Brown County Alcohol Sales

Top Performers in Brown's Alcohol Sales

In May 2025, Buffalo Wild Wings Grill & Bar led the pack with total receipts amounting to $68,107. They had a strong showing in beer sales at $45,909, which is the highest among all establishments. Notably, their liquor sales also contributed significantly with $21,387.

Brownwood Country Club followed with $58,458 in total receipts. Their emphasis was on liquor, with sales hitting $32,075. Beer was also popular here, garnering $24,705 in sales.

Hacienda Leon Mexican Kitchen & Bar stood out with the highest liquor sales at $34,200, driving their total receipts to $54,049. Beer sales were also substantial at $19,245, making them a key player in the market.

Trends and Notable Observations

Across the board, beer remains the top-selling category in many establishments. For instance, Humphrey Pete's Restaurant balanced its sales between liquor and beer, both around the $22,000 mark, indicating a well-rounded offering.

Liquor sales were notably strong at Deja Vu Hookah Lounge and Bar, reaching $23,634 without any wine sales, which highlights a unique customer preference pattern. Meanwhile, Chili's Grill & Bar maintained a steady performance with $30,290 in total receipts, driven largely by liquor.

Lower Performers and Zero-Sales Establishments

At the lower end, Section Hand Steak House and Emilio's Mexican Restaurant recorded minimal sales, with totals of $2,231 and $1,343, respectively. These figures suggest potential areas for growth or reevaluation of their offerings.

Interestingly, several establishments, including Blue Agave Bar and Mexican Kitchen, Michaels Catfish & Grill, and The Pearl Cactus Steakhouse & Saloon, reported no sales. This absence in the data could be due to operational changes or temporary closures and warrants further investigation for those interested in business opportunities.

Top Alcohol Sales by Zip Code

The clear frontrunner in alcohol sales is Zip Code 76801, chalking up a hefty $329,659 in May 2025. With 17 establishments, it's the hub of alcohol commerce in Brown. This area boasts a diverse sales mix, with liquor leading at 52%, followed by beer at 45%, and a small slice going to wine at 3%.

Comparative Sales in Other Areas

Trailing behind is Zip Code 76802, with $133,937 in sales across just 3 establishments. Liquor sales are even more pronounced here at 56%, while beer accounts for 43% and wine is nearly negligible at 1%. Meanwhile, Zip Code 76432 shows no sales activity despite having one establishment, indicating potential issues or opportunities for growth.

Opportunities for New Establishments

With a significant difference in the number of establishments between zip codes, there's a potential opportunity for new businesses in Zip Code 76802 and especially in Zip Code 76432. The latter could benefit from a strategic entry to capture untapped demand or address existing barriers to sales.

Insights and Patterns

The dominance of liquor over beer and wine in both active zip codes suggests a consumer preference that new businesses might want to consider. Additionally, the lack of sales in Zip Code 76432, despite having an establishment, might warrant further investigation into local market conditions or operational challenges.

Overview of Alcohol Sales in Brown

Over the past year, alcohol sales in Brown have seen some interesting fluctuations. The peak of alcohol sales was in October 2024, with total receipts hitting a high of $591,786, driven largely by liquor and beer sales. Since then, the market has experienced ups and downs, reflecting both seasonal influences and changes in consumer behavior.

Monthly Trends and Seasonal Patterns

October 2024 was a standout month, likely benefiting from seasonal events and festivities, which drove up both liquor and beer sales significantly. After this peak, November saw a notable drop of 18.5% in total receipts, indicating a post-holiday dip. December's sales rebounded slightly, possibly due to holiday celebrations, with a 10.43% increase in receipts.

Sales Composition: Liquor, Beer, and Wine

Throughout the year, liquor consistently led the sales mix, with its highest contribution in October 2024 at $306,688. Beer also played a significant role, peaking at $266,086 in June 2024. Wine, on the other hand, has remained a smaller segment, with its highest sales of $20,828 in October 2024. This suggests a stable preference for liquor and beer among consumers in Brown.

Market Adjustments and Consumer Behavior

The number of establishments has also fluctuated over the year, impacting sales. From April 2025 to May 2025, there was a significant drop in both establishments and sales, indicating possible market consolidation or strategic closures. However, the sharp increase in April suggests a temporary boost, possibly due to specific events or promotions.

Implications for the Industry

The data indicates that while there are seasonal peaks, the market is experiencing some volatility. The preference for liquor and beer remains strong, but the overall decline in establishments suggests a need for businesses to adapt to changing market conditions. For industry players, understanding these patterns is crucial for strategic planning and capturing market opportunities.