Potter County Alcohol Sales

Top Performers in Potter

Leading the pack in March 2026, Twin Peaks on S Soncy Rd generated impressive total receipts of $223,233. Their sales were driven predominantly by beer, which accounted for $133,214 of their earnings. Meanwhile, liquor sales also played a significant role, bringing in $88,184.

Close behind, Bubba's 33 on W Interstate 40 amassed $201,547 in total sales. Beer remains their top seller as well, with $114,843, but liquor sales were not far behind at $84,365. It's interesting to note that wine sales are relatively modest across the board for both establishments.

Strong Showings and Unique Highlights

The Big Texan Steak Ranch stood out with a well-rounded beverage selection. Their wine sales were particularly notable at $17,485, a figure that surpasses many others on the list. Overall, they amassed $196,615 in total receipts.

The Barfield, located on S Polk St, showcased a strong emphasis on liquor, which contributed $114,693 to their total of $168,307. This makes them a key player for those interested in liquor-heavy venues.

Trends and Observations

Georgia Street Taphouse is another establishment where beer sales ($78,334) edged out liquor ($73,307), contributing to their total receipts of $152,683. This trend of high beer sales is consistent among most top establishments.

For a venue like Cellar 55, wine sales were the star, accounting for nearly half of their total $87,257 revenue. This suggests a niche market opportunity for wine-focused businesses in Potter.

Opportunities and Insights

The data reveals diverse opportunities across different types of alcoholic beverages. Establishments like Crush Wine Bar and Grill and Saltgrass Steakhouse show a balanced approach with steady sales across liquor, wine, and beer, offering lessons in diversification for potential investors.

Overall, the March 2026 report highlights a strong beer and liquor market in Potter, with a few key players making significant sales in wine. This variety offers potential for targeted business strategies depending on the type of establishment and desired customer base.

Top Areas for Alcohol Sales

In Potter, Zip Code 79106 leads the pack with a whopping $856,563 in alcohol sales, supported by 32 establishments. Closely following is Zip Code 79101, raking in $850,116 from 25 establishments. These two areas together account for a significant portion of the total sales, making them prime spots for the alcohol industry.

Sales Mix Differences

Each zip code has its unique preference when it comes to the type of alcohol sold. For example, Zip Code 79101 leans heavily towards liquor, making up 60% of its sales, while Zip Code 79124 has an almost equal split of liquor and beer, with beer slightly leading at 50%. Meanwhile, Zip Code 79104 showcases a remarkable preference for liquor, with a staggering 79% of its sales in this category.

Opportunities for New Establishments

With 110 establishments spread across 10 zip codes, there are notable opportunities for growth, especially in areas like Zip Code 79118, which has only 8 establishments but generates $311,148 in sales. Moreover, Zip Code 79108, with just 4 establishments, also presents a potential opportunity for new businesses looking to tap into its market.

Interesting Patterns and Insights

It's intriguing to see that wine sales are consistently low across most zip codes, with some areas like 79107 and 79103 showing no wine sales at all. This might suggest a potential market gap or a strong preference for other types of alcohol. Additionally, the high percentage of beer sales in Zip Code 79118 indicates a strong local market for breweries or beer-focused establishments.

Overview of Alcohol Sales in Potter

Over the past 12 months, Potter's alcohol sales have shown a dynamic trend, with May 2025 marking the peak with total receipts reaching a substantial $4,420,168. Interestingly, this period also saw a slight growth in the number of establishments, hinting at a robust market presence. However, by March 2026, total receipts slightly increased to $3,846,576, despite a significant decrease in the number of establishments by 11.72% compared to February 2026.

Seasonal Patterns and Sales Mix

The data reveals some intriguing seasonal patterns. December 2025 experienced a spike in sales, likely due to holiday festivities, with total receipts climbing to $4,361,504. Liquor consistently dominated the sales mix, peaking in May 2025 at $2,213,454, and maintained a strong presence even through seasonal shifts. Beer sales also showed a significant contribution, with its highest sales in June 2025 at $1,661,189, but remained relatively steady through the months.

Trends and Market Indications

Liquor sales have demonstrated a strong upward trend, consistently leading the sales figures over wine and beer. This indicates a potential preference for liquor among consumers, which businesses might want to focus on when planning inventory or marketing strategies. Meanwhile, wine sales remained the smallest segment, showing only slight fluctuations and suggesting a more stable but less dynamic market interest.

Market Dynamics and Future Outlook

The reduction in the number of establishments by March 2026, despite a marginal increase in total receipts, suggests a consolidation phase in the market. Businesses might be merging or closing due to competitive pressures or economic factors. For future planning, stakeholders should consider focusing on enhancing customer experience and exploring niche markets within liquor and beer categories to leverage these trends effectively.