Nestled in the heart of Texas, Waller is a vibrant city that serves as a gateway between the bustling metropolis of Houston and the serene landscapes of the Texas Hill Country. Known for its rich history and close-knit community, Waller is more than just a stop along the highway—it's a thriving hub with a diverse economy. This article delves into a detailed, data-driven analysis of Waller's alcohol sales market, providing valuable insights into the dynamics of local consumption.
This report begins with an examination of the leading alcohol-selling establishments in Waller, offering a comprehensive table and analysis of where residents and visitors are most likely to purchase their spirits. Following this, a breakdown of alcohol sales by zip code reveals the areas with the highest sales concentrations, providing a geographic perspective on consumer habits. Finally, a monthly trends analysis tracks the trajectory of alcohol sales over the past year, highlighting seasonal fluctuations and emerging patterns in consumer behavior.
By exploring these key aspects, readers will gain a deeper understanding of Waller's alcohol sales landscape, equipping local business owners, policymakers, and consumers with the knowledge to make informed decisions in this vital sector of the economy.
Top 22 Waller Businesses By May 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Houston Oaks Venture, L.p.
|
$188,336 |
$91,520
|
$80,372
|
$16,444
|
2. |
The Oaks
|
$52,233 |
$33,056
|
$13,040
|
$6,137
|
3. |
Las Fuentes Mexican Restaurtant #2
|
$43,501 |
$37,166
|
$151
|
$6,184
|
4. |
Cedar Creek Saloon
|
$40,580 |
$22,995
|
$1,410
|
$16,175
|
5. |
Henry's Hideout
|
$28,119 |
$13,380
|
$204
|
$14,535
|
6. |
Texas Thunder Saloon
|
$27,773 |
$12,464
|
$159
|
$15,150
|
7. |
Barra Brava 290 Sports & Grill
|
$22,219 |
$8,497
|
$0
|
$13,722
|
8. |
Citizens Coffee
|
$21,595 |
$10,990
|
$9,923
|
$682
|
9. |
Erick's Mexican Restaurant
|
$13,311 |
$9,954
|
$150
|
$3,207
|
10. |
440 Sports & Grill
|
$12,694 |
$11,429
|
$0
|
$1,265
|
11. |
El Taconaso
|
$10,523 |
$2,913
|
$0
|
$7,610
|
12. |
Joe's Italian Grill
|
$9,031 |
$4,922
|
$1,963
|
$2,146
|
13. |
Yogi Bear's Jellystone Park Camp Resort Waller Tx
|
$7,823 |
$1,070
|
$0
|
$6,753
|
14. |
15 Acres
|
$5,106 |
$1,940
|
$1,481
|
$1,685
|
15. |
Hempstead Seafood and Steak
|
$4,255 |
$1,396
|
$753
|
$2,106
|
16. |
Buckshots Roadhouse
|
$3,627 |
$1,401
|
$270
|
$1,956
|
17. |
The Cafe at Brookwood
|
$645 |
$0
|
$540
|
$105
|
18. |
The Springs
|
$0 |
$0
|
$0
|
$0
|
19. |
Limited Spirits, LLC
|
$0 |
$0
|
$0
|
$0
|
20. |
Stubbys Bar & Grill
|
$0 |
$0
|
$0
|
$0
|
21. |
Waller Feed Store
|
$0 |
$0
|
$0
|
$0
|
22. |
Panther Plaza
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Waller's Alcohol Sales
Leading the pack in Waller's alcohol sales for May 2025 is Houston Oaks Venture, L.P. on Hegar Road. With total receipts of $188,336, this establishment shows a strong preference among patrons for wine and liquor, with wine sales reaching $80,372 and liquor hitting $91,520. Beer sales, while lower at $16,444, still contribute significantly to their overall sales.
Rounding out the top three are The Oaks and Las Fuentes Mexican Restaurant #2. The Oaks, located on Cane Island Parkway, amassed $52,233 in total receipts, with liquor sales leading the way at $33,056. Meanwhile, Las Fuentes on 10th Street, shows a strong emphasis on liquor, which accounted for $37,166 of their $43,501 total receipts. Interestingly, wine sales at Las Fuentes are notably minimal, contributing only $151 to their total.
