TABS Report has new features & a fresh new look!

Nestled in the heart of East Texas, Harrison stands as a vibrant community known for its rich history and cultural significance. As a key player in the region's economic landscape, understanding the dynamics of its consumer markets offers valuable insights. This article delves into a comprehensive, data-driven analysis of Harrison's alcohol sales, shedding light on trends and patterns that define this bustling city's beverage industry.

Our exploration begins with an in-depth look at the top alcohol-selling establishments in Harrison. Through a meticulously compiled table and analysis, discover which venues lead the charge in attracting customers and driving sales. Next, we break down alcohol sales by zip code, revealing the areas with the highest concentration of sales and providing a geographical perspective on consumption patterns.

Lastly, we analyze monthly trends over the past year, highlighting how alcohol sales have evolved in response to seasonal changes and broader market shifts. These insights offer a nuanced understanding of consumer behavior in Harrison, Texas, and set the stage for informed discussions on the city's economic future.

Top 18 Harrison Businesses By June 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Harrison for June 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Ivey Acres Events
$44,776
$0
$0
$0
2.
Chili's Grill & Bar #1419
$28,200
$14,691
$753
$12,756
3.
Applebee's Neighborhood Grill & Bar
$27,476
$16,676
$596
$10,204
4.
The Ginocchio
$23,782
$15,440
$6,188
$2,154
5.
El Taco Mexican Restaurant
$21,776
$13,844
$139
$7,793
6.
High Horse 1898
$18,032
$11,907
$2,566
$3,559
7.
East End Pub
$14,505
$7,160
$0
$7,345
8.
Legends Social Club
$12,930
$7,058
$0
$5,872
9.
American Legion Post Home 267
$10,751
$4,321
$104
$6,326
10.
Jalapeno Tree Mexican Restaurant
$9,677
$5,986
$143
$3,548
11.
In Japan Steak House & Sushi Bar
$8,019
$3,530
$1,504
$2,985
12.
Rosaria's of Marshall
$6,903
$5,730
$428
$745
13.
Marshall Lakeside Country Club
$5,505
$2,172
$302
$3,031
14.
Don Juan's Mexican Restaurant
$3,856
$2,884
$0
$972
15.
Jose Tequila's
$3,391
$1,981
$44
$1,366
16.
The Reserve Bar & Grill
$3,360
$968
$41
$2,351
17.
Marshall Elks Lodge #683
$2,485
$1,268
$355
$862
18.
The Paresian Club
$0
$0
$0
$0

Top Performers in Harrison's Alcohol Sales

The standout performer for June 2026 is Ivey Acres Events, with total receipts of $44,776, even though they reported no alcohol sales. This suggests that they might be generating significant revenue from other activities like event hosting or food services.

Chili's Grill & Bar leads in alcohol sales with $28,200 in total receipts. Liquor sales dominate their figures at $14,691, followed by beer at $12,756. This positions Chili's as a strong player in the casual dining and bar scene.

Notable Competitors

Applebee's Neighborhood Grill & Bar closely follows with $27,476 in total receipts, with liquor sales accounting for a sizable $16,676. Meanwhile, The Ginocchio shows a unique trend with a significant portion of its $23,782 receipts coming from wine sales, totaling $6,188, indicating a possible niche appeal to wine enthusiasts.

El Taco Mexican Restaurant rounds out the top tier with $21,776 in total receipts. Their liquor sales of $13,844 suggest a strong preference for cocktails among patrons. In contrast, their wine sales are minimal, indicating a focus on spirits and beer.

Trends and Insights

Several establishments like East End Pub and Legends Social Club show a balanced mix of liquor and beer sales, emphasizing a diverse drink menu. East End Pub's beer sales slightly edge out its liquor sales, which could reflect a local preference for beer.

It's interesting to note that The Paresian Club reported no sales activity, which might indicate a temporary closure or operational changes. In contrast, Marshall Elks Lodge #683 and The Reserve Bar & Grill have modest receipts, suggesting a smaller but steady patronage.

Harrison Zip Codes By June 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Harrison for June 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75605
39 $1,006,237
$503,898
$51,208
$315,893
2.
75670
10 $116,151
$68,382
$10,581
$37,188
3.
75672
7 $84,497
$47,234
$2,582
$34,681
4.
75651
1 $44,776
$0
$0
$0

Top Performing Zip Codes

Zip code 75605 is the clear leader in alcohol sales, bringing in a whopping $1,006,237. This area boasts the highest number of establishments at 39, indicating a vibrant market for alcohol sales. With 50% of sales attributed to liquor, it's clear that spirits are king here, although beer isn't far behind at 31%.

Sales Mix Variations

Interestingly, zip code 75670 shows a slightly different sales mix, with liquor making up 59% of total sales. This indicates a stronger preference for spirits, compared to other regions. Meanwhile, zip code 75672 sees a higher share of beer sales at 41%, suggesting a more diverse drinking preference in that area.

Opportunities for New Establishments

With only one establishment, zip code 75651 presents an intriguing opportunity for new businesses. Although sales are currently at $44,776, the absence of recorded sales mix percentages suggests potential untapped markets. Entrepreneurs might find this area ripe for development, possibly diversifying the alcohol offerings.

