Brown County Alcohol Sales

Top Alcohol Sellers in Brown

Leading the pack in Brown's alcohol sales for September 2025, Buffalo Wild Wings Grill & Bar on Commerce Street brought in the highest total receipts with $72,542. Their beer sales dominated, making up an impressive $49,657 of their total, while liquor sales contributed $21,716.

Hacienda Leon Mexican Kitchen & Bar and Humphrey Pete's Restaurant also showcased strong performances. Hacienda Leon, located on Early Blvd, saw significant liquor sales, totaling $26,010, while their beer sales accounted for $16,592. Meanwhile, Humphrey Pete's balanced their sales with $15,961 from liquor and $18,971 from beer, contributing to a total of $35,494.

Noteworthy Trends

Interestingly, Lucille & Mabel's, LLC had a standout month with nearly all of their $28,274 receipts coming from liquor sales, totaling $26,452. This indicates a strong preference for spirits at this establishment, setting them apart from the competition where beer generally leads in sales.

Despite being among the top-grossing bars, Wild Duck Bar & Grill and Waylon's and Ray's Place reported no sales from liquor, wine, or beer. This anomaly could suggest operational changes, renovations, or a temporary closure.

Opportunities for Growth

Some establishments like The Turtle Restaurant and Fuzzy's Taco Shop showed potential for growth with balanced sales across liquor, wine, and beer, hinting at a versatile menu that could attract diverse clientele. Their mixed sales strategy might be a key consideration for businesses looking to expand their offerings.

Overall, the data highlights a variety of sales strategies and consumer preferences across Brown's top alcohol-selling establishments, offering key insights for bar owners and business investors looking to capitalize on these trends.

Concentration of Alcohol Sales

In Brown, the bulk of alcohol sales are happening in Zip Code 76801, which boasts a staggering $429,265 in sales from 21 establishments. This area clearly dominates the market, accounting for nearly 80% of the total sales in September 2025. Meanwhile, Zip Code 76802, with just $109,714 in sales and three establishments, trails behind significantly.

Alcohol Preferences by Zip Code

Each zip code shows distinct preferences in alcohol types. In 76801, the market is dominated by liquor and beer, making up 34% and 30% of sales, respectively, while wine only accounts for a meager 2%. Conversely, 76802 has a higher preference for liquor, which constitutes 53% of sales, with beer close behind at 46% and wine at just 1%.

Opportunities for New Establishments

Given the high concentration of sales in 76801, there's potential for new establishments to capture a share of this thriving market. With 21 establishments, competition is stiff but lucrative. In contrast, 76802's market is less saturated with only three establishments, presenting an opportunity for new players to establish a foothold, especially if they can cater to the local preference for liquor and beer.

Interesting Patterns and Insights

One interesting pattern is the minimal interest in wine across both zip codes, which might suggest a niche market opportunity for a wine-focused retailer. Additionally, the strong preference for liquor in 76802 suggests that specialty liquor stores could perform well there. Overall, there's a clear demand for beer in both areas, but especially in 76802, where it competes closely with liquor sales.

Key Trends and Insights

The past year in Brown has been quite a rollercoaster for alcohol sales. The month of May 2025 stands out with the highest total receipts of $653,021, driven by strong sales across all categories, especially liquor and beer. However, this high was followed by a noticeable dip in June, where sales tumbled by 14.54%, despite stable establishment numbers. This swing suggests a strong seasonal or event-driven influence on sales, possibly tied to events in May that didn't carry over into June.

Seasonal Patterns

Looking at the data, there seems to be a significant increase in sales leading up to the holiday season in December 2024, with a 10.43% rise in total receipts. This trend is typical as festivities typically boost alcohol consumption. January often sees a post-holiday slump, evidenced by a 12% drop in sales, aligning with new year resolutions and a general tightening of belts after holiday spending.

Sales Mix Dynamics

The sales mix reveals interesting dynamics, with liquor consistently leading in terms of revenue share. However, beer isn't far behind, occasionally surpassing liquor in certain months, such as in August 2025. Wine, on the other hand, plays a much smaller role, with sales fluctuating modestly across the year. This suggests a consumer preference skewed towards stronger beverages and perhaps a younger demographic.

Market Implications

The decline in the number of establishments from 29 in October 2024 to 24 in September 2025 might indicate a consolidation in the market or increased competition weeding out lower-performing venues. The uptick in sales during specific months highlights the importance of seasonal marketing strategies to capture these peaks. Businesses should consider leveraging these insights to optimize inventory and promotional efforts, particularly in anticipation of high-sales periods like holidays and local events.