Nestled in the heart of Texas, Howard is a vibrant community known for its rich history and dynamic local culture. As part of the state's expansive landscape, Howard holds a unique position, offering insights into the broader economic trends of Texas. This report delves into the city's alcohol sales, providing a comprehensive, data-driven analysis of the market as of April 2025.
In the following sections, readers will discover a detailed examination of Howard's top alcohol-selling establishments. Through a meticulously compiled table, we highlight which venues lead in sales and what this reveals about consumer preferences. Following this, our breakdown by zip code uncovers the areas with the highest concentration of alcohol sales, offering a geographical perspective on consumption patterns across the city.
Finally, our monthly trends analysis provides a clear picture of how alcohol sales have evolved over the past year, identifying key periods of growth or decline. This section offers valuable insights into seasonal variations and potential factors influencing these changes. Together, these analyses paint a comprehensive picture of Howard's alcohol market, offering valuable insights for businesses, policymakers, and residents alike.
Top 18 Howard Businesses By December 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
The 213
|
$70,021 |
$55,095
|
$172
|
$14,754
|
| 2. |
Hotel Settles
|
$56,188 |
$39,271
|
$4,989
|
$11,928
|
| 3. |
Judi's Wild West Wingz, LLC
|
$55,050 |
$21,379
|
$48
|
$33,623
|
| 4. |
The Train Car, LLC
|
$44,649 |
$27,731
|
$948
|
$15,970
|
| 5. |
Alberto's
|
$26,602 |
$17,844
|
$504
|
$8,254
|
| 6. |
Eagles Lodge #3188
|
$23,075 |
$15,927
|
$0
|
$7,148
|
| 7. |
Devour
|
$18,573 |
$13,150
|
$632
|
$4,791
|
| 8. |
El Jalisco Bar & Grill
|
$15,288 |
$7,264
|
$49
|
$7,975
|
| 9. |
Arroyo Grill
|
$15,242 |
$9,838
|
$411
|
$4,993
|
| 10. |
J Jayz Bar & Grill
|
$9,591 |
$5,918
|
$10
|
$3,663
|
| 11. |
The Pub Downtown
|
$9,221 |
$4,118
|
$0
|
$5,103
|
| 12. |
Gm Beverages LLC
|
$7,392 |
$0
|
$0
|
$0
|
| 13. |
Carlos Restaurant
|
$7,024 |
$4,285
|
$0
|
$2,739
|
| 14. |
Yasumi
|
$4,183 |
$2,689
|
$288
|
$1,206
|
| 15. |
Towneplace Suites Big Spring
|
$3,141 |
$1,906
|
$22
|
$1,213
|
| 16. |
Desert Flower Gallery and Art Bar
|
$2,226 |
$775
|
$0
|
$338
|
| 17. |
El Rey
|
$0 |
$0
|
$0
|
$0
|
| 18. |
Big Spring Distillers
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Howard's Alcohol Sales
Howard's top spot for alcohol sales in December 2025 goes to THE 213, raking in a whopping $70,021. The bar's liquor sales dominated their revenue, contributing $55,095 to the total. Beer also played a significant role with $14,754, while wine sales were minimal at $172.
In second place, HOTEL SETTLES generated $56,188 in total receipts, with liquor sales at $39,271. Notably, wine sales here were more substantial than at THE 213, pulling in $4,989. Beer rounded out their sales with $11,928.
Interesting Trends and Notable Establishments
JUDI'S WILD WEST WINGZ, LLC is a close contender, earning $55,050, with an impressive $33,623 from beer sales, the highest among the top three. This suggests a robust beer-drinking clientele, although their liquor sales of $21,379 also contributed significantly.
Meanwhile, THE TRAIN CAR, LLC stands out with a well-balanced alcohol sales profile, achieving $44,649 in total receipts. Their liquor sales were slightly more than half of their total, at $27,731, and beer sales came in strong at $15,970.
Lower Performers and Zero-Sales Venues
At the lower end of the spectrum, YASUMI and TOWNEPLACE SUITES BIG SPRING posted modest sales figures of $4,183 and $3,141, respectively. These establishments might benefit from strategies to boost their presence or diversify their offerings.
Interestingly, EL REY and BIG SPRING DISTILLERS reported no sales for the month. This could indicate a temporary closure, renovation, or a shift in business strategy worth investigating for those looking into market dynamics.
