Harrison County Alcohol Sales

Top Performers in Alcohol Sales

In May 2025, Chili's Grill & Bar #1419 led the pack in Harrison with total alcohol receipts amounting to $28,622. This venue is a powerhouse in liquor sales, pulling in $16,404, with beer sales also contributing significantly at $11,228. It's clear that Chili's remains a popular choice for both casual diners and those looking for a night out.

Close on its heels, The Ginocchio brought in $26,594, with a strong emphasis on liquor sales, totaling $17,451, and wine sales at $7,337. This establishment seems to attract a clientele with a taste for premium wines and spirits, differentiating itself from others in the area.

Interesting Trends and Insights

It's noteworthy that El Taco Mexican Restaurant has maintained robust sales at $26,370, with a strong push in liquor ($16,875) and beer ($9,341). Despite having minimal wine sales, this restaurant's performance suggests a solid patronage for margaritas and cervezas, aligning with its Mexican theme.

Meanwhile, East End Pub reported $20,109 in total sales, with beer ($9,039) and liquor ($11,070) being the primary contributors. Interestingly, they didn't report any wine sales, indicating a preference among patrons for more traditional pub fare.

Insights for Business Opportunities

For those exploring business opportunities, the data suggests potential in establishments that either specialize in a particular type of alcohol or offer a diverse range. The high performance of venues like High Horse 1898, with balanced sales across liquor, wine, and beer, indicates that diversity in offerings can be an advantage.

On the other end of the spectrum, venues like Alpine 55 demonstrate niche success with beer-only sales totaling $4,257. It could be an interesting model for those considering a specialized approach.

In contrast, some establishments like The Paresian Club and Caddo Distilling Company, LLC reported no sales, which could be due to various factors such as operational changes or market challenges. These venues might present opportunities for turnaround or rebranding strategies.

Concentration of Alcohol Sales

In Harrison, it's clear that zip code 75605 is the heavyweight champion when it comes to alcohol sales, accounting for an impressive $920,064 out of the total $1,152,649. With 37 establishments, this area dominates the market, making up the lion's share of the business. The other zip codes, 75670 and 75672, have significantly lower sales figures, with $140,280 and $92,305 respectively, indicating a much smaller market presence.

Differences in Alcohol Preferences

Looking into the types of alcohol being sold, both 75605 and 75670 share a similar preference with 60% of sales coming from liquor. However, zip code 75672 shows a slight deviation with 57% of sales in liquor and a higher percentage of beer sales at 39%. Interestingly, wine doesn't seem to be a popular choice across the board, with all areas having single-digit percentages dedicated to wine sales.

Opportunities for New Establishments

If you're considering opening a new alcohol establishment, zip code 75670 might present the best opportunity. With only 11 establishments but reasonably high sales, there's room for growth and potentially less competition compared to the bustling hub of 75605. Meanwhile, 75672, with only 8 establishments, also suggests a potential gap in the market, especially if you can cater to the local preference for beer.

Interesting Patterns and Insights

One intriguing pattern is the consistent dominance of liquor across all areas, suggesting a strong regional preference. The relatively low wine sales could indicate an untapped market niche for wine-focused establishments. Additionally, the significant difference in total sales between the zip codes highlights the economic disparity within the region, suggesting that businesses in 75605 are likely benefiting from a more affluent customer base.

Overall Sales Trends

Over the past year, Harrison has experienced some interesting fluctuations in alcohol sales. The month of January 2025 was particularly notable, hitting a peak with total receipts reaching $280,850. This represents a significant uptick from the previous months, likely driven by New Year celebrations and related festivities. However, by May 2025, sales cooled down to $236,842, showing a 12.92% decrease from April.

Seasonal Patterns

Seasonal trends have played a significant role in the sales dynamics. December 2024 saw a robust increase of 36.23% in total receipts, reflecting the holiday season's impact on consumer buying behavior. In contrast, the summer months, specifically July 2024, witnessed a downturn with sales dropping by 19.7% from the previous month, which might be tied to vacation habits and a possible shift in consumer spending priorities.

Product Mix Insights

The composition of sales between liquor, wine, and beer has also shown distinctive patterns. Liquor consistently accounts for the largest share of sales, with a peak in December 2024 at $125,152. Beer sales, while generally strong, experienced a dip in February 2025, which corresponded with a significant overall sales drop. Wine sales have remained relatively stable, though they peaked briefly in December 2024 alongside other holiday sales.

Market Implications

These trends suggest that business strategies in Harrison could benefit from leveraging seasonal sales spikes, particularly around the winter holidays and New Year. The dominance of liquor in the sales mix hints at a strong market preference, which could inform stock and promotional strategies. Additionally, the fluctuation in beer sales might indicate opportunities for targeted marketing during slower months to boost this category. Overall, staying attuned to these patterns will be key for businesses looking to optimize their market presence and revenue streams in the coming year.