Hill County Alcohol Sales

Top Alcohol-Selling Establishments

In March 2026, Double J's Roadhouse took the top spot with total sales of $36,927. Notably, beer sales contributed the most, bringing in $20,044, while liquor sales were also significant at $16,785. Wine sales were minimal, which might suggest a focus on more casual drinking preferences among patrons.

Close on Double J's heels, Lone Star Cafe reported $35,857 in total alcohol sales. Their figures revealed a similar trend with beer leading at $19,071 and liquor not far behind at $16,196. Unlike Double J's, Lone Star Cafe had a slightly higher wine revenue, indicating a broader drink selection.

Interesting Trends and Insights

IHOP Applebee's showed a strong performance with $29,603 total sales, predominantly driven by liquor at $15,745. This suggests a shift in consumer preference or perhaps a successful marketing strategy in promoting their cocktails and spirits.

The data also reveals that while Rumors on the Lake and White Bluff Resort had similar total sales, $27,521 and $24,077 respectively, their sales compositions differed. Rumors leaned heavily towards liquor, while White Bluff Resort had a more balanced mix with notable wine sales.

Lesser-Known Venues and Surprises

Among the smaller players, El Charro Mexican Restaurant Bar & Grill stood out with a respectable $20,209 in sales, driven primarily by liquor. In contrast, Diaz Tex Mex Restaurant reported no sales in each category, which could indicate a temporary closure or inventory issues.

Surprisingly, Bear Wheat Distillery reported no sales, which might be due to a seasonal closure or other operational challenges. Meanwhile, Overflow Coffee Co recorded minimal wine sales, indicating a niche but dedicated customer base for their offerings.

Top Performing Zip Codes

When it comes to alcohol sales in Hill, zip code 76645 is leading the charge with a whopping $170,122 in total sales. This area boasts 14 establishments, making it the hub for alcohol purchases. In contrast, zip code 76692 also shows a strong performance with $110,207 in sales and 8 establishments, showing a healthy market presence.

Alcohol Sales Mix by Zip Code

Each zip code in Hill has its unique sales mix, reflecting consumer preferences. Zip code 76645 leans heavily towards liquor and beer with 44% and 40% respectively, while wine only makes up 4% of sales. Meanwhile, zip code 76692 has an even stronger focus on beer, constituting 52% of sales, and liquor at 46%, with wine barely making a dent at 2%.

Opportunities for New Establishments

Given the dense concentration of establishments in zip codes 76645 and 76692, there might be room for new businesses in areas like 76660 and 76648, which have just one establishment each. With total sales of $14,479 and $8,145 respectively, these areas could benefit from increased competition and variety, especially since they show a balanced preference for liquor and beer.

Interesting Patterns and Insights

It's interesting to see that despite the small number of establishments in zip codes 76660 and 76648, the sales mix is equally split between liquor and beer. This could suggest a balanced consumer base that is not overly skewed towards one type of alcohol. Additionally, the low percentage of wine sales across all zip codes might indicate a potential opportunity for niche wine-focused establishments to capture an underserved market segment.

Overview of Alcohol Sales Trends in Hill

Over the past year, Hill has seen some interesting shifts in alcohol sales. The peak month was October 2025, with total receipts hitting $315,848, marking a whopping 46.11% increase from the previous month. This surge was likely driven by seasonal events or promotions, as October typically sees a rise in social gatherings and celebrations.

Monthly Fluctuations and Establishments

March 2026 reported a slight dip in total receipts to $302,988, down by 2.01% from February. Interestingly, February experienced a significant 32.16% jump in sales, suggesting a strong recovery or possibly a seasonal bump post-holidays. The number of establishments also saw minor fluctuations, peaking at 26 in February before dropping back to 25 in March.

Sales Mix: Liquor vs. Beer vs. Wine

Throughout the year, beer and liquor sales consistently outperformed wine. For instance, in March 2026, beer sales slightly edged out liquor at $137,264 compared to $136,652. Wine sales remained relatively low, peaking at $8,695 in March. The consistent preference for beer and liquor might indicate consumer tastes or effective marketing strategies targeting these categories.

Market Insights and Implications

The trends suggest a market that responds well to seasonal and promotional influences, with notable spikes during certain months. The steady number of establishments, hovering around 25-26, indicates a stable market environment. Businesses might consider leveraging these insights to plan strategic promotions or stock adjustments, particularly focusing on beer and liquor, which have shown robust sales.