Wichita County Alcohol Sales

Top Performers in Wichita's Alcohol Sales

In June 2025, Buffalo Wild Wings on Call Field Road leads the pack with a whopping $105,832 in total receipts. Their beer sales are through the roof at $76,951, overshadowing their liquor and wine sales. This establishment clearly has a strong hold on the beer market, appealing to those looking for a casual, sports-bar atmosphere.

Texas Roadhouse on Lawrence Road isn't far behind, with $96,891 in total receipts and a balanced mix of nearly equal liquor and beer sales. Their liquor sales top the list at $47,434, making them a go-to spot for those looking to enjoy cocktails and spirits alongside hearty meals.

Rising Stars and Notable Trends

B&R at Plaza Parkway stands out with significant liquor sales, clocking in at $45,603, which is quite impressive for their total receipts of $74,882. This suggests a strong preference for liquor among their patrons, possibly driven by a dynamic cocktail menu or a vibrant bar atmosphere.

The Parkway Grill and Sports Bar captured attention with robust beer sales, totaling $48,731. This indicates a considerable patronage from beer enthusiasts, likely drawn to their sports-centric environment.

Observations on Smaller Venues

Smaller venues like Just Stack'n and Broad Street Billiards are notable for their high liquor sales relative to their total receipts. Just Stack'n, for example, reported $33,258 in liquor sales out of $36,324 total, indicating a niche appeal likely focused on cocktails and spirits.

Black Sheep Bar also shows a strong preference for liquor with $41,898 in sales. This is considerably high given their total receipts, suggesting a dedicated clientele who appreciate their liquor offerings.

Insights for Business Owners

These insights reveal a diverse range of preferences among Wichita's patrons. Establishments that focus on specific types of alcohol—like beer at Buffalo Wild Wings or liquor at B&R—seem to have carved out strong niches. Business owners could consider these trends when curating their drink menus and marketing strategies to capture a larger share of the market.

High Concentration Areas

The standout zip code for alcohol sales in Wichita is 76308, boasting a whopping $935,494 in sales. With 36 establishments, this area clearly leads the pack, contributing nearly half of the total sales across all zip codes. The sales mix here is quite diverse, with a strong showing in both liquor and beer.

Sales Mix Differences

When it comes to the types of alcohol sold, zip code 76302 is noteworthy for its high liquor focus—62% of its sales come from liquor alone. Meanwhile, zip code 76305 is dominated by beer, which makes up 92% of its sales. This suggests that while some areas have a balanced approach, others cater specifically to certain preferences.

Opportunities for New Establishments

Looking at establishment density, zip code 76309, with only 6 establishments and sales of $140,253, might present an opportunity for new businesses to tap into the market. Similarly, zip code 76310 has low sales and a few establishments, indicating room for growth and capturing more market share.

Interesting Patterns

One intriguing pattern is the consistent preference for beer across most zip codes, except for a few like 76302. Additionally, wine seems to have a marginal presence, with some areas reporting zero wine sales, hinting at potential niche market opportunities. Overall, this data provides valuable insights for anyone looking to invest or expand in Wichita's alcohol market.

Overview of Alcohol Sales Trends in Wichita

Over the past year, Wichita's alcohol sales have displayed some fascinating trends and shifts across different categories. The most notable peak occurred in May 2025, with total receipts hitting $2,191,139, marking a significant 16.33% increase from the previous month. This surge suggests a strong seasonal demand, possibly driven by events or warmer weather enticing outdoor gatherings and celebrations.

Monthly Fluctuations and Seasonal Patterns

Looking at the broader picture, there are clear fluctuations in sales throughout the year. December 2024 also saw a high in sales, reaching $2,018,835, often tied to holiday festivities. Conversely, months like September 2024 saw a dip, with sales down by 10.14% from the previous month, which could be attributed to the post-summer lull.

Shifts in Sales Mix: Liquor, Wine, and Beer

When we break down the sales mix, liquor consistently commands the largest share of the market, peaking at over $1 million in several months, with May 2025 being the highest at $1,156,193. Beer, although generally trailing behind liquor, also showed strong performance, particularly in the summer months. Wine, while the smallest segment, demonstrated steady growth, with notable peaks in December 2024, likely due to holiday celebrations.

Implications for the Local Market

The data suggests that Wichita's alcohol market is influenced by seasonal factors and local events. Businesses could benefit from aligning promotions and inventory with these trends, particularly ramping up stock and marketing efforts during peak months like December and May. Moreover, the steady growth in wine sales indicates a potential market for expanding wine offerings to cater to emerging preferences.

Year-Over-Year Insights

While detailed year-over-year data isn't fully available here, the patterns suggest a resilient market with growth opportunities, especially in the premium and diverse product segments. The increase in establishments, albeit slight, also hints at a competitive environment where differentiation and targeted marketing can make a significant impact.