Lamar County Alcohol Sales

Top Performers in Lamar

The Liquid Pharmacy at 17 South Plaza leads the pack with total receipts of $107,583, significantly outpacing competitors. A large portion of their sales comes from liquor, totaling $42,697, which is a strong indicator of their focus on spirits. Their beer sales are also noteworthy at $10,089, with wine sales trailing at just $1,005.

Red Dirt Tavern follows with $49,055 in total receipts, with a nearly even split between liquor ($24,603) and beer ($24,452) sales. Interestingly, they opted not to offer wine at all, suggesting a strategic focus on other alcoholic beverages.

Insights and Trends

It’s clear that liquor sales are a driving force for many establishments, with places like Applebee's Neighborhood Grill & Bar and Buffalo Joes Club both earning more from liquor than beer or wine. Applebee's reported $26,126 in liquor sales, highlighting its popularity among patrons looking for cocktails or other mixed drinks.

Chili's Grill & Bar stands out with a well-balanced sales distribution, earning $24,590 from liquor and $14,203 from beer. This balance might appeal to operators looking to maintain a diverse beverage menu.

Opportunities for Growth

With Alex's Mexican Tacos and Fraternal Order of Eagles scoring $30,186 and $22,584 in total receipts respectively, there's room for growth in beer and liquor offerings. Both establishments have shown a strong preference for liquor sales, indicating a potential to expand their beer varieties to attract more patrons.

Lower on the list, venues like Vintage Hangout and Paris Lanes still manage to make a mark with their modest yet significant sales, primarily driven by beer. These spots could increase their wine selection to appeal to a broader audience.

Overall, Lamar’s alcohol sales scene is vibrant with a clear preference for liquor among top-selling establishments, providing a guide for those looking to invest or expand in this market. Understanding these trends can help businesses tailor their offerings to meet customer demands and maximize profits.

High Concentration of Sales in Zip Code 75460

If you're looking at where most of the alcohol sales are happening in Lamar, zip code 75460 is your go-to spot. With a whopping $406,562 in sales coming from this area alone, it's clear this is where the action is. A significant majority of the city's 26 establishments—23 to be exact—are located here, indicating a bustling market scene.

Alcohol Preferences by Zip Code

When it comes to what people are buying, there's a noticeable difference between the two zip codes. In 75460, liquor is a favorite, making up 50% of sales, while beer follows closely at 35%. Over in 75462, liquor takes an even larger share at 52%, and beer is right behind at 45%. Interestingly, wine barely makes a dent in either area, accounting for just 1% to 3% of sales.

Opportunities for New Establishments

With only three establishments in zip code 75462 pulling in $75,992 in sales, there's potential for growth here. This lower density compared to 75460 suggests that there's room for new players to enter the market. Entrepreneurs might have a chance to tap into an under-served customer base by opening new establishments in 75462.

Key Insights and Trends

One interesting trend is the strong preference for liquor across both zip codes, suggesting this could be a lucrative focus for future businesses. Additionally, the negligible sales of wine might indicate a lack of interest or availability, presenting an opportunity for niche marketing. Overall, the data points to a robust market in 75460, while 75462 offers room for expansion and innovation.

Overall Sales Performance

Over the past 12 months, Lamar's alcohol sales have experienced some notable fluctuations, culminating in a peak performance in May 2025, where total receipts soared to $482,554. This represents a significant growth of 14.27% from the previous month, April 2025, which already saw a strong sales increase. Despite the highest sales recorded in May, it's interesting to note that the number of establishments actually decreased by 10.34% compared to April, suggesting increased sales efficiency or possibly larger venues taking a bigger market share.

Seasonal Patterns

The data indicates a distinct seasonal trend, with sales peaking again in the summer months, particularly in July and August 2024, before dipping as the year progressed. This pattern suggests that warmer weather might drive higher alcohol consumption, possibly due to outdoor events and social gatherings. December 2024 showed a slight decrease, which is somewhat surprising given the holiday season, but January 2025 bounced back slightly, indicating a post-holiday increase as consumers restocked their supplies.

Sales Mix: Liquor, Beer, and Wine

Analyzing the sales mix, liquor consistently dominated the market, with May 2025 seeing the highest liquor sales at $244,642. Beer sales also showed strong performance, peaking at $175,167 in May 2025. Wine, however, remained the smallest segment, with its highest sales in November 2024 at $21,372, likely due to Thanksgiving celebrations. These trends suggest that while beer and liquor are the mainstays of the market, wine consumption spikes during specific holiday months.

Market Implications

The variability in the number of establishments alongside the sales growth indicates a dynamic market, where businesses are consolidating or larger players are expanding their presence. The consistent preference for liquor and beer over wine points to potential opportunities for businesses to diversify and perhaps introduce more wine-centric offerings, especially targeting high-demand months. Understanding these patterns can help businesses align their strategies with consumer behavior and optimize their product offerings to capitalize on peak sales periods.