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Nestled in the heart of East Texas, Gregg County is a vibrant community known for its dynamic culture and significant contribution to the state's economy. With its rich history and diverse population, the county serves as a microcosm of Texas life. Understanding the patterns of alcohol sales in Gregg offers a unique glimpse into the local lifestyle and preferences of its residents.

This article provides a comprehensive, data-driven analysis of the alcohol sales market in Gregg as of April 2025. From identifying the top-selling establishments to examining sales by zip code, this report uncovers the intricacies of the local market. Readers will gain insights into which areas of Gregg see the highest concentration of sales and how these figures have shifted over time.

In addition to pinpointing geographic trends, we delve into monthly sales data to reveal how consumption patterns have evolved over the past year. Whether you're a business owner, policy maker, or simply a curious resident, this analysis offers valuable perspectives on Gregg's alcohol sales landscape.

Top 25 Gregg Businesses By December 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Gregg for December 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Bubba's 33
$143,180
$67,024
$2,929
$73,227
2.
Mccann Street Bar and Grill
$122,368
$81,526
$1,322
$39,520
3.
Cargo
$103,447
$70,259
$6,478
$26,710
4.
Texas Roadhouse
$89,899
$49,365
$3,888
$36,646
5.
Bj's Restaurant & Brewery
$80,597
$41,126
$8,450
$31,021
6.
T. Blanco's
$66,542
$53,121
$694
$12,727
7.
Back Porch
$63,209
$29,919
$1,553
$31,737
8.
Electric Cowboy/lone Star Ice House
$59,419
$44,439
$14
$14,966
9.
Crossing Creeks Country Club
$56,882
$33,771
$3,345
$19,766
10.
El Sombrero
$51,420
$41,546
$325
$9,549
11.
Judd's Downtown
$50,799
$37,417
$5,141
$8,241
12.
Tia Juanita's Fish Camp
$49,414
$33,178
$860
$15,376
13.
Applebee's #8019 (longview)
$45,384
$30,219
$857
$14,308
14.
Saltgrass Steakhouse
$45,059
$31,184
$5,964
$7,911
15.
Bearded Monkey
$44,776
$0
$0
$0
16.
Twelve
$44,776
$0
$0
$0
17.
Time Out
$44,775
$0
$0
$0
18.
Papacita's Mexican Restaurant
$44,256
$32,904
$410
$10,942
19.
Memphis Bar & Grill
$41,837
$26,829
$0
$14,680
20.
Whiskey J's Club Inc
$40,042
$26,828
$12
$13,202
21.
Buffalo Wild Wings Grill & Bar
$38,636
$11,708
$202
$26,726
22.
Barron's
$37,040
$25,944
$8,544
$2,552
23.
Skipper's Pier
$34,735
$15,246
$1,109
$18,380
24.
Chili's Grill & Bar
$32,072
$20,638
$441
$10,993
25.
Cherokee Club
$32,008
$16,831
$13,794
$1,383

Top Performers in Alcohol Sales

Leading the pack in Gregg for December 2025, Bubba's 33 has claimed the top spot with total receipts of $143,180. Their beer sales are particularly impressive, contributing $73,227 to the total, making it the go-to spot for beer enthusiasts.

Not far behind, McCann Street Bar and Grill has shown a strong preference for liquor, with $81,526 in sales. This establishment is clearly a favorite for those looking to enjoy a variety of spirits.

Notable Trends

Cargo and Texas Roadhouse are making waves with significant liquor sales as well, bringing in $70,259 and $49,365, respectively. Cargo's wine sales are also noteworthy, standing out among others with $6,478 in wine receipts.

Interestingly, T. Blanco's has managed to carve out a niche with its liquor offerings, with a remarkable $53,121 in sales, despite having lower overall receipts compared to the top three.

Surprising Developments

The Electric Cowboy/Lone Star Ice House shows a curious trend with a high percentage of its sales coming from liquor, at $44,439, yet minimal wine sales. This suggests a strong focus on a cocktail-driven menu.

