Wise County Alcohol Sales

Top Performers

The County Seat and Rooster's Roadhouse Decatur are neck and neck in alcohol sales, with The County Seat just edging out the competition with total receipts of $47,839. While The County Seat leads in liquor sales with $28,795, Rooster’s Roadhouse dominates in beer sales, bringing in $30,917.

Chili's Grill & Bar #1017 is also a strong contender, with total receipts of $45,552. This venue has a balanced approach, with significant sales in both liquor and beer, making it a reliable player in the local market.

Wine Enthusiasts

While wine doesn't seem to be the top choice among most establishments, Marker Cellars stands out as a dedicated wine venue, although the data shows no specific breakdown. This suggests Marker Cellars might operate with a different business model, perhaps focusing on sales outside the typical bar setting.

Dovini Italian Bar & Grill also impresses with wine sales of $6,798, which is a significant portion of their total receipts, indicating a focused clientele that appreciates a refined wine selection.

Noteworthy Trends

One interesting trend is the strong performance in beer sales across most establishments, with several venues like Rooster's Roadhouse and Bridgeport Country Club showing a preference for beer among patrons. This could indicate a local shift towards more casual, beer-friendly environments.

Additionally, venues like Oak and Eden and Legacy Park LLC report zero sales, which could signify a temporary closure or a shift in business strategy. For business owners and investors, these patterns could offer insights into potential opportunities for market entry or expansion.

Overview of Alcohol Sales in Wise for September 2025

The total alcohol sales in Wise for September 2025 amounted to a significant $462,218, spread across 25 establishments in four different zip codes. When looking at the data, it's clear that there's a wide variance in sales and types of alcohol sold across these areas, providing some interesting insights for business opportunities.

Concentration of Alcohol Sales

Zip Code 76234 is the frontrunner with whopping sales of $269,337, accounting for more than half of the total sales. With 13 establishments, the area shows a strong demand for liquor, which makes up 57% of its sales mix. In contrast, Zip Code 76431 has the lowest sales at $4,460, indicating a potential market gap or limited demand.

Differences in Alcohol Preferences

Each zip code has a unique sales mix, suggesting varying consumer preferences. In Zip Code 76234, liquor dominates, whereas Zip Code 76023 has a strong preference for beer, accounting for 69% of its sales. Interestingly, wine sales are minimal across all areas, which might point to untapped potential for wine-focused businesses.

Opportunities for New Establishments

Areas like Zip Code 76426 with only 10 establishments and a substantial sales figure of $181,037 could benefit from additional businesses to cater to the diverse demand for liquor and beer. Moreover, the lower sales and establishment numbers in Zip Code 76431 may indicate room for market expansion if approached strategically.

Interesting Patterns and Insights

One intriguing pattern is the overwhelming dominance of liquor sales in the highest-grossing zip code, which differs significantly from the beer and liquor mix seen in smaller markets. This suggests that businesses may need to tailor their offerings to meet localized demand rather than adopting a one-size-fits-all approach. Additionally, the minimal wine sales across the board highlight a possible niche market waiting to be explored.

Overall Sales Trends

Over the past year, Wise has experienced some dynamic shifts in alcohol sales, with a notable peak in total receipts reaching $747,024 in May 2025. This peak was driven by an increase in the number of establishments to 32, which saw a significant boost in sales, particularly in beer, which accounted for $198,907 of the total receipts. The sales trend shows fluctuations, with a notable decline in September 2025, where receipts dropped by 14.8% to $462,218.

Seasonal Patterns and Establishment Changes

The data reveals interesting seasonal patterns, particularly with a surge in sales during the warmer months. May's sales spike correlates with an increase in the number of establishments, suggesting a seasonal influx of temporary or pop-up venues. Conversely, the number of establishments has seen declines during less busy months, indicating a seasonal contraction as seen in September, when the number of establishments decreased to 25.

Liquor, Wine, and Beer Sales Mix

Examining the sales mix, liquor consistently remains the top-selling category, peaking at $251,722 in March 2025. However, beer sales demonstrated substantial variability, experiencing their highest figures in May, which suggests a strong preference for beer during social gatherings and warmer weather. Wine sales, although the smallest category, showed relative stability, with the highest sales of $18,855 in December 2024, likely due to holiday celebrations.

Implications for the Market

These trends suggest that market players should consider focusing on beer and liquor promotions during peak months, especially when aligning with seasonal events or festivals. With the evident fluctuation in establishment numbers, there's an opportunity for businesses to capitalize on temporary expansions during high-demand periods. Overall, understanding these patterns can help in strategic planning and maximizing sales throughout the year.