Austin County Alcohol Sales

Leading the Pack

At the top of the list is Wolf Pack Bar and Grill with total receipts of $71,025, making it the top performer for May 2025. A significant portion of their sales comes from liquor, totaling $36,345, and beer at $29,626. This venue's impressive numbers highlight its strong customer base and effective product mix.

Noteworthy Performers

Saddleback Saloon and The Kenney Store LLC follow, with total receipts of $38,330 and $37,803, respectively. Both establishments showcase a balanced offering, though Saddleback Saloon leans slightly more toward beer sales, whereas The Kenney Store has a more even distribution among liquor, wine, and beer.

Strong Liquor Sales

El Jimador Mexican Grill #5 shows a unique sales profile with a heavy emphasis on liquor, accounting for $27,509 of their $30,942 total receipts. This suggests a strong preference among patrons for cocktails or other liquor-based drinks.

Beer-Centric Sales

Three Bells Mission, LLC stands out with $8,000 in total sales solely from beer, indicating a niche market focus. This could be an opportunity for bar owners interested in tapping into a beer-loving customer base.

Smaller Players

At the lower end of the spectrum, establishments like Brandt 1910 and Welcome General Store show modest sales figures, mostly dominated by liquor and beer. These venues might benefit from exploring strategies to boost their wine sales.

Zero Sales Observations

Interestingly, venues such as Summer's Backyard and The 1879 reported zero alcohol sales for May. This could reflect temporary closures or strategic shifts, which are pivotal factors for business owners to consider in competitive analysis.

Top Performing Zip Codes

When it comes to alcohol sales in Austin for May 2025, Zip Code 77474 is the clear leader with total sales of $187,448 from nine establishments. This area alone accounts for over half of the total alcohol sales, making it a hotspot for liquor, which makes up 59% of its sales mix.

Sales Mix Differences

Each zip code has its unique preferences for alcohol types. For instance, Zip Code 78950 has a balanced mix with liquor at 54% and both wine and beer at 23%. On the other hand, Zip Code 77418 strongly favors liquor, which dominates with 81% of sales, while wine barely makes a mark at 1%.

Opportunities for New Establishments

With only one establishment, Zip Code 77452 generated $37,803 in sales, indicating potential for growth and new businesses in the area. Similarly, Zip Code 78944, despite having the lowest sales at $957, focuses heavily on beer, suggesting a niche market that could be expanded with strategic offerings.

Interesting Patterns

Beer tends to be a popular choice in several zip codes, notably making up 63% of sales in Zip Code 77485. This trend suggests that beer-focused venues or promotions might find success here. Additionally, the overall dominance of liquor in the sales mix across most zip codes highlights a strong local preference that new businesses might consider leveraging.

Overview of Alcohol Sales in Austin

Over the past year, Austin's alcohol sales have shown some interesting trends and fluctuations. April 2025 was a standout month, boasting the highest total receipts of the year at $403,526. This marked a significant 23.82% increase compared to the previous month, primarily driven by a surge in liquor sales. In contrast, May saw a sharp decline, with total receipts dropping by 16.65%, correlating with a decrease in the number of establishments.

Liquor, Wine, and Beer: Shifting Preferences

Liquor sales have consistently been the top performer in Austin's alcohol market. Notably, March 2025 saw the highest liquor receipts at $196,312. While beer and wine have played their supportive roles, beer sales peaked in May at $118,883, just after the high in April. Interestingly, wine sales have remained relatively stable throughout the year, with only minor fluctuations. This stability might suggest a loyal wine consumer base in the city.

Seasonal Patterns and Market Dynamics

Seasonal patterns are evident, with a mid-year slump in July 2024 when total receipts fell by 8.82%. However, the market picked up again towards the end of the year, particularly in December, indicating a traditional holiday season boost. The rise in establishment numbers in April 2025, up by 45%, could mean new businesses entered the market, potentially influencing the sales spike. However, the subsequent decrease in establishments in May suggests some volatility or market corrections.

Market Implications and Opportunities

The data indicates a dynamic market with opportunities for growth, especially in liquor sales. Businesses could capitalize on the apparent preference for liquor by expanding their offerings or marketing strategies to attract this demographic. Additionally, the stability in wine sales presents an opportunity for businesses to build on this loyalty with targeted promotions or exclusive offerings. Understanding these trends and adapting to seasonal fluctuations can help businesses better navigate Austin's vibrant alcohol market.