Fannin County Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in Fannin for December 2025 is The Rock Yard, LLC, with impressive total receipts of $57,755. It's interesting to note that their sales are almost evenly split between liquor and beer, with slight dominance on the beer side at $27,386. Wine sales, however, are notably lower, suggesting a strong preference for the harder stuff and brews among their patrons.

JUBA takes the second spot with $31,079 in total receipts. This establishment stands out for its complete absence of wine sales, focusing its efforts on liquor and beer, with liquor leading by a solid margin. This targeted approach seems to cater well to their customer's preferences.

Mid-Range Performers

The James E Bragg VFW Post 4852 and Bonham Outpost show steady performances with receipts of $18,464 and $14,152, respectively. The VFW Post has a balanced mix of liquor and beer sales, while Bonham Outpost slightly favors liquor. Both establishments seem to attract a crowd with a penchant for spirits over wine.

American Legion Post #283 and Wings Over Bonham are close contenders, with total receipts of $13,474 and $11,248. The American Legion leans heavily on liquor, while Wings Over Bonham displays a more even distribution between liquor and beer. These figures suggest a loyal customer base that prefers their drinks strong.

Smaller Establishments and Trends

Among the smaller players, Shumardii's Restaurant and Lea's Sports Grill & Club had total receipts of $10,582 and $6,456, respectively. Shumardii's keeps a balanced liquor and beer offering, while Lea's sports a nearly equal split between the two, with a slight edge for liquor sales.

At the bottom of the list, Don Toro Latin Cuisine and Roma Italian Restaurant offer interesting insights. Don Toro's focus on liquor over wine and beer aligns with its Latin theme, whereas Roma's modest success with wine reflects the Italian penchant for vino.

Top Performing Areas

In December 2025, zip code 75418 topped the charts for alcohol sales in Fannin, boasting a whopping $117,570 in total sales. With 10 establishments, it's clear that this area is a hotspot for alcohol retail. The sales mix here leans heavily towards liquor, which makes up 53% of sales, followed by beer at 45% and a small slice for wine at 2%.

Sales Mix Insights

While liquor dominates the sales in 75418, zip code 75490 presents a more balanced picture between liquor and beer, each contributing 47% to the sales. Wine, however, remains a minor player across all areas, peaking at just 5% in 75490. Interestingly, in 75452, liquor leads slightly with 49%, yet beer holds a close second at 47%, suggesting a competitive market for both types of alcohol.

Opportunities for New Establishments

With only one establishment each, zip codes 75490 and 75452 may offer ripe opportunities for new businesses to enter the market. Given 75490’s significant sales figures despite its limited number of outlets, expanding here could capture untapped demand. Meanwhile, 75452, though smaller in sales, could benefit from additional establishments to boost its presence in the local market.

Additional Insights

Overall, Fannin’s December 2025 alcohol sales suggest a robust market, concentrated significantly in zip code 75418. The diverse sales mix across the zip codes highlights unique consumer preferences, with liquor being a common favorite. Business owners eyeing expansion should consider the potential in underrepresented areas like 75452, where the market could be less saturated and open for growth.

Overview of Alcohol Sales in Fannin

Over the past year, Fannin has experienced some interesting fluctuations in alcohol sales. The highest sales were recorded in May 2025, with total receipts hitting a peak of $284,034. This suggests a seasonal boost, possibly driven by local events or holidays that typically occur during this time. In contrast, December 2025 saw a significant drop, with receipts down by 15.62% compared to the previous month, and establishments decreasing by 7.69% to 12.

Monthly Variations and Trends

Looking at monthly changes, there’s a noticeable pattern of spikes and dips. The jump from July to August marked a sharp decline of 16.51%, following a strong surge in July when receipts climbed to $256,353. This volatility might indicate that external factors, such as tourism or local festivals, heavily influence sales.

Analyzing Sales Mix: Liquor, Beer, and Wine

The sales mix in Fannin reveals a consistent preference for liquor and beer over wine. Liquor consistently led the pack, especially in May 2025 when it accounted for $128,890 of the sales, highlighting a strong demand. Beer followed closely, with its highest sales in May as well, totaling $105,210. Wine, on the other hand, maintained a modest contribution throughout the year, peaking at $7,743 in August.

Market Implications and Business Considerations

For businesses, these trends suggest opportunities for strategic planning around peak seasons, particularly focusing on enhancing liquor and beer offerings. The steady demand for liquor and beer suggests they are staple products, while wine could benefit from targeted promotions to boost its share. The fluctuations in the number of establishments indicate a dynamic market, which could present opportunities for new entrants or expansions during peak periods.