Polk County Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in May 2025, The West Deck B & G on FM 350 S stands out with total receipts of $104,610. Their sales are nearly evenly split between liquor and beer, showcasing a balanced appeal to different customer preferences. This makes it a powerhouse in Polk's alcohol sales scene.

Pueblo Viejo Mexican Restaurant on U.S. Highway 190 W follows, raking in $56,976. Notably, their sales are heavily skewed towards liquor, with no wine sales reported, indicating a strong preference among patrons for cocktails and spirits over wine or beer.

Noteworthy Trends

Hacienda Palomas Mexican Grill #2 and Livingston Lagoon Ranch LLC also exhibit strong performances, with total receipts of $45,564 and $42,924, respectively. Both establishments show a significant lean towards liquor sales, highlighting a possible trend in customer preferences for spirits at these venues.

Interestingly, establishments like Vern's and American Legion Post 402 make the list with a more diverse drink menu, but still show a preference for beer after liquor, suggesting beer's continued popularity in the area.

Emerging and Unique Venues

Smaller venues like Blue Duck and Lakeside Oasis, LLC are making their mark with total sales just over $15,000. They offer a more varied selection, with wine sales contributing significantly to their totals, unlike many other top venues.

At the lower end of the spectrum, Ruby Cattle Company and El Taquito show specialized focus in their offerings, with Ruby Cattle Company reporting almost all sales from wine, which is a rarity among the listed venues.

Hotspot for Alcohol Sales in Polk

When it comes to alcohol sales in Polk for May 2025, Zip Code 77351 is the clear frontrunner. This area boasts a whopping $380,520 in total sales, which makes up the lion's share of the county's overall sales. With 21 establishments contributing to these figures, it's no surprise that this zip code dominates the market.

Alcohol Type Preferences by Area

Looking at the sales mix, Zip Codes 77351 and 77360 show a preference for liquor, making up 55% and 59% of sales respectively. Interestingly, both areas have a minimal focus on wine, with only 3% of sales. Beer is also a popular choice, accounting for 42% in 77351 and 38% in 77360. This suggests a strong leaning towards higher-margin liquor sales in these regions.

Opportunities for New Establishments

With only one establishment and no sales, Zip Code 77335 presents a potential opportunity for new businesses looking to enter the market. The lack of current competition could be a golden opportunity for an entrepreneur looking to establish a foothold and cater to unmet demand in this area.

Insights and Patterns

It's clear that the majority of alcohol sales in Polk are concentrated in Zip Code 77351. This could be due to a higher population density or a thriving nightlife scene. The consistent preference for liquor over beer and wine in both 77351 and 77360 suggests that any new establishment might benefit from focusing on this category. Furthermore, the absence of sales in 77335 signals a potential gap in the market that savvy business owners might want to explore.

Monthly Sales Trends

Over the past 12 months in Polk, the most significant sales spike occurred in August 2024, with total receipts peaking at $571,205. This surge was driven by high liquor and beer sales, suggesting a strong summer demand, possibly linked to seasonal tourism or events. However, the following months saw fluctuations, with a notable dip in September and steadying towards the end of 2024.

Seasonal Patterns and Establishment Changes

A clear seasonal pattern emerges with higher sales during the summer months, notably June and August, where establishments also increased. Interestingly, despite fewer establishments in August compared to July, sales reached their maximum, indicating higher per-establishment revenue. Conversely, the winter months saw a drop in spending, which is typical as consumer focus shifts away from outdoor and recreational activities.

Sales Mix Insights

The sales composition reveals intriguing insights. Liquor consistently leads the sales mix, peaking at $332,585 in August 2024. Beer follows closely, showing resilience with a strong performance in August and September. Wine, however, remains a smaller segment, indicating it might not be the primary draw for consumers in Polk. This could suggest opportunities for growth in the wine market if businesses choose to focus on diversification.

Market Implications

Overall, the data suggests that the alcohol market in Polk is highly responsive to seasonal changes and consumer behavior. The year-over-year comparison shows a dynamic market with potential for growth in both the number of establishments and total sales, especially if businesses leverage peak seasons effectively. For those looking to invest or expand, focusing on liquor and beer during summer months could yield the highest returns.