Tom Green County Alcohol Sales

Top Performers in June 2025

June 2025 saw CITY LIMITS at the top of Tom Green's alcohol sales, raking in a total of $124,012. This establishment is a liquor powerhouse, with $81,701 in liquor sales alone. Beer also plays a significant role, contributing $40,767 to the total.

FIDDLESTRINGS BAR & PATIO followed closely with $118,886 in total receipts. Interestingly, beer sales were particularly strong here, surpassing liquor sales with $51,341. Their focus on beer seems to be paying off.

Beer Dominates the Market

TWIN PEAKS made a notable mark with beer sales hitting $69,784, leading the pack in this category. Their total receipts were $107,393, with beer clearly being a crowd favorite. They also managed to maintain a balanced approach with liquor sales at $37,184.

SHENANIGAN'S BAR mirrored this trend with beer and liquor sales tied at $46,059 each, indicating a well-rounded beverage offering that appeals to a variety of patrons.

Unique Selling Strategies

THE PARROT'S HEAD TAVERN stood out by placing a significant focus on liquor, generating $64,243 from this category alone. This strategy helped them reach $90,764 in total receipts, proving that a strong liquor menu can drive substantial sales.

Meanwhile, CORK & PIG TAVERN's approach seems to favor wine, with sales reaching $19,711. This is quite unusual in a market dominated by beer and liquor, suggesting a niche appeal that could be a strategic advantage.

Notable Mentions

BUFFALO WILD WINGS GRILL AND BAR maintained a strong presence with beer sales of $55,443, showing that sports bars remain a staple for beer enthusiasts. Their total receipts were $79,757, highlighting the effective draw of combining sports and beer.

In a unique twist, SACRED HEART CHURCH recorded total receipts of $44,776, although their sales breakdown lists zeros across all categories. This anomaly could be an interesting point for further investigation.

Overall, the data suggests that beer continues to be a dominant force in Tom Green's alcohol market for June 2025. However, establishments with a strong focus on liquor or wine also found success, indicating diverse consumer preferences.

Concentration of Alcohol Sales

The data from June 2025 highlights that Zip Code 76903 is the frontrunner in alcohol sales, generating an impressive $971,291. With 43 establishments, this area boasts nearly half of all locations within Tom Green, making it a significant hub for alcohol commerce.

Following closely is Zip Code 76904, with total sales of $689,686 from just 21 establishments. This suggests a high sales volume per establishment, indicating strong demand and potentially loyal customer bases within this zip code.

Alcohol Sales Mix

When it comes to the types of alcohol sold, liquor dominates the sales mix across the top three zip codes, accounting for over half of the sales in each. Interestingly, Zip Code 76905 breaks from this trend, with a staggering 95% of its sales coming from beer, reflecting a unique consumer preference in this area.

Wine sales remain relatively low in all areas, peaking at 6% in Zip Code 76904. This could indicate an opportunity for wine-focused marketing strategies or new product introductions.

Opportunities for New Establishments

With 92 establishments spread across six zip codes, there's still room for growth, particularly in areas like Zip Code 76905 and Zip Code 76935, where fewer establishments are present. These areas, with their distinct sales mixes, might benefit from diversification in product offerings to attract different customer segments.

Notably, Zip Code 76957 reported no sales, despite having an establishment. This could indicate either an operational issue or a lack of market penetration, presenting a potential opportunity for new entrants to capture untapped demand.

Interesting Patterns and Insights

Overall, the data suggests that liquor is the preferred choice for most consumers in Tom Green, yet beer maintains a significant share, particularly in specific areas. The zero sales in Zip Code 76957 is a curious anomaly that warrants further investigation to understand the underlying causes and potential market opportunities.

Moreover, the relatively low wine sales across the board could indicate either a lack of consumer interest or availability, suggesting a potential niche market for new businesses to explore. As always, understanding local preferences and tailoring offerings accordingly will be key to success in these markets.

Overview of Alcohol Sales in Tom Green

The past 12 months have been quite a rollercoaster for alcohol sales in Tom Green. The highlight was in April 2025, when sales peaked at $2,903,581, marking an impressive increase of 18.6% from the previous month. This surge was driven by a notable rise in liquor and wine sales, with liquor alone hitting a high of $1,520,610. In contrast, June 2025 saw a 10.43% dip in total receipts, indicating a possible seasonal slowdown as summer approaches.

Trends in Alcohol Categories

Liquor consistently leads the sales mix, making up a significant portion of the total receipts each month. It reached its highest point in April but saw a decline by June, reflecting a potential shift in consumer preferences or seasonal buying habits. Beer sales closely followed, with relatively stable figures, though they too experienced a drop in June. Meanwhile, wine sales showed considerable fluctuations, peaking in April, which suggests that consumers might indulge more in wine during celebrations or special occasions.

Seasonal Patterns and Establishment Changes

Seasonal trends are apparent with spikes in sales during the holiday season in December 2024, and again in April 2025. These peaks may be tied to increased social gatherings and events. The number of establishments also fluctuated, with a notable increase in April, possibly due to temporary licenses or new businesses entering the market to capitalize on the high demand. By June, the number of establishments rose again, suggesting a growing market despite the drop in total receipts.

Year-Over-Year Comparisons and Market Insights

Comparing year-over-year data, the market shows a general growth trend, albeit with some volatility. The increase in establishments from 87 in January to 92 by June 2025 indicates robust business activity and potential confidence in the market's future. However, the decline in total receipts in recent months could signal a need for businesses to innovate or adjust their strategies to maintain consumer interest and capitalize on peak seasons effectively.