Nestled in the heart of Texas, Howard is a vibrant community known for its rich history and dynamic local culture. As part of the state's expansive landscape, Howard holds a unique position, offering insights into the broader economic trends of Texas. This report delves into the city's alcohol sales, providing a comprehensive, data-driven analysis of the market as of April 2025.
In the following sections, readers will discover a detailed examination of Howard's top alcohol-selling establishments. Through a meticulously compiled table, we highlight which venues lead in sales and what this reveals about consumer preferences. Following this, our breakdown by zip code uncovers the areas with the highest concentration of alcohol sales, offering a geographical perspective on consumption patterns across the city.
Finally, our monthly trends analysis provides a clear picture of how alcohol sales have evolved over the past year, identifying key periods of growth or decline. This section offers valuable insights into seasonal variations and potential factors influencing these changes. Together, these analyses paint a comprehensive picture of Howard's alcohol market, offering valuable insights for businesses, policymakers, and residents alike.
Top 19 Howard Businesses By May 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Crossroad
|
$113,181 |
$78,005
|
$11
|
$35,165
|
| 2. |
The Train Car, LLC
|
$68,035 |
$42,868
|
$702
|
$24,465
|
| 3. |
Judi's Wild West Wingz, LLC
|
$54,924 |
$21,209
|
$6
|
$33,709
|
| 4. |
Hotel Settles
|
$49,499 |
$34,038
|
$4,746
|
$10,715
|
| 5. |
Alberto's
|
$29,808 |
$19,564
|
$329
|
$9,915
|
| 6. |
Devour
|
$25,046 |
$18,568
|
$661
|
$5,817
|
| 7. |
Agave
|
$19,588 |
$6,743
|
$0
|
$12,845
|
| 8. |
Arroyo Grill
|
$15,979 |
$10,587
|
$278
|
$5,114
|
| 9. |
Eagles Lodge #3188
|
$12,274 |
$8,259
|
$0
|
$4,015
|
| 10. |
El Jalisco Bar & Grill
|
$11,212 |
$5,410
|
$0
|
$5,802
|
| 11. |
J Jayz Bar & Grill
|
$8,905 |
$5,425
|
$20
|
$3,460
|
| 12. |
Carlos Restaurant
|
$7,523 |
$5,185
|
$0
|
$2,338
|
| 13. |
The Pub Downtown
|
$6,287 |
$2,077
|
$0
|
$4,210
|
| 14. |
Towneplace Suites Big Spring
|
$4,999 |
$2,381
|
$27
|
$2,591
|
| 15. |
La Posada Restaurant
|
$0 |
$0
|
$0
|
$0
|
| 16. |
Read Bar & Grill, LLC
|
$0 |
$0
|
$0
|
$0
|
| 17. |
Big Spring Distillers
|
$0 |
$0
|
$0
|
$0
|
| 18. |
The 213
|
$0 |
$0
|
$0
|
$0
|
| 19. |
Big Casinos
|
$0 |
$0
|
$0
|
$0
|
Top Performers in May 2025
CROSSROAD, located at 3101 S US Highway 87, took the lead this month with total receipts reaching $113,181. This establishment shows a strong preference for liquor sales, which amounted to $78,005, complemented by notable beer sales of $35,165. Wine sales, however, were minimal at just $11.
THE TRAIN CAR, LLC at 100 S Main St secured the second spot with $68,035 in total receipts. Their strength lies in liquor sales as well, bringing in $42,868. Beer sales were also significant at $24,465, while wine accounted for $702 of their total receipts.
Mid-Range Performers
JUDI'S WILD WEST WINGZ, LLC at 1506 E 4th St made a solid showing with $54,924 in total receipts. Beer was the standout performer here with $33,709, while liquor sales contributed $21,209. Wine sales were negligible, totaling only $6.
HOTEL SETTLES at 200 E 3rd St followed closely with $49,499. Liquor sales were a significant contributor at $34,038, while wine brought in $4,746 and beer $10,715.
Interesting Trends and Observations
It's interesting to note that ALBERTO'S at 2401 S Gregg St, with total receipts of $29,808, showed a strong preference for liquor, which accounted for $19,564 of their sales. This pattern continues with DEVOUR at 322 Runnels St, where liquor sales were $18,568 out of their total $25,046.
Beer sales were notably strong at AGAVE, located at 308 Price St, with $12,845 out of their $19,588 total receipts, indicating a potential niche or targeted customer preference.
Underperformers
Several establishments like LA POSADA RESTAURANT and READ BAR & GRILL, LLC reported zero sales across all categories, which indicates potential operational issues or seasonal closures. This trend was also observed at BIG SPRING DISTILLERS and THE 213.
