Rusk County Alcohol Sales

Top Performers in Rusk's Alcohol Sales

April 2025 saw Tia Juanita's Fish Camp leading the pack with total receipts of $68,510. The establishment dominated with liquor sales at $43,961, showcasing a strong preference for spirits among its patrons. Beer sales were also substantial, contributing $23,144 to its total.

Boomer's, another key player, recorded total sales of $37,037. With liquor sales at $20,927 and beer following at $15,761, it maintained a solid position as a favorite local spot. Interestingly, their wine sales were minimal at just $349.

Noteworthy Trends and Insights

Henderson Star Cafe made a notable impression with total receipts of $17,631, driven by a nearly even split between liquor and beer sales. Meanwhile, Sundowners Bar & Grill distinguished itself with a balanced offering across liquor, wine, and beer, totaling $11,476.

Jalapeno Tree Mexican Restaurant and Tequila Veintiuno Mexican Cuisine both highlight the community's affinity for Mexican cuisine paired with liquor, with the latter boasting a higher percentage of its total sales from liquor at $6,118 out of $6,735 total.

Smaller Establishments and Insights

Henderson Country Club Inc and Don Felix Mexican Restaurant & Cantina LLC also contributed to Rusk's vibrant alcohol scene, each focusing heavily on liquor and beer sales. The Country Club had more balanced sales, whereas Don Felix showed a preference for liquor.

At the smaller end, Orta's Restaurant and Six Red Thorns, Inc. reported modest sales, with Orta's slightly favoring liquor over beer. Six Red Thorns had an unusual split, with beer sales exceeding those of liquor, albeit on a smaller scale.

High Concentration of Alcohol Sales

When it comes to alcohol sales in Rusk, zip code 75652 is undoubtedly the frontrunner, raking in a whopping $154,468 out of the total $175,602 in sales. With eight establishments contributing to this figure, it's clear that 75652 is the go-to spot for alcohol purchases. This area accounts for nearly 88% of the total sales, making it a prime location for any potential business ventures looking to tap into a thriving market.

Sales Mix Across Zip Codes

Examining the types of alcohol sold, zip code 75652 has a diverse mix, with 59% of sales from liquor and 40% from beer. In contrast, 75654, although much smaller in total sales, leans heavily toward liquor at 60% but also has a significant wine market at 21%. Interestingly, 75691 appears to have no sales mix at all, which could indicate either a reporting anomaly or a unique market quirk worth investigating.

Opportunities for New Establishments

With only two establishments, zip code 75654 shows potential for growth, especially considering its balanced sales mix and substantial liquor sales. Additionally, the minimal presence in 75681, with only one establishment and total sales of $345, suggests an underdeveloped market. Entrepreneurs might find opportunities in these areas by focusing on either niche offerings or expanding the current selection.

Interesting Patterns and Insights

The data highlights a significant disparity in alcohol consumption patterns between the zip codes. While 75652 dominates the market, the lack of wine sales in 75681 and the absence of any sales mix in 75691 are notable. These observations could guide targeted marketing strategies or inform decisions about product diversification to cater to untapped consumer bases.

Overview of Alcohol Sales in Rusk

Over the past year, Rusk's alcohol market has shown some interesting fluctuations. The month of October 2024 stood out with the highest total receipts, reaching $231,948. This spike was driven by a substantial increase in liquor and beer sales, suggesting a seasonal or event-driven demand during that time. Since then, sales have generally settled into a more stable pattern, with some ups and downs.

Liquor Dominates the Market

Liquor consistently leads the sales mix, accounting for more than half of the total receipts each month. The peak in October 2024 saw liquor sales topping $129,216, while most other months hovered around the $90,000 to $110,000 range. This indicates a strong preference for liquor among consumers, which might suggest opportunities for businesses to expand their liquor offerings or promotions.

Beer Sales Show Resilience

Beer sales have remained relatively stable, with minor fluctuations. The highest beer receipts were recorded in October 2024 at $97,566, aligning with the overall peak in sales. Typically, beer contributes significantly to the total monthly receipts, with figures ranging from approximately $52,000 to $66,000. This consistency suggests a steady demand, providing a reliable revenue stream for businesses.

Wine: A Smaller Slice of the Pie

Wine sales present a more variable picture, with receipts generally much lower than those for liquor and beer. Notable was the dip in November 2024, where wine sales plummeted to $2,806, contrasting with $9,877 in May 2024. Despite these fluctuations, wine remains a smaller component of the overall sales mix, hinting at potential growth areas if businesses can tap into niche markets or seasonal trends.

Market Dynamics and Establishment Trends

The number of establishments in Rusk has remained relatively stable, mostly hovering between 11 to 12 over the past year. A significant increase in total receipts was observed in March 2025, up by 20.72%, likely influenced by the addition of an establishment that month. This suggests that even small changes in the number of outlets can significantly impact sales, offering potential for strategic expansion.

Concluding Insights

Overall, the alcohol sales trends in Rusk indicate a robust market with clear preferences for liquor, followed by beer. Seasonal spikes, such as those observed in October 2024, highlight the importance of timing in promotions and product offerings. For businesses looking to capitalize on these trends, focusing on liquor and beer products, along with strategic expansion and seasonal promotions, could prove beneficial.