Caldwell County Alcohol Sales

Top Performers in Caldwell's Alcohol Scene

Leading the pack in March 2026, OLD PAL at 100 E Market St stands out with impressive total receipts of $62,282. They dominate in liquor sales, bringing in $41,215, which is significantly higher than other establishments. Their beer and wine sales also hold strong, making them a top destination for all types of drinks.

Meanwhile, THE CASE ROOM at 108 N Main St secures the second position with $34,990 in total receipts. Their focus is predominantly on liquor, contributing a hefty $28,820 to their sales. Their beer sales are notably lower than liquor, but they still manage to hold a firm position in the market.

Rising Stars and Notable Trends

ODONNELLS CAFE AND PUB at 119 E San Antonio St and EL REY NITE CLUB at 1721 S Commerce St are neck and neck with total receipts just over $33,000 each. O'Donnells shows a balanced distribution between liquor and beer, while El Rey's focus on beer sales at $17,844 is a key highlight.

An interesting entry is GUADALAJARA MEXICAN RESTAURANT at 1710 S Colorado St, pulling in $32,572, mainly from liquor. Their beer sales at $10,368 also contribute significantly, despite having no wine sales, showcasing a strong preference for spirits and beer among their patrons.

Unique Highlights

In a compelling twist, CASA JALISCO 4 at 2001 S Colorado St records all its $19,636 in sales from beer alone, indicating a niche specialization that sets them apart. Similarly, LA NENA TAQUERIA Y MUCHO MAS, LLC at 8825 FM 1854 relies heavily on beer, making up $1,206 of their modest $1,958 total.

Overall, liquor remains the dominant force across the board, with beer sales showing strong support in many establishments. Wine, while present, tends to contribute less significantly to total sales, suggesting that business owners might focus on enhancing their liquor and beer offerings to boost revenue.

Concentration of Alcohol Sales

It’s clear that Zip Code 78644 is the heavyweight champion of alcohol sales in Caldwell, pulling in a whopping $380,619 from its 24 establishments. This zip code alone accounts for the lion's share of total sales, making it a focal point for any business looking to capitalize on the area's alcohol market. With such a high concentration of sales, it could be an ideal spot for new establishments, particularly those looking to tap into the existing demand.

Variety in Alcohol Preferences

Different zip codes in Caldwell show varied preferences for types of alcohol. For instance, Zip Code 78644 has a balanced sales mix with 56% Liquor and 40% Beer, while Zip Code 78655 leans heavily towards liquor at 65%. Meanwhile, Zip Code 78616 and 78648 have a strong preference for beer, with 63% and 62%, respectively. These differences suggest that businesses should tailor their offerings to match local preferences.

Opportunities for New Establishments

Looking at the distribution of establishments, Zip Code 78644 is quite saturated with 24 establishments, whereas Zip Code 78616, with only 4 establishments and sales of $17,735, might offer room for growth. Similarly, Zip Code 78655, with just 3 establishments, could be a promising area for new businesses to explore, especially those specializing in liquor given the current sales mix.

Noteworthy Insights

One interesting insight is the absence of wine sales in Zip Code 78648, despite having five establishments. This could indicate a niche market opportunity for wine vendors to fill the gap. Additionally, the substantial beer sales in Zip Codes 78616 and 78648 might suggest a strong local culture around beer consumption, providing a potential avenue for craft breweries to enter the market.

Overview of Alcohol Sales in Caldwell

Over the past year, Caldwell's alcohol sales have seen some interesting shifts. The month of May 2025 took the lead with the highest total receipts at $611,946, thanks to strong sales in all categories, particularly liquor and beer. By March 2026, sales had climbed back to $445,864, marking a 13.37% increase from February 2026.

Monthly Trends and Changes

From May 2025's peak, sales experienced fluctuations, with notable dips in June and July 2025. This could be attributed to seasonal patterns or changes in consumer behavior. However, by October 2025, there was a significant resurgence, with receipts jumping to $597,468, possibly driven by the fall festivities and increased establishments.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently dominated the sales mix, peaking in May 2025 at $296,952. While beer sales also showed strength, particularly in the summer months, wine remained the smallest contributor, although it saw a significant spike in November 2025 with $45,113 in sales. This suggests a preference for liquor and beer in Caldwell, with wine being a more niche market.

Business Implications

The increase in total establishments from 34 in April 2025 to 37 by March 2026 indicates a growing market with opportunities for new businesses. The consistent rise in liquor sales suggests that new ventures might do well focusing on spirits. Meanwhile, the fluctuations in beer and wine sales highlight the importance of seasonal promotions and targeted marketing to capitalize on specific trends.