Wilson County Alcohol Sales

Top Performers in Wilson's Alcohol Sales

The Den on Bluebonnet Road takes the lead in alcohol sales for May 2025, raking in a whopping $132,402. The establishment's beer sales were particularly impressive at $74,413, making up the majority of their total receipts. Liquor sales followed with $52,492, while wine trailed at $5,497.

Noteworthy Contenders

River Bend Golf Club secured the second spot with $56,901 in total receipts. The club enjoyed solid beer sales of $34,739, while liquor contributed $18,449 to their overall performance. Taqueria La Tapatia Floresville is noteworthy for its strong liquor sales of $18,001, despite no wine sales, bringing their total to $31,551.

Mid-Range Performers

Donny's Brew Pub and Melanie's Bar & Grill maintained respectable positions with total receipts of $27,286 and $19,086, respectively. Donny's demonstrated a balanced approach, with $14,210 in liquor and $12,800 in beer sales. Melanie's saw more emphasis on liquor, which accounted for $10,712 of their total.

Emerging Trends

Rabel's BBQ & Steakhaus and The Copper Door also made their presence felt, with total sales of $18,628 and $14,673, respectively. Rabel's leaned heavily on liquor sales, which made up $11,690 of their total, while The Copper Door had a more balanced approach across all categories.

Lower Tier and Zero Sales

At the lower end, Maverick Grill and Cerrito Grill reported total sales of $9,385 and $5,580, respectively. Notably, 181 Bar and Grill and Uncle Fatty's reported no sales for the period, indicating potential issues or closures that could be of interest to business analysts.

Top-Selling Zip Codes

In Wilson, zip code 78121 takes the crown for alcohol sales, bringing in a whopping $215,373. With 6 establishments, it's no surprise this area leads the pack. The locals here have a strong preference for beer, making up 51% of sales, while liquor follows closely behind at 45%.

Sales Mix Differences

Comparing the sales mix across zip codes, both 78121 and 78114 share similar trends, with beer being the top choice. However, in zip code 78160, liquor edges out beer, comprising 49% of sales compared to 47% for beer. This subtle shift might hint at a unique local preference that could be worth exploring for businesses.

Opportunities for New Establishments

With only 3 establishments in zip code 78160 generating $14,924 in sales, there's potential for growth. This area could be ripe for new ventures, particularly those focusing on liquor, given its popularity here. Meanwhile, 78121 and 78114 already have a healthy number of establishments, suggesting a more competitive landscape.

Interesting Patterns

While beer is generally the most popular choice across Wilson, the consistent low percentage of wine sales, hovering around 3-4%, suggests an untapped market. Entrepreneurs might consider introducing wine-focused offerings to diversify and capture this niche market. Overall, Wilson's alcohol market presents varied opportunities depending on the business focus and location.

Overall Sales Trends

Over the past year, Wilson's alcohol sales have shown interesting fluctuations, with a noticeable peak in April 2025. Total receipts hit their highest at $339,039 in April, reflecting a significant 8.32% increase from March. However, sales dipped slightly by 1.57% in May, bringing the total down to $333,714, suggesting a potential plateau after the spring surge.

Monthly Establishment Dynamics

The number of establishments selling alcohol varied throughout the year, reflecting dynamic business conditions. For instance, April 2025 saw an increase to 15 establishments, up from 13 in March, possibly contributing to the sales peak. However, May saw a reduction to 14 establishments, indicating some market contraction or consolidation.

Liquor, Wine, and Beer Sales Mix

Beer consistently outperformed liquor and wine, with May 2025 beer sales reaching $172,720, marking beer as the dominant choice among consumers. Liquor sales also peaked in April at $141,627 but saw a slight increase to $148,822 in May, reflecting a growing preference. Wine, while trailing behind, remained stable, with only slight fluctuations, emphasizing its niche but steady demand.

Seasonal Patterns and Market Insights

Seasonal patterns are evident, with sales typically spiking in warmer months, as seen with the steady increase from February through April. This trend suggests that social events and gatherings might drive higher alcohol consumption during these periods. The noticeable dip in late winter months like February suggests a post-holiday sales slump.

Year-over-Year Observations

Comparing sales to the previous year, it's clear that Wilson's alcohol market is experiencing growth, with significant increases in total receipts during the summer and spring months. The summer of 2024 saw a gradual build-up leading to a peak in October, hinting at a cyclical pattern that businesses can leverage for future planning.

Implications for the Industry

Businesses in Wilson can capitalize on these insights by preparing for increased demand in spring and summer. Expanding beer offerings could be particularly profitable, given its consistent popularity. Meanwhile, exploring promotional strategies for liquor during the winter could help mitigate the seasonal sales dips observed. Understanding these trends is crucial for strategic inventory and marketing planning.