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Nestled in the heart of East Texas, Upshur County is a vibrant community known for its charming small towns and a rich cultural tapestry. This region, while maintaining its rustic allure, also plays a significant role in Texas's economic landscape, with its local businesses contributing notably to the state's economy. Our latest report provides a comprehensive, data-driven analysis of Upshur's alcohol sales, offering valuable insights into the market dynamics of this thriving area.

In the first section, we delve into the top alcohol-selling establishments in Upshur, presenting a detailed table and analysis that highlights the key players in the local market. Whether you're a business owner or a curious resident, you'll find the ranking of these establishments both informative and intriguing. Following this, we explore a breakdown of alcohol sales by zip code, uncovering the areas with the highest concentration of sales and providing a fascinating look at local consumption patterns.

Finally, our report concludes with a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section offers a dynamic view of market changes, helping readers to understand seasonal fluctuations and emerging trends. With data current as of April 2025, this report is an essential resource for anyone interested in the economic pulse of Upshur, Texas.

Top 10 Upshur Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Upshur for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Circle M Crawfish
$146,498
$47,887
$14,685
$83,926
2.
La Finca Restaurant
$45,359
$34,746
$494
$10,119
3.
Poco Loco Bar & Grill LLC
$38,199
$20,687
$449
$17,063
4.
Davidsons
$29,082
$14,948
$151
$13,983
5.
Tele's Mexican Restaurant Club
$20,891
$14,645
$30
$6,216
6.
La Carreta Cocina Mexicana LLC
$9,106
$5,349
$4
$3,753
7.
The Pro Shop
$7,733
$2,409
$0
$5,324
8.
Ruthy's Art Bar
$3,099
$2,420
$118
$561
9.
Circle M Event Center
$253
$0
$0
$253
10.
Roundup Club
$0
$0
$0
$0

Top Performers in Alcohol Sales

CIRCLE M CRAWFISH leads the pack as the top alcohol-selling establishment in Upshur for May 2025. With total receipts of $146,498, it excels with beer sales, pulling in $83,926. This indicates a strong preference for beer among its patrons.

LA FINCA RESTAURANT secures the second spot, generating $45,359 in total receipts. Interestingly, its strength lies in liquor sales, which comprise $34,746 of its revenue. This suggests a customer base that favors cocktails or straight spirits over other alcoholic beverages.

Mid-Level Sellers

POCO LOCO BAR & GRILL LLC and DAVIDSONS are closely matched, with total receipts of $38,199 and $29,082, respectively. POCO LOCO shows a balanced alcohol sales mix, while DAVIDSONS slightly leans towards liquor, making up half of its sales.

TELE'S MEXICAN RESTAURANT CLUB also fares well, with significant liquor sales totaling $14,645 out of its $20,891 in receipts. This points to a trend where customers at Mexican-themed establishments prefer liquor, possibly margaritas or tequila-based drinks.

Notable Smaller Players

LA CARRETA COCINA MEXICANA LLC and THE PRO SHOP are smaller players, yet they show interesting patterns. LA CARRETA's sales are mostly liquor-driven, while THE PRO SHOP generates over two-thirds of its sales from beer, hinting at a beer-loving clientele.

RUTHY'S ART BAR comes in with modest sales but shows a clear preference for liquor among its customers, as it constitutes $2,420 of its $3,099 total receipts.

Lowest Sales and Zero Activity

CIRCLE M EVENT CENTER registers minimal sales with only $253 from beer, indicating perhaps an event-specific or seasonal operation. Meanwhile, ROUNDUP CLUB shows zero activity in alcohol sales, which could suggest a temporary closure or a shift away from alcohol sales.

Upshur Zip Codes By May 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Upshur for May 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75644
5 $124,845
$78,150
$1,216
$45,479
2.
75640
1 $20,891
$14,645
$30
$6,216
3.
75645
1 $7,733
$2,409
$0
$5,324

High Concentration of Alcohol Sales

When looking at alcohol sales in Upshur for May 2025, Zip Code 75644 stands out with a whopping $124,845 in total sales. This area hosts five establishments, making it the hub for alcohol purchases in the region. If you're considering opening a business, this zip code might seem saturated, but it also shows a thriving market with room for specialized offerings.

Alcohol Preferences by Zip Code

It's fascinating to see how alcohol preferences vary by zip code. In 75644, liquor dominates with 63% of sales, while beer accounts for 36%, leaving wine almost non-existent at 1%. Meanwhile, Zip Code 75640 leans even more heavily towards liquor, with 70% of sales, and no wine sales at all. Contrastingly, Zip Code 75645 shows a preference for beer, which makes up 69% of its sales.

Opportunities for New Establishments

With only one establishment each, both Zip Codes 75640 and 75645 present opportunities for new ventures. Particularly in 75645, where beer is the clear favorite, a new beer-focused establishment could capture market share. Similarly, 75640's strong liquor sales suggest potential for a specialty liquor store or tasting room.

