Nestled in the heart of East Texas, Henderson is a charming city that plays a vital role in the region's cultural and economic landscape. Known for its rich history and vibrant community, Henderson serves as a hub for both residents and visitors seeking a taste of local life, including its bustling market for alcohol sales. This article delves into the latest data on alcohol sales within the city, offering a comprehensive analysis of trends and patterns that shape this dynamic market.
This data-driven examination begins with a detailed table and analysis of the top alcohol-selling establishments in Henderson, providing insights into where locals and visitors alike prefer to purchase their drinks. Following this, the report offers a breakdown of alcohol sales by zip code, highlighting which areas in Henderson see the highest concentration of sales activity. This geographic analysis reveals intriguing patterns about consumer behavior across the city.
Finally, readers will gain an understanding of how alcohol sales have evolved over the past year through a monthly trends analysis. This section tracks changes in consumer preferences and economic factors influencing sales, offering predictions for future market movements. Whether you're a business owner, policy maker, or curious resident, this comprehensive report provides valuable insights into Henderson's alcohol sales landscape as of April 2025.
Top 25 Henderson Businesses By May 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Tia Juanita's Fish Camp
|
$99,083 |
$69,373
|
$1,833
|
$27,877
|
2. |
Vernon's Lakeside
|
$78,806 |
$46,704
|
$4,012
|
$28,090
|
3. |
Athens Boathouse Restaurant
|
$73,962 |
$44,442
|
$14,342
|
$15,178
|
4. |
Garlow's
|
$43,602 |
$43,602
|
$0
|
$0
|
5. |
Rita's
|
$43,372 |
$23,013
|
$70
|
$20,289
|
6. |
Vfw Post 7103
|
$42,881 |
$22,364
|
$61
|
$20,456
|
7. |
Fig's Bakyard
|
$40,750 |
$26,664
|
$2,464
|
$11,622
|
8. |
Pinnacle Golf Club LLC
|
$40,611 |
$25,668
|
$4,721
|
$10,222
|
9. |
Hector's Mexican Restaurant
|
$39,643 |
$33,775
|
$577
|
$5,291
|
10. |
Fig & Parsley Steakhouse & Catering
|
$39,011 |
$15,914
|
$21,502
|
$1,595
|
11. |
Chili's Grill & Bar #1652
|
$36,762 |
$22,835
|
$997
|
$12,930
|
12. |
Chili's Grill & Bar #1029
|
$36,714 |
$20,910
|
$829
|
$14,975
|
13. |
Applebee's Neighborhood Grill and Bar
|
$36,630 |
$22,817
|
$789
|
$13,024
|
14. |
The Dock at Zen Fin Landing
|
$36,492 |
$23,059
|
$9,698
|
$3,735
|
15. |
Athens Country Club
|
$29,146 |
$13,429
|
$5,836
|
$9,881
|
16. |
Carol's Club
|
$28,877 |
$17,498
|
$243
|
$11,136
|
17. |
Walkers Landing
|
$28,185 |
$16,403
|
$23
|
$11,759
|
18. |
Cedar Creek Brewery
|
$23,595 |
$7,108
|
$906
|
$15,581
|
19. |
Good Guys Saloon & Sports Bar
|
$22,852 |
$22,852
|
$0
|
$0
|
20. |
Los Hermanos 3
|
$22,842 |
$16,747
|
$398
|
$5,697
|
21. |
Whistle Stop Private Club
|
$21,273 |
$14,018
|
$5,449
|
$1,806
|
22. |
Jalapeno Tree Mexican Restaurant
|
$21,091 |
$14,671
|
$278
|
$6,142
|
23. |
El San Luis Bar & Grill, LLC
|
$19,785 |
$14,396
|
$103
|
$5,286
|
24. |
Cedar Creek Post No. 310, the American Legion, Dep
|
$19,642 |
$8,833
|
$92
|
$10,717
|
25. |
Ochoa's Mexican Restaurant
|
$19,245 |
$13,786
|
$8
|
$5,451
|
Top Performers in Henderson's Alcohol Scene
This May, Tia Juanita's Fish Camp stole the spotlight with total receipts hitting a remarkable $99,083. Strong liquor sales, amounting to $69,373, dominated their revenue, overshadowing modest wine and beer sales. Vernon’s Lakeside and Athens Boathouse Restaurant followed suit, with each establishment showcasing a balanced mix of liquor, wine, and beer sales.
