Potter County Alcohol Sales

Top Performers in Potter: August 2026

Leading the pack is the Big Texan Steak Ranch with total receipts of $212,187. This establishment shines with its beer sales, bringing in $116,465, which is more than half of its total alcohol sales. Interestingly, their wine sales are on the lower end, suggesting a focus on beer and liquor.

The Barfield takes the second spot with $172,414 in total receipts. This venue is notable for its liquor sales, which account for a substantial $117,986, the highest among the top establishments. Their preference leans heavily towards liquor over beer or wine.

Third place goes to Diamond Concessions of Amarillo with $167,814 in total sales. Liquor again dominates here with $103,265, indicating a trend among top sellers where liquor is a key revenue driver.

Notable Trends and Insights

Across the board, liquor sales are consistently strong, often surpassing beer and wine in revenue. Georgia Street Taphouse and Bubba's 33 are exceptions, with beer taking a slight edge over liquor, suggesting a strong beer culture in these establishments.

Wine, while present, generally trails behind liquor and beer in terms of sales. However, Cellar 55 stands out with wine sales of $43,065, nearly matching its liquor sales, indicating a niche market for wine enthusiasts.

Lower on the list, places like The Matador Downtown and Broken Spoke Lounge show a clear preference for liquor, with no wine sales reported, pointing to a targeted clientele that prefers spirits over other types of alcohol.

Top Performing Areas

When it comes to alcohol sales in Potter for August 2026, Zip Code 79106 leads the pack with a whopping $1,013,235 in total sales. With 36 establishments, this area is clearly a hot spot for alcohol purchases. Following closely is Zip Code 79101, boasting $988,480 in sales across 25 establishments. These two zip codes alone account for over 60% of the total sales in the area.

Alcohol Preferences by Zip Code

Different areas show unique preferences in alcohol types. In Zip Code 79101, liquor is king, making up 65% of sales. On the flip side, Zip Code 79118 has a strong beer culture, with 58% of its sales coming from beer. Wine remains a smaller portion of the market across the board, rarely breaking the 10% mark in any zip code.

Opportunities for New Establishments

With 117 establishments spread across 10 zip codes, some areas show potential for growth. Zip Code 79111, with only 1 establishment, could benefit from additional outlets to meet demand. Similarly, Zip Code 79103 has just 2 establishments, suggesting room for new players to enter the market.

Interesting Insights

Beer appears to have a strong foothold in Zip Code 79107, capturing 59% of the sales despite the presence of 12 establishments. Meanwhile, Zip Code 79104 shows a heavy preference for liquor, which makes up 75% of its sales. This data suggests that businesses could tailor their offerings to better match local tastes and maximize sales potential.

Overview of Alcohol Sales Trends in Potter

Over the past year, Potter's alcohol sales have shown some interesting fluctuations. The total receipts hit their peak in December 2025, with a whopping $4,361,504, likely due to holiday celebrations. However, there was a significant drop in January 2026, where sales plummeted to $3,346,665, reflecting a post-holiday slump common in the industry.

Establishments and Their Evolution

Looking at the number of establishments, it's clear that Potter's alcohol market is somewhat volatile. From a high of 148 establishments in October 2025, the number dipped to 136 by August 2026, indicating a 0.73% decrease from July 2026. This suggests a potential consolidation or market correction where less profitable businesses might be closing or merging.

Sales Mix: Liquor, Wine, and Beer

When analyzing the sales mix, liquor consistently dominates, making up a significant portion of the total receipts each month. For instance, in August 2026, liquor sales amounted to $2,181,481, while beer and wine trailed behind. Wine sales have remained relatively stable, though they peaked at $352,799 in December 2025, probably due to festive dining occasions.

Seasonal Patterns and Market Insights

Seasonal patterns are evident, with sales typically rising during holiday months like December and dipping in the months that follow. The data from March 2026 also shows a substantial 10.13% increase in total receipts, possibly due to spring events or marketing efforts. Overall, the market shows resilience with a general upward trend, bouncing back from dips with strategic promotions and possibly new product introductions.

Year-over-Year Comparisons and Market Opportunities

Compared to the previous year, the sales trend indicates a slight increase in overall receipts, suggesting market growth despite fluctuations in establishment numbers. The consistent preference for liquor might indicate opportunities for expanding premium liquor offerings, while the steady demand for beer and wine suggests a stable customer base. Business owners should consider these trends for strategic planning, especially around key sales months.