Wood County Alcohol Sales

Top Alcohol-Selling Establishments

At the top of the list for May 2025 is NEON MOON, raking in an impressive $44,053 in total receipts. A standout performer in beer sales, they lead with $23,007, complemented by significant liquor sales of $20,565. Wine seems to be a smaller part of their offerings, bringing in only $481.

Close on their heels is the MINEOLA COUNTRY CLUB, INC., with total receipts of $43,843. Interestingly, they're leading in liquor sales at $23,344, while beer accounts for $19,130, and wine adds $1,369 to the mix. This balance suggests a varied and appealing selection catering to diverse tastes.

Noteworthy Trends and Insights

THE LINKS AT LAND'S END shows a remarkable focus on beer, making up $24,090 of their $38,689 total sales. Meanwhile, THE BARREL HOUSE BAR & GRILL made a strong showing in liquor sales at $22,168, out of their total $36,415, indicating a preference for mixed drinks among their patrons.

On the lower end of the scale, HIDDEN LAKES HUNTING RESORT and IRONHORSE PRIVATE CLUB reported modest totals of $3,011 and $2,261, respectively. Despite lower overall sales, these establishments may have niche offerings or cater to smaller, more targeted audiences.

Overall, beer remains a strong contender across the board, with several establishments showing a heavy reliance on it. However, places like UPDOWN CATERING LLC and JALAPENO TREE, which both have strong liquor sales, demonstrate a vibrant market for cocktails and spirits as well.

Concentration of Alcohol Sales

In May 2025, the highest concentration of alcohol sales in Wood was in zip code 75755, with a total of $167,598 across 3 establishments. This area clearly leads the pack, likely due to a strong demand for beer, which makes up 54% of its sales. Following closely is zip code 75773 with $122,623 in sales and six establishments, primarily driven by liquor sales.

Alcohol Sales Mix

The sales mix analysis reveals interesting variations between zip codes. For instance, liquor dominates the sales in zip code 75773 and 75494, comprising 61% and 60% of their total sales, respectively. Meanwhile, beer takes the lead in zip code 75755 and 75497, contributing to over half of their sales. In contrast, wine consistently represents a small portion of sales across all areas, peaking at only 10% in zip code 75755.

Opportunities for New Establishments

Given the current establishment density and sales performance, there might be opportunities to explore in lower-performing areas. Zip codes 75410, 75765, and 75783 have fewer establishments and lower sales, indicating potential for growth. These areas could benefit from additional venues, especially those focusing on liquor, which is a common preference.

Interesting Patterns and Insights

Overall, liquor appears to be a popular choice across most zip codes, suggesting a strong market presence. However, the significant preference for beer in zip codes 75755 and 75497 highlights a distinct consumer taste worth noting. Establishments in these areas may consider expanding their beer offerings to capitalize on local preferences. This data-driven insight can help businesses tailor their strategies to meet consumer demands effectively.

Overall Trends in Alcohol Sales

Over the past year, Wood's alcohol sales have shown a dynamic range of fluctuations, with a notable peak in July 2024, where total receipts reached an impressive $358,920. Despite this high, recent months have seen a downturn, with May 2025 sales dropping to $317,355, marking a significant 9.42% decrease from April 2025. This decline coincides with a reduction in total establishments, suggesting potential market consolidation or seasonal business closures.

Seasonal Patterns and Sales Peaks

July 2024 was the standout month, likely driven by summertime festivities and tourism, boosting sales across the board. Interestingly, the holiday season in December 2024 did not meet typical expectations, with receipts falling by 8.65% compared to November 2024. This anomaly could suggest changing consumer behavior or increased competition during the holiday period.

Shifts in the Sales Mix

Liquor has consistently dominated sales, peaking at $193,985 in October 2024, while beer shows a more erratic pattern with significant highs, such as $148,034 in August 2024, likely due to summer events. Wine sales, however, have remained relatively stable but lower, peaking at $24,936 in November 2024. This stability suggests a smaller but dedicated market segment for wine enthusiasts.

Market Implications

The data reflects a market that thrives on seasonal activities, with summer months driving higher sales. The drop in establishments from 22 in June 2024 to 17 in May 2025 could indicate a competitive market environment where only the strongest or most adaptable businesses succeed. For potential investors or business owners, focusing on peak seasons and diversifying offerings could be key strategies to capitalize on these trends.