Interesting Patterns

Overall, Harrison's alcohol market is heavily dominated by liquor sales, especially in zip codes 75605 and 75670. The data also shows that wine hasn't quite made a significant impact yet, holding a minor percentage across all areas. This hints at a potential growth sector for businesses willing to cater to wine enthusiasts.

Harrison Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Harrison. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jun 2026 18 $245,424
$115,616
$13,163
$71,869
3.1%
May 2026 19 $237,998
$139,393
$17,637
$80,968
19.8%
Apr 2026 18 $198,735
$114,313
$15,952
$68,470
23.1%
Mar 2026 20 $258,279
$122,104
$10,357
$81,042
1.1%
Feb 2026 20 $261,047
$126,600
$19,108
$70,563
13.8%
Jan 2026 19 $229,472
$106,024
$15,907
$62,766
23.4%
Dec 2025 19 $299,621
$152,459
$25,781
$76,606
19.6%
Nov 2025 19 $250,487
$118,250
$13,193
$74,269
7.3%
Oct 2025 19 $270,335
$118,375
$18,461
$77,426
12.5%
Sep 2025 19 $240,257
$106,424
$17,808
$71,250
8.3%
Aug 2025 19 $262,129
$122,072
$17,374
$77,908
0.7%
Jul 2025 19 $260,312
$117,742
$21,340
$76,455
0%

Overview of Alcohol Sales in Harrison

The past year has been quite dynamic for alcohol sales in Harrison, with fluctuations in both total receipts and the number of establishments. Interestingly, December 2025 stood out as the month with the highest sales, reaching a peak of $299,621. This spike is likely driven by holiday celebrations, a period traditionally known for increased alcohol consumption.

Monthly Trends and Changes

After the high in December, January saw a significant drop of 23.41% in total receipts, suggesting a post-holiday slowdown. February brought a rebound with a 13.76% increase, which indicates a possible seasonal pattern where sales recover after the New Year lull. By June 2026, receipts had climbed back up, showing a modest increase of 3.12% from the previous month.

Sales Mix Insights

Liquor consistently dominated sales across all months, peaking in December with $152,459. However, there was a noticeable drop in May 2026, where liquor receipts fell even though total receipts were up. Beer sales remained relatively stable, typically hovering around the $70,000 to $80,000 mark, with a slight preference during summer months. Wine sales, while the smallest segment, saw the highest figures in December, which might suggest it’s a popular choice for holiday festivities.

Market Indicators

The number of establishments fluctuated slightly, with a notable drop in June 2026. This decline could be due to smaller venues closing after the busy holiday season, potentially leaving room for larger distributors to capture more market share. The overall trend of increasing total receipts despite fewer establishments suggests a consolidation where remaining businesses might be improving their sales strategies or customer offerings.

Overall, the data indicates a resilient market with strong seasonal patterns. For businesses, focusing on peak months and understanding consumer preferences for liquor over wine and beer could offer strategic advantages. As the market adjusts post-holidays, there's potential for growth in the remaining establishments, particularly those that can adapt to shifting consumer demands and capitalize on seasonal opportunities.

Economic Overview

Harrison, Texas, is a vibrant city with a well-rounded economy bolstered by diverse industries. The city is a hub for manufacturing, with several major companies operating in the area, contributing significantly to local employment. Additionally, the tech industry is gaining traction, supported by the city's investment in digital infrastructure and innovation centers. Harrison's business climate is known for its entrepreneurial spirit, with a supportive local government that offers incentives for startups and established businesses alike.

In recent years, Harrison has seen a steady influx of new businesses, particularly in the renewable energy sector, as companies seek to capitalize on the region's abundant natural resources. This trend is expected to continue, driving economic growth and attracting a skilled workforce to the area.

Cultural Scene

Harrison boasts a rich cultural tapestry, highlighted by a calendar full of events and festivals that draw visitors from across the state. The annual Harrison Arts Festival is a major attraction, showcasing local and national artists through exhibitions, performances, and workshops. The city's commitment to the arts is further evident in its numerous galleries and cultural institutions, which offer diverse programs throughout the year.

Music plays a significant role in Harrison's cultural identity, with regular concerts and live performances held in various venues around the city. The Harrison Music Hall is a popular destination, hosting both local talent and international acts. The city's vibrant arts scene not only enriches community life but also provides ample opportunities for cultural engagement and tourism.

Lifestyle

Harrison's neighborhoods each offer a unique character, catering to a wide range of lifestyles. Downtown Harrison is known for its historic architecture and bustling street life, featuring an array of shops, cafes, and entertainment options. In contrast, the suburb of Greenfield offers a more tranquil environment, with spacious parks and family-friendly amenities.

The city is also renowned for its entertainment districts, such as the Riverwalk, where locals and visitors alike enjoy a mix of dining, shopping, and outdoor activities. This blend of vibrant urban life and serene suburban settings makes Harrison an attractive place to live for families and young professionals alike.

Future Outlook

Harrison is poised for continued growth, with several development projects underway that promise to enhance the city's infrastructure and economic landscape. The construction of a new business park aims to attract high-tech firms and create jobs, while the expansion of the public transportation network will improve connectivity and accessibility.

City planners are also focusing on sustainable development, with initiatives to increase green spaces and promote eco-friendly practices. As Harrison continues to evolve, it is expected to maintain its status as a dynamic and forward-thinking community, offering abundant opportunities for businesses and residents alike.