Nestled in the heart of Texas, Howard is a vibrant community known for its rich history and dynamic local culture. As part of the state's expansive landscape, Howard holds a unique position, offering insights into the broader economic trends of Texas. This report delves into the city's alcohol sales, providing a comprehensive, data-driven analysis of the market as of April 2025.
In the following sections, readers will discover a detailed examination of Howard's top alcohol-selling establishments. Through a meticulously compiled table, we highlight which venues lead in sales and what this reveals about consumer preferences. Following this, our breakdown by zip code uncovers the areas with the highest concentration of alcohol sales, offering a geographical perspective on consumption patterns across the city.
Finally, our monthly trends analysis provides a clear picture of how alcohol sales have evolved over the past year, identifying key periods of growth or decline. This section offers valuable insights into seasonal variations and potential factors influencing these changes. Together, these analyses paint a comprehensive picture of Howard's alcohol market, offering valuable insights for businesses, policymakers, and residents alike.
Top 20 Howard Businesses By August 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Judi's Wild West Wingz, LLC
|
$71,411 |
$27,055
|
$35
|
$44,321
|
| 2. |
The Train Car, LLC
|
$52,403 |
$29,947
|
$667
|
$21,789
|
| 3. |
Hotel Settles
|
$51,881 |
$36,817
|
$4,492
|
$10,572
|
| 4. |
Resturant Las Casuelas Grill
|
$44,775 |
$0
|
$0
|
$0
|
| 5. |
The 213
|
$37,265 |
$28,344
|
$180
|
$8,741
|
| 6. |
Alberto's
|
$25,811 |
$16,478
|
$351
|
$8,982
|
| 7. |
The Caddy Shack
|
$24,388 |
$0
|
$11,941
|
$12,447
|
| 8. |
The Pub Downtown
|
$23,982 |
$12,016
|
$0
|
$11,966
|
| 9. |
El Jalisco Bar & Grill
|
$23,425 |
$12,352
|
$0
|
$11,073
|
| 10. |
Devour
|
$20,587 |
$14,571
|
$684
|
$5,332
|
| 11. |
Eagles Lodge #3188
|
$19,998 |
$13,015
|
$0
|
$6,983
|
| 12. |
Desert Flower Gallery and Art Bar
|
$16,125 |
$11,997
|
$0
|
$4,128
|
| 13. |
The Arroyo bar&grill
|
$10,106 |
$6,766
|
$164
|
$3,176
|
| 14. |
J Jayz Bar & Grill
|
$8,328 |
$4,444
|
$31
|
$3,853
|
| 15. |
Carlos Restaurant
|
$7,881 |
$4,919
|
$0
|
$2,962
|
| 16. |
Towneplace Suites Big Spring
|
$4,753 |
$2,460
|
$18
|
$2,275
|
| 17. |
Yasumi
|
$2,267 |
$1,472
|
$208
|
$587
|
| 18. |
Ihop 5705
|
$0 |
$0
|
$0
|
$0
|
| 19. |
Big Spring Distillers
|
$0 |
$0
|
$0
|
$0
|
| 20. |
El Rey
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Howard's Alcohol Sales
Leading the pack in Howard for August 2026, JUDI'S WILD WEST WINGZ, LLC raked in an impressive $71,411 in total alcohol receipts. Notably, beer sales were a major contributor, with $44,321, making it a popular spot for beer enthusiasts. Liquor sales also played a significant role, adding $27,055 to their revenues.
THE TRAIN CAR, LLC follows in second place with $52,403 in total receipts. This establishment stands out for its strong liquor sales, totaling $29,947. Meanwhile, HOTEL SETTLES comes in third, showcasing a preference for liquor over other drinks with $36,817 in liquor sales out of their $51,881 total.
Trends and Insights
A curious observation is the performance of RESTURANT LAS CASUELAS GRILL, which reported a total of zero in liquor, wine, and beer sales, despite having a total receipt of $44,775. This anomaly might suggest that the establishment's income is driven by non-alcoholic offerings or other services.
THE CADDY SHACK is notable for its balanced sales between wine and beer, bringing in $11,941 and $12,447 respectively. This could indicate a diverse clientele with varied preferences. Meanwhile, THE PUB DOWNTOWN evenly splits its focus between liquor and beer, each contributing nearly half to its total of $23,982.
Establishments with Zero Sales
Interestingly, several establishments like IHOP 5705, BIG SPRING DISTILLERS, and EL REY reported no alcohol sales for the month. This could be due to a variety of reasons such as operational changes, renovations, or a shift in business strategy.
The diverse sales performances across Howard offer valuable insights for bar owners and real estate investors looking to understand market dynamics and consumer preferences in the area.
