Nestled along the Gulf Coast, Matagorda, Texas, is a charming blend of coastal beauty and small-town allure, attracting both locals and tourists alike. Known for its vibrant community and scenic landscapes, Matagorda plays a unique role in the state's tapestry, offering a snapshot of Texas's diverse culture. As we delve into the local alcohol sales market, this data-driven analysis sheds light on the economic pulse of the city.
In this article, we begin with a comprehensive table and analysis of the top alcohol-selling establishments in Matagorda, providing insights into which venues lead the market. Following this, a detailed breakdown of alcohol sales by zip code will reveal the areas with the highest concentration of sales, offering a glimpse into local consumption patterns. Finally, a monthly trends analysis will explore how alcohol sales have evolved over the past year, highlighting key shifts and seasonal influences.
Through this exploration, readers will gain a deeper understanding of Matagorda's unique alcohol sales landscape, backed by the latest data as of April 2025. Whether you are a resident, business owner, or simply curious about local economic trends, these insights offer valuable perspectives on the dynamics shaping Matagorda's market.
Top 25 Matagorda Businesses By March 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
George's
|
$173,695 |
$94,036
|
$1,816
|
$77,843
|
| 2. |
Tia Juanita's Fish Camp Waco
|
$144,935 |
$74,999
|
$1,761
|
$68,175
|
| 3. |
Blacks Beverage Co
|
$128,370 |
$56,789
|
$47,449
|
$24,132
|
| 4. |
Scruffy Murphy's
|
$115,047 |
$77,752
|
$0
|
$21,720
|
| 5. |
Hotel Herringbone, LLC
|
$114,493 |
$86,968
|
$13,858
|
$13,667
|
| 6. |
George's Restaurant & Bar
|
$113,453 |
$53,965
|
$2,301
|
$57,187
|
| 7. |
La Fiesta Restaurant
|
$110,061 |
$96,470
|
$597
|
$12,994
|
| 8. |
Bubba's 33
|
$109,135 |
$51,623
|
$1,322
|
$56,190
|
| 9. |
Cricket Grill and Draft House
|
$95,714 |
$43,844
|
$1,528
|
$50,342
|
| 10. |
Hotel 1928
|
$90,911 |
$60,069
|
$27,510
|
$3,332
|
| 11. |
Topgolf Waco
|
$89,842 |
$44,998
|
$1,119
|
$43,725
|
| 12. |
Texas Roadhouse
|
$83,395 |
$44,966
|
$2,265
|
$36,164
|
| 13. |
Oakley's
|
$82,180 |
$50,866
|
$177
|
$31,137
|
| 14. |
Chuy's #6016
|
$82,108 |
$69,992
|
$617
|
$11,499
|
| 15. |
Truelove
|
$77,682 |
$62,513
|
$259
|
$14,910
|
| 16. |
Ninfa's Waco
|
$77,508 |
$63,305
|
$1,227
|
$12,976
|
| 17. |
Clicks Billiards
|
$76,190 |
$41,524
|
$200
|
$34,466
|
| 18. |
The Salty Dog Bar & Grill
|
$71,486 |
$36,647
|
$2,942
|
$31,897
|
| 19. |
Dodge City Saloon
|
$71,001 |
$49,050
|
$456
|
$21,495
|
| 20. |
Jorge's Cantina
|
$70,603 |
$59,305
|
$1,394
|
$9,904
|
| 21. |
Shorty's Pizza Shack
|
$62,159 |
$21,130
|
$2,198
|
$38,831
|
| 22. |
Main Event - Waco
|
$61,135 |
$34,263
|
$646
|
$26,226
|
| 23. |
Bj's Restaurant and Brewhouse
|
$57,758 |
$26,272
|
$7,493
|
$23,993
|
| 24. |
Ridgewood Country Club
|
$57,367 |
$32,613
|
$15,250
|
$9,504
|
| 25. |
Saltgrass Steakhouse
|
$52,685 |
$31,566
|
$7,303
|
$13,816
|
Top Performers in Matagorda's Alcohol Sales
Leading the pack in March 2026 is George's on Speight Ave, boasting total receipts of $173,695. Liquor sales were particularly strong, accounting for $94,036 of their earnings. Not far behind, Tia Juanita's Fish Camp Waco also had impressive sales, bringing in $144,935, with a balanced mix of liquor and beer as their top sellers.
Notable Contenders and Their Strengths
Blacks Beverage Co stands out with a unique strength in wine sales, pulling in $47,449, which is significantly higher than other establishments. Meanwhile, Scruffy Murphy's focused heavily on liquor, earning $77,752 in that category alone, with no reported wine sales. This strategy seems to pay off for them, placing them fourth in total sales.
