Rusk County Alcohol Sales

Top Alcohol-Selling Establishments in Rusk

In May 2025, Tia Juanita's Fish Camp led the pack as the top alcohol-selling establishment in Rusk with total receipts amounting to $80,178. Liquor sales dominated their revenue at $54,217, complemented by beer sales of $24,576. Their wine sales, however, were modest at $1,385.

Boomer's took the second spot with total sales of $37,313. Liquor sales were a significant contributor at $20,646, while beer sales brought in $16,301. Wine sales were minimal, totaling only $366.

Henderson Star Cafe secured third place with total receipts of $20,296. Their sales were primarily driven by liquor at $11,443, followed by beer at $8,853, with no wine sales reported.

Mid-Range Performers

Sundowners Bar & Grill reported total sales of $13,866. Unlike others in the list, they had a balanced approach with significant wine sales at $5,138, alongside $5,357 in liquor sales and $3,371 in beer sales.

Meanwhile, Jalapeno Tree Mexican Restaurant reported $11,724 in total sales, with liquor being the standout at $7,815. Beer generated $3,862 in revenue, while wine sales were negligible at $47.

Other Noteworthy Establishments

Don Felix Mexican Restaurant & Cantina LLC and Rusk Co. Memorial Post No. 8535, Veterans of Foreign Wars posted total sales of $6,003 and $5,173, respectively. Both had higher liquor sales compared to beer, with Don Felix not reporting any wine sales.

At the lower end, Henderson Country Club Inc and Six Red Thorns, Inc. showed similar sales figures of around $5,000, with a slight preference for beer over liquor in their revenue streams.

Interestingly, Tequila Veintiuno Mexican Cuisine reported no sales in May 2025, marking a notable absence from the competitive scene.

Top-Selling Zip Code: 75652

When it comes to alcohol sales in Rusk, Zip Code 75652 is leading the charge with a whopping $167,232 in total sales. This area houses the majority of establishments, with 8 out of the 11 in the entire region. The sales mix here is heavily skewed towards liquor, making up 62% of total sales, while beer follows at 37% and wine barely registers at 1%.

Sales Distribution Across Zip Codes

Zip Code 75654 is the next in line, but with a significantly lower sales total of $13,866 across just 2 establishments. The sales mix here is more balanced, with liquor at 39%, wine at 37%, and beer at 24%. On the other hand, Zip Code 75681, with only $4,893 in sales and a single establishment, shows a strong preference for liquor and beer, each nearly splitting the market at 51% and 49%, respectively, with no wine sales recorded.

Opportunities for New Establishments

Given the high concentration of sales and establishments in Zip Code 75652, there might be opportunities for new businesses to explore the less saturated areas of 75654 and 75681. These zip codes have fewer establishments, suggesting potential for growth, particularly if new businesses can cater to the local preferences in alcohol type.

Interesting Patterns and Insights

One intriguing pattern is the stark contrast in wine sales between the zip codes. While wine barely makes an appearance in 75652 and is completely absent in 75681, it represents a significant 37% of sales in 75654. This suggests a niche market that could be further explored in 75654, especially if new establishments can capitalize on this preference. Overall, the data indicates a robust market for liquor across all regions, with beer also maintaining a strong presence, particularly in 75652 and 75681.

Overview of Rusk's Alcohol Sales Trends

In the past year, the alcohol sales landscape in Rusk has seen some interesting shifts. One of the most notable trends was the spike in sales during October 2024, when total receipts hit a high of $231,948. This peak was driven by a significant increase in liquor and beer sales, suggesting a possible seasonal or event-related surge that month.

Liquor vs. Beer vs. Wine

Throughout the year, liquor consistently led in sales, contributing the most to total receipts each month. For instance, in May 2025, liquor sales accounted for $111,806 out of $185,991 in total receipts. Beer, while also a strong performer, showed more variability, with peak sales aligning with the October 2024 high. Wine, on the other hand, made up a smaller portion of sales, indicating a potential niche market or preference for other types of alcohol among consumers.

Seasonal Patterns and Market Insights

Seasonal patterns are evident in the data, with summer and early fall months like July and August showing moderate sales, followed by a dramatic increase in October. This could reflect seasonal events, tourism, or local festivities that boost consumption. Notably, sales dipped in November following the October peak, suggesting a possible saturation or reduced demand post-event.

Changes in Establishments and Receipts

The number of establishments remained relatively stable, with a slight fluctuation in February 2025 when the count dropped to 10. Despite this, sales rebounded quickly, indicating a resilient market capable of bouncing back even with fewer outlets. The overall trend shows a steady increase in total receipts, with a significant 7.49% rise from April to May 2025, pointing to a growing demand across the board.

Market Implications

For businesses considering entering or expanding in the Rusk market, these trends suggest a robust and dynamic sales environment. The dominance of liquor sales and the potential for event-driven spikes offer opportunities for targeted marketing and promotions. Additionally, understanding the seasonal patterns could help in strategic planning for inventory and staffing during peak times.