Rusk County Alcohol Sales

Top Alcohol-Selling Establishments in Rusk for March 2026

Tia Juanita's Fish Camp, located at 405 US Highway 79 N, leads the pack with an impressive total of $65,850 in alcohol sales. Liquor sales dominate here, contributing $41,589, while beer brings in $23,445, and wine accounts for $816. This establishment's strong performance in liquor and beer sales makes it a clear favorite among locals and visitors alike.

Following in second place is Boomer's at 206 US Highway 79 N, with total receipts of $31,623. The breakdown shows $19,228 from liquor, $12,096 from beer, and a modest $299 from wine. Boomer's maintains a solid standing, focusing heavily on liquor sales as its main revenue driver.

Henderson Star Cafe at 102 US Highway 79 E ranks third with $13,882 in total sales. Here, beer sales are almost on par with liquor, bringing in $6,730 compared to $7,152 from liquor. The lack of wine sales suggests a more focused approach on beer and liquor offerings.

Sundowners Bar & Grill, located at 410 US Highway 79 S, recorded $11,308 in total sales, with a nearly even split between liquor ($5,345) and beer ($5,412), and a small contribution from wine at $551. Their balanced approach to liquor and beer sales might appeal to a diverse crowd.

Jalapeno Tree Mexican Restaurant, situated at 300 US Highway 79 N, generated $10,571 in total sales, with a strong emphasis on liquor ($7,022). Beer sales added $3,490, while wine remained minimal at $59, suggesting a focus on spirits to complement their Mexican cuisine.

Rusk Co. Memorial Post No. 8535, Veterans of Forei at 2319 State Highway 64 W achieved $6,820 in total alcohol sales. Liquor is their primary offering at $4,267, with beer contributing $2,527 and wine just $26. Their focus on liquor and beer aligns with a traditional bar atmosphere.

Don Felix Mexican Restaurant & Cantina LLC at 1221 US Highway 79 N reported $4,840 in total sales, with liquor leading at $3,104 and beer bringing in $1,736. The absence of wine sales suggests a focus on enhancing the dining experience with spirits and beer.

Henderson Country Club Inc on 1143 State Highway 43 E posted $3,319 in sales, driven primarily by beer ($2,148) and liquor ($1,136), with minimal wine sales at $35. Their sales suggest a traditional approach to beverage offerings in a country club setting.

Orta's Restaurant at 306 Kilgore Dr had total receipts of $1,466, with beer slightly surpassing liquor in sales. Beer sales were $755, while liquor brought in $711, and there were no wine sales. The focus on beer and liquor caters to a specific clientele.

Six Red Thorns, Inc. at 1039 FM 1798 W recorded $690 in total sales, with liquor at $419, beer at $207, and wine at $64. This establishment has a modest presence, focusing on a balanced mix of offerings.

Lake Striker RV Resort and Restaurant at 18560 County Road 4256 S reported no alcohol sales for this period. This lack of sales could indicate either a temporary closure or a shift in business strategy.

Top-Selling Zip Code: 75652

Zip code 75652 is clearly the leader in alcohol sales, raking in a whopping $138,371 out of the total $150,369 in Rusk for March 2026. With 8 out of the 10 establishments located here, it's no surprise that this area dominates the market. The sales mix shows a strong preference for liquor, which accounts for 61% of sales, while beer follows at 38%, and wine trails at just 1%.

Analyzing Zip Code 75654

Despite having just one establishment, zip code 75654 brought in $11,308 in sales. The sales mix is quite balanced between liquor (47%) and beer (48%), with wine making up the remaining 5%. This balance might indicate a more diverse customer base or different consumer preferences compared to 75652, which is heavily skewed towards liquor.

Opportunities in Zip Code 75681

Zip code 75681 shows potential for growth with only $690 in sales from a single establishment. The sales mix here is quite similar to 75652, with 61% being liquor, but beer sales are lower at 30%, and wine is slightly higher at 9%. This might be an area ripe for new establishments, especially those focusing on beer or wine to cater to potential untapped demand.

Insights and Opportunities

Given the high concentration of sales in 75652, there might be opportunities to introduce new types of alcoholic beverages or premium options to attract different customer segments. On the other hand, 75654 and 75681 could benefit from increased competition. In particular, 75681's minimal sales suggest a significant opportunity for entrepreneurs willing to innovate or provide unique offerings that could capture the market's attention.

Overview of Alcohol Sales Trends in Rusk

Over the past 12 months, alcohol sales in Rusk have seen quite a few ups and downs. The most notable peak occurred in October 2025, when total receipts reached a whopping $221,523. This surge was a significant 49.26% increase compared to the previous month, suggesting a possible seasonal trend or special event that drove the spike in sales.

Monthly Performance and Establishment Trends

Throughout the year, the number of establishments remained relatively stable, with minor fluctuations. Notably, March 2026 ended with 11 establishments, consistent with the majority of the year except for January 2026, which saw a brief increase to 12. This consistency helped maintain a steady flow of sales, albeit with some fluctuations in total receipts.

Shifts in Sales Mix: Liquor, Beer, and Wine

Liquor consistently dominated the sales mix, peaking significantly in October 2025 with $119,605. However, beer sales also contributed robustly, especially in that peak month, reaching $98,693. Wine, on the other hand, remained a smaller portion of the sales throughout the year, with a slight dip in March 2026 to $1,850. These figures suggest that while liquor is the primary driver, beer also plays a crucial role in total sales.

Seasonal Patterns and Market Implications

Analyzing the trends, it's clear that certain months, such as October, experience higher sales, potentially due to seasonal events or holidays. The significant drop in November 2025 receipts by 40.82% following the October peak suggests a return to more typical sales levels. For businesses, understanding these patterns is essential for inventory and marketing strategies, particularly in maximizing sales during high-demand periods.

Conclusion

The data from the past year highlights the importance of understanding market dynamics in Rusk's alcohol industry. With liquor leading the charge and beer providing substantial support, businesses can leverage these insights to cater more effectively to consumer preferences and optimize their operations around key sales periods.