Interesting Patterns and Insights

One notable pattern is the minimal wine sales across all zip codes, hinting at a potential gap in the market. Entrepreneurs might explore introducing a wine bar or shop, especially in 75644 where overall sales are high. Additionally, the distinct preferences in each area suggest that targeted marketing strategies could better serve consumer demands in these communities.

Upshur Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Upshur. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 10 $300,220
$143,091
$15,931
$141,198
5.9%
Apr 2025 11 $318,904
$130,529
$2,461
$141,138
0.6%
Mar 2025 10 $317,125
$152,871
$2,275
$161,979
24.2%
Feb 2025 10 $255,419
$129,339
$2,083
$123,997
8.3%
Jan 2025 10 $235,891
$119,048
$2,184
$114,659
11.6%
Dec 2024 10 $211,299
$109,908
$1,776
$99,615
10.2%
Nov 2024 9 $191,667
$97,020
$1,879
$92,768
21.1%
Oct 2024 9 $242,777
$134,673
$2,510
$105,594
14.2%
Sep 2024 9 $212,540
$107,781
$1,718
$103,041
9.7%
Aug 2024 9 $235,339
$118,855
$2,046
$114,438
10.8%
Jul 2024 9 $212,459
$106,406
$2,030
$104,023
20.8%
Jun 2024 9 $268,268
$128,863
$2,009
$137,396
0%

Overall Sales Trends

Over the past 12 months in Upshur, alcohol sales have showcased some intriguing patterns. The month of April 2025 emerged as the peak period with total receipts hitting $318,904. This uptick was slightly ahead of March, which also saw impressive sales figures. However, May witnessed a dip, with total receipts falling by 5.86% to $300,220, suggesting a possible post-peak cool down.

Establishment Dynamics

The number of establishments has fluctuated slightly, peaking at 11 in April 2025. Notably, this increase in establishments corresponded with the highest sales month, indicating a potential correlation between more outlets and increased sales. However, May saw a reduction in establishments back to 10, aligning with the decline in total receipts.

Sales Mix Insights

The composition of sales has been quite telling. Liquor consistently holds a strong position, with April 2025 showing notable liquor receipts at $130,529, even as beer remained a close contender. Interestingly, wine sales spiked in May to $15,931, a significant jump from previous months, potentially signaling a seasonal or promotional influence.

Seasonal and Year-over-Year Patterns

Looking back over the year, there are clear signs of seasonal impacts. For instance, December 2024 experienced a solid increase in total receipts, likely driven by holiday festivities. Compared to the previous November, December's sales rose by a healthy 10.24%. On the flip side, months like November and July saw noticeable dips, underscoring potential off-peak periods.

Market Implications

For businesses in Upshur's alcohol market, these trends suggest a few strategic takeaways. Expanding during high-demand months like April could capitalize on peak sales periods. Meanwhile, the increasing popularity of wine in May hints at opportunities for targeted marketing campaigns or inventory adjustments. Overall, staying attuned to these patterns can help businesses optimize operations and maximize profitability throughout the year.

Economic Overview

Upshur, Texas, boasts a dynamic and diverse economic landscape, driven by agriculture, manufacturing, and burgeoning tech industries. The region is known for its rich timber resources, which support a thriving lumber industry. Small manufacturing businesses are on the rise, benefiting from Upshur's strategic location and access to major transportation routes.

The business climate in Upshur is marked by a supportive local government that offers incentives for new investments and startups. Recent economic trends indicate a shift towards tech-driven solutions, with several companies setting up operations to leverage the local talent pool and resources. This diversification is positioning Upshur as a competitive player in the regional economy.

Cultural Scene

Upshur is a cultural gem, known for its annual festivals and rich historical attractions. The East Texas Yamboree, held every October, is one of the oldest festivals in Texas and draws thousands of visitors with its parades, live music, and agricultural exhibits. This event highlights the region's agricultural heritage and vibrant community spirit.

The city is also home to several museums and historical sites that reflect its deep-rooted history. The Historic Upshur Museum offers insights into the area's past with exhibits ranging from Native American artifacts to early settler memorabilia. These cultural attractions make Upshur a fascinating place for history enthusiasts and tourists alike.

Lifestyle

Upshur is characterized by its charming neighborhoods and welcoming community. Popular areas such as Gilmer offer a blend of historic homes and modern developments, attracting families and young professionals. The city's entertainment districts are vibrant, offering a mix of local dining, shopping, and recreational activities.

The local character is defined by a strong sense of community and a slower-paced lifestyle, making it an attractive destination for those seeking a balance between work and leisure. Residents enjoy access to numerous parks and outdoor spaces, fostering a healthy and active lifestyle.

Future Outlook

Looking ahead, Upshur is poised for significant growth and development. Infrastructure improvements and ongoing urban development projects are set to enhance the city's appeal to investors and new residents. The local government's focus on sustainable growth ensures that Upshur will continue to thrive while maintaining its unique character.

Future prospects for Upshur appear promising, with plans to expand its industrial base and attract tech startups. These initiatives are expected to create new job opportunities and bolster the city's economy, cementing its status as a desirable location for business and investment in East Texas.