Caldwell County Alcohol Sales

Top Performers in May 2026

OLD PAL at 100 E Market St claimed the top spot, with impressive total receipts of $91,714. A significant portion of this, $60,377, came from liquor sales, which clearly shows its strong customer preference for spirits. Despite being the leader, their wine sales were the lowest among the top three, highlighting a potential area for growth.

In the runner-up position, BLACKS BEVERAGE CO on 119 S Main St brought in $58,579 in total receipts. Their liquor sales at $37,268 were robust, while wine sales stood out at $2,949, the highest among the top five, suggesting a diverse offering that attracts a variety of customers.

Noteworthy Trends

THE LOUNGE SPORTS BAR, with total receipts of $52,635, showed a strong focus on beer sales, contributing $22,634 to its total. Interestingly, they reported no wine sales, which could indicate a strategic focus on beer and liquor or a gap in their offerings.

RIVERBEND RV SMTX, LLC demonstrated a unique sales pattern, with wine being their leading category at $17,122 out of $38,228 total receipts. This makes them stand out as a primary wine destination, unlike most other top sellers who focus more on liquor.

Unique Selling Points

CASA JALISCO 4 had a unique approach with 100% of their $25,831 sales coming from beer. This specialization might cater to a niche market and could be an area of interest for businesses looking to capitalize on the beer-only market.

Meanwhile, LUCKY BREAK BALLROOM LLC reported the same total receipts of $25,091, yet intriguingly, did not specify sales in liquor, wine, or beer categories. This could suggest a diverse range of offerings or perhaps a reporting anomaly worth investigating further.

Top Sales by Zip Code

Looking at Caldwell's alcohol sales for May 2026, it's clear that zip code 78644 is the heavyweight champion, raking in a whopping $514,386 across 25 establishments. This area accounts for the lion's share of total sales, making it a prime location for alcohol-related business ventures.

Alcohol Sales Mix

In terms of alcohol preferences, zip code 78644 shows a strong preference for liquor, which makes up 54% of its sales. Interestingly, beer also has a significant presence at 38%, while wine barely makes a dent at 3%. On the other hand, zip code 78616 is predominantly beer-focused, with 73% of its sales in beer, indicating potential growth opportunities for beer vendors.

Opportunities for New Establishments

With only 4 establishments and total sales of $13,088, zip code 78616 could benefit from new establishments, particularly those focusing on beer, given its high percentage of beer sales. Meanwhile, zip code 78655 reported no sales, despite having 3 establishments, suggesting either a lack of demand or operational issues that need addressing.

Insights and Patterns

Overall, the sales data highlights a strong preference for liquor in Caldwell, especially in the leading zip code 78644. The absence of wine sales in zip code 78648, combined with its focus on liquor and beer, might suggest a niche market for wine if demand can be cultivated. Business owners should consider these trends when planning expansions or new openings.

Overall Sales Trends

Over the past year, the alcohol sales landscape in Caldwell has been quite dynamic, with notable fluctuations in both total receipts and the number of establishments. The month of October 2025 stood out as a peak period, with total receipts reaching an impressive $597,468, marking a significant 38.67% increase from the previous month. However, by May 2026, sales had decreased slightly but remained strong at $587,502, showcasing a robust recovery with a 30.64% increase from April.

Seasonal Patterns

The data reveals some interesting seasonal patterns. The highest sales in October 2025 suggest a potential peak in consumer spending as the holiday season approaches, a trend that businesses can leverage for future planning. Conversely, there was a noticeable dip in receipts in January 2026, a common post-holiday lull, followed by a steady recovery into the spring months.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently maintained the largest share of sales across the year, peaking in November 2025 at $290,365. Beer, while slightly less dominant, also saw significant sales, particularly in May 2026 with $224,681, indicating strong consumer preference. Wine, although trailing behind, showed a steady climb from January to May, with a remarkable jump in May to $37,272, suggesting a growing market interest.

Market Implications

The varying trends in the number of establishments, fluctuating between 35 and 38, indicate a dynamic market environment. The slight decrease in establishments by May 2026 did not hinder sales growth, suggesting that remaining businesses are capitalizing effectively on market demand. Overall, the data points to a resilient market with strategic opportunities for businesses to capitalize on seasonal trends and consumer preferences in liquor and beer sales.

Year-Over-Year Insights

Although specific year-over-year data isn't provided, the trends from June 2025 to May 2026 hint at a growing market with a solid recovery trajectory after seasonal declines. The substantial growth in sales from the beginning of 2026 compared to the previous months indicates a market poised for expansion, particularly in liquor and beer sectors. Businesses should consider these patterns when planning inventory and marketing strategies to optimize sales throughout the year.