Noteworthy Trends and Insights
A noticeable trend is the heavy reliance on liquor sales among the top establishments, which consistently outpace wine and beer in terms of revenue. Cedar Creek Saloon and Henry's Hideout both exemplify this pattern, with Cedar Creek achieving $22,995 in liquor sales and Henry's Hideout generating $13,380 from liquor.
Beer sales, while generally lower than liquor, have their standouts. Barra Brava 290 Sports & Grill shows a strong preference for beer among its customers, with beer sales accounting for $13,722 of their $22,219 total receipts, despite no wine sales at all. Similarly, Yogi Bear's Jellystone Park Camp Resort prioritizes beer, raking in $6,753 compared to modest liquor sales.
Lower Tiers and Zero Sales
At the lower end of the spectrum, The Cafe at Brookwood and Hempstead Seafood and Steak have modest sales, with a focus on wine and beer, respectively. However, several establishments such as The Springs and Limited Spirits, LLC reported no sales, which might suggest temporary closures or operational changes.
For business owners and real estate investors, these patterns indicate opportunities in liquor-focused establishments, while venues with unique beer offerings also show potential for niche success.
Waller Zip Codes By May 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
77445
|
8 | $137,129 |
$87,267
|
$12,940
|
$36,922
|
2. |
77484
|
7 | $99,037 |
$52,372
|
$1,881
|
$44,784
|
3. |
77423
|
3 | $645 |
$0
|
$540
|
$105
|
4. |
77446
|
1 | $0 |
$0
|
$0
|
$0
|
Top Sales Performers
When we dive into alcohol sales by zip code in Waller for May 2025, it's clear that zip code 77445 is leading the pack. With total sales hitting $137,129 across 8 establishments, it accounts for the bulk of the area's alcohol revenue. This zip code is particularly strong in liquor sales, comprising 64% of its total sales mix.
Sales Mix Variations
There's a fascinating difference in the type of alcohol preferred across the zip codes. In 77445, liquor dominates, while in 77484, beer is a close contender at 45% of sales. Meanwhile, 77423 is unique with a predominant 84% of sales coming from wine, and no liquor sales at all. These variations suggest distinct consumer preferences and opportunities for targeted marketing strategies.
Exploring New Opportunities
Looking at the density of establishments, 77445 and 77484 have a balanced number of establishments relative to their sales, with 8 and 7 respectively. However, 77423 and 77446 might offer potential growth opportunities. With just 3 establishments, 77423 could expand its offerings, especially given its unique wine preference. Meanwhile, 77446 shows zero sales despite having one establishment, indicating a need for strategic changes or market research.
Key Insights
Overall, Waller's alcohol sales landscape is dominated by liquor and beer, with interesting pockets of wine preference. The significant sales disparity among zip codes highlights where potential business expansions could be most fruitful. New establishments might find success by catering to the unique tastes of each area, particularly in underrepresented sectors like wine in 77423 or revamping marketing strategies in 77446.
Waller Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
May 2025 | 22 | $491,371 |
$265,093
|
$110,416
|
$115,862
|
16.8%
↑
|
Apr 2025 | 24 | $420,559 |
$232,752
|
$84,539
|
$103,268
|
15.3%
↓
|
Mar 2025 | 21 | $496,521 |
$264,202
|
$118,974
|
$113,345
|
43.9%
↑
|
Feb 2025 | 21 | $345,106 |
$181,673
|
$52,798
|
$110,635
|
17%
↑
|
Jan 2025 | 22 | $294,859 |
$152,360
|
$52,483
|
$90,016
|
25.2%
↓
|
Dec 2024 | 22 | $394,316 |
$195,678
|
$72,744
|
$108,819
|
1.8%
↓
|
Nov 2024 | 22 | $401,651 |
$208,243
|
$77,990
|
$115,418
|
2.2%
↓
|
Oct 2024 | 23 | $410,633 |
$235,828
|
$64,263
|
$110,542
|
25.9%
↑
|
Sep 2024 | 22 | $326,151 |
$154,719
|
$54,483
|
$116,949
|
9.8%
↑
|
Aug 2024 | 23 | $297,100 |
$154,214
|
$45,756
|
$97,130
|
10.3%
↑
|
Jul 2024 | 23 | $269,350 |
$145,737
|
$34,040
|
$89,573
|
17.3%
↓
|
Jun 2024 | 23 | $325,607 |
$173,043
|
$50,565
|
$101,999
|
0%
↑
|
Overall Sales Trends
Over the past year, Waller's alcohol sales have experienced some interesting fluctuations. The highest sales month was March 2025, with total receipts peaking at $496,521, which is a significant jump of 43.87% from the previous month. This surge was driven by strong sales in all categories, but particularly wine, which saw a noticeable increase. In contrast, January 2025 recorded the lowest sales, with total receipts of $294,859, marking a 25.22% decline, possibly attributed to the post-holiday season lull.