Liquor-Led Success Stories
Garlow’s is an interesting case, with 100% of its $43,602 revenue coming from liquor sales alone. Similarly, Good Guys Saloon & Sports Bar also relied exclusively on liquor, bringing in $22,852. These establishments emphasize the potential profitability of focusing on liquor sales in Henderson's market.
Balanced and Diverse Offerings
Fig & Parsley Steakhouse & Catering stood out with its impressive wine sales of $21,502, surpassing its liquor and beer figures. Meanwhile, Pinnacle Golf Club LLC and Hector’s Mexican Restaurant demonstrated a balanced approach, with solid performances across all categories, offering insights into diverse sales strategies.
Insights from Local Favorites
Chili's Grill & Bar, with two locations, maintained consistent performance, each raking in just over $36,000, with a mix of liquor, wine, and beer sales. Applebee’s closely mirrored this trend, suggesting a successful formula in casual dining experiences. The Dock at Zen Fin Landing also highlighted the strength of a varied beverage menu, particularly with its substantial wine sales.
Community Hubs and Trends
VFW Post 7103 and Cedar Creek Brewery showed unique sales dynamics, with the former balancing liquor and beer sales, and the latter leaning heavily on beer sales. Establishments like Carol's Club and Walkers Landing offer a peek into community-driven venues, where a mix of offerings can cater to local tastes effectively.
Henderson Zip Codes By May 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
75156
|
14 | $337,215 |
$224,595
|
$7,055
|
$105,565
|
2. |
75751
|
16 | $332,564 |
$205,890
|
$11,912
|
$114,762
|
3. |
75752
|
2 | $116,843 |
$66,806
|
$14,403
|
$35,634
|
4. |
75148
|
6 | $58,648 |
$42,049
|
$10,088
|
$6,511
|
5. |
75163
|
3 | $54,407 |
$41,875
|
$5,449
|
$7,083
|
6. |
75758
|
2 | $30,822 |
$23,131
|
$398
|
$7,293
|
Top Performing Zip Codes
The standout performer in Henderson's alcohol sales for May 2025 is Zip Code 75156, raking in a whopping $337,215 from 14 establishments. Close on its heels is Zip Code 75751 with $332,564 across 16 establishments. These two areas alone account for a significant portion of the total sales, indicating a high concentration of consumer demand and business activity.
Alcohol Preferences by Area
Liquor dominates the sales mix across all zip codes, but there's a notable variation in preferences. For instance, Zip Code 75148 shows a high preference for liquor at 72%, while Zip Code 75752 has a relatively higher wine preference at 12%. These insights could guide businesses in tailoring their inventory to local tastes.
Opportunities for New Establishments
With only two establishments, Zip Code 75752 manages to generate $116,843 in sales, suggesting potential for new businesses to tap into a lucrative market. Similarly, Zip Code 75758 has only two outlets but still pulls in over $30,000, indicating room for growth.
Insights and Patterns
It's interesting to see that despite having fewer establishments, Zip Codes 75148 and 75163 maintain strong liquor sales percentages at 72% and 77%, respectively. This could suggest an untapped potential for increasing the variety of wine and beer offerings, which are currently underrepresented. Overall, Henderson's diverse alcohol preferences across its zip codes offer promising opportunities for savvy entrepreneurs and established businesses alike.
Henderson Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
May 2025 | 56 | $1,197,500 |
$745,734
|
$79,371
|
$372,395
|
6.5%
↑
|
Apr 2025 | 58 | $1,124,001 |
$692,804
|
$68,896
|
$362,301
|
2.1%
↓
|
Mar 2025 | 55 | $1,148,387 |
$690,795
|
$78,553
|
$361,022
|
27.9%
↑
|
Feb 2025 | 55 | $898,146 |
$537,254
|
$73,176
|
$287,716
|
0.2%
↑
|
Jan 2025 | 61 | $896,083 |
$547,758
|
$60,639
|
$287,686
|
5.1%
↓
|
Dec 2024 | 60 | $943,890 |
$583,253
|
$67,539
|
$293,098
|
1%
↓
|
Nov 2024 | 61 | $953,351 |
$576,676
|
$80,626
|
$296,049
|
0.7%
↓
|
Oct 2024 | 59 | $960,492 |
$569,179
|
$67,633
|
$323,680
|
0.7%
↓
|
Sep 2024 | 58 | $967,509 |
$582,685
|
$79,865
|
$304,959
|
10.5%
↓
|
Aug 2024 | 56 | $1,081,231 |
$652,002
|
$94,308
|
$334,921
|
5.7%
↑
|
Jul 2024 | 57 | $1,022,730 |
$638,227
|
$58,339
|
$326,164
|
4.2%
↓
|
Jun 2024 | 57 | $1,067,964 |
$658,336
|
$63,530
|
$346,098
|
0%
↑
|
Overview of Alcohol Sales Trends in Henderson
Over the past year, Henderson has seen some intriguing shifts in its alcohol sales landscape. The total receipts for alcohol sales hit their peak in May 2025, with a notable $1,197,500 collected across 56 establishments. This marked a healthy increase of 6.54% from the previous month, despite a slight drop in the number of establishments, which decreased by 3.45%.
