Wise County Alcohol Sales

Top Performers in Wise's Alcohol Sales

In June 2026, The County Seat took the lead with total receipts of $41,940, mixing a strong showing in liquor sales at $24,281 with solid beer sales of $17,054. Just a bit behind, Rooster's Roadhouse Decatur pulled in $41,010, outpacing The County Seat in beer at $26,691 but trailing in liquor.

Chili's Grill & Bar followed closely with $39,824, displaying a balanced performance across liquor and beer. Meanwhile, Casa Torres excelled in liquor sales with $28,907, significantly boosting its total to $38,805 despite lower beer sales.

Noteworthy Trends and Insights

One interesting trend is the dominance of liquor sales across the board. Establishments like Club Quitcherbichin and Trinity Street Coffee Bar both leaned heavily on liquor, with receipts of $23,052 and $23,337 respectively, highlighting a preference among patrons for spirits over beer and wine.

While wine sales generally lagged behind, Dovini Italian Bar & Grill stood out with $8,539 in wine sales, a notable exception and perhaps an indicator of its niche market appeal. In contrast, beer remained a strong contender overall, especially at places like Bridgeport Country Club, which reported $18,199 in beer sales.

Lower-Tier Performances and Unique Offerings

At the lower end of the spectrum, The Chief Cigar Lounge had a modest total of $10,705, with a balanced spread across liquor and beer, while Marker Cellars focused more on wine, contributing $4,627 to its total of $6,268.

Interestingly, Taqueria Los Mirasoles exclusively reported beer sales, with no liquor or wine, garnering $1,100. Meanwhile, RB Golf Club and Resort reported no alcohol sales, which could indicate a strategic shift or operational changes worth investigating for business opportunities.

Overview of Alcohol Sales in Wise

The total alcohol sales in Wise for June 2026 amounted to $427,258, spread across 25 establishments. These sales are distributed among four zip codes, each showing unique trends and opportunities for business growth.

Top Performing Zip Code: 76234

Zip Code 76234 stands out with the highest sales, totaling $276,093, and a significant number of establishments at 14. The sales mix here leans heavily towards liquor at 58%, followed by beer at 39%, and wine trailing at 3%. This suggests a strong market preference for liquor, making it an ideal area for businesses focusing on spirits.

Sales Insights in Zip Code 76426

In Zip Code 76426, total sales reached $141,657 across 9 establishments. The sales mix shows 55% for liquor, 10% for wine, and 35% for beer. While liquor is the leading product, there's a notable interest in wine compared to other areas, which could be an opportunity for wine-focused offerings.

Smaller Markets: 76023 and 76071

Zip Code 76023, with just one establishment, recorded sales of $7,701. Here, beer dominates the mix at 68%, with liquor at 32% and no wine sales. Meanwhile, Zip Code 76071 also has a single establishment and totaled $1,807 in sales, with a mix of 44% liquor and 56% beer. These areas could benefit from additional establishments to capture more market share, especially if they cater to the dominant preferences.

Opportunities and Insights

Overall, the data indicates that while liquor generally leads in sales across Wise, there's a noteworthy demand for beer, particularly in smaller markets. With most sales and establishments concentrated in 76234, expanding into underserved areas like 76023 and 76071 could be promising for new businesses. Understanding these patterns can help in tailoring inventory and marketing strategies to meet local preferences.

Overview of Alcohol Sales in Wise

Over the past 12 months, alcohol sales in Wise have shown some interesting trends, especially considering the peak in sales observed in October 2025. That month saw total receipts hit a high of $587,620, driven by a surge in liquor and beer sales. This spike was notable, given the modest number of establishments at the time, indicating a strong demand during that period.

Fluctuations in Sales and Establishments

The number of establishments has fluctuated slightly, with a general trend of increasing from 25 to as many as 29, before dropping again to 25 by June 2026. This fluctuation in establishments might be linked to seasonal demand or business viability, impacting sales figures. For instance, the sharp decline in receipts in June 2026, down by 25.9% compared to May, coincided with a decrease in establishments by 13.79%.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor has consistently dominated the sales mix, often contributing the largest share to total receipts. Even in months where total sales dipped, such as January 2026, liquor sales remained relatively robust. Beer sales showed significant variability, peaking alongside liquor in months with overall high sales. Wine, on the other hand, has been the least volatile but also the smallest contributor, indicating a steady but niche demand.

Seasonal and Market Insights

The data suggests a possible seasonal pattern, with higher sales in late summer to early fall, as observed in August and October 2025. This could be attributed to local events or holidays driving consumption. The sharp increase in wine sales during November 2025, compared to other months, might indicate a seasonal preference shift, possibly for holiday gatherings.

Overall, the market in Wise shows a dynamic interplay between the number of establishments and consumer preferences. The dominance of liquor and beer points to a strong market for these beverages, while wine sales, despite being lower, hint at potential growth opportunities in specialized or premium segments.