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Nestled in the heart of East Texas, Nacogdoches boasts the title of the oldest town in the state, rich with history and Southern charm. As a key cultural and economic hub in the region, Nacogdoches plays a significant role in Texas's landscape, blending tradition with modernity. Our latest report provides a comprehensive, data-driven analysis of the city's alcohol sales market, offering insights into local consumer preferences and business trends.

This report kicks off with an in-depth examination of the top alcohol-selling establishments in Nacogdoches. By analyzing the sales data, we uncover which venues dominate the market and explore the factors contributing to their success. Following this, we delve into a geographic breakdown of alcohol sales by zip code, highlighting the areas with the highest sales concentrations and offering a glimpse into the city's diverse economic landscape.

Lastly, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section provides valuable insights into seasonal fluctuations and emerging consumer patterns in Nacogdoches. Join us as we unravel the intricacies of the local alcohol sales market, providing a clear picture of its current state and future prospects.

Top 25 Nacogdoches Businesses By December 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Nacogdoches for December 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
The Fredonia Hotel & Convention Center
$166,625
$123,396
$22,171
$21,058
2.
The Shack
$84,849
$58,991
$248
$25,610
3.
Flashback Cafe
$79,724
$49,634
$625
$29,465
4.
Clear Springs Restaurants
$49,710
$33,106
$9,030
$7,574
5.
Aperitivo
$44,809
$40,195
$3,526
$1,088
6.
Cibolo Creek Resources Corp.
$44,776
$0
$0
$0
7.
Cantina 1779
$44,776
$0
$0
$0
8.
Banita Creek Hall Cafe
$43,434
$28,812
$68
$14,554
9.
Buffalo Wild Wings
$32,109
$11,759
$318
$20,032
10.
Headliners Sports Bar
$31,995
$21,648
$10,313
$34
11.
University Food Services, Inc.
$27,253
$1,142
$156
$25,955
12.
Guacamoles 1 LLC
$26,029
$17,631
$132
$8,266
13.
Barkeeps Eatery and Taps
$25,365
$16,645
$894
$7,826
14.
Bottlecap Alley Icehouse Grill
$24,966
$11,817
$633
$12,516
15.
Maklemore's Ale-house & Bistro
$24,904
$19,383
$4,027
$1,494
16.
Chili's Grill & Bar #1296
$22,579
$17,409
$459
$4,711
17.
Fuzzys Taco Shop
$22,417
$16,289
$538
$5,590
18.
The Madhatter Distillery
$21,721
$21,721
$0
$0
19.
Marevci Main St LLC
$12,410
$7,867
$3,475
$1,068
20.
Jalapeno Tree Mexican Restaurant
$11,341
$8,108
$95
$3,138
21.
Lumberjack National
$7,548
$3,672
$16
$3,860
22.
Sombrero's Coastal Tex-mex & Cantina
$7,233
$4,983
$21
$2,229
23.
Lugnutz Sports Bar & Grill Inc
$6,923
$3,608
$25
$3,290
24.
Vfw Post 3893
$1,989
$935
$40
$1,014
25.
Pueblo Viejo Mexican Restaurant
$1,104
$0
$0
$1,104

Top Performers in Nacogdoches' Alcohol Scene

Leading the pack in December 2025 is The Fredonia Hotel & Convention Center, with impressive total receipts of $166,625. Dominating the liquor sales at $123,396, this establishment is a clear favorite for those looking to enjoy a mix of sophistication and a variety of drinks.

The Shack follows as a strong contender with $84,849 in total receipts, showing particular strength in liquor sales at $58,991. Not far behind, Flashback Cafe secured $79,724 in total receipts, showcasing a balanced approach with a notable $29,465 in beer sales.

Noteworthy Trends and Observations

Aperitivo stands out with a striking focus on liquor, generating $40,195 out of its $44,809 total receipts from this category alone. Meanwhile, Buffalo Wild Wings appears to be the go-to spot for beer enthusiasts, with beer sales of $20,032 outpacing its liquor and wine offerings.