Monthly Sales Patterns and Variations
Looking at the monthly data, there's a clear fluctuation in total receipts, with a significant spike in March 2025 where sales jumped by 27.86% compared to February. This surge could indicate a seasonal trend or a one-off event boosting sales. Interestingly, the increase in March didn't correlate with an increase in the number of establishments, suggesting existing locations experienced higher sales volumes.
In contrast, periods like September 2024 saw a 10.52% drop in sales from August, despite a small increase in establishments. This dip might suggest a post-summer slowdown or market saturation.
Sales Mix: Liquor, Wine, and Beer
When breaking down the sales mix, liquor consistently leads the pack, making up a substantial portion of monthly receipts. May 2025 was no exception, with liquor sales reaching $745,734. Beer sales, while significant, tend to fluctuate less dramatically, with May 2025 showing an increase to $372,395.
Wine sales, on the other hand, exhibit more volatility. August 2024 saw a peak in wine sales at $94,308, which sharply contrasts with lower figures like those in July 2024 at $58,339. This variability might suggest shifts in consumer preferences or promotional activities affecting wine purchases.
Market Implications and Insights
The data indicates a resilient market with opportunities for growth, especially in promoting wine and capitalizing on liquor's strong performance. The increase in total receipts despite a dip in establishments suggests that remaining businesses are capturing more market share or benefiting from higher per-establishment sales.
For businesses looking to tap into these trends, focusing on liquor and understanding the factors driving wine sales could be key strategies. Additionally, recognizing seasonal patterns and aligning marketing efforts accordingly might help in maximizing sales during peak months.
Economic Overview
Henderson, Texas, boasts a diverse economic landscape that is anchored by agriculture, manufacturing, and retail industries. As the county seat of Rusk County, Henderson benefits from its strategic location in East Texas, providing a robust agricultural base with an emphasis on poultry, cattle, and timber. Manufacturing also plays a significant role, with several local companies specializing in machinery and fabricated metal products. The business climate in Henderson is characterized by a supportive local government and a community that values entrepreneurship and innovation.
Recent economic trends indicate a gradual shift towards technology and service-oriented sectors. This diversification is evident in the rise of small tech startups and professional services firms. The city has also invested in improving infrastructure to support business growth, including enhancements in transportation networks and broadband connectivity, making it an attractive destination for new businesses and investors.
Cultural Scene
Henderson is a city rich in cultural heritage and vibrant community events. The annual Heritage Syrup Festival is a standout attraction, drawing visitors with its celebration of the city's history and local crafts. This event showcases traditional syrup making and features live music, antique displays, and artisan vendors, providing a snapshot of the city's cultural tapestry.
Additionally, Henderson is home to several historical sites and museums, such as the Depot Museum, which offers insights into the region’s rail and agricultural history. The city also hosts a variety of performances at the Henderson Civic Theatre, fostering a thriving local arts scene that appeals to residents and visitors alike.
Lifestyle
Henderson offers a unique blend of small-town charm and modern amenities, making it an appealing place to live for families and professionals. The city's neighborhoods, such as Northside and Lake Forest, are known for their friendly communities and affordable housing options. These areas provide a peaceful residential atmosphere while still being close to the city's cultural and recreational offerings.
The downtown area serves as a hub for entertainment and dining, featuring a mix of local eateries, boutique shops, and community spaces. Residents enjoy a variety of outdoor activities, with several parks and trails that cater to hiking, biking, and family picnics. This vibrant lifestyle, coupled with a welcoming community spirit, makes Henderson an attractive destination for newcomers.
Future Outlook
Looking ahead, Henderson is poised for continued growth and development. The city has laid out strategic plans focused on expanding economic opportunities and enhancing the quality of life for its residents. Key projects include downtown revitalization efforts and the development of new residential and commercial areas.
Investments in education and workforce training are also at the forefront of Henderson's future outlook. Collaboration between local colleges and businesses aims to equip the workforce with skills needed for emerging industries. As a result, Henderson is expected to see steady population growth and increased interest from investors, driven by its strategic initiatives and community-focused vision.