Hill County Alcohol Sales

Top Alcohol-Selling Establishments in Hill for June 2026

Leading the pack this June is Chili's Grill & Bar #1688 with impressive total receipts of $54,025. Liquor sales alone accounted for $33,114, making it the top choice for spirits lovers. Beer sales were also strong at $20,247, leaving wine trailing behind at just $664.

Double J's Roadhouse came in second with $35,062 in total receipts. Beer proved to be the crowd favorite here, raking in $18,733, while liquor sales were $16,256. Wine sales were nearly negligible, with only $73 in receipts.

White Bluff Resort and Hillsboro Country Club closely followed, both generating just under $29,000 in total sales. White Bluff Resort leaned more towards beer sales at $15,763, while Hillsboro Country Club was not far behind with $16,021 in beer sales.

Trends and Interesting Facts

Beer continues to be the most popular drink across many establishments, consistently taking the largest share of sales. This trend is especially noticeable at venues like Bearded Wheat Distillery, which reported $5,454 solely from beer.

Notably, Rumors on the Lake and IHOP Applebee's both saw substantial liquor sales, contributing significantly to their total receipts. Rumors on the Lake brought in $11,810 from liquor, while IHOP Applebee's reported $10,973.

On the lower end, Bruders Bru Garden reported no alcohol sales, which could be due to a variety of operational reasons. Meanwhile, smaller establishments like Overflow Coffee Co and Taqueria Taxco are catering to niche markets with modest but steady liquor and beer sales.

Highest Concentration of Alcohol Sales

When we look at the alcohol sales in Hill for June 2026, Zip Code 76645 clearly stands out. With a whopping total of $199,848 in sales and 14 establishments, this zip code accounts for a large portion of the area's alcohol market. This makes it a prime location for anyone considering entering the alcohol business, given its high sales volume and existing customer base.

Differences in Alcohol Preferences

Interestingly, all zip codes show a strong preference for liquor and beer, with wine barely making an appearance. In Zip Codes 76645 and 76692, beer edges out liquor by a small margin, comprising 48% and 51% of sales, respectively. Meanwhile, Zip Code 76648 has the highest percentage of liquor sales at 51%, hinting at a slight preference shift in this area.

Opportunities for New Establishments

Zip Codes 76660 and 76648 both have only one establishment each, making them ripe for new business opportunities. Despite their lower total sales, their existing establishments have a high percentage of beer sales, suggesting potential for growth in the beer market. Entrepreneurs could explore establishing new venues to capture untapped demand in these areas.

Additional Insights

The overall sales mix reveals a robust market for liquor and beer, but wine sales are conspicuously low across all zip codes. This could indicate an untapped niche for wine-focused establishments. Additionally, the high concentration of sales in Zip Code 76645 suggests that new businesses may face stiff competition, but the large market size could still offer room for new entrants.

Overview of Alcohol Sales Trends in Hill

Over the past 12 months, the alcohol sales landscape in Hill has shown a dynamic pattern, with June 2026 emerging as the month with the highest sales at $342,729. This peak comes despite a decrease in the number of establishments, which fell by 7.41% to 25. The growth in total receipts by 0.47% suggests that individual establishments are thriving, possibly due to increased consumer spending or effective sales strategies.

Monthly Sales Dynamics

Examining the monthly data, it's clear that the market experienced significant fluctuations. Notably, May 2026 saw a substantial jump in total receipts with a 23.04% increase, largely driven by beer sales, which rose to $163,150. This trend of rising beer sales continued into June, where beer receipts reached $168,564, indicating a strong preference among consumers.

Seasonal Patterns and Preferences

Seasonal trends are evident, particularly in the beer segment, which consistently outperformed liquor and wine. For instance, in the summer months of July and August 2025, beer sales were robust, aligning with typical summer consumption patterns. Liquor sales, however, saw their strongest performance in December 2025, reflecting the holiday season's influence.

Sales Mix: Liquor, Beer, and Wine

The sales mix has seen interesting shifts, with beer and liquor frequently alternating as top performers. Wine, while consistently lagging behind the other categories, experienced its highest sales in April 2026 at $9,187. This suggests potential niche market opportunities for wine, possibly linked to specific events or promotions.

Market Implications

These trends reveal several opportunities for businesses in Hill. The consistent performance of beer suggests it remains a staple in consumer preferences, while liquor's periodic spikes indicate its seasonal appeal. The decline in the number of establishments, coupled with rising sales, suggests a competitive environment where successful outlets are capitalizing on market demand. For businesses looking to enter or expand in Hill, focusing on consumer preferences and seasonal sales opportunities could be key strategies for success.