Tom Green County Alcohol Sales

Top Alcohol Sellers in Tom Green for January 2026

Leading the pack in Tom Green, CITY LIMITS on S Bryant Blvd raked in an impressive $123,419 in total receipts. With a hefty $82,918 coming from liquor alone, this venue clearly dominates the spirits scene. Their beer sales also stood strong at $38,860, outpacing wine by a large margin.

Close on their heels, SHENANIGAN'S BAR on Sherwood Way brought in $115,448, with beer sales taking the lead at $64,867. Meanwhile, TWIN PEAKS on Knickerbocker Rd also performed well, generating $111,153, largely driven by beer sales of $66,313, showcasing a strong preference for brews at both locations.

One interesting trend is the prominence of beer sales across many top venues. For instance, BUFFALO WILD WINGS GRILL AND BAR had $52,983 in beer sales, the highest among their total of $72,797. Similarly, GIZ & HUM'S BILLIARDS & BREW leaned heavily on beer, which contributed $36,996 to their total of $80,921.

Looking at wine, CORK & PIG TAVERN stands out with $18,029 in wine sales, a significant portion of their $63,313 total, indicating a niche market for wine lovers. Other establishments, like THE GRILL and ANGRY CACTUS WEST TEXAS BAR & GRILL, also show moderate wine sales, suggesting a balanced offering across alcoholic beverages.

Notably, SWA-GITO, LLC reported no sales across liquor, wine, or beer categories, which could indicate a reporting error or a change in business operations. This anomaly presents a curious case for analysts and business strategists to investigate further.

Top Sales Areas

In Tom Green, zip code 76903 leads the pack in alcohol sales, raking in an impressive $947,600 from its 42 establishments. This area clearly has the highest concentration of alcohol sales, making it a bustling hub for liquor, wine, and beer purchases. If you're looking to open a new establishment, this could be the place to be, though expect some competition given the saturation.

Alcohol Preferences by Area

There's a fascinating variation in alcohol preferences across zip codes. In 76903, liquor is king, making up 57% of sales, while beer also holds a significant 36% share. Over in 76905, beer dominates the scene, accounting for a whopping 84% of sales, with liquor trailing far behind. These insights could help businesses tailor their stock to local tastes.

Opportunities for New Establishments

While some areas like 76903 and 76901 are densely packed with establishments, zip codes like 76935 and 76905 have just a handful of places selling alcohol. With sales figures of $17,342 and $13,648 respectively, these areas might be ripe for new business opportunities, especially given the high percentage of beer sales in 76905.

Interesting Patterns

One notable outlier is zip code 76957, which reported zero sales despite having one establishment. This could indicate a potential issue or an opportunity for growth if the reasons behind the lack of sales are addressed. Additionally, wine seems to have a minimal presence across most zip codes, hinting at a possible niche market for businesses to explore.

Overview of Alcohol Sales in Tom Green

Over the past year, Tom Green has experienced a dynamic landscape in alcohol sales, with notable fluctuations in total receipts. The peak month for sales was April 2025, where receipts soared to $2,903,581, marking an 18.6% increase. This spike coincided with a significant increase in the number of establishments, suggesting that new venues might have contributed to the sales surge.

Monthly Trends and Seasonal Patterns

Alcohol sales displayed a seasonal pattern, with notable peaks in the spring and late summer months. For instance, while April 2025 experienced the highest sales, a resurgence was seen in August 2025, with receipts climbing to $2,502,589. Conversely, January 2026 saw a dip in sales, dropping by 15.39% compared to the previous month, indicative of a post-holiday slump.

Changes in Sales Mix

Liquor consistently dominated the sales mix, accounting for the largest share of receipts each month. In January 2026, liquor sales were $1,223,349, overshadowing wine and beer. However, wine, while the smallest category, saw its peak in April 2025, with sales reaching $200,616. This suggests a potential market for wine that could be explored further.

Establishment Growth and Market Dynamics

The number of establishments has fluctuated, with a general upward trend. From March 2025 to January 2026, the number of establishments increased from 79 to 96. This growth, coupled with occasional spikes in sales, points to a competitive market where new players might be driving short-term sales increases but also contributing to market saturation over time.

Insights and Implications for the Industry

The data suggests a vibrant but fluctuating alcohol market in Tom Green. Businesses should capitalize on spring and summer peaks, possibly by aligning promotions and inventory with these periods. The dominance of liquor sales indicates a strong preference, though the notable wine sales in April highlight a niche market that could be further tapped into. As the number of establishments grows, maintaining a unique selling proposition will be crucial for standing out in a crowded market.