Interestingly, Clear Springs Restaurants, while lower in total sales compared to the top few, shows a strong affinity for wine sales, bringing in $9,030, which is a significant portion of its $49,710 total receipts.

Unique Cases and Insights

Both Cibolo Creek Resources Corp. and Cantina 1779 reported identical total receipts of $44,776, yet intriguingly, they show no breakdown in liquor, wine, or beer sales, indicating a potential reporting anomaly or unique business operation.

Finally, The Madhatter Distillery is noteworthy for its exclusive focus on liquor, with all $21,721 of its sales stemming from this category, appealing to those seeking a purely distilled experience.

Nacogdoches Zip Codes By December 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Nacogdoches for December 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75965
12 $383,449
$229,700
$18,232
$135,517
2.
75961
8 $376,079
$280,836
$38,497
$56,746
3.
75964
6 $107,116
$8,215
$81
$9,268

Concentration of Alcohol Sales by Zip Code

The zip code 75965 leads the pack with total sales of $383,449, spread across 12 establishments. This area is slightly ahead of 75961, which has $376,079 in sales from 8 establishments. Zip code 75964 lags significantly with sales of $107,116 across 6 establishments, indicating a lower concentration of alcohol sales.

Alcohol Sales Mix by Zip Code

There's a noticeable difference in the types of alcohol sold across these zip codes. In 75965, liquor accounts for 60% of sales, with beer making up a significant 35%. Interestingly, zip code 75961 shows a stronger preference for liquor at 75%, but with a smaller beer share of 15%. Meanwhile, 75964 has a stark contrast with only 8% of its sales from liquor and a minimal 9% from beer, showing an almost non-existent wine market.

Opportunities for New Establishments

Given the high concentration of sales and establishments in 75965, new entrants might find this a competitive area. However, the relatively fewer establishments in 75961, despite high sales, suggest potential for new businesses to capture market share. Zip code 75964, with its low sales figures and fewer establishments, might be a challenging market but could hold untapped potential for niche offerings.

Interesting Patterns and Insights

It's intriguing to see that wine plays a minimal role in these markets, particularly in 75964 where it seems non-existent. The strong dominance of liquor sales in 75961 suggests consumer preference trends that could be significant for targeting marketing strategies. Overall, while 75965 and 75961 are neck and neck in sales, their differences in sales mix and establishment density present unique opportunities and challenges for businesses looking to enter or expand in the Nacogdoches area.

Nacogdoches Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Nacogdoches. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Dec 2025 26 $866,644
$518,751
$56,810
$201,531
19.6%
Nov 2025 28 $724,432
$458,661
$42,525
$220,319
4.5%
Oct 2025 29 $758,604
$452,114
$56,494
$205,220
8.9%
Sep 2025 28 $696,676
$419,843
$50,849
$225,984
0.3%
Aug 2025 28 $698,922
$425,932
$60,238
$212,752
24.1%
Jul 2025 28 $563,290
$359,910
$41,889
$161,491
4.1%
Jun 2025 28 $587,490
$381,850
$44,087
$161,553
17.5%
May 2025 28 $712,280
$465,677
$49,338
$195,987
2.5%
Apr 2025 28 $730,585
$470,967
$51,650
$207,968
9.5%
Mar 2025 26 $667,085
$436,634
$43,962
$186,489
24.4%
Feb 2025 26 $536,078
$339,236
$39,590
$157,252
11.6%
Jan 2025 28 $606,635
$377,080
$41,827
$187,728
0%

Overall Sales Trends

Over the past year, alcohol sales in Nacogdoches have experienced some notable shifts. The month of December 2025 saw the highest total receipts at $866,644, marking a significant uptick of 19.63% compared to November. Interestingly, even though the number of establishments decreased by 7.14% in December, sales surged, indicating a strong seasonal demand likely tied to holiday festivities.