Howard Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| May 2025 | 19 | $427,260 |
$260,319
|
$6,780
|
$160,161
|
6%
↓
|
| Apr 2025 | 23 | $454,598 |
$248,853
|
$7,244
|
$153,725
|
2.4%
↑
|
| Mar 2025 | 22 | $443,932 |
$263,571
|
$8,085
|
$172,276
|
15.4%
↑
|
| Feb 2025 | 20 | $384,528 |
$216,591
|
$6,512
|
$124,071
|
11.8%
↑
|
| Jan 2025 | 23 | $343,803 |
$210,506
|
$6,175
|
$127,122
|
23.4%
↓
|
| Dec 2024 | 23 | $448,864 |
$239,823
|
$9,694
|
$147,347
|
13.6%
↑
|
| Nov 2024 | 22 | $395,275 |
$196,454
|
$7,906
|
$138,915
|
0.9%
↓
|
| Oct 2024 | 22 | $398,998 |
$198,729
|
$6,782
|
$141,487
|
8.7%
↑
|
| Sep 2024 | 22 | $366,994 |
$177,696
|
$6,221
|
$131,077
|
5.1%
↓
|
| Aug 2024 | 23 | $386,539 |
$193,820
|
$7,079
|
$133,640
|
1.6%
↑
|
| Jul 2024 | 23 | $380,297 |
$188,176
|
$6,331
|
$133,790
|
15.6%
↓
|
| Jun 2024 | 24 | $450,559 |
$202,715
|
$6,616
|
$146,383
|
0%
↑
|
Overall Sales Trends
The past year in Howard has shown some interesting fluctuations in alcohol sales. Over the last 12 months, total receipts peaked in April 2025 at $454,598, marking it as the highest sales month. This was followed by a slight dip in May, where total receipts fell to $427,260, a 6.01% decrease. This recent decline comes after a strong upward trend in the early months of 2025, suggesting a possible seasonal pattern or market saturation effect post-holidays.
Market Dynamics and Establishment Changes
The number of establishments has seen notable variation, peaking at 24 in June 2024 and declining to 19 by May 2025. This reduction in establishments, down 17.39% from April to May 2025, might be affecting overall sales figures. The decrease in establishments could be due to consolidation in the market or increased competition forcing closures.
Shifts in Product Preferences
When breaking down the sales by product type, liquor consistently leads the pack, with the highest recorded liquor sales in March 2025 at $263,571. However, it seems beer is gaining traction, with its sales reaching $172,276 in March 2025 before dropping off slightly. Wine remains the least popular of the three, with sales fluctuating but generally staying below $10,000 monthly. This indicates a strong preference for liquor and beer among consumers in Howard.
Seasonal and Yearly Comparisons
Looking back, December 2024 also saw a significant boost in receipts, aligning with holiday festivities, with total sales hitting $448,864. There was a noticeable drop in January 2025, often expected post-holiday season, with sales down 23.41% from the previous month. Year-over-year, the market appears to be growing, albeit with some volatility, suggesting opportunities for businesses to capitalize on seasonal trends and adjust their offerings accordingly.
Conclusion
In summary, Howard's alcohol sales landscape is dynamic, with a clear preference for liquor and beer among consumers. While the market shows growth potential, particularly around holiday periods, businesses should be mindful of the fluctuating number of establishments and the shifting consumer preferences. Remaining agile and responsive to these trends will be key for businesses looking to thrive in this competitive market.
Economic Overview
Howard, Texas, is a burgeoning hub of economic activity, characterized by a diverse range of industries that drive its dynamic business climate. The city has seen significant growth in the technology sector, with several startups and established firms choosing Howard as their base due to its strategic location and supportive infrastructure. Additionally, the agriculture and manufacturing industries remain vital to the local economy, providing a stable foundation and numerous employment opportunities. With a business-friendly environment and a proactive local government, Howard continues to attract investment and foster economic development.
Cultural Scene
Howard boasts a vibrant cultural scene that reflects its rich heritage and contemporary dynamism. The city is known for its annual Howard Arts Festival, which draws artists and visitors from across the region to celebrate creativity in all its forms. The local historical museum offers a glimpse into the past, showcasing artifacts and stories that have shaped the community. Throughout the year, various music and food festivals enliven the streets, offering residents and visitors alike a taste of the area's diverse cultural tapestry.
Lifestyle
Life in Howard is characterized by a blend of small-town charm and urban convenience. Popular neighborhoods like Oakwood and Riverside offer a mix of residential options, from charming historic homes to modern apartments, catering to a wide demographic. The downtown area serves as the city's entertainment district, bustling with trendy cafes, boutique shops, and art galleries. Howard's local character is defined by its friendly community spirit and a commitment to maintaining a high quality of life for its residents.
Future Outlook
The future looks promising for Howard, with several development projects poised to enhance its infrastructure and economic landscape. The city is investing in sustainable urban planning initiatives, aiming to accommodate growth while preserving its unique character. Plans for a new tech park are underway, expected to attract high-tech firms and boost local employment. With a strong focus on innovation and community engagement, Howard is well-positioned to continue its trajectory of growth and prosperity, making it an attractive destination for businesses and investors alike.