Nestled in the heart of East Texas, Nacogdoches boasts the title of the oldest town in the state, rich with history and Southern charm. As a key cultural and economic hub in the region, Nacogdoches plays a significant role in Texas's landscape, blending tradition with modernity. Our latest report provides a comprehensive, data-driven analysis of the city's alcohol sales market, offering insights into local consumer preferences and business trends.
This report kicks off with an in-depth examination of the top alcohol-selling establishments in Nacogdoches. By analyzing the sales data, we uncover which venues dominate the market and explore the factors contributing to their success. Following this, we delve into a geographic breakdown of alcohol sales by zip code, highlighting the areas with the highest sales concentrations and offering a glimpse into the city's diverse economic landscape.
Lastly, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section provides valuable insights into seasonal fluctuations and emerging consumer patterns in Nacogdoches. Join us as we unravel the intricacies of the local alcohol sales market, providing a clear picture of its current state and future prospects.
Top 23 Nacogdoches Businesses By June 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
The Fredonia Hotel & Convention Center
|
$135,136 |
$103,064
|
$16,320
|
$15,752
|
| 2. |
Flashback Cafe
|
$70,686 |
$41,135
|
$341
|
$29,210
|
| 3. |
The Shack
|
$57,469 |
$40,243
|
$83
|
$17,143
|
| 4. |
Clear Springs Restaurant
|
$43,749 |
$29,165
|
$7,604
|
$6,980
|
| 5. |
Buffalo Wild Wings
|
$38,975 |
$13,682
|
$184
|
$25,109
|
| 6. |
Headliners Sports Bar
|
$32,133 |
$21,134
|
$22
|
$10,977
|
| 7. |
Maklemore's Ale-house & Bistro
|
$29,850 |
$14,756
|
$3,616
|
$11,478
|
| 8. |
Bottlecap Alley Icehouse Grill
|
$28,377 |
$14,718
|
$914
|
$12,745
|
| 9. |
Guacamoles 1 LLC
|
$27,477 |
$17,259
|
$10,134
|
$84
|
| 10. |
Fuzzys Taco Shop
|
$21,628 |
$15,283
|
$340
|
$6,005
|
| 11. |
Barkeeps Eatery and Taps
|
$21,491 |
$12,562
|
$842
|
$8,087
|
| 12. |
Chili's Grill & Bar #1296
|
$21,307 |
$16,016
|
$486
|
$4,805
|
| 13. |
Aperitivo
|
$21,016 |
$18,323
|
$1,686
|
$1,007
|
| 14. |
The Madhatter Distillery
|
$13,862 |
$13,862
|
$0
|
$0
|
| 15. |
Jalapeno Tree Mexican Restaurant
|
$11,370 |
$7,867
|
$92
|
$3,411
|
| 16. |
Marevci Main St LLC
|
$10,374 |
$6,155
|
$2,875
|
$1,344
|
| 17. |
Noonies Event Center
|
$9,924 |
$6,743
|
$188
|
$711
|
| 18. |
Lumberjack National
|
$7,800 |
$2,729
|
$37
|
$5,034
|
| 19. |
Sombrero's Coastal Tex-mex & Cantina
|
$6,794 |
$4,490
|
$69
|
$2,235
|
| 20. |
Lugnutz Sports Bar & Grill Inc
|
$3,082 |
$1,432
|
$18
|
$1,632
|
| 21. |
Pueblo Viejo Mexican Restaurant
|
$1,761 |
$0
|
$0
|
$1,761
|
| 22. |
Chipotle Mexican Grill - Nacogdoches 2930
|
$65 |
$65
|
$0
|
$0
|
| 23. |
University Food Services, Inc.
|
$0 |
$0
|
$0
|
$0
|
Top Performers in Nacogdoches
The Fredonia Hotel & Convention Center leads the pack with impressive total receipts of $135,136. Their liquor sales alone hit $103,064, making it a prime spot for those looking to indulge in spirits. Wine and beer also contribute significantly, showing a balanced approach to their offerings.
Coming in second, Flashback Cafe generated $70,686 in sales, with a strong emphasis on liquor at $41,135. Beer also plays a crucial role in their success, with $29,210 in receipts, indicating a popular spot for both spirit enthusiasts and beer lovers.
Mid-Range Competitors
The Shack is not far behind with $57,469 in total receipts, showing a similar preference for liquor sales at $40,243. Their focus on liquor suggests a targeted strategy that’s clearly paying off.
