Caldwell County Alcohol Sales

Top Performers in August 2026

The standout performer this month is OLD PAL, located at 100 E Market St, leading the pack with total receipts of $62,322. Liquor sales are the driving force here, accounting for $39,663. It's clear that OLD PAL is a favorite spot for those seeking a strong drink, although their beer sales are also notable at $21,469.

Coming in second is RIVERBEND RV SMTX, LLC at 70 Riverbend Dr, with total receipts of $58,049. Interestingly, this establishment excels in wine sales, which make up over half of its receipts at $30,649. This suggests a strong preference for wine among its clientele, unlike many of its competitors.

Noteworthy Trends and Insights

BLACKS BEVERAGE CO, with locations on S Main St and N Colorado St, shows a strong presence with combined receipts of over $60,000. The S Main St location alone brought in $48,279, driven largely by liquor sales. This indicates a strong brand presence and possibly a loyal customer base.

Meanwhile, THE CASE ROOM at 108 N Main St focuses heavily on liquor, with it making up $30,791 of their $37,333 total. This trend of liquor-heavy sales is consistent across several top establishments, pointing to a general preference for spirits in Caldwell.

Rising Stars and Potential Opportunities

Among smaller venues, INDOMABLE'Z BAR AND GRILL LLC on E Pierce St shows promise with liquor sales driving $9,514 of their $12,109 total. This focus could carve out a niche for them as a go-to spot for cocktails and spirits.

Another interesting player is CASA JALISCO 4, which uniquely reports all its sales from beer, totaling $20,991. This exclusive focus on beer sets it apart and suggests a strategic positioning in the beer market.

Opportunities for Improvement

At the lower end of the spectrum, SPARE CHANGE RESTAURANT and EL GALLITO BAR AND GRILL show modest receipts, with totals of $951 and $1,743 respectively. There may be opportunities for these establishments to increase their market share by diversifying their alcohol offerings or enhancing their marketing strategies.

Lastly, AFT DISTILLERY reported only $110 in sales, entirely from liquor. This could indicate a potential need for improved marketing or expansion of product offerings to attract more customers.

Highest Concentration of Alcohol Sales

When it comes to alcohol sales in Caldwell for August 2026, Zip Code 78644 is the clear leader, raking in a hefty $383,879. With 24 establishments, it’s no surprise that this area dominates the sales scene. The sales mix here is quite diverse, with liquor leading at 57%, followed by beer at 39%, and wine trailing at 5%.

Differences in Alcohol Sales by Zip Code

It’s interesting to see the variation in alcohol preferences across the different zip codes. While 78644 enjoys a balanced mix, 78648 is heavily skewed towards liquor, which makes up 78% of its $14,335 total sales. This contrasts sharply with 78616, where beer is the beverage of choice, representing 78% of its $11,605 in sales.

Opportunities for New Establishments

Despite having 35 establishments across Caldwell, there seems to be potential for growth, especially in Zip Code 78655, which reported no sales. With three establishments already in place but no recorded sales, there’s room to investigate why sales are stagnant and how new or existing businesses might tap into this untapped market.

Additional Insights and Patterns

Overall, the data suggests a strong preference for liquor across most areas, particularly in 78648, which could indicate a market opportunity for more wine options, as it's currently absent in both 78648 and 78616. Additionally, given the significant sales volume in 78644, new establishments might consider entering this thriving market to capitalize on the existing demand.

Overview of Caldwell's Alcohol Sales Trends

Over the past 12 months, Caldwell's alcohol sales have experienced some interesting fluctuations. The peak month for sales was June 2026, with total receipts reaching an impressive $601,439, marking a modest increase of 1.37% from May. However, by August, the total receipts had dipped to $479,363, reflecting a significant decrease of 13.92% compared to the previous month. This suggests a seasonal trend where summer months typically see higher sales volumes, possibly due to increased social gatherings and events.

Shifts in Establishments and Sales Mix

In terms of the number of establishments, there was a slight decline from 39 in June to 35 in August. This decline coincides with the drop in sales, indicating a potential correlation between the number of active establishments and overall sales performance. Notably, liquor consistently accounted for the largest share of sales, with peaks in May and June reaching over $260,000. Beer sales followed closely, particularly in June, when they hit $254,426.

Changing Preferences and Market Insights

The sales mix reveals evolving consumer preferences. While liquor has remained the frontrunner, beer saw a noticeable surge in June, aligning with summer festivities. Wine sales, however, have shown sporadic growth, with notable increases in November 2025 and a peak in August 2026. This could indicate a growing niche market or seasonal preference for wine during summer months. Overall, these shifts provide valuable insights for businesses aiming to tailor their offerings to meet changing consumer demands.

Year-Over-Year Comparisons

Comparing year-over-year data, there was a significant spike in total receipts in October 2025, a 38.67% increase from September. This surge could be attributed to pre-holiday stock-ups or promotional activities. Meanwhile, the substantial drop in January 2026 sales by 18.12% suggests a post-holiday slump, a common trend in the industry. Such patterns underscore the importance of strategic planning around seasonal peaks and troughs for businesses looking to optimize sales throughout the year.