Upshur County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Upshur for March 2026 is CIRCLE M CRAWFISH located at 409 State Highway 155 S. With total receipts reaching $134,732, this establishment shines particularly in beer sales, pulling in $88,282, while liquor sales came in at $45,331. A very small portion, $1,119, was attributed to wine.

In second place is LA FINCA RESTAURANT at 118 Warren St, with total sales of $44,555. This venue shows a strong preference for liquor, which accounted for $34,304 of its sales, with beer contributing $9,913 and a minor $338 from wine.

Mid-Level Sellers

Coming in third, DAVIDSONS on 1121 US Highway 271 S reported $30,768 in total receipts. The sales were evenly split between liquor at $13,238 and beer at $17,438, with wine making up a minuscule $92.

POCO LOCO BAR & GRILL LLC at 1053 Fawn Crossing Rd earned $24,415, with liquor sales leading at $14,204. Beer sales followed closely at $10,130, and wine contributed a nominal $81.

Lower Volume Establishments

Further down the list, LA CARRETA COCINA MEXICANA LLC at 213 W Tyler St recorded $9,307 in total receipts. Liquor made up $5,780, while beer brought in $3,523. Wine was barely a factor, with just $4 in sales.

THE PRO SHOP at 411 PR 3200 had total receipts of $8,355, driven by $4,490 in liquor sales and $3,865 in beer sales, with no wine sales reported.

Noteworthy Observations

Interestingly, RUTHY'S ART BAR at 102 Buffalo St, while on the lower end, still managed $2,681, primarily from liquor at $1,890. Both the CIRCLE M EVENT CENTER and ROUNDUP CLUB reported no sales, which might indicate temporary closures or operational shifts during this period.

Concentration of Alcohol Sales

In Upshur, the lion's share of alcohol sales comes from zip code 75644, with a whopping $111,726 in total sales. This area hosts five out of the six establishments in the region, making it the hotspot for alcohol sales. In contrast, zip code 75645 contributes a modest $8,355 from its single establishment.

Alcohol Sales Mix

There's a noticeable difference in the types of alcohol sold between these two zip codes. In 75644, liquor dominates the sales mix at 62%, with beer making up 37% and wine barely registering at 1%. Meanwhile, 75645 has a slightly more balanced mix with 54% of sales from liquor and 46% from beer, and no wine sales reported.

Opportunities for New Establishments

Given the concentration of establishments and sales in 75644, there might be room for expansion in 75645, especially if there's potential to diversify the product mix. With only one establishment, this area could benefit from increased options, potentially drawing more consumers and increasing overall sales.

Interesting Insights

It's intriguing to see the minimal presence of wine sales in both areas, particularly the complete absence in 75645. This could indicate an opportunity to introduce niche wine selections that could cater to an untapped market. The strong preference for liquor in both areas suggests a stable demand, but the growing interest in beer in 75645 might reflect changing consumer preferences that businesses could capitalize on.

Overview of Alcohol Sales in Upshur

Over the past year, Upshur's alcohol sales have exhibited some interesting trends. The peak month was April 2025, with total sales reaching a whopping $318,904. This was driven by a strong performance in both liquor and beer sales. However, following this peak, there was a notable decline in the ensuing months, with fluctuations in sales receipts and the number of establishments contributing to the variability.

Establishment and Sales Dynamics

The number of establishments in Upshur has seen some shifts, particularly with a decrease from 11 to 9 between April 2025 and March 2026. Despite this reduction, total receipts in March 2026 increased by 2.87% compared to February 2026. This suggests that remaining establishments might have optimized their operations or seen increased demand. Interestingly, while the number of establishments decreased by 10% in March 2026, beer sales still grew, indicating a strong consumer preference for beer during this period.

Liquor, Wine, and Beer Sales Trends

Beer consistently remains a significant contributor to the total sales, often outperforming liquor and wine. For instance, in March 2026, beer sales amounted to $133,806, overshadowing liquor sales which were at $119,237. This trend was consistent across several months, except during April 2025, where both liquor and beer sales were nearly neck and neck. Wine, on the other hand, has struggled to capture a substantial share, with its sales figures remaining consistently low throughout the year.

Seasonal Patterns and Market Implications

Seasonal trends are evident in the data, with higher sales figures generally occurring during the spring and summer months. This pattern suggests that consumer spending on alcohol might be influenced by seasonal festivities and warmer weather, which typically encourages more social gatherings. For businesses, this underscores the importance of strategic planning and inventory management to capitalize on peak sales periods. The decline in establishment numbers could also suggest a market consolidation trend, where stronger players are absorbing market share from weaker competitors.

Future Considerations

For stakeholders in the alcohol industry, understanding these trends could be crucial for decision-making. The data indicate a stable preference for beer, with opportunities for growth in liquor sales. Given the fluctuating number of establishments, there's potential for new entrants or expansions to fill any gaps left by exiting businesses. Adapting to consumer preferences and leveraging seasonal sales patterns will be key strategies for maintaining a competitive edge in Upshur's dynamic market.