Wise County Alcohol Sales

Top-Selling Establishments

At the top of the list for July 2026 in Wise is Chili's Grill & Bar #1017, raking in a total of $50,540. They lead in liquor sales with $28,123, while also bringing in $21,589 from beer and $828 from wine. This establishment clearly dominates in liquor, but their beer sales are not far behind.

Following closely is Rooster's Roadhouse Decatur with total receipts of $43,011. What sets them apart is their impressive beer sales of $28,584, the highest among the top sellers, contrasting with their more modest liquor earnings of $14,021.

Notable Performers

Club Quitcherbichin takes the third spot with $39,939 in total receipts, thriving on liquor sales at $24,536. Their beer sales are solid at $15,047, making them a strong contender in both categories.

Interestingly, Casa Torres, LLC manages to secure $25,425 from liquor, contributing significantly to their $35,087 total. Despite lower beer earnings of $9,159, their liquor sales keep them competitive.

Unique Trends

Among the top 10, Trinity Street Coffee Bar stands out for its wine sales, which amount to $5,934 out of their $31,097 total. This suggests a unique positioning in the market, catering to wine enthusiasts.

Meanwhile, Dovini Italian Bar & Grill leads in wine sales with $10,641, which is half of their total receipts of $21,049. Their focus on wine sets them apart from other establishments that rely heavily on liquor and beer.

Lower Performers

At the other end of the spectrum, Taqueria Los Mirasoles and Over The Top Bar & Grill show more modest earnings, with total receipts of $1,200 and $1,196, respectively. Both rely exclusively on beer sales, with Taqueria Los Mirasoles not reporting any liquor or wine sales.

Two establishments, Legacy Park LLC and RB Golf Club and Resort, reported no sales this month, potentially indicating closure or a temporary hiatus.

Top-Performing Zip Codes

Looking at the alcohol sales in Wise for July 2026, it's clear that zip code 76234 is the frontrunner, boasting a whopping $278,427 in sales across 13 establishments. This area accounts for a significant chunk of the total sales, indicating a high concentration of demand and possibly a thriving nightlife scene. Following behind is zip code 76426, with sales totaling $142,749 from 9 establishments, which also shows a strong market presence.

Alcohol Preferences by Zip Code

The type of alcohol preferred varies quite a bit between these areas. In zip code 76234, liquor leads the pack at 56%, while beer takes a substantial 40% share. Conversely, in zip code 76426, liquor sales dominate even more at 60%, yet there's a notable 12% preference for wine, suggesting a more diverse palate.

Opportunities for New Establishments

Despite the dominance of these two zip codes, there's room for growth in other areas. Zip codes 76023, 76431, and 76071 have only one establishment each, yet they collectively contribute over $18,000 in sales. This suggests potential opportunities for new businesses to capture untapped demand, especially in areas where beer sales are predominant.

Key Insights and Patterns

An interesting pattern emerges when looking at beer sales, which are highest in zip code 76023 at 68%. This could indicate a strong local preference for beer, possibly due to a younger demographic or a vibrant bar scene. Meanwhile, wine seems to be less popular across the board, except for a modest showing in zip code 76426, which might hint at an opening for niche wine markets.

Overall Sales Trends

Over the past year, alcohol sales in Wise have shown some interesting fluctuations. October 2025 was the standout month with the highest sales, reaching a peak of $587,620. This spike was followed by a significant drop in November, with sales decreasing by 14.79% to $500,740. As we moved into 2026, sales showed some recovery in May, posting a strong increase of 21.09% from the previous month.

Seasonal Patterns

Seasonal patterns are evident in the data, with October traditionally being a high-sales period, likely due to local events or holiday preparations. The end-of-year holiday season saw a dip in December, contrary to typical trends, which might suggest market saturation or shifts in consumer behavior. Interestingly, sales in the summer months of 2026 did not match the highs of the previous year, indicating potential changes in seasonal demand.

Changes in Sales Mix

The sales mix over the year highlights some shifts in consumer preferences. Liquor consistently leads in sales, but the proportion of wine and beer fluctuates. October 2025 saw a notable increase in liquor sales despite a lower wine contribution, suggesting a preference for spirits during that period. In contrast, 2026 saw a slight rise in wine sales during early months, indicating a growing interest or better promotions around wine.

Market Implications

The decline in total establishments from a peak of 29 in June 2026 to 25 by July might suggest market consolidation or competitive pressures forcing closures. The overall downward trend in total receipts by July 2026, down 11.63% from June, signals potential challenges in the market, possibly due to economic factors or changing consumer preferences. Businesses may need to adapt by diversifying offerings or enhancing marketing strategies to capture demand.