Howard Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Dec 2025 | 18 | $367,466 |
$227,190
|
$8,073
|
$123,698
|
9.1%
↑
|
| Nov 2025 | 18 | $336,878 |
$206,234
|
$6,567
|
$116,685
|
30.2%
↓
|
| Oct 2025 | 19 | $482,375 |
$224,836
|
$17,496
|
$119,470
|
21.2%
↑
|
| Sep 2025 | 19 | $397,954 |
$172,283
|
$6,362
|
$106,128
|
6.4%
↓
|
| Aug 2025 | 20 | $424,967 |
$268,149
|
$7,467
|
$149,351
|
4.7%
↑
|
| Jul 2025 | 21 | $405,861 |
$236,183
|
$7,271
|
$130,566
|
8.8%
↓
|
| Jun 2025 | 23 | $444,876 |
$271,164
|
$5,270
|
$136,600
|
1.6%
↑
|
| May 2025 | 22 | $437,732 |
$263,399
|
$6,780
|
$160,161
|
3.7%
↓
|
| Apr 2025 | 23 | $454,598 |
$248,853
|
$7,244
|
$153,725
|
2.4%
↑
|
| Mar 2025 | 22 | $443,932 |
$263,571
|
$8,085
|
$172,276
|
15.4%
↑
|
| Feb 2025 | 20 | $384,528 |
$216,591
|
$6,512
|
$124,071
|
11.8%
↑
|
| Jan 2025 | 23 | $343,803 |
$210,506
|
$6,175
|
$127,122
|
0%
↑
|
Overview of Alcohol Sales Trends in Howard
Over the past year, Howard's alcohol sales have experienced some notable highs and lows, reflecting both seasonal patterns and changes in consumer preferences. October 2025 marked the peak of sales, with total receipts reaching $482,375. This surge was driven by strong liquor sales, which consistently dominated the market throughout the year.
Seasonal Patterns and Establishment Changes
Throughout 2025, the number of establishments in Howard fluctuated slightly, ranging from 18 to 23. Notably, the summer months saw higher numbers of establishments, possibly due to seasonal openings or temporary licenses. Despite these fluctuations, sales remained relatively stable, with significant increases in April and October.
Sales Mix Insights
Liquor has been the standout category, consistently contributing the largest portion of sales. For instance, in December 2025, liquor accounted for $227,190 out of a total $367,466 in receipts. Beer also maintained a strong presence, while wine sales varied more significantly and remained the smallest segment overall. This suggests a robust preference for liquor and beer among Howard's consumers.
Market Implications
The data indicates a resilient market with potential for growth in liquor and beer sales. The spike in October, followed by a dip in November, may reflect seasonal purchasing behaviors, possibly tied to events or holidays. Businesses could capitalize on these trends by aligning promotions and inventory with anticipated peaks, particularly focusing on liquor and beer offerings.
Economic Overview
Howard, Texas, is a burgeoning hub of economic activity, characterized by a diverse range of industries that drive its dynamic business climate. The city has seen significant growth in the technology sector, with several startups and established firms choosing Howard as their base due to its strategic location and supportive infrastructure. Additionally, the agriculture and manufacturing industries remain vital to the local economy, providing a stable foundation and numerous employment opportunities. With a business-friendly environment and a proactive local government, Howard continues to attract investment and foster economic development.
Cultural Scene
Howard boasts a vibrant cultural scene that reflects its rich heritage and contemporary dynamism. The city is known for its annual Howard Arts Festival, which draws artists and visitors from across the region to celebrate creativity in all its forms. The local historical museum offers a glimpse into the past, showcasing artifacts and stories that have shaped the community. Throughout the year, various music and food festivals enliven the streets, offering residents and visitors alike a taste of the area's diverse cultural tapestry.
Lifestyle
Life in Howard is characterized by a blend of small-town charm and urban convenience. Popular neighborhoods like Oakwood and Riverside offer a mix of residential options, from charming historic homes to modern apartments, catering to a wide demographic. The downtown area serves as the city's entertainment district, bustling with trendy cafes, boutique shops, and art galleries. Howard's local character is defined by its friendly community spirit and a commitment to maintaining a high quality of life for its residents.
Future Outlook
The future looks promising for Howard, with several development projects poised to enhance its infrastructure and economic landscape. The city is investing in sustainable urban planning initiatives, aiming to accommodate growth while preserving its unique character. Plans for a new tech park are underway, expected to attract high-tech firms and boost local employment. With a strong focus on innovation and community engagement, Howard is well-positioned to continue its trajectory of growth and prosperity, making it an attractive destination for businesses and investors alike.