Meanwhile, Clear Springs Restaurant and Buffalo Wild Wings round out the top five, with $43,749 and $38,975 in sales, respectively. Clear Springs' wine sales of $7,604 highlight a strong market for wine alongside their liquor and beer offerings.
Notable Mentions
Guacamoles 1 LLC stands out for its balanced mix of liquor and wine sales, with the latter bringing in $10,134. This indicates a niche market that could be explored further by competitors.
At the other end of the spectrum, Pueblo Viejo Mexican Restaurant exclusively sold beer, totaling $1,761, perhaps indicating a unique market preference or a strategic business decision.
Trends and Insights
The data reveals a strong preference for liquor across most establishments, with several venues like The Madhatter Distillery focusing solely on it, which might reflect consumer trends or strategic branding. Beer also consistently complements liquor sales, indicating a robust demand.
Venues with a diverse offering of liquor, wine, and beer, such as Maklemore's Ale-House & Bistro and Buffalo Wild Wings, suggest a successful formula for attracting a wide range of clientele. This could be a key consideration for new businesses entering the market.
Nacogdoches Zip Codes By June 2026 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
75965
|
12 | $328,775 |
$194,084
|
$6,897
|
$127,794
|
| 2. |
75961
|
7 | $262,984 |
$195,695
|
$38,711
|
$28,578
|
| 3. |
75964
|
4 | $22,567 |
$10,904
|
$243
|
$9,138
|
Overview of Alcohol Sales in Nacogdoches
In June 2026, Nacogdoches saw total alcohol sales of $614,326, spread across 23 establishments. The city is divided into three primary zip codes where these sales took place. Let's dive into the details to understand which areas are buzzing with sales activity and how the product preferences vary across the city.
Zip Code 75965: Leading the Pack
Zip Code 75965 tops the list with sales totaling $328,775 from 12 establishments. This area shows a diverse sales mix with 59% of sales coming from liquor and a substantial 39% from beer, leaving only 2% for wine. The thriving liquor and beer sales suggest a strong market presence, possibly indicating room for more specialized wine offerings to balance the mix.
Zip Code 75961: Liquor Lovers' Haven
With total sales of $262,984, Zip Code 75961 shows a strong preference for liquor, which accounts for a whopping 74% of sales. This zone, with 7 establishments, also has a higher percentage of wine sales at 15% compared to the other areas. The dominance of liquor suggests that new businesses might consider expanding their wine and beer selections to capture more of the market share.
Zip Code 75964: A Smaller Market with Potential
Zip Code 75964 brings in $22,567 in sales from 4 establishments, showing a balanced mix of 48% liquor and 40% beer sales, with wine trailing at 1%. This indicates a smaller, yet diverse market. The lower density of establishments might present opportunities for new entrants to cater to underserved wine enthusiasts or expand beer offerings.
Opportunities and Insights
The data indicates significant differences in alcohol preferences across the zip codes, with liquor dominating in 75961 and a more balanced beer presence in 75965 and 75964. There's room for growth, particularly in wine offerings in all areas, but especially in 75965 and 75964. For entrepreneurs looking to enter the Nacogdoches market, understanding these preferences can guide strategic decisions on location and product focus.
Nacogdoches Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jun 2026 | 23 | $614,326 |
$400,683
|
$45,851
|
$165,510
|
18.1%
↓
|
| May 2026 | 27 | $750,417 |
$494,841
|
$48,710
|
$204,785
|
6.8%
↑
|
| Apr 2026 | 26 | $702,432 |
$457,329
|
$46,979
|
$198,124
|
6.8%
↑
|
| Mar 2026 | 26 | $657,789 |
$430,647
|
$44,827
|
$182,315
|
0.8%
↓
|
| Feb 2026 | 25 | $663,166 |
$417,160
|
$50,751
|
$195,255
|
5.1%
↑
|
| Jan 2026 | 25 | $630,886 |
$399,464
|
$49,884
|
$181,538
|
18.8%
↓
|
| Dec 2025 | 26 | $777,092 |
$518,751
|
$56,810
|
$201,531
|
7.5%
↑
|
| Nov 2025 | 28 | $722,679 |
$459,366
|
$42,553
|
$220,760
|
4.7%
↓
|
| Oct 2025 | 29 | $758,604 |
$452,114
|
$56,494
|
$205,220
|
8.9%
↑
|
| Sep 2025 | 28 | $696,676 |
$419,843
|
$50,849
|
$225,984
|
0.3%
↓
|
| Aug 2025 | 28 | $698,922 |
$425,932
|
$60,238
|
$212,752
|
24.1%
↑
|
| Jul 2025 | 28 | $563,290 |
$359,910
|
$41,889
|
$161,491
|
0%
↑
|
Overview of Alcohol Sales Trends
Over the past year, alcohol sales in Nacogdoches have shown some interesting trends and shifts. The data reveals a dynamic market with fluctuations in both the number of establishments and total sales receipts. December 2025 was a standout month, achieving the highest sales with receipts hitting $777,092, likely boosted by holiday festivities.
