Val Verde County Alcohol Sales

Top Performers in Val Verde

Shane's Whiskey and Bourbon House continues to dominate the scene with impressive total receipts of $76,587, all from liquor sales. This suggests a strong and dedicated customer base for whiskey and bourbon enthusiasts, making it a prime spot for those looking to invest in high-end liquor establishments.

In second place, Blue Oasis Bar & Grill shows diversity in its offerings with a mix of liquor, beer, and even a modest amount of wine sales. The balance between liquor and beer, with totals of $30,672 and $30,074 respectively, highlights its appeal to a broad customer demographic seeking variety.

White Horse Lounge, LLC takes third place with $54,663 in total receipts. While liquor sales lead the charge, beer sales aren't far behind, indicating a well-rounded beverage menu that caters to different tastes.

Notable Trends and Insights

The data reveals a clear preference for liquor over beer and wine among the top establishments, with places like Ocho Dos Dos and Texas Roadhouse also reporting strong liquor sales. This suggests a potential opportunity for new bars focusing on cocktails and spirits.

Interestingly, Mesquite Creek Outfitters stands out for its higher beer sales, which nearly match its liquor receipts. This could indicate a niche market for establishments that cater to craft beer enthusiasts.

Locations like Cripple Creek Steakhouse and Saloon and Chili's Beverage Company, Inc. maintain steady sales across all categories, reflecting a consistent demand for diverse beverage offerings in dining settings.

Underperformers and Zero Sales

At the bottom, Fuddruckers and Doc Hollidays Dance Hall reported no sales, highlighting areas where business strategies may need to be re-evaluated. These zero sales figures could be due to various factors, including recent openings, renovations, or changes in business focus.

The establishment B P O E Del Rio #837 shows a significant reliance on beer sales, comprising the majority of its modest total receipts. This might suggest a more limited appeal or a focus on specific events or clientele.

High Concentration of Sales in Zip Code 78840

Zip code 78840 is clearly the dominant player in Val Verde's alcohol market, with a whopping $552,730 in sales out of the total $559,646. With 18 establishments, this area is bustling with activity, capturing the lion's share of the market. This concentration suggests a thriving community with a strong demand for alcohol, making it a hotspot for businesses looking to tap into a lucrative market.

Alcohol Preferences by Zip Code

When we dive into the types of alcohol that are popular, there's a stark contrast between the two zip codes. In 78840, liquor is king, making up 59% of sales, followed by beer at 37%. Meanwhile, zip code 78841 leans heavily towards beer, which accounts for 75% of its sales. This indicates a clear preference for beer in the smaller market, with liquor and wine trailing far behind.

Opportunities for New Establishments

Given the high number of establishments in 78840, there might be a saturation point approaching. However, the single establishment in 78841, coupled with its focus on beer, suggests potential for new entrants looking to diversify offerings. A new venue focusing on liquor or wine could capture untapped segments of the market in 78841.

Interesting Patterns and Insights

One notable insight is the minimal presence of wine sales across both zip codes, only 3% in 78840 and 1% in 78841. This presents an intriguing opportunity for businesses to explore strategies to boost wine popularity. Additionally, the disparity in the number of establishments between the zip codes suggests an imbalance that new businesses could exploit, particularly in 78841.

Overview of Alcohol Sales in Val Verde

Over the past 12 months, Val Verde has experienced some dynamic shifts in its alcohol sales landscape. The peak month was November 2024, with total receipts reaching a high of $707,219. This surge likely ties into seasonal festivities and holiday celebrations, a common trend in the industry. However, by May 2025, sales had decreased to $559,646, reflecting a 19.75% drop, which coincided with a sharp decrease in the number of establishments.

Trends in Liquor, Wine, and Beer Sales

Liquor consistently led the sales mix, notably peaking in December 2024 at $353,230. This preference for liquor is a significant marker, suggesting a steady demand across the year. Wine sales, although the smallest segment, showed some volatility, with a notable peak in December as well at $24,389, possibly due to holiday dining. Beer sales experienced fluctuations, with a notable drop in March 2025, aligning with a reduction in the number of establishments.

Impact of Establishment Changes

The number of establishments saw considerable variation, with a high of 27 in November 2024 and low of 19 in May 2025. The increase in establishments during the peak sales months of November and December likely contributed to higher total receipts. Conversely, the significant drop in establishments by May 2025 correlates with the decline in total sales, indicating the importance of outlet availability in driving revenue.

Market Insights

The data suggests that Val Verde's alcohol market is heavily influenced by seasonal activities, with November and December being critical for sales. The consistent demand for liquor positions it as a staple, while beer and wine sales seem more susceptible to external factors like the number of operating establishments. For businesses, focusing on enhancing liquor offerings and strategically managing inventory during peak months could optimize sales performance.