600 S Polk St, with total receipts of $166,420, also shows a strong performance in the liquor category, with sales of $114,674. Their wine sales are particularly notable at $34,952, positioning them as a key player for wine enthusiasts.

Opportunities for Growth

For establishments looking to expand their beer offerings, Georgia Street Taphouse at 2001 S Georgia St could be a model to consider. With beer sales of $81,806 contributing significantly to their total of $162,958, they demonstrate effective beer marketing strategies.

Meanwhile, Cellar 55 at 2800 Civic Cir Unit 500, with wine sales making up nearly half of their receipts at $37,391, is a strong example for those looking to capitalize on wine sales. Their focus on wine has clearly paid off, even with lower total receipts of $84,399.

Top Sales Areas

Looking at the data for May 2026, it's clear that Zip Code 79101 leads the pack with total sales reaching a whopping $998,748 across 25 establishments. Close on its heels is Zip Code 79106, with sales of $946,658 and the highest number of establishments at 36. These two areas alone account for more than half of the total alcohol sales in Potter, making them prime spots for business activity.

Alcohol Sales Mix

There's a noticeable preference for liquor across most zip codes, but the mix does vary. Zip Code 79101, for example, shows a strong preference for liquor, making up 65% of its sales. Meanwhile, areas like 79118 and 79107 lean more towards beer, with beer sales comprising 56% and 58% respectively. Wine sales are generally low across the board, peaking at just 11% in Zip Code 79102.

Opportunities for New Establishments

With only one establishment, Zip Code 79111 presents a potential opportunity for new businesses to tap into its $57,929 market. Similarly, Zip Codes 79104 and 79103, with 4 and 2 establishments respectively, also offer room for growth. Exploring these areas could be beneficial for businesses looking to enter less saturated markets.

Additional Insights

An interesting pattern emerges when examining the number of establishments versus sales. For instance, Zip Code 79124, with only 11 establishments, manages to pull in $500,061, showing a high sales efficiency per establishment. This suggests a strong demand-to-supply ratio, indicating a robust market presence despite fewer outlets.

Overview of Alcohol Sales Trends in Potter

Over the past year, Potter's alcohol sales have seen some intriguing shifts, with the most notable peak occurring in December 2025. During this holiday season, total receipts soared to $4,361,504, marking it the highest month in terms of sales. This spike aligns with the festive season's increased social gatherings and celebrations, which traditionally boost alcohol consumption.

Monthly Sales Dynamics

After the December boom, January 2026 experienced a sharp decline in total receipts, dropping by 23.27% to $3,346,665. This significant dip is typical post-holiday behavior, as consumers often curb spending after the season's festivities. Interestingly, from February onwards, there was a steady recovery, culminating in May with receipts reaching $4,294,681, reflecting a 4.31% increase from April.

Liquor, Beer, and Wine Sales Mix

Throughout the year, liquor consistently led sales, with May 2026 showing receipts of $2,268,471. Beer also remained a strong contender, with sales peaking in June 2025 and maintaining robust figures throughout. Wine, while the smallest segment, exhibited a stable performance, peaking in December at $352,799 but seeing more modest figures in other months. These trends suggest a strong preference for liquor and beer, possibly indicating consumer trends towards cocktails and craft beers.

Market Adjustments and Establishment Changes

The number of establishments selling alcohol saw fluctuations, with a peak of 148 in October 2025 and a decline to 136 by May 2026. Despite this reduction, total receipts have managed to grow, indicating that remaining establishments might be capturing a larger share of the market or optimizing their sales strategies effectively. This could also suggest a consolidation trend, where fewer but more significant players dominate the market.

Conclusion and Market Insights

In summary, Potter's alcohol market over the past year has been marked by seasonal peaks and troughs, particularly influenced by holiday periods. The preference for liquor and beer remains strong, with wine holding a niche market. The reduction in establishments coupled with rising sales suggests potential for increased competition or enhanced operational efficiency among retailers. For businesses, understanding these patterns can inform strategic decisions around inventory, marketing, and customer engagement, especially during high-demand periods.