Interesting Trends and Observations
It's interesting to note the diverse strategies among these top sellers. For instance, Hotel Herringbone and George's Restaurant & Bar have relatively balanced sales across liquor, wine, and beer, suggesting a broad appeal to various customer preferences. In contrast, La Fiesta Restaurant heavily leans on liquor sales, which make up the bulk of their revenue at $96,470.
Another point of interest is Hotel 1928, which shows a surprisingly high wine sales figure, contributing $27,510 to their total receipts. This could indicate a niche clientele or successful wine-focused promotions. On the other hand, Click's Billiards and The Salty Dog Bar & Grill maintain a solid presence with a strong emphasis on beer sales.
Conclusion
Overall, the top establishments in Matagorda exhibit a range of successful strategies, from focusing on specific types of alcohol to maintaining a balanced offering across the board. Understanding these trends can provide valuable insights for other business owners and investors looking to optimize their operations in the competitive bar and restaurant scene.
Matagorda Zip Codes By March 2026 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
76701
|
33 | $1,287,107 |
$835,971
|
$148,680
|
$302,456
|
| 2. |
76710
|
35 | $1,154,160 |
$761,184
|
$62,275
|
$330,701
|
| 3. |
76706
|
29 | $960,385 |
$552,736
|
$57,912
|
$334,162
|
| 4. |
76712
|
22 | $741,662 |
$417,337
|
$94,361
|
$229,964
|
| 5. |
76711
|
9 | $274,958 |
$135,899
|
$7,446
|
$131,613
|
| 6. |
76708
|
11 | $206,482 |
$126,796
|
$2,359
|
$77,327
|
| 7. |
76705
|
10 | $151,669 |
$89,451
|
$2,541
|
$59,677
|
| 8. |
76704
|
6 | $130,633 |
$66,972
|
$20,683
|
$42,978
|
| 9. |
76643
|
4 | $98,847 |
$53,490
|
$583
|
$44,774
|
| 10. |
76655
|
2 | $25,823 |
$13,756
|
$0
|
$12,067
|
| 11. |
76657
|
3 | $25,771 |
$11,150
|
$82
|
$14,539
|
| 12. |
76682
|
1 | $21,747 |
$11,366
|
$9
|
$10,372
|
| 13. |
76691
|
2 | $20,550 |
$10,108
|
$258
|
$10,184
|
| 14. |
76664
|
1 | $2,093 |
$1,300
|
$0
|
$793
|
| 15. |
76707
|
1 | $0 |
$0
|
$0
|
$0
|
Top Areas for Alcohol Sales
In March 2026, Matagorda's alcohol sales reached an impressive $5,101,887 across 169 establishments. Leading the pack is zip code 76701, with total sales of $1,287,107 across 33 establishments. Close on its heels, zip code 76710 posted $1,154,160 in sales, supported by 35 establishments. These areas showcase a high concentration of alcohol sales, making them hot spots for potential business ventures.
Trends in Alcohol Preferences
Liquor is the top choice across all major zip codes, with sales accounting for over half of the total in each area. Zip code 76710 shows a significant preference for liquor, making up 66% of its sales. Meanwhile, beer is a strong contender in zip codes like 76711, where it contributes 48% to the sales mix, highlighting a diverse range of preferences among consumers.
Opportunities for New Establishments
With 15 zip codes contributing to the total sales, there are clear opportunities for expansion. Zip code 76712, with $741,662 in sales from 22 establishments, indicates room for growth, especially given its balanced mix of liquor, wine, and beer. Additionally, less dense areas like zip code 76708, with only 11 establishments, might benefit from new entrants catering to its liquor and beer enthusiasts.
Key Insights and Patterns
Interestingly, zip code 76707 reported no sales despite having an establishment, suggesting a potential gap in service or unmet demand. Moreover, zip codes such as 76664 and 76691, with minimal wine sales, might explore expanding their offerings to capture a broader market. Overall, there's a clear dominance of liquor sales across the board, but beer maintains a notable presence that businesses can leverage.