Monthly and Seasonal Patterns
There are clear seasonal patterns in the data, with sales generally increasing as the year progresses towards the holiday season, peaking in March. The summer months, particularly June and July, showed lower sales, indicating a possible seasonal dip as consumers may prioritize outdoor activities over indoor gatherings. Interestingly, May 2025 saw a 16.84% increase from April, despite a decrease in the number of establishments, suggesting that fewer venues might be capturing more market share or that consumer spending per venue increased.
Sales Mix: Liquor, Wine, and Beer
Liquor consistently leads the sales mix, contributing the largest portion of total receipts each month. March 2025 was no exception, with liquor sales totaling $264,202. Wine showed a strong performance in March as well, with sales of $118,974, suggesting a growing interest or celebration-driven demand during this peak month. Beer sales have remained relatively stable, but there was a notable spike in February 2025, reaching $110,635, potentially due to Super Bowl celebrations.
Market Implications
The data reveals some strategic insights for businesses. The increase in overall sales despite fewer establishments in May 2025 suggests a potential consolidation in the market, where stronger players might be gaining a larger share. Additionally, the pronounced peak in March could indicate a lucrative opportunity for promotional activities or new product launches around this time. The steady demand for liquor and the rising interest in wine also signal potential areas for expansion or targeted marketing campaigns.
Economic Overview
Waller, Texas, is strategically positioned within the Houston-The Woodlands-Sugar Land metropolitan area, offering a robust economic landscape characterized by its diverse industries. The city's economy is anchored by agriculture, manufacturing, and logistics, with several major companies operating within its vicinity. The presence of the Union Pacific Railroad and proximity to major highways bolster its role as a key logistics hub, facilitating trade and commerce. As the city continues to grow, businesses benefit from Waller's pro-business environment, which includes incentives and support for startups and established enterprises alike.
Cultural Scene
Waller boasts a vibrant cultural scene that reflects its rich heritage and community spirit. The city hosts several annual events and festivals that draw visitors and locals alike, such as the popular Waller County Fair and Rodeo, which showcases the region's agricultural roots and offers a range of family-friendly entertainment. Another cultural highlight is the annual Bluebonnet Festival, celebrating the state flower of Texas with arts and crafts, live music, and local food vendors. These events highlight the community's dedication to preserving its traditions while fostering a sense of unity and pride.
Lifestyle
The lifestyle in Waller is defined by its blend of rural charm and modern convenience, making it an attractive place for families and professionals. Popular neighborhoods such as Saddle Creek Forest and Century Oaks Estates offer spacious living with a focus on outdoor activities and community involvement. The city features a growing number of parks and recreational facilities, providing ample opportunities for residents to enjoy sports, hiking, and leisure activities. Local character is further enhanced by a variety of dining options, from cozy cafes to more upscale eateries, catering to diverse tastes.
Future Outlook
Waller is poised for significant growth, driven by ongoing development projects and infrastructure enhancements. The city is actively investing in expanding its transportation networks, including road improvements and public transit options, to accommodate the increasing population and business activities. Additionally, new residential and commercial developments are on the rise, signaling a strong demand for housing and business space. With its strategic location and supportive economic policies, Waller is set to become an increasingly attractive destination for businesses and residents seeking a balanced and prosperous future.