Upshur County Alcohol Sales

Top Alcohol-Selling Spots in Upshur for August 2026

Leading the pack in Upshur this month is CIRCLE M CRAWFISH, with impressive total receipts of $71,681. Beer sales are particularly strong here, accounting for $47,053 of the total, making it a go-to spot for beer enthusiasts. Liquor sales are also notable at $24,252, contributing to its top position.

LA FINCA RESTAURANT takes the second spot, with total receipts of $45,801. This establishment stands out for its liquor sales, which dominate at $33,937. Beer sales are relatively modest but still contribute a respectable $11,329 to the overall total.

POCO LOCO BAR & GRILL LLC follows with $35,318 in total receipts. Liquor and beer sales are fairly balanced, with $19,643 and $15,319, respectively. This balance might appeal to patrons looking for versatility in their drink options.

At TELE'S MEXICAN RESTAURANT CLUB, liquor is the star of the show, making up $17,651 of the $23,011 total receipts. Beer sales are minimal but steady at $5,350, suggesting a primary focus on liquor offerings.

DAVIDSONS rounds out the top five with $22,668 in total sales, where beer takes a slight lead at $12,452 over liquor's $10,129. This might indicate a more casual drinking atmosphere appealing to beer lovers.

Among the smaller players, THE PRO SHOP and LA CARRETA COCINA MEXICANA LLC show a clear preference for beer and liquor, respectively. Meanwhile, RUTHY'S ART BAR has a modest total but focuses primarily on liquor sales.

Intriguingly, CIRCLE M EVENT CENTER reported only $97 in beer sales, while ROUNDUP CLUB posted no sales at all, suggesting possible changes in operation or events that could be worth looking into for future business opportunities.

High Sales Concentration Areas

In Upshur, the zip code 75644 emerges as the frontrunner with a whopping $114,526 in alcohol sales. This area boasts 5 establishments, making it a bustling hub for alcohol sales. With 78% of the total sales in Upshur, it's clear that 75644 is the place to be for alcohol retailers looking to tap into a thriving market.

Alcohol Preferences Across Zip Codes

Examining the sales mix, zip code 75644 shows a balanced preference with 61% liquor and 38% beer, while wine barely makes a dent. On the other hand, 75640 leans heavily towards liquor, capturing 77% of its sales, which suggests a distinct local taste. Interestingly, 75645 has a higher beer preference at 59%, indicating a potential niche market for beer-focused establishments.

Opportunities for New Establishments

With only one establishment each, zip codes 75640 and 75645 appear to have room for growth. Given 75640's strong inclination towards liquor, a liquor-centric venue could thrive here. Meanwhile, 75645’s beer-heavy sales mix suggests an opportunity for craft beer bars or breweries to cater to local tastes.

Insights and Patterns

The data reveals that liquor is the dominant choice in Upshur, particularly in 75640's single establishment. The absence of wine sales in two zip codes suggests a potential market gap for wine retailers. Moreover, the stark differences in sales mixes across the zip codes highlight unique consumer preferences that businesses can capitalize on to tailor their offerings.

Overall Sales Trends

Over the past 12 months, Upshur's alcohol sales have shown some interesting fluctuations. The highest sales month was March 2026, with total receipts peaking at $273,508, likely due to seasonal festivities or promotional events. In contrast, November 2025 experienced the lowest sales at $185,562, marking a significant 20.34% drop, possibly indicating a post-fall slump before the holiday season picked up again.

Liquor, Wine, and Beer Mix

Liquor sales consistently dominated the market, but there was a notable surge in beer sales during March 2026, contributing $139,878 to the total receipts. This spike suggests a possible increase in events or promotions targeting beer consumers during that period. Wine sales, however, remained relatively constant and modest throughout the year, with minimal contribution to the overall sales mix.

Establishment Dynamics

The number of establishments saw slight fluctuations, with a peak of 12 establishments in April 2026. This increase coincided with a decline in total receipts, suggesting that more establishments don't necessarily equate to higher sales. By August 2026, the number of establishments decreased to 10, which may indicate market consolidation or closures.

Market Implications

The data suggests a market that is resilient yet susceptible to seasonal and promotional influences. The strong performance in March indicates potential for targeted marketing and events that could capitalize on consumer behavior patterns. Meanwhile, the steady demand for liquor suggests it remains a reliable segment, while beer promotions could boost overall sales during specific periods.