Cooke County Alcohol Sales

Top Performers in Cooke

Rockin W Tavern leads the pack with a whopping $65,716 in total receipts. This hotspot on West California Street is clearly a favorite, with liquor sales making up the bulk at $43,365. Its beer sales are also impressive, contributing $21,000 to the total.

Hughes-Tune Post #1922 VFW of the US comes in second, although it's notable that their reported sales for liquor, wine, and beer are all at zero. This could indicate a reporting anomaly or a unique business model worth investigating.

Mid-Tier Highlights

Following closely is Lake Kiowa Tavern Inc with $39,625 in total receipts. This establishment shows a balanced distribution across liquor, wine, and beer, hinting at a diverse clientele. Similarly, Ebb Tide Sports Bar sees strong liquor sales at $22,030, boosting its total to $37,777.

Chili’s #1229 maintains a solid performance with a total of $33,605, driven mainly by liquor and beer sales. It's a good example of how chain restaurants can compete with local favorites.

Emerging Trends and Notable Observations

A standout performer is Villa Grande Mexican Restaurant, which ranks seventh but has the highest percentage of sales from liquor compared to its total receipts. With $19,045 from liquor alone, this spot could be a model for others focusing on spirit sales.

Interestingly, both Stubborn Mule Distilling Corporation and Round 2 Spirits LLC reported no sales, which might indicate recent openings or operational changes. These locations could present opportunities for new partnerships or strategies.

Finally, the diverse strategies of these establishments highlight the different paths to success in the Cooke alcohol market, from the heavy liquor focus at Rockin W Tavern to the balanced approach at Lake Kiowa Tavern. For business owners, there are valuable insights here on how to tailor offerings to local preferences.

Top Alcohol Sales by Zip Code

In Cooke County, Zip Code 76240 is the undisputed leader in alcohol sales, raking in a substantial $371,371 from its 17 establishments. This area not only boasts the highest sales but also the largest number of establishments, suggesting a thriving market for alcohol. The sales mix here shows a strong preference for liquor and beer, with liquor making up 48% of total sales and beer following closely at 32%.

Alcohol Preferences Across Zip Codes

Each zip code showcases unique preferences for types of alcohol. In Zip Code 76272, liquor dominates the sales mix, accounting for 75% of the total, while Zip Code 76250 shows a strong preference for beer at 57%. Meanwhile, Zip Code 76252, although small in total sales, is heavily skewed towards beer, which comprises 78% of its sales.

Opportunities for New Establishments

Given the current distribution of establishments, there is potential for new businesses in Zip Codes 76272 and 76252, which have only four and two establishments, respectively. With liquor being a significant portion of sales in 76272, a new establishment focusing on a diverse liquor selection could be successful. Meanwhile, 76252's beer-heavy sales suggest opportunities for a craft beer bar or brewery.

Interesting Insights

Despite having the smallest total sales, Zip Code 76252 shows the highest concentration of beer sales relative to its size, hinting at a niche market for beer enthusiasts. Across Cooke County, liquor consistently plays a major role in sales, particularly in areas with fewer establishments, suggesting untapped potential for liquor-focused businesses in less saturated markets.

Monthly Sales Trends and Highlights

Over the past year, Cooke's alcohol sales have seen some interesting fluctuations, peaking significantly in April 2025 with total receipts hitting $601,250. This was a notable jump of 59.13% from March, largely driven by a spike in beer sales, which more than doubled compared to the previous month, reaching $304,760. This surge suggests a possible seasonal or event-driven boost, perhaps tied to springtime celebrations or local events.

In contrast, May 2025 saw a sharp decline in both sales and the number of establishments, with total receipts dropping 27.17% to $437,893 and establishments decreasing by 21.87%. This could indicate a post-event slump or a market correction after April's peak. Liquor sales remained relatively stable throughout these months, indicating a consistent consumer base for spirits.

Year-Over-Year Analysis

Looking back to the same period last year, October 2024 also saw a significant increase in sales, up 23.25% from September, which points to a potential annual trend of increased alcohol consumption in the fall. This might be linked to the start of the holiday season or cooler weather prompting more indoor gatherings. Wine sales have remained relatively modest across the year, peaking in November and December, suggesting a preference for wine during holiday festivities.

Market Implications

The data reveals that beer consistently dominates sales, except for a few months where liquor takes the lead, such as in December 2024. This could imply a strong preference for beer during warmer months and a shift towards liquor during the holiday season. The fluctuations in the number of establishments, particularly the increase seen from March to April 2025, reflect a dynamic market with potential opportunities for growth during peak sales months.

Overall, these trends suggest that businesses in Cooke's alcohol market should consider stocking up on beer leading into April and October while focusing on liquor sales during the holiday season. Understanding these patterns can help businesses better align their inventory and marketing strategies with consumer demand cycles.