Matagorda Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Mar 2026 | 169 | $5,101,887 |
$3,087,516
|
$397,189
|
$1,601,607
|
0.6%
↑
|
| Feb 2026 | 186 | $5,073,256 |
$3,007,149
|
$448,604
|
$1,504,418
|
14.6%
↑
|
| Jan 2026 | 190 | $4,426,146 |
$2,577,885
|
$343,011
|
$1,405,435
|
18%
↓
|
| Dec 2025 | 188 | $5,396,187 |
$3,222,315
|
$469,939
|
$1,542,295
|
7.2%
↑
|
| Nov 2025 | 189 | $5,032,752 |
$2,872,308
|
$448,514
|
$1,494,937
|
7.6%
↓
|
| Oct 2025 | 188 | $5,448,712 |
$3,097,050
|
$457,305
|
$1,716,150
|
7%
↑
|
| Sep 2025 | 191 | $5,092,489 |
$3,009,672
|
$386,202
|
$1,638,752
|
11.6%
↓
|
| Aug 2025 | 187 | $5,760,715 |
$3,310,758
|
$418,207
|
$1,772,988
|
16.5%
↑
|
| Jul 2025 | 187 | $4,944,997 |
$2,889,881
|
$374,630
|
$1,563,235
|
1.3%
↓
|
| Jun 2025 | 187 | $5,009,294 |
$3,024,263
|
$357,629
|
$1,564,529
|
21.6%
↓
|
| May 2025 | 191 | $6,392,361 |
$3,704,726
|
$466,938
|
$1,807,971
|
13.9%
↑
|
| Apr 2025 | 189 | $5,610,220 |
$3,156,201
|
$426,873
|
$1,621,712
|
0%
↑
|
Overview of Alcohol Sales in Matagorda
Over the past year, alcohol sales in Matagorda have shown some intriguing trends, with fluctuations in total receipts and shifts in the sales mix between liquor, wine, and beer. The most significant spike occurred in May 2025, with total receipts reaching a peak of $6,392,361. This marked a substantial 13.94% increase from the previous month, indicating a potential for seasonal demand or a successful promotional campaign during this period.
Monthly Trends and Changes
A notable pattern is the consistent dominance of liquor sales within the overall mix, regularly making up the lion's share of total receipts. For instance, in March 2026, liquor sales were at $3,087,516, accounting for over 60% of total receipts. However, beer sales showed significant variability, with a high of $1,807,971 in May 2025, which tapered off in the following months.
Seasonal Patterns and Market Indications
Seasonal fluctuations are evident, particularly with the summer months of May and August 2025 showcasing stronger sales, likely due to increased social activities and tourism. The dip in January 2026, with total receipts dropping by 17.98% from December, suggests a post-holiday slowdown.
Market Dynamics and Business Implications
Interestingly, the number of establishments showed a declining trend towards the end of the period, standing at 169 in March 2026, a notable decrease from 191 establishments in May 2025. Despite fewer establishments, sales slightly increased in March 2026, suggesting a consolidation of market share among fewer players.
For businesses, these trends highlight the importance of strategic planning to capitalize on peak sales periods and the need for differentiation in a competitive market. The dominance of liquor sales suggests opportunities for promotions and product diversification in this segment, while the fluctuations in beer sales could indicate areas for growth or marketing adjustments.
Economic Overview
Matagorda, Texas, is a small coastal community that thrives on a diverse economic base. The region's economy is prominently supported by agriculture, with rice farming and cattle ranching being traditional staples. Additionally, Matagorda's proximity to the Gulf of Mexico bolsters a robust fishing industry, contributing to the local economy and providing fresh seafood to regional markets.
Recently, the area has seen an uptick in interest from renewable energy companies, particularly in wind and solar energy. The open landscapes and abundant sunshine make it an attractive location for sustainable energy projects. This evolving sector is drawing investment and creating new job opportunities, contributing to a positive business climate.
Cultural Scene
Matagorda is rich in cultural experiences, with a community spirit that's celebrated through various events and festivals. The annual Matagorda Seafood Fest is a highlight, attracting visitors who enjoy local seafood delicacies, live music, and family-friendly activities. This festival not only showcases the region's culinary offerings but also its vibrant cultural tapestry.
Historical attractions such as the Matagorda County Museum offer insights into the area's heritage, providing residents and tourists alike with a chance to explore local history. The museum features exhibits detailing the county's development, from its early settlement days to its current status.
Lifestyle
The lifestyle in Matagorda offers a blend of coastal charm and rural tranquility. Popular neighborhoods like Matagorda Beach provide scenic waterfront living with easy access to the Gulf's natural beauty. These areas are particularly appealing to those seeking a laid-back lifestyle with opportunities for fishing, boating, and beachcombing.
For entertainment, residents and visitors can explore local parks and nature reserves, such as the Matagorda Bay Nature Park, which offers camping, birdwatching, and kayaking. The community's character is defined by its welcoming atmosphere and a slower pace of life that prioritizes quality of living over the hustle and bustle of urban centers.
Future Outlook
Looking ahead, Matagorda is poised for continued growth, driven by strategic development initiatives and investments in infrastructure. Plans to enhance connectivity and access to the region are underway, which are expected to facilitate economic expansion and attract new businesses.
Furthermore, the increasing interest in renewable energy is likely to spur additional development, positioning Matagorda as a hub for sustainable innovation. With a strong foundation in both traditional and emerging industries, the future outlook for Matagorda is promising, offering numerous opportunities for investors and entrepreneurs.