Wilson County Alcohol Sales

Top Performers in Wilson's Alcohol Sales

Leading the charge in Wilson's January 2026 alcohol sales is The Den at 484 Bluebonnet Rd, with impressive total receipts of $81,922. This establishment dominates all categories, showing particularly strong beer sales at $43,983, followed by liquor at $34,358. Wine sales, though not as high, still contribute with $3,581.

Taqueria La Tapatia Floresville at 536 10th St secures the second spot with total receipts of $43,001. Their sales are evenly split between liquor and beer, with $21,862 and $21,139 respectively. Notably, they haven't reported any wine sales.

In third place, Donny's Brew Pub at 198 S FM 1346 Ste 4 pulls in $25,150, with liquor sales standing out at $13,075. Beer sales are also notable at $11,890, while wine sales remain minimal.

Interesting Trends and Insights

Despite having total receipts reported as zero, 181 Bar and Grill and several other establishments like Morea Italian Steakhouse and The Stampede Saloon are on the list. This could indicate temporary closures or operational changes. It's an area worth exploring for potential business opportunities.

Rabel's BBQ & Steakhaus at 101 Woodbridge Dr shows a strong preference for liquor sales, comprising the majority of their $18,979 total receipts. Meanwhile, River Bend Golf Club recorded sales exclusively from beer, totaling $10,553, indicating a niche market focus.

At the lower end of the spectrum, Brahma Brew Coffee Bar shows a curious focus on liquor, with its entire $382 revenue coming from this category. This niche approach might be a creative angle for other small businesses to consider.

Concentration of Alcohol Sales

When looking at alcohol sales in Wilson for January 2026, it's clear that Zip Code 78121 takes the lead with a whopping $169,584 in sales. This is nearly double the amount of the next highest area, making it the hotspot for alcohol sales. The nine establishments here are clearly thriving, thanks to a diverse mix of liquor, wine, and beer offerings.

Differences in Alcohol Preferences

Each zip code in Wilson seems to have its own unique taste when it comes to alcohol. In Zip Code 78121, liquor and beer are neck and neck for popularity, with wine trailing far behind. Meanwhile, Zip Code 78114 shows a similar love for beer, but with a slightly lower emphasis on liquor and no wine sales at all. Interestingly, Zip Code 78160 is all about liquor, with no wine or beer sales, which might suggest a niche market or specific consumer preference in that area.

Opportunities for New Establishments

With only three establishments but a strikingly low $382 in total sales, Zip Code 78160 presents a curious opportunity. The complete focus on liquor might indicate a gap in the market for beer and wine, suggesting potential for new ventures to diversify offerings here. Meanwhile, the higher sales numbers in Zip Code 78121 indicate a robust market, but also signify competition, which aspiring business owners might want to consider carefully.

Interesting Patterns and Insights

It's fascinating to see how concentrated the alcohol market is in Zip Code 78121, which accounts for a vast majority of Wilson's total sales. The absence of wine sales in Zip Code 78114 and 78160 might indicate cultural or demographic preferences worth exploring further. Overall, the data paints a picture of diverse consumer habits and suggests opportunities for targeted marketing strategies to cater to each area's unique demands.

Overall Sales Trends

Over the past year, Wilson's alcohol sales have shown notable fluctuations, with the most significant spike occurring in October 2025. During this month, total receipts peaked at $376,608, marking a substantial 25.27% increase from the previous month. However, following October, there was a downward trend, with January 2026 showing a 3.63% decrease from December, bringing total receipts to $256,070.

Seasonal Patterns

Seasonal trends are evident, particularly in the summer months. July 2025 saw a remarkable 35.59% increase in total receipts from June, reaching $324,655. This suggests a strong summer demand, likely driven by outdoor events and tourism. Conversely, December saw a steep 17.23% drop in sales, indicating a potential post-holiday slump despite the festive season.

Sales Mix: Liquor, Beer, and Wine

When examining the sales mix, beer consistently brings in the highest revenue, with October 2025 being a standout month at $180,522. Liquor also saw significant sales, particularly in July 2025, accounting for $147,401. Wine sales, while smaller, showed some variability, peaking in May 2025 at $12,172. This indicates a strong preference among Wilson's consumers for beer and liquor over wine.

Market Implications

The data suggests several market implications for businesses. The spike in establishments from March to December 2025, from 13 to 18, indicates growth opportunities. However, the decline in sales post-October suggests that businesses need to strategize for off-peak seasons. The strong summer and early fall sales highlight the importance of leveraging these periods for promotions and events to maximize profits.

Year-Over-Year Comparisons

While specific year-over-year data isn't provided, the trends suggest an overall robust market with periods of high demand. The increase in establishments by 6.67% in June 2025 reflects confidence in market growth. Business owners should focus on capitalizing on the high-demand months while developing strategies to sustain sales during the quieter months.