Wilson County Alcohol Sales

Top Performer: The Den

Leading the pack this month is The Den on Bluebonnet Rd, raking in an impressive $119,563 in total alcohol sales. Beer is clearly the crowd favorite here, bringing in $69,659, with liquor sales not far behind at $45,329. Their wine sales, while modest at $4,575, complement their strong overall performance.

Strong Contender: Taqueria La Tapatia Floresville

Taqueria La Tapatia Floresville on 10th St claimed the second spot, with total receipts of $52,019. This establishment leans heavily on liquor sales, which account for $27,654 of their earnings, while beer adds another $24,365. Interestingly, they do not report any wine sales, focusing instead on their strengths.

Morea Italian Steakhouse's Balanced Approach

Coming in third is Morea Italian Steakhouse at Club Dr, with a total of $44,973 in sales. They maintain a balanced approach with liquor at $26,930 and beer at $10,101, while also placing a notable emphasis on wine, which contributes $7,942 to their total.

Beer-Only Sales: River Bend Golf Club

An interesting standout is the River Bend Golf Club, which reports $22,850 in beer sales alone. This focus on beer might appeal to the golfing crowd, making it a unique player in the market.

Smaller Players and Their Niches

Establishments like Donny's Brew Pub and Rabel's BBQ & Steakhaus show strong liquor sales relative to their total, with Donny's at $13,340 and Rabel's at $11,433 in liquor sales. Meanwhile, Melanie's Bar & Grill and Maverick Grill maintain a more balanced mix between liquor and beer.

Lower End of the Spectrum

On the lower end, Cerrito Grill and Taco Vallarta have modest sales, relying more heavily on beer than liquor. There's a noticeable drop in sales for venues like Brahma Brew Coffee Bar, which interestingly only reports liquor sales, and Uncle Fatty's and The Stampede Saloon, both reporting no sales this period.

Concentration of Alcohol Sales

When it comes to alcohol sales in Wilson for March 2026, the majority of the action is happening in Zip Code 78121. This area boasts a whopping $184,533 in total sales, which is more than half of the total sales for the entire region. With eight establishments, it's clearly the go-to spot for alcohol purchases.

Alcohol Preferences Across Zip Codes

Interestingly, each zip code has a distinct preference for types of alcohol. In 78121, beer is king, making up 53% of sales, while liquor is the preferred choice in 78160, accounting for 100% of its meager sales. Meanwhile, 78114 shows a balanced mix, with liquor and beer almost equally popular.

Opportunities for New Establishments

There's a noticeable opportunity for growth in Zip Code 78160. Despite having three establishments, it only generated $848 in sales. This could indicate a lack of variety or marketing, suggesting that a new, innovative establishment could tap into an unmet need in this area.

Insights and Patterns

One notable pattern is the low percentage of wine sales across all zip codes, never exceeding 6%. This could be an untapped market for a new wine-focused business. Additionally, the high concentration of beer sales in 78121 might suggest a strong local preference, which could be leveraged by future businesses looking to enter this zip code.

Overall Sales Trends

Over the past 12 months, alcohol sales in Wilson have shown some interesting fluctuations. The period witnessed a peak in October 2025 with total receipts reaching an impressive $376,608, marking it as the month with the highest sales. This was followed by a notable dip in the subsequent months, but sales have been on a general upward trend again, reaching $316,376 in March 2026.

Seasonal Patterns

There seems to be a significant seasonal pattern, with sales spiking in the summer and early fall months. July 2025 also saw a remarkable increase in sales, surging by 35.59% compared to June. The rise in sales during these months could be attributed to social events and outdoor activities where alcohol consumption typically increases.

Sales Mix: Liquor vs. Beer vs. Wine

When diving into the sales mix, beer consistently outperformed liquor and wine, with its highest sales occurring in October 2025 at $180,522. Liquor sales have been fairly stable with a slight peak in July 2025, while wine sales, although the smallest segment, have shown gradual increases over the year. The consistent preference for beer suggests that it remains a staple choice among consumers in Wilson.

Market Insights

The data reflects a robust market for alcohol sales, despite some monthly fluctuations. The decrease in the number of establishments from 18 in February 2026 to 16 in March 2026 does not seem to have negatively impacted total sales, which actually rose by 12.18% during this period. This indicates an increase in average sales per establishment, suggesting stronger individual business performance or possibly more efficient operations.

Conclusion

In summary, the alcohol market in Wilson remains vibrant with beer leading the pack. Seasonal activities play a significant role in driving sales, and despite some establishment closures, the market has shown resilience. Businesses might find opportunities to capitalize on the strong summer and fall demand by aligning marketing and inventory strategies accordingly.