Howard Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Aug 2026 | 20 | $445,386 |
$222,653
|
$18,771
|
$159,187
|
6.3%
↑
|
| Jul 2026 | 21 | $419,177 |
$219,623
|
$6,278
|
$148,500
|
3%
↑
|
| Jun 2026 | 21 | $406,813 |
$252,195
|
$6,167
|
$148,451
|
3.7%
↑
|
| May 2026 | 20 | $392,255 |
$233,039
|
$6,956
|
$152,260
|
5.1%
↑
|
| Apr 2026 | 18 | $373,396 |
$221,439
|
$6,849
|
$145,108
|
0.6%
↓
|
| Mar 2026 | 19 | $375,618 |
$217,493
|
$5,999
|
$144,126
|
2.7%
↓
|
| Feb 2026 | 18 | $385,864 |
$236,965
|
$6,685
|
$142,214
|
19.5%
↑
|
| Jan 2026 | 18 | $322,978 |
$197,392
|
$6,465
|
$119,121
|
10.6%
↓
|
| Dec 2025 | 18 | $361,177 |
$228,062
|
$8,073
|
$123,929
|
9.5%
↑
|
| Nov 2025 | 18 | $329,754 |
$206,342
|
$6,567
|
$116,845
|
31.6%
↓
|
| Oct 2025 | 19 | $482,375 |
$224,836
|
$17,496
|
$119,470
|
21.2%
↑
|
| Sep 2025 | 19 | $397,954 |
$172,283
|
$6,362
|
$106,128
|
0%
↑
|
General Trends and Highlights
Over the past 12 months, Howard has experienced some interesting shifts in alcohol sales. The highest sales were recorded in October 2025, with total receipts reaching $482,375. This peak was largely driven by a significant increase in liquor sales, which made up nearly half of the total receipts for that month. Following this high, sales saw a decline in November 2025 but gradually recovered through the spring and summer of 2026.
Seasonal Patterns
There is a notable seasonal pattern where sales tend to peak in the fall, particularly in October, before dipping in the winter months. This could be attributed to holiday preparations and social gatherings that typically occur during this time. The sales pattern suggests a strong seasonal influence, possibly tied to events and weather changes that affect consumer behavior.
Changes in Sales Mix
Looking at the sales mix, liquor consistently accounts for the largest portion of sales each month. Interestingly, in June 2026, liquor sales hit a high of $252,195, indicating a robust demand for spirits during the summer. Beer sales have been steady, with slight fluctuations, while wine sales, although consistently the smallest segment, saw a notable spike in August 2026 with receipts reaching $18,771. This could suggest a growing interest in wine during the summer months.
Market Dynamics
The number of establishments has fluctuated slightly, impacting total receipts. For instance, despite a decrease in establishments in August 2026, total receipts increased by 6.25%, indicating higher sales per establishment. This trend could suggest that fewer, more efficient establishments are driving sales, or that consumer preferences are shifting towards specific venues.
Year-Over-Year Comparisons
Comparing year-over-year data, October 2025's record sales marked a significant improvement from the previous fall. The 21.21% increase in total receipts compared to September 2025 highlights a robust market growth during this period. However, the subsequent drop in November shows volatility, suggesting businesses should prepare for fluctuating demand.
Implications for the Industry
Overall, the data indicates that while there is a strong demand for liquor, especially during peak seasons, wine is gaining traction. The fluctuating number of establishments and changes in sales mix imply that market players need to be adaptable and responsive to consumer trends. By leveraging these insights, businesses in Howard can better align their strategies with seasonal demands and evolving consumer preferences.
Economic Overview
Howard, Texas, is a burgeoning hub of economic activity, characterized by a diverse range of industries that drive its dynamic business climate. The city has seen significant growth in the technology sector, with several startups and established firms choosing Howard as their base due to its strategic location and supportive infrastructure. Additionally, the agriculture and manufacturing industries remain vital to the local economy, providing a stable foundation and numerous employment opportunities. With a business-friendly environment and a proactive local government, Howard continues to attract investment and foster economic development.
Cultural Scene
Howard boasts a vibrant cultural scene that reflects its rich heritage and contemporary dynamism. The city is known for its annual Howard Arts Festival, which draws artists and visitors from across the region to celebrate creativity in all its forms. The local historical museum offers a glimpse into the past, showcasing artifacts and stories that have shaped the community. Throughout the year, various music and food festivals enliven the streets, offering residents and visitors alike a taste of the area's diverse cultural tapestry.
Lifestyle
Life in Howard is characterized by a blend of small-town charm and urban convenience. Popular neighborhoods like Oakwood and Riverside offer a mix of residential options, from charming historic homes to modern apartments, catering to a wide demographic. The downtown area serves as the city's entertainment district, bustling with trendy cafes, boutique shops, and art galleries. Howard's local character is defined by its friendly community spirit and a commitment to maintaining a high quality of life for its residents.
Future Outlook
The future looks promising for Howard, with several development projects poised to enhance its infrastructure and economic landscape. The city is investing in sustainable urban planning initiatives, aiming to accommodate growth while preserving its unique character. Plans for a new tech park are underway, expected to attract high-tech firms and boost local employment. With a strong focus on innovation and community engagement, Howard is well-positioned to continue its trajectory of growth and prosperity, making it an attractive destination for businesses and investors alike.