Hill County Alcohol Sales

Top Performers in Hill's Alcohol Sales

In May 2025, Lone Star Cafe led the pack with total receipts of $37,213. Impressively, its beer sales alone reached $19,467, making it a top choice for beer enthusiasts. Meanwhile, its liquor sales also contributed significantly with $17,173.

Close behind, Double J's Roadhouse recorded total receipts of $36,373. This establishment is notable for its even distribution between liquor and beer sales, with $17,462 and $18,894 respectively. Wine, however, remains a minor player here with just $17 in sales.

Noteworthy Trends and Insights

White Bluff Resort and Rumors on the Lake also made strong showings, with total sales of $27,088 and $26,355 respectively. White Bluff Resort had a significant portion of its revenue from beer at $15,277, while Rumors on the Lake showed a strong preference for liquor with $14,396 in sales.

One interesting trend is the dominance of liquor sales at Bearded Wheat Distillery, which exclusively sold $13,979 worth of liquor. In contrast, Erler's Texas Tavern & Grill recorded no alcohol sales, highlighting a potential shift or issue in their business strategy.

Smaller Establishments and Unique Offerings

It's fascinating to see smaller players like El Conquistador #3 making waves with $11,934 in liquor sales, despite their overall lower total receipts of $16,785. Similarly, American Legion Post 522 Lake Whitney and The Place at Lake Whitney PC cater to niche markets with their modest but consistent sales figures.

Finally, Frenkies Pasta & Pizza stands out for its complete absence of alcohol sales, which could suggest a purely family-oriented dining experience or a recent shift in their business model.

Sales Overview by Zip Code

In May 2025, Hill's alcohol sales reached a total of $307,624, spread across 20 establishments in four zip codes. Leading the pack is Zip Code 76645 with sales hitting $143,519. Not far behind, Zip Code 76692 recorded $139,009 in sales. Meanwhile, Zip Code 76660 and Zip Code 76648 brought in $15,559 and $9,537, respectively, each from a single establishment.

Concentration of Alcohol Sales

The majority of sales are concentrated in zip codes 76645 and 76692, together accounting for 92% of the total sales. With a combined total of 18 establishments, these areas are bustling with activity. Their impressive sales figures make them prime locations for businesses looking to tap into a high-demand market.

Alcohol Preferences Across Zip Codes

Looking at the sales mix, Zip Code 76645 shows a strong preference for liquor, which makes up 56% of sales, while beer follows closely at 43%. In contrast, Zip Code 76692 sees a slightly higher demand for beer at 51%, with liquor accounting for 46% of sales. Notably, wine sales are minimal across these areas, indicating a potential niche market.

Opportunities for New Establishments

Given the high sales concentration and number of establishments, Zip Codes 76645 and 76692 appear well-served. However, Zip Code 76660, despite having balanced sales between liquor and beer, is served by only one establishment. This could present an opportunity for new businesses to capture unmet demand. Interestingly, Zip Code 76648 shows no sales in any category, suggesting a potential gap in the market.

Interesting Insights

A curious observation is the complete absence of wine sales in most areas, which could indicate an untapped market segment. Additionally, the significant variance in beer versus liquor preference between zip codes 76645 and 76692 highlights the importance of understanding local consumer tastes when planning inventory. New businesses might consider these preferences when deciding on product offerings.

Overview of Alcohol Sales Trends in Hill

Over the past year, alcohol sales in Hill have shown a mix of growth and fluctuation. May 2025 marked a significant milestone as the month with the highest sales, reaching a total of $307,624 in receipts. This uptick represents a 19.1% increase from April 2025, indicating a strong late-spring surge in consumer demand.

Establishment Dynamics

Interestingly, while sales hit a high, the number of establishments has been slightly volatile. In May 2025, the number of establishments dropped by 4.76%, even though sales rose. This suggests that fewer, perhaps more competitive, establishments are capturing a larger market share, or it could indicate consolidation in the market.

Category Breakdown: Liquor, Beer, and Wine

Beer and liquor have consistently been the frontrunners, with beer sales peaking at $141,070 in May 2025. Liquor also saw a significant rise with sales of $152,434. In contrast, wine sales have fluctuated, seeing a notable dip in May 2025 with only $4,223 in receipts. This shift could reflect changing consumer preferences or seasonal influences affecting wine's popularity.

Seasonal and Market Insights

Seasonal patterns are evident, with dips and spikes that might correlate with local events or holidays. The winter months, particularly December 2024, saw a downturn in sales, which might be due to post-holiday spending fatigue or less social activity. Conversely, the spring months have shown robust growth, possibly driven by social gatherings and celebrations as the weather warms up.

Year-Over-Year Observations

Comparing year-over-year data highlights a resilient market. Despite periodic declines, the overall upward trend in sales suggests a growing consumer base or increased spending per customer. The decline in the number of establishments, however, hints at market consolidation, which could mean tougher competition or shifts towards larger, more efficient operations.

In summary, while the alcohol market in Hill has faced its share of ups and downs, the overall trajectory remains positive, driven by strong beer and liquor sales. For businesses, these trends offer valuable insights into consumer preferences and the competitive landscape, suggesting opportunities for targeted marketing and strategic adjustments in inventory.