Hill County Alcohol Sales

Top Performers in August 2026

Leading the pack in Hill for August 2026, Chili's Grill & Bar #1688 tops the list with total receipts of $38,249. Their liquor sales are particularly impressive, raking in $21,856, which is noticeably higher than any other establishment. Beer sales are also strong at $15,913, making it a well-rounded top performer.

Close Competitors

Double J's Roadhouse and Lone Star Cafe follow closely with total receipts of $33,281 and $30,166, respectively. Double J's stands out with the highest beer sales at $18,788, while Lone Star Cafe balances their offerings with significant sales across liquor and beer.

Strong Niche Players

Bearded Wheat Distillery is a unique standout with total receipts of $10,070, entirely from liquor sales. This specialization highlights a strong niche market presence. Meanwhile, Rumors on the Lake maintains a balanced profile with both liquor ($13,993) and beer ($13,262) sales contributing significantly to its $27,622 total receipts.

Trends and Observations

An interesting trend is the dominance of beer across many establishments, with several like Whiskey River Saloon & Grill and IHOP Applebee's showing robust beer sales that rival their liquor figures. Additionally, venues like El Conquistador #3 prioritize liquor, accounting for over two-thirds of their total sales.

Underperformers

At the lower end, Overflow Coffee Co and The Place at Lake Whitney PC report minimal sales, with receipts of $56 and $454, respectively. These figures suggest a potential for growth or a need for strategic reevaluation. Notably, North Texas Spirits LLC and Game Time Sports Bar and Grill report no sales, indicating either operational challenges or closures.

Top Performing Zip Codes

When it comes to alcohol sales in Hill for August 2026, Zip Code 76645 takes the lead with total sales hitting $151,395. With 13 establishments, it's no surprise that this area is bustling with activity. The sales mix reveals a strong preference for liquor, making up 55% of the sales, while beer isn't far behind at 44%.

Following closely is Zip Code 76692, which boasts $104,843 in total sales across 9 establishments. Interestingly, beer edges out liquor in this area with 54% of sales, suggesting a distinct local preference. This zip code's balance between liquor and beer consumption might offer intriguing opportunities for businesses looking to diversify their offerings.

Smaller Markets with Unique Trends

In Zip Code 76660, there's only one establishment, but it generates $14,897 in sales. Despite its smaller scale, this location shows a higher inclination toward beer, which accounts for 56% of sales. This could indicate a niche market that appreciates beer more than other types of alcohol.

Zip Code 76648, also with a single establishment, records $9,607 in sales, with a striking 71% of that being beer. This area might be ripe for businesses specializing in craft or unique beer offerings, given the overwhelming preference for beer over liquor.

Opportunities for Growth

Analyzing the number of establishments relative to sales, there might be potential for new ventures in Zip Code 76660 and 76648. With lower sales figures and fewer establishments, these areas could benefit from additional businesses that focus on expanding wine offerings, currently at 0%, or enhancing the beer and liquor selections.

Overall, these sales patterns highlight diverse consumer preferences across different zip codes in Hill. Businesses can leverage this data to tailor their product offerings and strategically position new establishments in areas with less competition and untapped potential.

Overall Trends and Highlights

Over the past year, Hill's alcohol sales have shown some interesting fluctuations, with a notable peak in June 2026. This was the month with the highest total receipts at $345,487, marking a significant increase compared to previous months. However, post-June, sales saw a bit of a decline, with August 2026 recording total receipts of $280,742, which still reflects a slight recovery from July's numbers.

Changes in Establishments and Market Dynamics

The number of establishments in Hill has seen slight ups and downs, peaking at 28 in June and July 2026, before dropping to 24 in August. This contraction might suggest some market consolidation or closures, which could impact future sales trends. Despite fewer establishments in August, total receipts still managed to increase by 1.28% from the previous month, indicating possibly stronger individual performance or consumer spending at remaining outlets.

Seasonal Patterns and Sales Mix

Looking at the sales mix, June 2026 was a standout month for both liquor and beer, with receipts of $166,442 and $170,688 respectively. Wine sales, however, remained relatively minor throughout the year, peaking at only $9,187 in April. This suggests a stronger preference for beer and liquor in the local market. The significant uptick in sales during June might be attributed to seasonal events or holidays, driving higher consumption.

Year-Over-Year Insights

While year-over-year comparisons are limited, October 2025 saw a substantial spike with a 46.11% increase in total receipts compared to September 2025. This boost could have been influenced by seasonal factors or promotional activities. However, by November, sales dropped dramatically, highlighting potential volatility in consumer behavior or external economic factors impacting spending.

Market Implications

For businesses in Hill, understanding these trends is crucial for strategic planning. The decrease in wine sales suggests a potential area for market growth if targeted effectively. Meanwhile, the consistent performance of liquor and beer indicates these categories remain strongholds. As the number of establishments fluctuates, new entrants or existing businesses might find opportunities in adapting to these consumer preferences and seasonal trends to maximize their market share.