Harrison County Alcohol Sales

Top Performers in November 2025

Leading the pack this month is Rosaria's of Marshall with total receipts of $44,775, although interestingly, this includes no sales from liquor, wine, or beer. This suggests non-alcoholic offerings are driving their revenue, which could be an area worth exploring for other establishments.

In terms of alcohol sales, Chili's Grill & Bar #1419 comes out on top with $26,377 in total receipts, driven by a strong showing in both liquor and beer sales. Their balance of $14,384 in liquor and $11,398 in beer positions them as a well-rounded option for patrons.

Noteworthy Trends

High Horse 1898 is making its mark with $23,353 in total receipts, showing a particular strength in liquor, which accounts for over two-thirds of their alcohol sales. Wine lovers also seem to favor this spot, given their $4,832 in wine sales.

The Ginocchio and Applebee's Neighborhood Grill & Bar are neck-and-neck with over $21,000 in total receipts each, but they have different strengths. The Ginocchio leans more towards liquor, while Applebee's sees a higher percentage of their sales coming from beer.

Opportunities for Growth

El Taco Mexican Restaurant and East End Pub are performing solidly with over $18,000 in sales, driven by strong liquor and beer offerings. This suggests a robust customer base that favors a casual, beer-centric environment.

While Blissmoor Valley Ranch Company Store and Jalapeno Tree Mexican Restaurant rank lower in overall sales, they demonstrate potential for growth in liquor and beer offerings, with Blissmoor showing a notable $7,791 from liquor alone.

Interesting Observations

At the lower end, Alpine 55 stands out with its sole reliance on beer sales totaling $3,669, indicating a niche market focus. Meanwhile, The Paresian Club reports no sales, which may suggest a temporary closure or a strategic pivot away from alcohol sales.

Overall, the data indicates a diverse range of strategies among Harrison's top alcohol-selling establishments, offering valuable insights for business owners looking to capitalize on these trends.

High Concentration of Sales in Zip Code 75605

With a whopping total of $921,371 in sales, zip code 75605 clearly leads the pack in Harrison. This area hosts 39 establishments, making it a bustling hub for alcohol sales. The dominance of liquor in this zip code, accounting for 58% of total sales, indicates a strong preference among consumers.

Diverse Alcohol Preferences Across Zip Codes

Examining the sales mix reveals intriguing differences in alcohol preferences. While liquor is the top choice in all three zip codes, beer holds a significant share in 75672, representing 39% of sales. Meanwhile, 75670 shows a more balanced distribution between liquor and beer, highlighting diverse consumer tastes.

Opportunities for New Establishments

With only seven establishments, zip code 75672 presents an opportunity for new ventures. Despite having fewer outlets, this area still generated $77,437 in sales, suggesting room for growth. Entrepreneurs could capitalize on the higher beer sales percentage to carve out a niche market.

Noteworthy Insights

Overall, the data underscores the potential for targeted business strategies. With 75605 driving the majority of sales, businesses might focus on expanding liquor offerings, while other areas could benefit from diversifying their product ranges. Each zip code offers unique insights into consumer behavior, providing a roadmap for strategic expansion.

Overview of the Past Year

In Harrison, alcohol sales over the past year have shown some fascinating trends. The peak month for sales was May 2025, with total receipts reaching a high of $281,617. This was a significant month, with liquor leading the charge at $136,494, followed by beer at $82,379. Interestingly, despite having fewer establishments in November 2025 compared to May, the market has shown resilience with consistent sales figures throughout the year.

Seasonal Patterns and Establishment Changes

Throughout the year, there were notable seasonal shifts in sales. The spring months, particularly April and May, saw the most robust sales, possibly due to seasonal events and warmer weather encouraging social gatherings. Conversely, February marked a significant dip, with receipts falling to $189,889. The number of establishments has fluctuated slightly, decreasing from 21 in January to 19 by November, suggesting some market consolidation or turnover.

Shifts in Product Preferences

Liquor has consistently been the top performer, especially in months like March and May, which saw liquor sales surpassing $120,000. Beer sales have also been strong, maintaining a steady pace across the year, peaking in May. Wine, however, has seen more volatility, with its highest sales in December 2024 at $23,742, likely due to holiday festivities. This indicates a preference for liquor and beer throughout the year, with wine being more seasonal.

Implications for the Market

The data suggests a resilient alcohol market in Harrison with potential opportunities for growth, especially in liquor and beer segments. The reduction in establishments from 21 at the beginning of the year to 19 by the end, coupled with stable sales, indicates that existing businesses might be capturing more market share. For future business planning, focusing on peak months and understanding consumer preferences could be key to maximizing revenue.