Hopkins County Alcohol Sales

Top Alcohol-Selling Establishments

Muddy Jake's Sports Grille and Pub tops the list with impressive total receipts of $86,493. Their sales are heavily driven by beer, raking in $58,786, with liquor contributing $27,304. This makes them a powerhouse in both the local sports bar and beer market.

Sulphur Springs Country Club follows with $53,004 in total sales, balancing liquor and beer sales at $23,738 and $25,541 respectively. Their wine sales are also notable at $3,725, which is higher than most other establishments in Hopkins.

The Conspiracy Lounge secured the third spot with $34,472 in total receipts, largely thanks to a strong liquor sales performance at $28,721. This suggests a focus on cocktails and spirits, with beer and wine playing a minor role.

Insights and Trends

Chili's Grill & Bar and Sundance Bar are neck and neck in total sales, with Chili's at $30,083 and Sundance at $27,748. Chili's leans more towards liquor sales, while Sundance shows a balanced distribution between liquor and beer.

Don Lalo's emphasizes liquor with $20,489 of their $27,718 total receipts coming from this category, indicating a potential focus on margaritas or other popular cocktails. Meanwhile, Corner Grub House shows a more balanced approach with beer sales narrowly edging out liquor.

At the lower end of the spectrum, Pizza Hut is entirely reliant on beer sales, totaling $3,504. In contrast, Big Smith's BBQ only reports liquor sales, although at a modest $168, suggesting they might be testing the waters with alcohol offerings.

Noteworthy Observations

San Remo Italian Restaurant stands out for its strong wine sales at $6,796, the highest among all listed establishments. This highlights a niche focus on wine, setting them apart in the local market.

The data indicates a clear preference for liquor and beer across most establishments, with wine playing a smaller role. This trend could inform future business strategies for bar owners looking to increase their market share by focusing on these popular categories.

Alcohol Sales Overview in Hopkins for September 2026

The total alcohol sales in Hopkins for September 2026 amounted to $413,418, spread across 21 establishments in three zip codes. The bulk of these sales, a whopping $389,170, came from zip code 75482, which also houses the majority of the establishments with 19 out of the total 21.

Concentration of Sales by Zip Code

Zip code 75482 is the clear leader in alcohol sales, contributing to nearly all of the revenue with a diverse sales mix of 51% liquor, 4% wine, and 45% beer. This area is the commercial hub for alcohol sales in Hopkins, suggesting a matured market with a variety of consumer preferences.

Meanwhile, zip codes 75471 and 75433 lag far behind in terms of sales volume, with revenues of $16,368 and $7,880 respectively. These areas have only one establishment each, indicating a lower concentration of sales activity.

Differentiation in Alcohol Types Sold

In zip code 75482, liquor and beer dominate the market, while wine sales are minimal. This pattern is consistent across the other zip codes, although the blend shifts slightly in 75471 and 75433, where beer takes a slight lead over liquor, and wine is completely absent.

Opportunities for New Establishments

Given the high concentration of sales and establishments in 75482, new businesses might consider targeting zip codes 75471 and 75433 to diversify and capture untapped market potential. These areas, with their lower establishment count, present opportunities to introduce wine or specialized liquor options to differentiate from existing offerings predominantly focused on beer and liquor.

Additional Insights

An interesting observation is the dominance of beer sales in the less saturated zip codes of 75471 and 75433, which could reflect consumer preferences or a lack of competition in these areas. This might hint at a potential growth area for businesses looking to expand product offerings beyond just beer. Additionally, the data suggests a robust market in 75482, where the balance between liquor and beer is more evenly split, providing insights into consumer trends and preferences in the region.

Overall Sales Trends

Over the past year, alcohol sales in Hopkins have shown a dynamic pattern with fluctuations in both total receipts and the number of establishments. The peak was reached in May 2026 with total receipts hitting $533,532, marking a significant high point for the year. However, the most recent data from September 2026 indicates a decline, with total receipts down by 7.8% from the previous month.

Seasonal Patterns

Seasonal trends are evident, with sales typically peaking in the spring and early summer months. Notably, March and May saw substantial increases in total receipts, suggesting a potential correlation with seasonal festivities or local events. Conversely, sales dipped in the winter months, reaching a yearly low in January 2026.

Changes in Sales Mix

Throughout the year, liquor consistently contributed the most to total sales, with beer following closely behind. For instance, in May 2026, liquor sales reached $258,225, while beer sales were $205,388. Interestingly, while liquor and beer have been the mainstay, wine sales have remained relatively stable but modest, indicating a consistent but smaller demand.

Market Insights

The fluctuation in both the number of establishments and sales figures suggests a competitive and changing market landscape. The drop in establishments from 25 in October 2025 to 21 in September 2026 might reflect consolidation or closures, affecting overall sales volumes. Businesses should consider these dynamics when planning inventory and marketing strategies.

Year-Over-Year Comparison

Comparing year-over-year data, there's a noticeable shift in consumer behavior and sales performance. Although the data doesn't provide a complete year-over-year comparison for all months, the significant rise in receipts in March and the peak in May suggest stronger sales performance compared to the previous cycle. This could indicate growing consumer confidence or successful promotional activities.