Seasonal Patterns and Fluctuations

Throughout the year, Nacogdoches has shown clear seasonal patterns in alcohol sales. For instance, sales in August spiked by 24.08%, which could correlate with summertime festivities and events. Conversely, June experienced a notable dip of 17.52%, possibly due to post-graduation lulls or vacation periods. These fluctuations suggest that local businesses might benefit from tailoring promotional activities to these seasonal trends.

Sales Mix: Liquor, Wine, and Beer

Looking at the sales mix, liquor consistently leads the pack, accounting for more than half of the total receipts each month. December's liquor sales were particularly strong at $518,751, a clear favorite among consumers. Beer sales, while fluctuating, generally maintained a steady presence, with peaks in months like September and October. Wine, although the smallest segment, showed growth in December, which might indicate a seasonal preference or increased consumer interest in wine during the holidays.

Market Implications

The data reveals that despite a reduction in the number of establishments towards the end of the year, sales per establishment have increased, suggesting that remaining businesses might be capturing more market share or benefiting from higher consumer spending. This trend could indicate opportunities for existing businesses to expand offerings or for new entrants to capitalize on robust demand, particularly during peak sales months.

Year-Over-Year Insights

While specific year-over-year data isn't available, the monthly fluctuations provide a snapshot of the market's dynamic nature. The significant sales growth in December compared to previous months highlights the potential for increased revenue during holiday periods, underscoring the importance of strategic planning and inventory management for businesses aiming to maximize profits.

Economic Overview

Nacogdoches, Texas, offers a diverse economic landscape anchored by sectors such as education, agriculture, and healthcare. As the home of Stephen F. Austin State University, the city benefits from a steady influx of students and academic professionals, driving local commerce and innovation. Agriculture has deep roots in the area, with timber and poultry production playing significant roles in the local economy. Additionally, Nacogdoches serves as a regional healthcare hub, providing a range of services and employment opportunities through its well-established medical facilities.

In recent years, the city's business climate has become increasingly favorable, attracting small businesses and entrepreneurs seeking a supportive environment. Economic development initiatives have focused on revitalizing the downtown area and enhancing infrastructure, fostering a community that is both business-friendly and forward-thinking.

Cultural Scene

Nacogdoches boasts a vibrant cultural scene that reflects its rich history and diverse community. The city hosts several annual events that draw visitors from across the region, including the Texas Blueberry Festival, which celebrates the local blueberry harvest with music, food, and family-friendly activities. The Nine Flags Christmas Festival is another highlight, offering a month-long celebration of holiday traditions with parades, light displays, and community gatherings.

Beyond festivals, the city is home to an array of cultural attractions, such as the Old University Building and the Stone Fort Museum, which provide glimpses into Nacogdoches' storied past. The thriving arts community is showcased through local galleries and performances, making the city a cultural beacon in East Texas.

Lifestyle

Nacogdoches offers a unique blend of small-town charm and modern convenience, with a variety of neighborhoods catering to diverse lifestyles. The historic downtown area is a focal point for both residents and visitors, offering quaint shops, eateries, and a picturesque setting for leisurely strolls. For those seeking a more suburban environment, neighborhoods like Woodland Hills and Rusk Hill provide serene residential settings with easy access to city amenities.

The city's entertainment districts feature a lively mix of dining, shopping, and recreational options. Residents enjoy outdoor activities at venues like Lake Nacogdoches and the Lanana Creek Trail, which offer opportunities for hiking, fishing, and picnicking in beautiful natural surroundings.

Future Outlook

Looking ahead, Nacogdoches is poised for sustained growth and development. Strategic plans aim to expand the city's economic base by attracting new industries and enhancing existing sectors. Infrastructure improvements, such as road expansions and upgraded utilities, are designed to support this growth and improve quality of life for residents.

The city is also committed to preserving its historic charm while embracing modern advancements. Initiatives to support green spaces and community development projects are underway, ensuring that Nacogdoches remains a vibrant and welcoming place for future generations. With its strategic location, strong community ties, and proactive planning, Nacogdoches presents a compelling opportunity for investors and businesses looking to establish a presence in East Texas.