Wharton County Alcohol Sales

Top Performers in Wharton's Alcohol Market

Leading the pack this month is El Campo Lost Lagoon, with impressive total receipts of $178,003. Their liquor sales alone bring in $110,177, showcasing their strength in this category. Beer also plays a significant role, contributing $67,375 to the total.

Los Cucos Mexican Cafe follows with $70,035 in total sales. Liquor remains their strong suit at $52,509, while beer contributes a smaller yet notable $16,641. This establishment continues to maintain a balance between liquor and beer sales.

Noteworthy Trends and Insights

Dawg House Saloon & Grill secures the third spot with $35,645. Interestingly, beer sales slightly surpass liquor, a trend not commonly seen among the top earners. Their focus on beer seems to resonate well with their clientele.

At Lupe's Mexican Cafe, liquor sales dominate, making up nearly 80% of their total receipts of $26,050. This suggests a strong preference for cocktails and spirits among their patrons.

Interesting Observations

Despite its smaller size, Prairie Switch Distillery, LLC is unique for its exclusive focus on liquor, achieving $10,055 in sales with no beer or wine offerings. This specialization could indicate a niche market or a dedicated customer base.

El Campo Country Club shows a balanced approach with liquor, wine, and beer sales contributing to their total of $17,257. This diversity might cater well to a varied audience, possibly due to the club's diverse events and gatherings.

Lower Performers and Zero Sales

Several establishments, including Wharton Country Club and Christine Ocean Sea Food & Grill, recorded zero sales, which might be due to temporary closures or strategic shifts in business operations. Understanding the reasons behind these figures could be crucial for future business planning.

Overall, the data reveals a healthy mix of high liquor and beer sales across Wharton's top establishments, with some venues showing interesting specialization and others maintaining a balanced offering across all categories.

Top Performing Zip Codes

When it comes to alcohol sales in Wharton for May 2025, Zip Code 77437 is the clear leader with a whopping $316,733 in sales. This area not only boasts the highest sales but also the highest number of establishments at 11. It's a prime spot for those interested in tapping into a lucrative market, especially in liquor sales, which make up 64% of the area's alcohol sales mix.

Sales Mix Variations

Each zip code in Wharton shows a unique preference in alcohol types. For instance, Zip Code 77443 is heavily skewed towards beer, with 70% of its sales coming from beer alone. Meanwhile, in Zip Code 77420, beer also takes the lead but with a slightly lower share at 55%. These variations highlight the need for tailored business strategies focusing on the dominant beverage type in each area.

Opportunities for New Establishments

With only one establishment, Zip Codes 77420 and 77443 have room for expansion. Despite their limited establishments, they still manage to generate significant sales, indicating potential for new businesses to capture a share of the market. Additionally, Zip Code 77455 recorded no sales despite having an establishment, suggesting a need for market analysis to understand and activate potential demand.

Intriguing Insights

An interesting insight is the minimal presence of wine sales across the board, with some areas like Zip Codes 77435, 77420, and 77443 reporting no wine sales at all. This could point to an opportunity for niche wine markets to develop. Overall, the data suggests that while liquor leads in sales, there's potential to diversify the offerings in Wharton's alcohol market.

Sales Surge in May 2025

May 2025 was a standout month for alcohol sales in Wharton, with total receipts hitting a high of $473,418. This represents a whopping 79.36% increase from April. Liquor sales spearheaded this surge, contributing $287,459, while beer and wine brought in $177,357 and $8,602, respectively. The steady number of establishments at 22 suggests the boost was driven by increased consumer spending rather than new market entries.

Fluctuating Trends Throughout the Year

Over the past year, Wharton's alcohol sales have seen notable ups and downs. August through October 2024 experienced a decline, with September standing out due to its high receipts of $417,682 despite a drop from August's $454,627. This period saw changes in establishment numbers, indicating market adjustments. Meanwhile, the holiday season in December didn't deliver the expected spike, as sales dipped by 5.28% from November.

Changing Preferences: Liquor Leads the Way

Liquor consistently dominated the sales mix, peaking at $287,459 in May 2025. Beer sales, while also significant, showed more volatility, with a notable drop in February 2025. Wine sales remained relatively stable but modest, indicating a smaller niche market. These trends suggest a strong consumer preference for liquor, possibly driven by shifting tastes or promotional efforts targeting this category.

Market Insights and Future Considerations

The data indicates a resilient market with potential for growth, especially in the liquor sector. The dramatic increase in May 2025 suggests effective marketing or events that drove consumer spending. Maintaining this momentum may require continued focus on consumer engagement and possibly expanding offerings in the liquor category. As the market stabilizes post-pandemic, understanding these shifts will be crucial for businesses looking to capitalize on emerging opportunities.