Caldwell County Alcohol Sales

Leading the Pack: Old Pal's Dominance

In September 2025, Old Pal at 100 E Market St took the top spot as Caldwell's highest-grossing alcohol establishment with a total of $60,294 in receipts. The venue's impressive figures were driven primarily by liquor sales, totaling $39,370, with beer contributing $20,028. This performance underscores Old Pal's strong appeal among patrons seeking a diverse range of alcoholic beverages.

Duetts Texas Club: An Anomaly in the Rankings

Surprisingly, Duetts Texas Club at 420 Main St reported a total receipt of $37,168, yet showed zero sales across liquor, wine, and beer categories. This anomaly raises questions about the data reporting and necessitates further investigation to understand the club's revenue streams.

Rising Competitors and Diverse Offerings

The Case Room and The Lounge Sports Bar emerged as strong contenders, with total receipts of $30,634 and $29,276, respectively. The Case Room achieved significant liquor sales of $25,103, while The Lounge balanced its revenue between liquor and beer, nearly splitting its sales evenly between the two. Their diverse offerings cater to a wide range of customer preferences.

Notable Performances and Emerging Trends

Loop and Lil's Pizza LLC and Guadalajara Mexican Restaurant also made notable contributions to the market with total receipts of $25,927 and $23,844. Loop and Lil's showed a strong performance in liquor sales at $16,856, while Guadalajara balanced liquor and beer sales effectively. This trend highlights the growing popularity of venues that offer both dining and drinking experiences.

Beer-Centric Establishments

Beer sales were the primary driver for several establishments, including Casa Jalisco 4 and El Rey Nite Club. Casa Jalisco 4 reported $19,025 in beer sales, accounting for its entire revenue, while El Rey Nite Club's beer sales reached $14,935. These figures indicate a strong customer preference for beer-focused venues in certain areas.

Smaller Players and Their Niche Markets

Smaller establishments like The Station and Kreuz Market, with total receipts of $2,655 and $2,602 respectively, showed reliance on beer sales as their main revenue stream. The Station's beer sales amounted to $1,798, while Kreuz Market matched its total receipts with beer sales alone. These niche markets demonstrate the continued demand for specialized beer offerings in Caldwell.

Overview of Alcohol Sales in Caldwell

In September 2025, Caldwell saw impressive alcohol sales totaling $412,850 across 34 establishments spread over four zip codes. Let’s dive into the details and see what the numbers tell us about opportunities and trends in the area.

Top Performing Zip Codes

Zip Code 78644 is the clear front-runner, raking in a staggering $333,844 from 25 establishments. This area dominates the market, contributing to over 80% of total sales. Its sales mix shows a healthy distribution with 55% liquor, 4% wine, and 41% beer, indicating a strong preference for spirits but also a notable market for beer.

Meanwhile, Zip Code 78655 recorded zero in its sales mix across liquor, wine, and beer despite generating $37,168. This anomaly might suggest errors in reporting or peculiar business models that don’t conform to typical sales categories.

Sales Mix and Preferences

In Zip Code 78616, beer reigns supreme, making up 63% of sales. With only three establishments, there's a significant skew towards beer, complemented by 21% liquor and 17% wine. This area shows a potential for growth in wine sales, given the current low percentage.

Zip Code 78648 presents a balanced split between liquor (49%) and beer (51%), with no sales recorded for wine. This suggests a market that could be ripe for wine-focused promotions or new wine-centric establishments.

Opportunities for New Establishments

Given its overwhelming sales figures, Zip Code 78644 might still hold potential for additional establishments, especially those specializing in wine to balance the current sales mix. Conversely, Zip Code 78655 needs a closer look to understand its peculiar sales reporting, though it might be an untapped market worth exploring.

For businesses eyeing expansion, Zip Code 78616 offers an opportunity to diversify into wine, while Zip Code 78648 could benefit from a dedicated wine presence to complement its existing stronghold in liquor and beer.

Interesting Patterns and Insights

One interesting observation is the dominance of liquor and beer across most zip codes, with wine sales lagging noticeably. This could signal an untapped wine market in Caldwell that savvy entrepreneurs might want to explore. Additionally, the large concentration of sales in a few establishments suggests that new entrants with unique offerings could capture a portion of this lucrative market.

Overall Sales Trends

Over the past year, Caldwell's alcohol sales have shown some interesting fluctuations. The most notable peak occurred in May 2025, where total receipts hit a high of $611,946. This was a significant increase of 28.04% from April, suggesting a seasonal upswing likely tied to warmer weather or local events.

Monthly Variations and Establishment Changes

Despite the highs in May, the market experienced a notable decline in September, with total receipts falling to $443,871, a drop of 18.39% from the previous month. Interestingly, the number of establishments has remained steady at 36 since August, indicating that sales fluctuations are not due to changes in the number of venues but rather consumer behavior or perhaps temporary market saturation.

Sales Mix: Liquor vs. Wine vs. Beer

Throughout the year, liquor consistently led the sales mix, peaking in May at $296,952. Beer followed closely, with its highest sales also in May at $235,052. Wine, while significantly lower in sales volume, saw a noticeable increase in June at $41,038. This suggests that while beer and liquor are mainstays, there's potential for growth in wine sales, possibly driven by seasonal promotions or changing consumer preferences.

Market Insights and Implications

The data suggests that Caldwell's alcohol market is quite dynamic, with seasonal trends playing a crucial role in sales performance. The spike in May might indicate opportunities for businesses to capitalize on high-demand periods with targeted marketing campaigns. The consistent number of establishments suggests a stable market environment, though businesses may need to innovate or create unique offerings to maintain customer interest and drive sales year-round.