Caldwell County Alcohol Sales

Top Performers

In May 2025, Old Pal at 100 E Market St topped the charts with total receipts of $88,510. This establishment leads significantly in liquor sales, pulling in $58,437, and also displayed robust beer sales at $29,786. It seems Old Pal is where folks are heading for both strong drinks and a good time.

Duetts Texas Club at 420 Main St secured the second spot with $37,168 in total sales. Their liquor revenue of $25,152 shows a strong preference among patrons, complemented by beer sales of $10,900. Meanwhile, Guadalajara Mexican Restaurant at 1710 S Colorado St wasn't far behind with $34,020, driven mainly by liquor at $25,360, with no wine sales reported.

Strong Contenders

Loop and Lil's Pizza LLC at 107 N Main St Ste A made a notable appearance with $33,832 in total receipts, with liquor sales at $22,539. Their diverse offering, including wine sales of $1,935, might be attracting a wider range of customers looking for variety along with their pizza.

Riverbend RV SMTX, LLC at 70 Riverbend Dr showed a unique profile with $32,611 in total receipts, where wine sales of $11,756 stood out. They also had a balanced mix of liquor and beer sales, indicating a versatile beverage menu.

Interesting Observations

El Rey Nite Club at 1721 S Commerce St posted $31,663 in total sales, with a strong leaning towards beer at $17,429. This suggests a thriving nightlife scene where beer is the drink of choice.

Casa Jalisco 4 at 2001 S Colorado St had an interesting performance with all their $26,992 coming solely from beer sales. This indicates a niche market or a specialty in beer offerings that keeps patrons coming back.

Additional Insights

The Lounge Sports Bar at 211 E Market St and O'Donnell's Cafe and Pub at 119 E San Antonio St both posted strong figures just over the $26,000 mark, with a balanced mix of liquor and beer sales. This balance could be key to maintaining a steady stream of visitors.

El Gallito Bar and Grill at 20055 Camino Real and La Bonita Bar & Grill at 14750 Camino Real also stood out with strong beer sales, reinforcing the popularity of beer in Caldwell’s social venues.

Overview of Alcohol Sales in Caldwell

In May 2025, Caldwell saw a total of $516,277 in alcohol sales spread across 30 establishments and four zip codes. The distribution of sales and types of alcohol purchased can provide valuable insights for business owners and investors looking to tap into this market.

High-Performing Areas

Zip Code 78644 is the clear leader, with $431,684 in sales, accounting for the majority of the area's alcohol revenue. With 22 establishments, this zip code shows a strong preference for liquor, making up 57% of its sales mix. This suggests a robust demand for spirits, which could be an opportunity for new entrants focused on liquor offerings.

Alcohol Preferences by Zip Code

In Zip Code 78655, the single establishment generated $37,168 in sales, with a heavy lean towards liquor at 68%. This indicates a niche market that could be further explored by new players aiming to capture a share of the liquor market.

Zip Code 78616 displays a different pattern, with beer being the dominant choice, making up 74% of the $34,261 in sales across two establishments. Businesses targeting beer enthusiasts might find this area particularly promising.

Finally, Zip Code 78648 shows a balanced preference between liquor and beer, with a slight edge towards liquor at 54%. Despite having five establishments, this area has the lowest total sales, suggesting potential for growth with the right market strategy.

Opportunities for New Establishments

Given the concentration of sales and the types of alcohol preferred, there's a clear opportunity for new businesses in Zip Code 78644 to capitalize on the strong demand for liquor. Meanwhile, Zip Code 78616's beer preference could be tapped into by specialty beer shops or breweries.

Interesting Insights

An intriguing pattern is the low presence of wine sales across all zip codes, especially in Zip Code 78648, where wine makes up just 1% of sales. This indicates a potential gap in the market for wine-focused businesses, particularly in areas where liquor and beer dominate the sales mix.

Monthly Sales Overview

Over the past year, Caldwell's alcohol sales have shown some interesting trends. The most recent data from May 2025 indicates a new high in sales, with total receipts reaching an impressive $564,647. This marks an 18.15% increase from April, despite a slight drop in the number of establishments. This suggests that the remaining venues are selling more per location, potentially indicating stronger demand or more effective sales strategies.

Significant Trends and Patterns

A closer look at the data reveals some notable patterns. Liquor sales have consistently led the charge, comprising a significant portion of the total receipts each month. In May, liquor sales hit $296,952, marking a substantial increase from the previous months. Beer has also been a strong performer, with sales largely increasing over time, reaching $235,052 in the latest month. Meanwhile, wine sales, although the smallest segment, have seen a remarkable spike in May, suggesting a budding interest or successful promotional activities.

Seasonal and Establishment Changes

Seasonality appears to play a role in sales fluctuations. For instance, sales dipped in December 2024, a typically strong month for alcohol sales, which could imply that external factors affected consumer behavior. Interestingly, the number of establishments has varied, peaking at 34 and dipping to 30, yet overall sales continued to rise, indicating that the market is resilient and possibly benefiting from consolidation or more efficient operations.

Market Implications

These trends offer several insights for businesses. The consistent growth in liquor and beer sales suggests that these categories remain consumer favorites, while the recent surge in wine sales might hint at an untapped market potential. The data also highlights the importance of adapting to seasonal trends and optimizing the number of establishments to balance costs with revenue potential. For businesses in Caldwell, focusing on promotional strategies that leverage these insights could drive further growth.