Seasonal Patterns and Market Changes
It's clear that the holiday season significantly impacts sales, as seen in the peak during December 2025. However, following this spike, January 2026 experienced a notable dip with a decrease of 18.81% in total receipts. This suggests a post-holiday lull, a common trend in the industry where consumer spending tightens after the holiday season.
Shifts in Sales Mix
Liquor consistently dominates sales, accounting for the largest portion of receipts each month. In June 2026, liquor sales were at $400,683, making up nearly two-thirds of total sales. Wine and beer have smaller shares, but their sales are less volatile, indicating a steadier demand compared to liquor.
Market Dynamics and Business Implications
The number of establishments has fluctuated, peaking at 29 in October 2025 and then declining to 23 by June 2026. This contraction in the number of establishments might suggest consolidation in the market or possibly the closure of underperforming businesses. For entrepreneurs and investors, this could signal opportunities for new ventures or partnerships to fill gaps in the market.
Year-Over-Year Insights
Comparing year-over-year data, the market shows resilience with several months seeing growth in total sales, such as August 2025's 24.08% increase in receipts. This suggests that despite fluctuations, there remains a robust demand for alcohol in the region. Businesses can leverage these insights to plan inventory and marketing strategies around peak sales periods.
Economic Overview
Nacogdoches, Texas, offers a diverse economic landscape anchored by sectors such as education, agriculture, and healthcare. As the home of Stephen F. Austin State University, the city benefits from a steady influx of students and academic professionals, driving local commerce and innovation. Agriculture has deep roots in the area, with timber and poultry production playing significant roles in the local economy. Additionally, Nacogdoches serves as a regional healthcare hub, providing a range of services and employment opportunities through its well-established medical facilities.
In recent years, the city's business climate has become increasingly favorable, attracting small businesses and entrepreneurs seeking a supportive environment. Economic development initiatives have focused on revitalizing the downtown area and enhancing infrastructure, fostering a community that is both business-friendly and forward-thinking.
Cultural Scene
Nacogdoches boasts a vibrant cultural scene that reflects its rich history and diverse community. The city hosts several annual events that draw visitors from across the region, including the Texas Blueberry Festival, which celebrates the local blueberry harvest with music, food, and family-friendly activities. The Nine Flags Christmas Festival is another highlight, offering a month-long celebration of holiday traditions with parades, light displays, and community gatherings.
Beyond festivals, the city is home to an array of cultural attractions, such as the Old University Building and the Stone Fort Museum, which provide glimpses into Nacogdoches' storied past. The thriving arts community is showcased through local galleries and performances, making the city a cultural beacon in East Texas.
Lifestyle
Nacogdoches offers a unique blend of small-town charm and modern convenience, with a variety of neighborhoods catering to diverse lifestyles. The historic downtown area is a focal point for both residents and visitors, offering quaint shops, eateries, and a picturesque setting for leisurely strolls. For those seeking a more suburban environment, neighborhoods like Woodland Hills and Rusk Hill provide serene residential settings with easy access to city amenities.
The city's entertainment districts feature a lively mix of dining, shopping, and recreational options. Residents enjoy outdoor activities at venues like Lake Nacogdoches and the Lanana Creek Trail, which offer opportunities for hiking, fishing, and picnicking in beautiful natural surroundings.
Future Outlook
Looking ahead, Nacogdoches is poised for sustained growth and development. Strategic plans aim to expand the city's economic base by attracting new industries and enhancing existing sectors. Infrastructure improvements, such as road expansions and upgraded utilities, are designed to support this growth and improve quality of life for residents.
The city is also committed to preserving its historic charm while embracing modern advancements. Initiatives to support green spaces and community development projects are underway, ensuring that Nacogdoches remains a vibrant and welcoming place for future generations. With its strategic location, strong community ties, and proactive planning, Nacogdoches presents a compelling opportunity for investors and businesses looking to establish a presence in East Texas.