Upshur County Alcohol Sales

Top Performers in Upshur's Alcohol Sales

Leading the pack in Upshur's alcohol sales for April 2026 is Circle M Crawfish on State Highway 155 S. With total receipts of $107,620, they have a strong focus on beer sales, which account for a significant $69,977 of their total. Liquor sales are also robust, contributing $36,595.

Following Circle M Crawfish is La Finca Restaurant on Warren St, with total sales of $45,954. This venue stands out for its impressive liquor sales of $34,948, making it a prime spot for spirits enthusiasts. Beer sales are more modest here, totaling $10,544, while wine contributes $462.

Mid-Tier Establishments

Poco Loco Bar & Grill LLC on Fawn Crossing Rd takes the third spot with $40,767 in receipts. They offer a balanced mix, with $22,189 from liquor and $18,038 from beer. Wine sales are minimal at $540, indicating a focus on casual drinks.

Davidsons on US Highway 271 S reports $23,220 in total sales. Beer leads their sales at $12,906, while liquor follows at $10,171. Wine sales are negligible, suggesting a target market less interested in wine options.

Lower Tier and New Entries

At Tele's Mexican Restaurant Club on US Highway 259 S, liquor sales are the highlight at $12,241, contributing to their $17,913 total. Beer sales are less significant at $5,637, with wine barely making a mark.

Newer or smaller establishments like La Carreta Cocina Mexicana LLC and The Pro Shop are also part of the mix, with total receipts of $9,271 and $8,551, respectively. La Carreta's focus is on liquor, while The Pro Shop leans more towards beer sales.

Notable Mentions and Zero Sales

Interestingly, La Vicoria Grill and Roundup Club reported zero sales across all categories, which might indicate temporary closures or operational shifts. These venues could be potential opportunities for new management or business strategies.

Overall, Upshur's alcohol sales landscape in April 2026 reflects a clear preference for beer and liquor, with wine remaining a niche category. This data provides valuable insights for bar owners and business investors looking to capitalize on local market trends.

Concentration of Alcohol Sales

In the bustling area of Upshur, alcohol sales for April 2026 reached a total of $152,863, spread across three zip codes. Zip Code 75644 dominated the scene with a whopping $126,399 in sales, thanks to its five establishments. This area clearly leads the pack, contributing the lion's share to the overall sales, making it a key player in the local alcohol market.

Differences in Alcohol Preferences

Interestingly, each zip code in Upshur has its own unique alcohol preference profile. Zip Code 75644 shows a strong preference for liquor, which accounts for 62% of its sales, while beer makes up 37%. In contrast, Zip Code 75640 leans even more heavily toward liquor, which represents 68% of its sales. Meanwhile, beer enthusiasts seem to favor Zip Code 75645, where beer sales dominate at 56%.

Opportunities for New Establishments

With only one establishment each, Zip Codes 75640 and 75645 present potential opportunities for new businesses. Given the strong sales in these areas despite limited outlets, there is room for growth. Entrepreneurs might consider opening new establishments to tap into these underserved markets, particularly focusing on liquor in 75640 and beer in 75645.

Additional Insights

It's worth noting that wine sales are virtually non-existent across all zip codes, which could indicate an untapped market segment. Establishments might explore expanding their wine offerings to capture potential demand. The diverse sales mix across the different zip codes also highlights the varied consumer preferences, suggesting that tailored marketing strategies could be effective in maximizing sales.

Overview of Alcohol Sales Trends

Over the past 12 months, Upshur has experienced some notable shifts in alcohol sales. The peak month was May 2025, with total receipts soaring to $300,220. This impressive figure was driven by substantial sales across all categories, notably liquor and beer, with wine also making a significant contribution compared to other months.

Monthly Fluctuations and Seasonal Patterns

Sales have generally fluctuated, with notable peaks in the warmer months, suggesting a possible seasonal uptick in consumption. For instance, May and June 2025 saw significant sales, likely due to social events and gatherings typical of the summer season. Conversely, months like November 2025 experienced a dip, potentially due to seasonal slowdowns post-summer festivities.

Sales Mix: Liquor vs. Beer vs. Wine

Throughout the year, beer and liquor have consistently dominated the sales mix. However, May 2025 stood out with an unusual spike in wine sales, reaching $15,931, which is considerably higher than other months. This suggests a possible one-off event or promotion driving wine sales during that period. Despite this, beer and liquor remain the strongholds of Upshur's alcohol market.

Market Dynamics and Establishment Changes

The number of establishments saw a modest increase, particularly from September 2025 and onwards, which coincided with some fluctuations in sales. Notably, April 2026 saw an increase in establishments by 10%, yet total receipts dipped compared to the previous month. This could indicate increased competition or market saturation impacting individual establishment revenues.

Implications for the Industry

The overall trends suggest a robust demand for alcohol in Upshur, with potential opportunities in boosting wine sales and capitalizing on seasonal peaks. Businesses might consider strategic promotions during high-demand months and exploring ways to differentiate offerings to stand out in the increasingly competitive market. Keeping an eye on these evolving dynamics will be crucial for maintaining and enhancing market position.