Nestled in the heart of Texas, Howard is a vibrant community known for its rich history and dynamic local culture. As part of the state's expansive landscape, Howard holds a unique position, offering insights into the broader economic trends of Texas. This report delves into the city's alcohol sales, providing a comprehensive, data-driven analysis of the market as of April 2025.
In the following sections, readers will discover a detailed examination of Howard's top alcohol-selling establishments. Through a meticulously compiled table, we highlight which venues lead in sales and what this reveals about consumer preferences. Following this, our breakdown by zip code uncovers the areas with the highest concentration of alcohol sales, offering a geographical perspective on consumption patterns across the city.
Finally, our monthly trends analysis provides a clear picture of how alcohol sales have evolved over the past year, identifying key periods of growth or decline. This section offers valuable insights into seasonal variations and potential factors influencing these changes. Together, these analyses paint a comprehensive picture of Howard's alcohol market, offering valuable insights for businesses, policymakers, and residents alike.
Top 19 Howard Businesses By June 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Judi's Wild West Wingz, LLC
|
$68,882 |
$27,505
|
$63
|
$41,314
|
| 2. |
The Train Car, LLC
|
$54,274 |
$32,176
|
$711
|
$21,387
|
| 3. |
Hotel Settles
|
$53,459 |
$36,764
|
$4,029
|
$12,666
|
| 4. |
The 213
|
$36,935 |
$27,695
|
$92
|
$9,148
|
| 5. |
Alberto's
|
$25,416 |
$15,868
|
$257
|
$9,291
|
| 6. |
Big Spring Cowboy Reunion
|
$23,290 |
$23,290
|
$0
|
$0
|
| 7. |
Devour
|
$22,798 |
$15,452
|
$800
|
$6,546
|
| 8. |
Desert Flower Gallery and Art Bar
|
$19,990 |
$14,874
|
$0
|
$5,116
|
| 9. |
Eagles Lodge #3188
|
$18,116 |
$11,383
|
$0
|
$6,733
|
| 10. |
The Pub Downtown
|
$17,202 |
$9,112
|
$0
|
$8,090
|
| 11. |
The Caddy Shack
|
$17,057 |
$9,513
|
$0
|
$7,544
|
| 12. |
Carlos Restaurant
|
$8,903 |
$5,489
|
$0
|
$3,414
|
| 13. |
J Jayz Bar & Grill
|
$7,360 |
$3,997
|
$0
|
$3,363
|
| 14. |
Towneplace Suites Big Spring
|
$4,993 |
$2,727
|
$19
|
$2,247
|
| 15. |
Gm Beverages LLC
|
$2,417 |
$1,255
|
$20
|
$1,142
|
| 16. |
Yasumi
|
$2,155 |
$1,295
|
$176
|
$684
|
| 17. |
Ihop 5705
|
$0 |
$0
|
$0
|
$0
|
| 18. |
El Rey
|
$0 |
$0
|
$0
|
$0
|
| 19. |
Big Spring Distillers
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Howard's Alcohol Sales
Leading the pack in June 2026 is Judi's Wild West Wingz, LLC on E 4th St with total receipts of $68,882. Notably, beer sales dominated at $41,314, making up the majority of their revenue. Liquor sales also contributed significantly, accounting for $27,505.
The Train Car, LLC on S Main St follows closely with $54,274 in total sales. This establishment stands out with the highest liquor sales at $32,176, which is a major part of their revenue stream. Beer sales also played a substantial role, bringing in $21,387.
Noteworthy Establishments
Hotel Settles on E 3rd St impressively ranks third with $53,459 in sales, driven largely by liquor sales at $36,764. Their wine sales were the highest among the top establishments at $4,029, showcasing a diverse offering.
The 213 on S Main St generated $36,935, with liquor sales being a standout at $27,695. Their beer sales, though smaller, still contributed $9,148 to their total revenue.
Unique Trends and Insights
Big Spring Cowboy Reunion on Old Hwy 80 had an interesting profile with all $23,290 of their sales coming exclusively from liquor, indicating a specialized focus or event-centric sales model. Meanwhile, Desert Flower Gallery and Art Bar on E 2nd St showed a similar pattern, with liquor also being their main revenue driver at $14,874.
Some establishments like IHOP 5705 and Big Spring Distillers reported no alcohol sales, which could suggest a shift in their business model or possibly reflect operational changes during the month.