Meanwhile, Barron's stands out for its wine sales, with $8,544, which is a significant figure compared to its overall lower total receipts, highlighting a potential market for wine connoisseurs.

Key Takeaways for Business Owners

For bar owners and real estate investors, these trends suggest a robust market for establishments that focus heavily on liquor and beer sales. Establishments like Bubba's 33 and McCann Street Bar and Grill highlight the potential profitability of popular beer and liquor offerings.

In addition, businesses that can offer a unique or specialized drink menu, like Barron's with its wine selection, may find a niche market that sets them apart from more broadly focused competitors. Understanding these trends can be pivotal in shaping business strategies and investment decisions in the local alcohol market.

Gregg Zip Codes By December 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Gregg for December 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75601
23 $592,106
$341,094
$15,105
$150,095
2.
75604
7 $156,057
$64,668
$2,398
$61,823
3.
75662
7 $145,976
$78,470
$11,143
$54,871
4.
75603
3 $108,893
$70,085
$14,601
$24,207
5.
75647
7 $72,110
$38,108
$2,826
$31,176
6.
75602
2 $50,359
$37,850
$4,913
$7,596

Top Performing Zip Code

Leading the pack in alcohol sales is Zip Code 75601, which raked in an impressive $592,106 from 23 establishments. This area dominates the sales landscape, accounting for more than half of the total sales. The sales mix here is heavily skewed towards liquor, which makes up 58% of the sales, indicating a strong preference for harder spirits among consumers.

Sales Patterns Across Zip Codes

Zip Code 75604 follows with $156,057 in sales spread across 7 establishments. This area has a more balanced distribution between liquor and beer, with an almost equal share of 41% and 40%, respectively. Meanwhile, Zip Code 75662, with sales of $145,976, shows a similar pattern to 75601, with a slightly higher preference for liquor (54%).

Opportunities for New Establishments

Looking at opportunities, Zip Code 75603, despite having only 3 establishments, manages to generate $108,893 in sales. This suggests a potential for growth and demand for more locations. Moreover, the high percentage of liquor sales (64%) may indicate a niche market that new businesses could explore.

Consumer Preferences and Market Insights

Interestingly, Zip Code 75602, though generating the lowest sales at $50,359, has the highest concentration of liquor sales at 75%. This could signal a specialized consumer base or a lack of variety in retailers. In contrast, Zip Code 75647 has a more varied mix with a noticeable 43% beer share, hinting at a possible opportunity for craft beer or specialty beer establishments.

Conclusion

Overall, Gregg’s alcohol market in December 2025 shows a clear inclination towards liquor, with significant variations in sales and preferences across different zip codes. Areas like 75603 and 75602 present interesting opportunities for new ventures, particularly in liquor-focused businesses. Understanding these patterns can help businesses tailor their strategies to meet local demands effectively.

Gregg Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Gregg. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Dec 2025 88 $2,280,033
$1,273,207
$121,439
$681,363
16.2%
Nov 2025 88 $1,961,911
$1,151,321
$102,667
$659,528
5.9%
Oct 2025 87 $2,083,818
$1,225,384
$115,461
$693,989
4.8%
Sep 2025 86 $1,988,887
$1,161,145
$113,363
$687,075
4.4%
Aug 2025 83 $2,081,138
$1,252,806
$112,810
$692,678
4.8%
Jul 2025 84 $1,986,374
$1,172,273
$100,846
$646,698
3.8%
Jun 2025 86 $2,065,183
$1,211,233
$111,176
$693,079
3.7%
May 2025 84 $2,144,164
$1,303,475
$107,173
$687,599
2.3%
Apr 2025 87 $2,096,176
$1,217,760
$105,713
$665,136
6.4%
Mar 2025 82 $2,238,833
$1,355,481
$105,921
$743,792
17.8%
Feb 2025 79 $1,900,936
$1,173,351
$101,369
$626,155
0.5%
Jan 2025 86 $1,909,789
$1,089,841
$103,245
$608,809
0%

Overall Sales and Establishments

In the past year, Gregg's alcohol sales have shown quite a dynamic pattern. The most notable month was December 2025, where total receipts hit a high of $2,280,033. This marked a 16.21% increase from the previous month, November, which saw sales dip to $1,961,911. Over the year, the number of establishments fluctuated slightly, ending with 88 in December, the same count as in November, indicating a stable market presence.

