Wise County Alcohol Sales

Top Performers in Wise's Alcohol Scene

In May 2025, Wise's alcohol sales saw some interesting developments with Rooster's Roadhouse Decatur leading the pack. They raked in a total of $51,849, with beer sales dominating at $34,062. This venue's focus on beer speaks to a strong preference among its patrons.

Meanwhile, The County Seat closely followed with $51,574 in total sales. However, a significant portion came from liquor sales, totaling $30,543. This indicates a different clientele preference, possibly catering to a crowd that enjoys cocktails or spirits over beer and wine.

Noteworthy Contenders

Chili's Grill & Bar #1017 showed a solid performance with $44,057 in total receipts. Their liquor sales of $25,211 suggest a balanced approach between offering popular cocktails and maintaining a robust beer selection. On the other hand, Casa Torres, LLC had a strong liquor focus, with $29,606 out of their $39,141 total, indicating a likely emphasis on margaritas or specialty drinks.

Trinity Street Coffee Bar made an interesting mark with $31,681 in total sales, supported by a significant $21,413 from liquor. This suggests that the coffee bar is branching out effectively into the evening crowd, possibly with innovative drink offerings.

Emerging Trends and Observations

Some of the smaller venues like Club Quitcherbichin and Dos Chiles Grandes Cafe are doing well, focusing heavily on liquor sales. Their respective totals of $26,668 and $24,478 further highlight the community’s growing interest in spirits over traditional beer and wine options.

At the lower end of the list, Taqueria Los Mirasoles and Nueva Era Taqueria reported minimal sales, focusing solely on beer. These establishments might be testing the waters or catering to a niche market, which could provide unique opportunities for growth and specialization.

High-Concentration Sales Areas

Zip Code 76234 is clearly the frontrunner when it comes to alcohol sales in Wise, accounting for a whopping $295,048 of the total $414,993 in sales. This area hosts 12 establishments, making it a bustling hub for alcohol sales. If you're looking to tap into an area with proven sales potential, 76234 is the place to be.

Alcohol Type Preferences by Zip Code

There's a noticeable preference for liquor across the board, with 76234 and 76426 leading the charge at 58% and 54% of total sales, respectively. Interestingly, 76023 bucks the trend with a dominant 65% beer sales, while 76431 shows an almost even split between liquor and beer. Wine seems to take a backseat in all areas, with minimal sales across the zip codes.

Opportunities for New Establishments

Given its high sales volume and number of establishments, 76234 might seem saturated, but its success could mean room for more niche offerings. Meanwhile, 76023 and 76431 each have only one establishment, suggesting potential opportunities for new entrants targeting specific preferences, like the beer-heavy market in 76023.

Additional Insights

It's interesting to note the stark differences in sales volume and preferences between these zip codes. While liquor dominates overall, each area has its unique mix, which could inform tailored business strategies. Exploring these nuances could yield profitable insights for future ventures.

Overview of Alcohol Sales in Wise

Over the past 12 months, alcohol sales in Wise have shown some interesting trends, with fluctuations in both the number of establishments and total receipts. The most notable spike occurred in April 2025, with total receipts hitting a high of $477,090. This increase was driven by a rise in liquor and beer sales, despite the number of establishments being lower than in some earlier months.

Seasonal Patterns and Establishment Changes

Seasonal changes seem to play a role in the sales dynamics. For example, December 2024 saw a dip in receipts despite having a stable number of establishments. It’s common for the holiday season to boost sales, but in this case, the receipts were down 16.03% from November. Interestingly, the number of establishments peaked in November 2024 at 28, which might have contributed to a higher overall sales that month.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently led the sales mix, often accounting for over half of the total receipts each month. This trend was particularly strong in March 2025, when liquor receipts were at a high of $251,722. Beer sales followed a close second, with a noticeable peak in May 2025 despite a decline in total receipts. Wine, on the other hand, remained the weakest performer in the sales mix, suggesting a preference for stronger alcoholic beverages in the area.

Market Indications and Business Implications

The fluctuations in establishment numbers and sales could indicate a competitive market where businesses are constantly entering and exiting. This volatility, especially with rising and falling sales, suggests that businesses need to be agile and responsive to consumer preferences and seasonal changes. The strong performance of liquor and beer implies these categories should be key focus areas for businesses looking to maximize their sales potential in Wise.