Tom Green County Alcohol Sales

Top Alcohol-Selling Establishments in Tom Green

Leading the pack this month is SAN ANGELO HOST EVENTS at 501 Rio Concho Dr, boasting a total of $479,786 in alcohol sales. This venue's success is mainly fueled by beer, which alone accounts for $277,700 of the total. Their liquor sales are also impressive at $152,332.

THE GRILL at 5769 Sherwood Way follows with total receipts of $143,409. Interestingly, this establishment sees a balanced demand between liquor and wine, with wine sales almost matching liquor sales at $66,421 compared to $70,036.

CITY LIMITS on 4205 S Bryant Blvd brings in $128,837, with a heavy skew towards liquor at $84,506. Beer sales here are less than half of the liquor sales, suggesting a strong preference for cocktails among its patrons.

On the beer front, TWIN PEAKS at 1601 Knickerbocker Rd impresses with $65,465 in beer sales out of their $104,687 total, overshadowing their liquor and wine offerings. This trend might indicate Twin Peaks as a go-to spot for beer enthusiasts.

Noteworthy Trends and Insights

SHENANIGAN'S BAR and FIDDLESTRINGS BAR & PATIO both show a strong preference for beer and liquor, with minimal wine sales. This could suggest a focus on providing a more traditional bar experience.

Meanwhile, venues like FAT BOSS'S PUB and THE PARROT'S HEAD TAVERN show significant liquor sales, indicating a possible strength in mixed drinks and spirits. Notably, FAT BOSS'S PUB records no wine sales, highlighting a distinct product focus.

CORK & PIG TAVERN stands out with a more balanced approach, having a nearly even split between liquor, wine, and beer sales, which might appeal to a diverse clientele seeking variety.

Overall, the data reveals a diverse range of preferences across Tom Green's top establishments, with beer continuing to be a significant driver of revenue, particularly for larger venues. Establishments that diversify their offerings in wine and liquor alongside beer could capture a broader market share.

Top Sales Areas

In Tom Green, if you're looking at where the dollars are flowing, Zip Code 76903 is the clear frontrunner, raking in a whopping $1,421,888 in sales. With 40 establishments, it holds nearly half of the total sales in the area. Its sales mix leans heavily towards liquor, which makes up 52% of sales, suggesting a strong market for spirits.

Alcohol Preferences by Zip Code

Zip Code 76901 follows with $773,741 in sales across 22 establishments. Like 76903, liquor is the top seller, but with a slightly higher percentage at 53%. Meanwhile, Zip Code 76905 stands out with a massive 92% of its sales being beer, indicating a strong local preference for brews over other types of alcohol.

Market Opportunities

There seems to be room for growth in Zip Codes 76905 and 76935, where there are only a few establishments but a clear demand for beer. These areas could benefit from additional venues or retailers focusing on beer sales, potentially increasing their market share.

Interesting Insights

One peculiar finding is in Zip Code 76957, which has zero sales in liquor, wine, or beer despite having an establishment. This could be an opportunity for business owners to investigate and potentially revitalize the offerings in this area to tap into unmet demand.

Overview of Alcohol Sales Trends

Over the past 12 months in Tom Green, alcohol sales have seen a dynamic shift, with April 2025 hitting the highest sales figures at $2,910,943. This marks a significant jump of 18.9% from the previous month, March, where sales were $2,448,262. The growth in April was accompanied by an increase in the number of establishments, which rose by 13.92% to a total of 90.

Liquor, Wine, and Beer Sales Dynamics

The sales mix shows a consistent dominance of liquor sales, which reached $1,516,130 in April 2025, accounting for over half of total sales. Beer sales followed, posting $1,164,864, while wine lagged at $200,616. This represents a notable increase in wine sales from the previous month, suggesting a growing interest in wine, possibly driven by seasonal preferences or marketing efforts.

Seasonal Patterns and Market Insights

Seasonal peaks were observed in both April 2025 and December 2024, with December's sales reaching $2,601,158. These months typically correlate with holiday celebrations, where alcohol consumption generally spikes. Interestingly, the summer months, particularly August 2024, also saw strong sales at $2,608,142, indicating a robust demand during the warmer months, possibly driven by social events and gatherings.

Market Implications and Future Outlook

The data reveals a flexible and responsive market, with fluctuations in the number of establishments reflecting changes in consumer demand. The decrease in establishment numbers in early 2025, followed by a strong rebound in April, suggests a market adapting to economic conditions or regulatory changes. With liquor sales consistently leading and beer showing significant growth, businesses might consider focusing their strategies on these segments while exploring the expanding market for wine.