Orange County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack this month is Tia Juanita's Fish Camp, raking in an impressive $111,382 in total receipts. With $80,124 from liquor alone, it's clear they're a go-to spot for cocktails. Their beer sales also contribute significantly at $28,332, with wine bringing in a modest $2,926.

In second place, Spanky's Bar-B-Que, Inc. clocks in with $100,662 in total receipts, with a nearly even split between liquor and beer sales. They managed to pull in $55,053 from liquor and $44,611 from beer, highlighting their balanced appeal to diverse drinkers.

Noteworthy Trends and Insights

One interesting observation is the strong performance of Rikenjacks Brewing Company, which prioritized beer sales at $31,877, slightly over their liquor sales of $29,379. This might suggest a growing local preference for craft or specialty beers.

Another notable player is Tequilas, which stands out for its heavy emphasis on liquor, with $35,740 in sales and no wine sales reported at all. This focus on spirits might indicate a niche market strategy that's proving successful.

Mid-Range and Emerging Contenders

Brick and Barley and Just One More are competing closely, with total sales of $55,492 and $40,518, respectively. Both establishments show a strong preference for liquor and beer, with wine sales being minimal or non-existent.

At the lower end of the spectrum, The Frosty Flamingo recorded only $25 in liquor sales, which could be a sign of operational changes or a strategic pivot in their business model. Meanwhile, Cotton's Cay focuses on beer, with $2,645 in sales, suggesting a niche market approach.

Top Performing Zip Codes

The star of the show is undoubtedly Zip Code 77630, which accounts for over 60% of the total alcohol sales in the area with a whopping $434,642. This zip code hosts the largest number of establishments, totaling 15, making it the central hub for alcohol sales in Orange. The sales mix here leans heavily towards liquor, which makes up 62% of the total sales, while beer follows at 37% and wine is a mere 1%.

Coming in second, Zip Code 77611 garners $115,955 in sales across its 5 establishments. The preference here is slightly different, with liquor sales at 55% and beer close behind at 45%. Interestingly, wine sales are nonexistent in this area.

Alcohol Preferences and Sales Mix

Each zip code has its own unique sales mix. Zip Code 77632 mirrors 77630 with a strong preference for liquor at 63%, followed by beer at 37%, and no wine sales reported. Meanwhile, Zip Code 77662 has a more balanced approach with liquor at 52% and beer nearly matching at 48%, while wine again makes up only 1% of sales.

Opportunities for New Establishments

With only three establishments each, Zip Codes 77632 and 77662 present potential opportunities for new business ventures. Their current sales figures, $82,784 and $69,724 respectively, suggest that there is room to grow the market share, especially if you consider diversifying the alcohol offerings or enhancing the customer experience.

Interesting Insights

Across all zip codes, liquor consistently dominates the sales mix, suggesting a strong consumer preference for spirits. Additionally, the minimal wine sales across the board could indicate a market gap for wine enthusiasts that savvy business owners might explore. This data provides a clear snapshot of consumer behavior and market dynamics in Orange, offering valuable insights for those looking to tap into the alcohol sales industry here.

Overall Sales Trends

Over the past 12 months, alcohol sales in Orange have shown some intriguing fluctuations. The highest sales were recorded in April 2025, with total receipts reaching $768,240, marking a notable 5.62% increase from the previous month. However, by May 2025, sales dipped to $703,105, which is about an 8.48% drop from April. These swings suggest a dynamic market, potentially driven by seasonal factors or consumer behavior shifts.

Seasonal Patterns

Examining the year, it's clear that there are spikes and slumps coinciding with certain times of the year. The summer months of June and July 2024 showed a strong start with sales at $692,283, but July saw a significant drop of 11.93% to $609,660. This could indicate a post-summer lull before the holiday season picks up in October and December, where sales were generally stable.

Sales Mix Insights

The sales mix between liquor, wine, and beer offers some insights into consumer preferences. Liquor consistently leads in sales, with its peak in March 2025 at $438,835. Beer follows as the second favorite, but interestingly, wine sales have remained modest throughout the year. The slight increase in beer sales from March to April 2025, despite fewer establishments, suggests that beer might be gaining traction during events or social gatherings.

Market Implications

The fluctuation in the number of establishments—from a high of 32 down to 26—might indicate market consolidation or changing consumer habits affecting smaller businesses. The overall increase in sales during certain months despite fewer establishments could mean that consumers are choosing quality over quantity or that remaining establishments are capturing a larger market share.

Year-Over-Year Observations

Comparing year-over-year data, while exact figures aren't provided for all previous months, the overall trend suggests a steady if slightly erratic growth pattern in alcohol sales. This implies resilience in the market, with potential for growth if businesses can capitalize on peak sales periods and adapt to changing consumer preferences.