Liquor, Beer, and Wine Sales

Liquor has consistently been the top performer in Gregg's alcohol sales mix, peaking at $1,355,481 in March and slightly declining before reaching $1,273,207 in December. This trend suggests a robust demand for spirits, especially during the holiday season. Beer sales have shown less volatility, with the highest sales in March at $743,792 and ending the year at $681,363 in December. Meanwhile, wine sales have remained relatively stable, although they did see an uptick in December at $121,439.

Seasonal Patterns and Market Insights

The data reveals clear seasonal patterns, particularly with peaks in March and December, likely driven by celebrations and holidays. The spike in March could be attributed to events like St. Patrick's Day, while December's increase aligns with holiday festivities. The consistent demand for liquor suggests that promotional activities or consumer preferences could be driving these trends, while the steady performance of beer and wine highlights their stable role in the market.

Market Implications

For businesses, these trends indicate a vibrant market with opportunities for strategic promotions around key calendar events. The stable number of establishments suggests limited new competition, allowing existing businesses to capitalize on loyalty and brand presence. Focusing on liquor promotions could yield significant returns, given its dominant share in sales, while maintaining a diverse product range to cater to stable beer and wine markets can ensure comprehensive market coverage.

Economic Overview

Gregg, Texas is a thriving hub for various industries, with energy and manufacturing playing pivotal roles in its economic landscape. The presence of several oil and gas companies has solidified its reputation as a key player in Texas' energy sector. Additionally, the manufacturing industry benefits from the region's skilled workforce and strategic location, fostering a business-friendly environment that attracts both local and international investments.

In recent years, Gregg has seen a surge in technology-driven businesses, further diversifying its economic base. This trend is supported by local initiatives aimed at fostering innovation and entrepreneurship. The Gregg Economic Development Corporation actively works to create partnerships that enhance business opportunities, making the city an attractive prospect for potential investors.

Cultural Scene

The cultural fabric of Gregg is rich and varied, with numerous events and festivals celebrating its diverse heritage. One of the standout events is the annual Gregg County Fair, which draws visitors from all over the state. This vibrant celebration showcases local talent, crafts, and culinary delights, offering a window into the community's traditions and creativity.

Art enthusiasts will appreciate the city's support for the arts, highlighted by the local galleries and performing arts venues that host exhibitions and performances year-round. The Gregg Arts Council plays a crucial role in promoting cultural activities, ensuring that residents and visitors alike can enjoy a dynamic arts scene.

Lifestyle

Gregg offers a range of lifestyle options, from historic neighborhoods with charming architecture to modern developments with state-of-the-art amenities. Popular neighborhoods such as Pine Tree and Spring Hill provide a blend of community spirit and convenient access to the city's amenities, making them desirable places to live.

The downtown area serves as the city's entertainment district, bustling with restaurants, shops, and live music venues. This vibrant locale is a favorite spot for both locals and tourists, offering a lively atmosphere that's perfect for socializing and relaxation.

Future Outlook

Looking ahead, Gregg is poised for continued growth and development. City planners have laid out ambitious plans to enhance infrastructure and expand public services, catering to the needs of a growing population. These efforts are expected to attract new businesses and residents, further boosting the local economy.

Investments in technology and education are also on the horizon, with initiatives aimed at strengthening workforce skills and fostering innovation. As Gregg continues to evolve, it remains a promising destination for investors seeking opportunities in a dynamic and forward-thinking community.