Wilson County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Wilson's alcohol sales for May 2026 is The Den at 484 Bluebonnet Rd with total receipts of $121,605. This bustling spot has a strong focus on beer, which accounts for over half of its sales, bringing in $70,639. Liquor sales are also notable here, contributing $45,535 to the total.

Another standout is Morea Italian Steakhouse at 101 Club Dr Ste A, which generated $51,778 in total receipts. This establishment shines in its liquor offerings, which made up the bulk of its sales at $32,261, followed by wine at $9,032.

Interesting Trends and Insights

Taqueria La Tapatia Floresville at 536 10th St shows a strong preference for beer, accounting for $20,798 of its $40,334 in total sales, with liquor sales also making a significant impact. Notably, this establishment did not report any wine sales.

Meanwhile, River Bend Golf Club at 101 Club Dr focuses exclusively on beer, with its entire $25,159 in receipts coming from beer sales. This singular focus is quite rare among the top sellers.

Noteworthy Mentions

Rabel's BBQ & Steakhaus at 101 Woodbridge Dr Bldg A Ste 201 & 202 has an interesting mix, with liquor contributing the most to its $22,912 total receipts. Beer and wine, while present, have a smaller share.

At the lower end of the spectrum, Brahma Brew Coffee Bar at 1100 W Main St reported only liquor sales, totaling $663, hinting at a niche but focused offering in the market.

Concentration of Alcohol Sales by Area

When we look at Wilson's alcohol sales for May 2026, it's clear that zip code 78121 is leading the pack with sales hitting $214,716. This area alone accounts for over 60% of the total sales in Wilson. With nine establishments, it seems to be the go-to spot for people looking to purchase alcohol, making it a prime location for any new business looking to tap into a bustling market.

Differences in Alcohol Preferences

It's interesting to see the breakdown of alcohol preferences across the different zip codes. Both 78121 and 78114 have a similar sales mix, with 45% of sales coming from liquor and beer taking a slightly larger share. However, zip code 78160 is unique with all of its sales coming from liquor, suggesting a niche market or limited offerings in the area.

Opportunities for New Establishments

With 78121 leading in sales and having the highest number of establishments, it might seem saturated, but the high sales figures indicate a thriving demand. In contrast, 78160 has only two establishments and minimal sales, presenting an opportunity for businesses to explore untapped potential by diversifying the alcohol options available.

Key Insights and Patterns

The dominance of liquor sales in 78160 suggests a focused consumer base, potentially due to limited competition or specific local preferences. Meanwhile, the close sales mix in 78121 and 78114 indicates balanced consumer tastes, providing opportunities for establishments to cater to a wider audience. Overall, the data showcases varying market dynamics across Wilson's zip codes, offering valuable insights for businesses aiming to strategically position themselves.

Overview of the Past Year

Over the past 12 months, Wilson's alcohol sales have shown some intriguing shifts. The peak in sales occurred in October 2025, with a record of $376,608 in total receipts. This was a significant surge, marking a 25.27% increase from the previous month. Interestingly, despite a fluctuating number of establishments, total receipts have generally trended upward, with May 2026 seeing a 9.71% increase from April, even as the number of establishments dropped by 10%.

Seasonal Trends and Changes

The data reveals a clear seasonal pattern, with sales peaking in October, possibly due to events like Halloween and the onset of the holiday season. Conversely, sales saw a dip in the typically quieter months, such as January 2026, which recorded a 5.73% decrease from December. This suggests that businesses might focus marketing efforts on these high-potential periods to maximize revenue.

Shifts in Sales Mix

Beer consistently leads the sales mix, making up the largest portion of total receipts most months. May 2026, for example, saw beer sales at $175,089, surpassing both liquor and wine substantially. However, liquor sales have shown a steady increase, particularly noticeable in months like March 2026, where both liquor and beer contributed significantly to the total receipts. Wine, although a smaller slice of the pie, has seen a gradual increase, especially from January to May 2026, indicating a growing niche market.

Market Insights

The steady rise in total receipts despite a reduction in the number of establishments suggests that remaining businesses are capturing more market share or increasing their average sales per customer. This could indicate a consolidation trend where stronger establishments thrive, potentially offering better services or product selections that attract more customers. For businesses, focusing on quality and customer experience might be key strategies moving forward.