Upshur County Alcohol Sales

Top Alcohol-Selling Establishments in Upshur for June 2026

Circle M Crawfish on State Highway 155 S leads the pack with impressive total receipts of $88,229. Their success is largely driven by liquor sales, which brought in $59,570, and a noteworthy $27,901 from wine. Beer, however, only accounted for $758, indicating a preference for harder beverages among their clientele.

La Finca Restaurant on Warren Street ranks second with $43,064 in total receipts. Liquor is again the star performer here, contributing $33,012, while beer sales at $9,365 significantly outpace wine, which brought in just $687. This suggests a balanced customer preference between spirits and beer.

At Poco Loco Bar & Grill LLC on Fawn Crossing Rd, beer sales shine with $18,735, closely followed by liquor at $22,866. Totaling $42,008 in receipts, this establishment shows a strong affinity towards beer, with wine sales trailing at $407. It's clear that their patrons enjoy a cold brew with their meals.

Roundup Club on W Upshur Ave collected $32,504, with beer taking the lead at $22,074 and liquor at $10,430. Notably, wine sales are nonexistent, marking them as a go-to spot for beer enthusiasts. This trend could be reflective of their target demographic or promotional focus.

With $17,183 in total receipts, Tele's Mexican Restaurant Club on US Highway 259 S primarily relies on liquor sales, which brought in $11,667. Beer follows at $5,471, while wine remains a minor player at $45. This pattern suggests a strong preference for classic Mexican spirits among their patrons.

Over at Davidsons on US Highway 271 S, receipts total $16,247, with a fairly even split between liquor ($6,848) and beer ($9,245). Wine, however, is nearly negligible at $154. This balance between liquor and beer could be indicative of a diverse customer base with varied tastes.

The Pro Shop on PR 3200 generated $10,314, with beer leading the charge at $5,421 and liquor close behind at $4,893. The absence of wine sales might point to a more casual, beer-focused atmosphere appealing to their clientele.

At La Carreta Cocina Mexicana LLC on W Tyler St, liquor sales are the highlight at $5,099, contributing to their total of $7,537. Beer follows at $2,430, while wine is almost nonexistent at just $8. This reflects a strong preference for spirits, common in Mexican dining experiences.

Ruthy's Art Bar on Buffalo St recorded modest total receipts of $1,908, with liquor sales at $1,225 and beer at $593. Wine sales are minimal at $90, indicating a focus on spirits over other beverages in their offerings.

Finally, Circle M Event Center on State Highway 155 S reported no alcohol sales, reflecting either a temporary closure or a shift away from alcohol-focused events during this period. This could be an area of concern or opportunity, depending on future market conditions.

Alcohol Sales Overview in Upshur for June 2026

During June 2026, Upshur saw a total of $138,261 in alcohol sales spread across 7 establishments. The sales data is divided among three zip codes, with each area showing distinct preferences and opportunities that can be leveraged by businesses.

High Sales Concentration in Zip Code 75644

Zip Code 75644 stands out with $110,764 in total sales, making it the hub of alcohol purchases in the region. With five establishments, this area accounts for the lion's share of the market, dominated by liquor sales at 62%. This suggests a strong local preference for spirits over other alcoholic beverages.

Comparative Analysis: Types of Alcohol Sold

In contrast, Zip Code 75640, with sales totaling $17,183, also shows a high preference for liquor, comprising 68% of purchases. However, beer takes up a larger slice of the pie in Zip Code 75645, where it accounts for 53% of the sales, indicating a different consumer palate. This might be a signal for businesses to tailor their inventory to local tastes.

Opportunities for New Establishments

With Zip Code 75644 hosting most of the establishments, there's room for expansion in Zip Codes 75640 and 75645, each having only one establishment. The untapped potential in these areas could be lucrative for new entrants, particularly those that can diversify their offerings beyond the predominant liquor sales.

Key Insights and Patterns

Interestingly, wine sales are virtually nonexistent across all areas, suggesting a market gap that could be explored. Additionally, the high concentration of establishments in 75644 versus the sparse presence in other zip codes might indicate a saturation point in the former, while the latter could benefit from increased competition and customer choice.

Overview of Alcohol Sales Trends in Upshur

Over the past 12 months, the alcohol sales in Upshur have shown some interesting dynamics, with March 2026 standing out as the peak month for total receipts at $273,508. This suggests a possible seasonal uptick, likely driven by events or holidays that encourage social gatherings. The consistent number of establishments during peak months indicates a stable market presence.

Monthly Sales Dynamics

The year started with a strong upward trend in January 2026, with a 6.57% increase in total receipts compared to the previous month. February saw a significant 25.09% jump, setting the stage for March's record sales. Notably, after the March peak, there was a steady decline in sales, with June seeing a 4.26% drop from May. This suggests a potential post-peak slowdown, which might be typical as consumer spending normalizes after high spending periods.

Sales Mix Insights

Across the months, liquor consistently dominated sales, though beer occasionally saw spikes, such as in March and May 2026. Interestingly, wine sales have remained relatively low throughout the year, indicating either a lesser demand or perhaps a niche market segment. The substantial beer sales in March, at $139,878, suggest seasonal preferences possibly tied to sports events or social festivities.

Market Adjustments and Establishments

There have been fluctuations in the number of establishments, particularly a decrease from 12 in April to 10 by June. This could reflect market consolidations or closures, possibly influenced by competition or changing consumer preferences. Despite these adjustments, the overall sales resilience points to a robust demand, ensuring that remaining establishments maintain profitability.

Year-Over-Year Comparisons

Comparing year-over-year data, the market has displayed a pattern of recovery and growth, especially visible in the substantial receipt increases in the latter part of 2025 and early 2026. The notable increase in October 2025 by 22.56% compared to September suggests that the market has regained momentum effectively after mid-year dips.

Overall, the alcohol market in Upshur is characterized by strong seasonal peaks and a stable sales mix, with liquor consistently leading. Business strategies could benefit from aligning with these seasonal trends and possibly exploring the underperforming wine segment for expansion opportunities.