Howard Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2026 | 19 | $383,247 |
$238,395
|
$6,167
|
$138,685
|
2.3%
↓
|
| May 2026 | 20 | $392,255 |
$233,039
|
$6,956
|
$152,260
|
5.1%
↑
|
| Apr 2026 | 18 | $373,396 |
$221,439
|
$6,849
|
$145,108
|
0.6%
↓
|
| Mar 2026 | 19 | $375,618 |
$217,493
|
$5,999
|
$144,126
|
2.7%
↓
|
| Feb 2026 | 18 | $385,864 |
$236,965
|
$6,685
|
$142,214
|
19.5%
↑
|
| Jan 2026 | 18 | $322,978 |
$197,392
|
$6,465
|
$119,121
|
10.6%
↓
|
| Dec 2025 | 18 | $361,177 |
$228,062
|
$8,073
|
$123,929
|
9.5%
↑
|
| Nov 2025 | 18 | $329,754 |
$206,342
|
$6,567
|
$116,845
|
31.6%
↓
|
| Oct 2025 | 19 | $482,375 |
$224,836
|
$17,496
|
$119,470
|
21.2%
↑
|
| Sep 2025 | 19 | $397,954 |
$172,283
|
$6,362
|
$106,128
|
6.4%
↓
|
| Aug 2025 | 20 | $424,967 |
$268,149
|
$7,467
|
$149,351
|
4.7%
↑
|
| Jul 2025 | 21 | $405,861 |
$236,183
|
$7,271
|
$130,566
|
0%
↑
|
Overview of Alcohol Sales in Howard
Over the past 12 months, Howard's alcohol sales have experienced quite a rollercoaster ride. The standout month was October 2025, when sales skyrocketed to $482,375, largely driven by a surge in wine sales. This was a significant jump of 21.21% compared to the previous month, indicating a possible seasonal or promotional influence.
Trends in Establishments and Sales
The number of establishments has fluctuated, peaking at 21 in July 2025, but generally hovering around 18 to 20. Notably, the most recent data from June 2026 shows a slight decline in both the number of establishments and total receipts, with sales dipping by 2.3% from May 2026. This suggests a tightening market or possibly increased competition.
Seasonal Patterns and Product Preferences
Seasonal patterns are evident, with higher sales in summer and early autumn months, likely due to outdoor events and social gatherings. Liquor consistently leads the sales mix, but wine saw a remarkable spike in October 2025, contributing to the year's highest receipts. Beer sales, while steady, peaked in May 2026, suggesting a preference shift during warmer months.
Market Implications
The fluctuating number of establishments hints at a dynamic market where businesses are continuously assessing viability. The significant peak in wine sales during October suggests potential for targeted promotions or events. Meanwhile, the consistent preference for liquor indicates a stable demand that businesses can rely on. Understanding these nuances can help businesses tailor their strategies to maximize sales.
Economic Overview
Howard, Texas, is a burgeoning hub of economic activity, characterized by a diverse range of industries that drive its dynamic business climate. The city has seen significant growth in the technology sector, with several startups and established firms choosing Howard as their base due to its strategic location and supportive infrastructure. Additionally, the agriculture and manufacturing industries remain vital to the local economy, providing a stable foundation and numerous employment opportunities. With a business-friendly environment and a proactive local government, Howard continues to attract investment and foster economic development.
Cultural Scene
Howard boasts a vibrant cultural scene that reflects its rich heritage and contemporary dynamism. The city is known for its annual Howard Arts Festival, which draws artists and visitors from across the region to celebrate creativity in all its forms. The local historical museum offers a glimpse into the past, showcasing artifacts and stories that have shaped the community. Throughout the year, various music and food festivals enliven the streets, offering residents and visitors alike a taste of the area's diverse cultural tapestry.
Lifestyle
Life in Howard is characterized by a blend of small-town charm and urban convenience. Popular neighborhoods like Oakwood and Riverside offer a mix of residential options, from charming historic homes to modern apartments, catering to a wide demographic. The downtown area serves as the city's entertainment district, bustling with trendy cafes, boutique shops, and art galleries. Howard's local character is defined by its friendly community spirit and a commitment to maintaining a high quality of life for its residents.
Future Outlook
The future looks promising for Howard, with several development projects poised to enhance its infrastructure and economic landscape. The city is investing in sustainable urban planning initiatives, aiming to accommodate growth while preserving its unique character. Plans for a new tech park are underway, expected to attract high-tech firms and boost local employment. With a strong focus on innovation and community engagement, Howard is well-positioned to continue its trajectory of growth and prosperity, making it an attractive destination for businesses and investors alike.