Waller County Alcohol Sales

Top Performers in Waller's Alcohol Scene

Leading the charge in Waller's alcohol sales for September 2025 is the Waller Feed Store with total receipts of $86,331. Their beer sales stand out, contributing over half of their revenue at $48,604. Liquor sales are also robust at $34,278, making it a top destination for beer enthusiasts.

Coming in second, Houston Oaks Venture, L.P. had strong liquor and wine sales, nearly splitting their revenue equally between the two, with liquor at $33,293 and wine at $32,794. Their total receipts reached $74,222, highlighting their diverse offerings.

Mid-Range Standouts

Texas Borders Bar & Grill secured the third spot with $60,236 in total receipts. This establishment showed a balanced approach with significant liquor sales at $31,959 and a notable wine sales figure of $14,930, indicating a well-rounded beverage program.

Cedar Creek Saloon and Las Fuentes Mexican Restaurant #2 also made an impact with revenues of $43,118 and $36,259, respectively. Both establishments relied heavily on liquor sales, each exceeding $23,000, which supports their reputation as popular spots for a night out.

Lower-Tier Sales and Interesting Observations

In the lower sales bracket, Citizens Coffee interestingly reported no alcohol sales despite their total receipts of $29,534, possibly indicating a strong food or non-alcoholic beverage program. Meanwhile, Barra Brava 290 Sports & Grill leaned on beer sales, which accounted for over half of their $21,603 total, showing a preference among patrons for beer over other options.

It's also worth noting that several establishments, such as The Springs, Stubby's Bar & Grill, and Limited Spirits, LLC, reported zero alcohol sales, which could point to changes in operations or temporary closures.

High Sales Concentration Areas

If you're looking at where the money is flowing in Waller's alcohol sales, zip code 77484 is the clear leader. With a whopping $167,111 in total sales, it's not just the highest in the area but also accounts for more than half of the total sales. This area hosts seven establishments, indicating a strong consumer base and effective sales strategies.

Alcohol Sales Mix

Each zip code in Waller has its own unique blend of alcohol preferences. Zip code 77484 leans heavily towards beer, which makes up 51% of its sales, closely followed by liquor at 46%. Meanwhile, in zip code 77445, liquor is the top choice, comprising 49% of sales. Interestingly, zip code 77423 is predominantly a wine lover's haven, with wine making up a massive 87% of its sales.

Opportunities for New Establishments

With a total of 21 establishments spread across four zip codes, there's an interesting potential for new business ventures. Zip code 77446 currently has zero sales despite having one establishment, indicating a possible area for growth or a need for better marketing strategies. Meanwhile, zip code 77484, with the highest sales, might still have room for more establishments to capture the thriving market.

Interesting Patterns and Insights

One of the most striking patterns is the disproportionate distribution of sales and establishments. While zip code 77484 leads in sales, zip code 77445 has the most establishments but significantly lower sales, suggesting a possible need for these businesses to reevaluate their offerings or marketing strategies. Additionally, the minimal sales in zip code 77423 point to a niche but underdeveloped market in wine sales that could be further explored.

Overview of Alcohol Sales in Waller

Over the past 12 months, Waller has experienced some interesting shifts in alcohol sales, with total receipts fluctuating significantly month over month. The year peaked in May 2025, with sales hitting a high of $498,796, fueled by strong liquor and wine sales. In contrast, September 2025 saw a noticeable dip, with total receipts at $429,897, marking a 9.59% decline from August.

Monthly Dynamics and Establishment Changes

Throughout the year, the number of establishments remained relatively stable, hovering between 21 and 25. Notably, May's peak coincided with a slight decrease in establishments from 24 to 23, suggesting that fewer, perhaps larger, outlets were driving the increased sales volume. Conversely, a rise in establishments in March and April did not necessarily correlate with higher sales, indicating that other factors might be at play.

Product Mix and Consumer Preferences

Liquor consistently outperformed wine and beer across all months, with its highest sales in May 2025, amounting to $265,093. This suggests a robust preference for spirits among consumers. Meanwhile, wine sales saw a significant spike in May, hitting $110,416, potentially driven by seasonal factors or promotions. Beer sales remained more stable but experienced a notable boost in August, reaching $155,604.

Seasonal Patterns and Market Implications

The data points to a clear seasonal trend, with spikes in sales during the spring and late summer months. This could be attributed to events, holidays, or promotions that draw consumers to purchase more during these periods. The decrease in sales during colder months, such as January and February, further supports this seasonal pattern.

Insights for Business Strategy

For businesses eyeing expansion or marketing opportunities in Waller, focusing on liquor and wine could yield the highest returns. Additionally, aligning marketing efforts with the seasonal peaks observed in May and late summer could capitalize on heightened consumer spending during these times. The slight but consistent number of establishments suggests a stable market, which could accommodate new entrants or expansions.