Harrison County Alcohol Sales

Top Performers in Harrison's Alcohol Sales

Leading the pack this September, Applebee's Neighborhood Grill & Bar at 2305 E End Blvd S pulled in the most impressive total receipts, topping out at $28,174. With liquor sales accounting for $17,662 of that, Applebee's remains a dominant player, although beer also played a significant role with $9,676 in sales.

Close on Applebee's heels, Chili's Grill & Bar #1419 at 1305 E End Blvd N generated $27,606 in total receipts. Their beer sales were particularly robust at $13,068, slightly edging out their liquor sales of $14,108. This balanced approach continues to draw in diverse crowds.

Notable Establishments and Trends

The Ginocchio has carved out a niche with an impressive $7,008 in wine sales, the highest among the top venues, contributing significantly to their $20,840 total. Meanwhile, El Taco Mexican Restaurant showed strong liquor sales at $12,949, highlighting their appeal to cocktail enthusiasts.

East End Pub, while lower in total rankings, had remarkable beer sales at $8,793, making up the majority of their $15,030 total. This focus on beer suggests a strong local following despite their limited liquor offerings.

Interesting Insights

It's interesting to note that both Don Juan's Mexican Restaurant and Legends Social Club reported no alcohol sales this month. This could indicate a shift in business strategy or temporary closures. Additionally, Alpine 55 stands out with a unique business model focused entirely on beer sales, totaling $5,096.

These data points provide invaluable insights for potential business investors and current bar owners aiming to capitalize on market demands. Understanding these trends can help in strategizing inventory and marketing efforts to align with customer preferences.

Concentration of Alcohol Sales

When we dive into the numbers for Harrison's alcohol sales in September 2026, it becomes clear that Zip Code 75605 is the heavy hitter, accounting for a whopping $1,044,034 out of the total $1,250,645 in sales. With 38 establishments, it's the epicenter of alcohol commerce in the area. If you're considering opening a new establishment, this zip code might be saturated, but it undoubtedly shows where the demand is highest.

Alcohol Sales Mix by Zip Code

Each zip code offers a different blend of alcohol preferences. In Zip Code 75605, beer makes up 35% of sales, while liquor dominates at 47%. Contrast this with Zip Code 75670, where liquor is even more dominant at 58%, and wine sales are slightly higher at 10%. If you're targeting a niche market, Zip Code 75651 could be interesting, given its higher wine sales percentage of 17% despite a lower total sales volume.

Opportunities for New Establishments

Looking at the density of establishments, Zip Code 75672 has only 7 establishments yet still pulls in $86,105 in sales. This suggests room for growth and a potentially less competitive environment. Meanwhile, Zip Code 75651 is wide open with just one establishment, presenting a unique opportunity to capture an underserved market, especially if you can tap into the higher wine sales percentage.

Interesting Patterns and Insights

Across Harrison, liquor consistently leads the pack, while wine appears to have a solid niche following, particularly in Zip Code 75651. Beer maintains a steady presence, making up around a third of sales in most areas. This data suggests a balanced market where new businesses might find opportunities by targeting specific preferences or underserved demographics. Overall, understanding these patterns can help businesses tailor their offerings to meet local demand effectively.

General Trends and Seasonal Patterns

Over the past year, alcohol sales in Harrison have shown some interesting fluctuations. The standout month was December 2025, where total receipts soared to $299,621. This peak is likely driven by the holiday season, a time when celebrations and gift-giving boost alcohol purchases significantly. Following this, sales took a noticeable dip, particularly in January 2026, when receipts fell by 23.41% to $229,472, which is typical as people recover from holiday spending.

Throughout 2026, we observed a general decline in sales, with September wrapping up at $211,707. This was a 5.52% drop from August's $224,066, indicating a potential slowdown as the year progressed. However, despite these fluctuations, the market appears resilient, maintaining a steady number of establishments, hovering around 19 to 20 over the months.

Changes in Sales Mix

Liquor consistently outperformed beer and wine in terms of receipts. In December 2025, liquor sales hit a high of $152,459, compared to beer at $76,606 and wine at $25,781. This trend continued, with liquor sales generally leading the pack each month. However, it's worth noting wine sales had occasional spikes, such as in February 2026, reaching $19,108, possibly due to Valentine's Day.

Beer sales showed more consistency, typically ranging between $62,766 and $81,042. While beer didn't see the same dramatic seasonal spikes as liquor or wine, its steady performance suggests a loyal consumer base that maintains consistent purchasing habits.

Market Implications

The data suggests a few key insights for businesses in the alcohol sector. First, the holiday months, particularly December, present a prime opportunity for maximizing sales through targeted promotions and stocking up on high-demand items like liquor. Additionally, businesses could benefit from understanding the factors driving wine sales during specific months, potentially capturing more market share through strategic marketing.

Finally, the steady number of alcohol-selling establishments indicates a stable market environment, but the slight decrease in September should be monitored to determine if it's a temporary fluctuation or a sign of a broader trend. Staying adaptable and responsive to these shifts will be crucial for continued success in Harrison's alcohol market.